Latest / Stop Chasing Start Attracting with Robyn Cavallaro / Where Your Next 12 Real Estate Deals Are Probably Hiding

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Where Your Next 12 Real Estate Deals Are Probably Hiding · Stop Chasing Start Attracting with Robyn Cavallaro

• 0:02
  SPEAKER_00: Hey, good morning.
• 0:04
  SPEAKER_00: All right.
• 0:05
  SPEAKER_00: Happy Monday.
• 0:09
  SPEAKER_00: I am super excited.
• 0:10
  SPEAKER_00: It's fall in Florida.
• 0:12
  SPEAKER_00: So the temperature dropped by, I don't know, two or three degrees.
• 0:16
  SPEAKER_00: Just kidding.
• 0:17
  SPEAKER_00: And I'm super excited because my pickleball league starts today.
• 0:23
  SPEAKER_00: And I get to go play with my friends, which I haven't been playing much, because I've been busy working on what our topic today is, the next 12 or your first 12 deals.
• 0:38
  SPEAKER_00: Now, if you're a realtor and you're struggling, I did put a link here.
• 0:42
  SPEAKER_00: It's called my agent authority assessment.
• 0:45
  SPEAKER_00: It's a free quiz, questionnaire, and it's going to read you on your strengths and weaknesses for your online presence.
• 0:54
  SPEAKER_00: And all of the content that I talk about is all geared towards building your authority online.
• 1:03
  SPEAKER_00: If you are not online, you are totally missing the boat.
• 1:09
  SPEAKER_00: You must have a presence.
• 1:11
  SPEAKER_00: You have to prove your authority and you have to shout it out to the world.
• 1:16
  SPEAKER_00: That's how I built my business.
• 1:17
  SPEAKER_00: When I first started here, I didn't know anyone.
• 1:21
  SPEAKER_00: I didn't even know a real estate.
• 1:23
  SPEAKER_00: I was in the restaurant business.
• 1:24
  SPEAKER_00: But I grew my authority by becoming the expert in my market.
• 1:28
  SPEAKER_00: And I talk about this on this channel.
• 1:31
  SPEAKER_00: So you want to make sure you like and subscribe and join me every Monday morning here.
• 1:36
  SPEAKER_00: I discuss different topics every week, geared towards new, intermediate.
• 1:42
  SPEAKER_00: And some of the content is for the more experienced, but the more experienced people, they think they know everything.
• 1:49
  SPEAKER_00: So they won't be here.
• 1:50
  SPEAKER_00: And I probably wouldn't be here either.
• 1:52
  SPEAKER_00: But if you are struggling, this is a place to be.
• 1:56
  SPEAKER_00: My name's Robin Cavallero.
• 1:58
  SPEAKER_00: If we haven't met, I'm an active realtor.
• 2:00
  SPEAKER_00: I've been in this business for seven years.
• 2:03
  SPEAKER_00: I am in the villages, Florida.
• 2:05
  SPEAKER_00: And I go live here Monday mornings, every day, every Monday morning, so we can have coffee.
• 2:10
  SPEAKER_00: You can see I only have a little bit of makeup on.
• 2:12
  SPEAKER_00: This is just a place to have a conversation to get your week started on a good note.
• 2:19
  SPEAKER_00: But I want to talk about 12 your first deals.
• 2:23
  SPEAKER_00: Now, if you just put some notes in the comments below, I'd be interested to see how many deals you had your first year, second year, third year.
• 2:34
  SPEAKER_00: Do you track them?
• 2:36
  SPEAKER_00: And that's a really good place to start.
• 2:38
  SPEAKER_00: You want to track your transactions.
• 2:40
  SPEAKER_00: I actually have an Excel spreadsheet that I keep in my Google Drive.
• 2:45
  SPEAKER_00: And every year I just add a new tab to that sheet.
• 2:49
  SPEAKER_00: So I can go back to um 2020, it was my first year.
• 2:55
  SPEAKER_00: I didn't need a real spreadsheet for that.
• 2:57
  SPEAKER_00: I only have one sale.
• 2:59
  SPEAKER_00: But I see I have the buyers at the top, I have my sellers at the bottom, and then I keep track of who it was, what the home sold for, what the commission was, the rate, how much I received, were there any referrals?
• 3:17
  SPEAKER_00: Uh, keep track of the data closed, if I had a transaction coordinator on that job, how much I paid them.
• 3:25
  SPEAKER_00: And then when I get down to the sell side, I do the same thing.
• 3:29
  SPEAKER_00: In the sell side, I put the commission that I receive as a listing agent.
• 3:34
  SPEAKER_00: And if they're offering any buyer agent compensate compensation, I do put that there because it's always it's pretty much always different.
• 3:42
  SPEAKER_00: Um, but I can't remember now because I have now I have a lot of um listings.
• 3:49
  SPEAKER_00: But the first thing we're gonna talk about is to get your first 12 deals, and I don't care what your broker tells you, stop chasing listings.
• 3:56
  SPEAKER_00: I want you to go after the buyers.
• 3:59
  SPEAKER_00: And here's why.
• 4:00
  SPEAKER_00: And I can see it from my own business.
• 4:03
  SPEAKER_00: Listings are hard to get in the beginning unless you know the people.
• 4:08
  SPEAKER_00: They're your friends, they're your family.
• 4:11
  SPEAKER_00: They sometimes friends some uh will let you list their house.
• 4:16
  SPEAKER_00: Sometimes friends don't want to do business with you because they um I gotta stop that.
• 4:29
  SPEAKER_00: Okay, does that look like a problem?
• 4:32
  SPEAKER_00: I'm gonna shut my email down because that gets me distracted in the morning.
• 4:37
  SPEAKER_00: Um but sometimes your friends don't want to do business with you, so don't count on them.
• 4:42
  SPEAKER_00: And so outside of your sphere of influence, the people that you know, getting listings with people you don't know is very difficult because they don't know you.
• 4:54
  SPEAKER_00: And I don't know why it is, but buyers will go out with just about anybody.
• 4:59
  SPEAKER_00: But when it comes to list their house, they won't.
• 5:02
  SPEAKER_00: They want you to have some kind of track record, some kind of experience.
• 5:05
  SPEAKER_00: Here I want to show you something.
• 5:07
  SPEAKER_00: I um in the beginning, I never really used to, I bring this on bags over here.
• 5:15
  SPEAKER_00: I never used to bring this on listing appointments, but now I had um this is chat help me create this social proof when I go into a listing agreement, uh listing presentation just to show, you know, my stats.
• 5:33
  SPEAKER_00: And it's got all kinds of information in here.
• 5:36
  SPEAKER_00: Um, but I bring that, it's not something I leave behind, it's something I keep.
• 5:40
  SPEAKER_00: But that really helps when it goes to the listings.
• 5:44
  SPEAKER_00: But for the buyers, the buyers have the money, the buyers are the ones that are ready to go, and you want people that are ready to go.
• 5:52
  SPEAKER_00: You don't want to have to sit there and try to go find the listing, get it on the market.
• 5:57
  SPEAKER_00: It may sit there six weeks, eight weeks, six months, depending on the home.
• 6:02
  SPEAKER_00: The buyers that are ready to buy.
• 6:04
  SPEAKER_00: Now, you will go run around with buyers, house after house after house after house, but they're the ones that are ready.
• 6:14
  SPEAKER_00: You want to get to the buyers first, and that's where you're gonna cut your teeth on knowing the market, knowing the homes, what the conditions are, the prices, renovation costs.
• 6:26
  SPEAKER_00: Those are the things that's gonna prove you an expert.
• 6:29
  SPEAKER_00: And then you're gonna go online and talk about it.
• 6:33
  SPEAKER_00: Whether it's you know, this video thing might be difficult for you in the beginning, but start to create content that shows you're the authority.
• 6:45
  SPEAKER_00: Talk about the market in your spare time, and this is how you're gonna get your 12 deals.
• 6:51
  SPEAKER_00: You need to know your market, you need to know the homes for sale, where they are, how much they cost, um, what the list price are going, what the selling prices are going for.
• 7:04
  SPEAKER_00: You need to know those things and you need to talk about it online.
• 7:07
  SPEAKER_00: Grow your authority.
• 7:08
  SPEAKER_00: You will do that online.
• 7:10
  SPEAKER_00: People continue to see you.
• 7:13
  SPEAKER_00: And I talk about this in the Agent Authority Lab, which is running right now.
• 7:18
  SPEAKER_00: That's a six-week Zoom class that I offer when I'm actually in the class with you, teaching you how I grew my business.
• 7:26
  SPEAKER_00: The next class will open up again in February.
• 7:30
  SPEAKER_00: So keep that on your calendar.
• 7:32
  SPEAKER_00: You can message me and I'll keep you on the waiting list for when the doors open again.
• 7:36
  SPEAKER_00: I only limit it to 12 people.
• 7:38
  SPEAKER_00: I don't want a lot of people in the class because I want a lot of interaction and time for questions and answers, because that's what the most important thing is not pre-recording.
• 7:48
  SPEAKER_00: And if you have questions here, you can put them in the chat while I'm live.
• 7:51
  SPEAKER_00: I can answer them.
• 7:53
  SPEAKER_00: So um, becoming uh and the book you can get on Amazon.
• 7:59
  SPEAKER_00: This is in print, Kindle, and also in um Audible, so you can listen to it.
• 8:06
  SPEAKER_00: But you want to become your authority, and you know, chapter three talks about becoming the local expert.
• 8:13
  SPEAKER_00: And again, that local expert is knowing that market, and the big thing you need to talk about are taxes, taxes, insurance, and how it affects the buyer and seller.
• 8:24
  SPEAKER_00: Too many agents out there posting content, talking all about them and what they can do for you.
• 8:34
  SPEAKER_00: I do this, I do that, I do the other thing.
• 8:37
  SPEAKER_00: Well, that's great.
• 8:37
  SPEAKER_00: And that's not showing me anything that says you actually know what you're doing.
• 8:42
  SPEAKER_00: You say, Oh, well, I can negotiate.
• 8:44
  SPEAKER_00: Okay, you know, so can a five-year-old.
• 8:46
  SPEAKER_00: I negotiate with my granddaughter all the time, but can she sell a house?
• 8:51
  SPEAKER_00: Well, she maybe can, but you have to talk about the things that are important to your buyers and your sellers.
• 8:57
  SPEAKER_00: That's how you gain authority, that's how you will get buyers.
• 9:01
  SPEAKER_00: So when I first started in this market, I started making content.
• 9:04
  SPEAKER_00: I had no idea what I was talking about.
• 9:06
  SPEAKER_00: I didn't know about in my community, there's bonds, there's no clue.
• 9:12
  SPEAKER_00: I learned it all by researching and by getting out there with customers and listening to other agents, what they were saying, and reading the things that they were talking about, on like their listing agreements or not their listing agreements, excuse me, the MLS listing.
• 9:29
  SPEAKER_00: So reading through these things and going into the homes, understanding the floor plans, understanding how much it costs to renovate homes and talking about it.
• 9:40
  SPEAKER_00: And that's how I grew my authority.
• 9:42
  SPEAKER_00: Now, I don't co-call, I warm call.
• 9:48
  SPEAKER_00: So I have a CRM, I talk about topics on the internet online like this.
• 9:55
  SPEAKER_00: YouTube is the best place because YouTube is a search engine.
• 10:00
  SPEAKER_00: Facebook, I've gotten business from Facebook.
• 10:03
  SPEAKER_00: Facebook is a place where people go to and your content will keep showing up and people will message you.
• 10:09
  SPEAKER_00: But if they saw something that you posted, they can't go back and find it.
• 10:14
  SPEAKER_00: And if they don't remember your name, poof, it's gone.
• 10:18
  SPEAKER_00: You have to be in a place that's searchable.
• 10:20
  SPEAKER_00: So think about that.
• 10:22
  SPEAKER_00: Make sure you're on YouTube and you're on Google Business.
• 10:26
  SPEAKER_00: That's a tip.
• 10:27
  SPEAKER_00: Um so you have to educate before you ask for the business.
• 10:36
  SPEAKER_00: That's another way that you're going to get one of your first 12 deals is educating before you're asking.
• 10:42
  SPEAKER_00: Because while you're educating, you don't even realize it, but you're asking for the business.
• 10:48
  SPEAKER_00: And you will get calls because, oh wow, I saw her.
• 10:52
  SPEAKER_00: She was telling me all about the new construction that's going on over here.
• 10:56
  SPEAKER_00: Or she was telling me about this apartment complex that is, I don't know, they may be um adding on, or it's a little bit run down.
• 11:10
  SPEAKER_00: I want to get out, and there's some new opportunities for me to move with um lending, uh, first-time home buyer assistance, uh, USDA loans.
• 11:21
  SPEAKER_00: So um it all depends on what your market is and what is important to your buyers, again, buyers, buyers, buyers, because I have a video I say your broker is lying to you because your broker is going to talk about getting listings.
• 11:39
  SPEAKER_00: And you're waste, you're spinning your wheels.
• 11:43
  SPEAKER_00: Um, when it comes to your online presence, I know that can be challenging.
• 11:48
  SPEAKER_00: So, my opinion is to pick one platform first, understand it, understand how to post to it, whatever it is YouTube, Facebook, TikTok, just pick one, use it for 30 days, figure out the nuances, figure out what times people like to see things, where you're getting the most responses from, the topics that you're talking about that are getting the most responses from, and then create some content around that.
• 12:18
  SPEAKER_00: But pick your platform, start with one first, understand your contracts, understand and talk about that.
• 12:25
  SPEAKER_00: I just did a video on um inspections.
• 12:30
  SPEAKER_00: Now what?
• 12:31
  SPEAKER_00: Who pays for repairs?
• 12:34
  SPEAKER_00: And I I I knew it was going to do okay, but like within first 24, like the first six hours, I think I had over a thousand views.
• 12:42
  SPEAKER_00: That's a hot topic.
• 12:44
  SPEAKER_00: And I talked about the differences in the contracts and how it affects repairs and who makes them and your options because buyers and sellers both need to know that.
• 12:57
  SPEAKER_00: Buyers need to know that they can have an out if they want, sellers need to know if they have to make repairs and how that affects them.
• 13:06
  SPEAKER_00: So, again, that proves your expertise.
• 13:09
  SPEAKER_00: And I'm gonna keep hammering that.
• 13:12
  SPEAKER_00: Prove your expertise, make sure you know your contracts, make sure that you're communicating with your buyers when and sellers, when let's say the buyer is going to write up an offer.
• 13:27
  SPEAKER_00: How what type of contract is it?
• 13:30
  SPEAKER_00: And how does that affect them?
• 13:32
  SPEAKER_00: Because if they don't understand the difference between an as-is contract and a standard contract and the ability to back out during the inspection period, you could find yourself in a lot of hot water.
• 13:45
  SPEAKER_00: Yes.
• 13:45
  SPEAKER_00: So make sure you understand your contracts, talk about that.
• 13:49
  SPEAKER_00: When you talk about these things, even if it's not online, you have one-on-one conversations with your buyers.
• 13:56
  SPEAKER_00: The next time they go anywhere, and someone says, Hey, I need a realtor.
• 14:02
  SPEAKER_00: Guess whose name's gonna come up here in a moment.
• 14:06
  SPEAKER_00: That bag's gonna drive you crazy.
• 14:08
  SPEAKER_00: It won't stand up straight.
• 14:11
  SPEAKER_00: Ah, I have a template I created.
• 14:14
  SPEAKER_00: I give this to my buyers when they get in the car.
• 14:17
  SPEAKER_00: I actually sell this on Amazon, uh, but you don't have to sell it on Amazon.
• 14:21
  SPEAKER_00: I put it up there basically so I can print these really cheaply.
• 14:25
  SPEAKER_00: I don't need to keep an inventory, but this is my home buyer guide.
• 14:29
  SPEAKER_00: So I have um this here, it's branded.
• 14:34
  SPEAKER_00: My name is all over it.
• 14:36
  SPEAKER_00: I'm a little over here, a little pickleball.
• 14:38
  SPEAKER_00: But this here I created.
• 14:41
  SPEAKER_00: Oh, let's see here.
• 14:42
  SPEAKER_00: Where are we?
• 14:43
  SPEAKER_00: Things backwards.
• 14:46
  SPEAKER_00: There we go.
• 14:48
  SPEAKER_00: Uh, this I created in Canva, and it's uh house hunting checklist.
• 14:53
  SPEAKER_00: So you're you give this to your buyers, it's branded with you, and they can keep track of all the homes that you take them out to see because they're like in my market, people come and PowerShop, but in your market, you might be taking them out once a weekend for a month and a half before they find anything.
• 15:13
  SPEAKER_00: This keeps you top of mind, and so I do have this template for sale.
• 15:18
  SPEAKER_00: Um, I'll put a link in here after it's$29.99.
• 15:22
  SPEAKER_00: I give you the templates that are editable in Canva, and I have a video that shows you how to make the edits in Canva, and then also if you choose to put it on Amazon KDP, how to start an account and how to upload it on there.
• 15:39
  SPEAKER_00: It's free.
• 15:40
  SPEAKER_00: Amazon KDP is really easy to use, and you can again you can order author copies.
• 15:47
  SPEAKER_00: I think these are I sell these for$9.99.
• 15:51
  SPEAKER_00: And um you can order author copies.
• 15:56
  SPEAKER_00: I think it's like$250.
• 15:58
  SPEAKER_00: And it's a women love this.
• 16:02
  SPEAKER_00: Men so much aren't gonna fill out these little journals, but I've sold these on Amazon and I have other ones that are buyer and seller guide, a lot thicker for a general market.
• 16:14
  SPEAKER_00: This is specific to my market because we have two, you can buy homes from two different people here, and we have bond, CDD, and I have all and villages.
• 16:26
  SPEAKER_00: I have all that information that they can put in there, but I have a general one that is awesome if you are anywhere else.
• 16:34
  SPEAKER_00: And this is something that people keep.
• 16:36
  SPEAKER_00: They keep that before they'll keep a business card.
• 16:40
  SPEAKER_00: And I talk about this in the video.
• 16:42
  SPEAKER_00: You give them this, they'll keep that.
• 16:45
  SPEAKER_00: And if they fill this out, when if they ever go to sell the house, they're probably gonna call you to sell it.
• 16:51
  SPEAKER_00: But all the information the new buyers are going to need is right in there.
• 16:55
  SPEAKER_00: So develop your authority.
• 16:59
  SPEAKER_00: Um use AI.
• 17:07
  SPEAKER_00: I have AI working for me right now.
• 17:09
  SPEAKER_00: I got Claude in in a in a thing editing something up for me.
• 17:14
  SPEAKER_00: It helped me this morning um load this homebuying journal up on Etsy, but I I sell it, you know, without being on Etsy.
• 17:24
  SPEAKER_00: I'm using that for a little bit more exposure, but it does everything for you.
• 17:30
  SPEAKER_00: Pick one AI platform and use it as your assistant.
• 17:34
  SPEAKER_00: It's not your boss, but it will tell you, hey, um, you can um let's say example Claude.
• 17:42
  SPEAKER_00: I use Claude Chrome Extension and I'll go through my MLS and say, all right, I want to know how many homes sold in the last 15 days, between 300 and 400, where is it?
• 17:53
  SPEAKER_00: And it'll print out a report.
• 17:55
  SPEAKER_00: So it's great for analytics, Claude.
• 17:58
  SPEAKER_00: My workhorse though is Chat GPT.
• 18:01
  SPEAKER_00: I use that all the time to do my research and to um to start the conversation, and then I load them into both.
• 18:10
  SPEAKER_00: But I'm an advanced user, I don't expect anyone to start that way again, start small.
• 18:15
  SPEAKER_00: Don't don't go online and buy those.
• 18:18
  SPEAKER_00: Uh here's a hundred prompts for uh whatever Claude or Chat.
• 18:23
  SPEAKER_00: You don't need a hundred prompts, you need a couple that are going to help you get your job done.
• 18:31
  SPEAKER_00: I have a video coming out on how I do a CMA.
• 18:35
  SPEAKER_00: And um, I'm almost done editing that.
• 18:38
  SPEAKER_00: I had to do it in a couple clips, but for that, I have how I prepare my full CMA.
• 18:44
  SPEAKER_00: That's if I'm going into a listing appointment, what I do, and then I also have one if I'm updating it.
• 18:51
  SPEAKER_00: Like I have a stale listing that's sitting there.
• 18:53
  SPEAKER_00: We haven't had any offers.
• 18:55
  SPEAKER_00: That's a completely different look.
• 18:58
  SPEAKER_00: And I have all the commands and I show you exactly how I get all the information, how I do it, and how I use AI to help me create that.
• 19:06
  SPEAKER_00: So you go on a look forward to that.
• 19:07
  SPEAKER_00: Make sure you like and subscribe so you get that notification when that video comes out.
• 19:13
  SPEAKER_00: Um, I do think that's hugely impactful.
• 19:16
  SPEAKER_00: I gotta watch my time.
• 19:17
  SPEAKER_00: Um so uh yeah, chat, any type of AI can help you prove your authority.
• 19:27
  SPEAKER_00: It'll give you topics that talk about.
• 19:30
  SPEAKER_00: You can ask it.
• 19:32
  SPEAKER_00: Look in Seminole County, Florida, and tell me in this section are there any new home construction permits, uh commercial businesses going in.
• 19:50
  SPEAKER_00: Those two things, commercial businesses and building permits are important because people moving into your community are going to need a job.
• 19:59
  SPEAKER_00: And you want to know about those things.
• 20:01
  SPEAKER_00: Ask them, give me the top-rated schools, tell me about after-school programs and then talk about that online.
• 20:10
  SPEAKER_00: Talk about that online.
• 20:12
  SPEAKER_00: I can't stress that enough.
• 20:14
  SPEAKER_00: Just like I'm doing right here.
• 20:15
  SPEAKER_00: I'm talking with you online how to grow your business.
• 20:19
  SPEAKER_00: You talk with your people online, it doesn't have to be live like this.
• 20:25
  SPEAKER_00: Now, again, I have no humility.
• 20:27
  SPEAKER_00: Okay, I'll go online with no makeup on because that's me.
• 20:32
  SPEAKER_00: It's natural, it's authentic.
• 20:34
  SPEAKER_00: You have to be your authentic self with your customers and in your social presence.
• 20:39
  SPEAKER_00: Don't want to sound like a news reporter.
• 20:42
  SPEAKER_00: That's not what people want to buy.
• 20:44
  SPEAKER_00: And offer an opinion.
• 20:47
  SPEAKER_00: There are too many agents out there who just I say they're door openers and contract writers, and that's not you.
• 20:56
  SPEAKER_00: You will not grow your business by being a door opener and a contract writer.
• 21:01
  SPEAKER_00: You have to know your business and you have to communicate that to your buyers and your sellers.
• 21:06
  SPEAKER_00: And you need so, like for here's for example, I can I can walk in any listing and look at it and say, um, yeah, I pretty much know about how much this house is selling for because in enough homes, I'm in that MLS every single day looking at what came new on the market, what price decreases, what went pending, what's sold, what's coming soon, what was canceled.
• 21:33
  SPEAKER_00: And even when the homes go pending or active, I still look to see the price decreases.
• 21:42
  SPEAKER_00: Where was it?
• 21:43
  SPEAKER_00: Where did it go to before it went pending?
• 21:46
  SPEAKER_00: You need to know these things.
• 21:48
  SPEAKER_00: So when I walk into a home, for example, I have like four listings right now, all the same floor plan, all in different locations, all at different levels of upgrade.
• 21:57
  SPEAKER_00: So I went on a listing appointment.
• 22:00
  SPEAKER_00: And the other day, uh, I walked in there, I just had to walk in the door.
• 22:04
  SPEAKER_00: I'm like, yeah, I know this house is gonna be about 390.
• 22:07
  SPEAKER_00: I didn't have to do a CMA for it, I knew it.
• 22:10
  SPEAKER_00: I did the CMA for my customer, so they knew it.
• 22:14
  SPEAKER_00: But just by looking at the house, and you need to know your home's cold, you need to know your area cold, you need to be able to communicate that to your customers so they feel confident.
• 22:27
  SPEAKER_00: You want them to feel comfortable, so because you want that next referral.
• 22:33
  SPEAKER_00: All right, let's see what else we got here.
• 22:37
  SPEAKER_00: Uh I'm gonna go on for five more minutes and then I gotta hit it.
• 22:49
  SPEAKER_00: Make sure that you have some type of follow-up with your people because you can lose a customer, even you have a buyer broker agreement.
• 23:00
  SPEAKER_00: And if you don't currently watch this person on, I don't know if she's on YouTube.
• 23:06
  SPEAKER_00: I see her on Instagram and Facebook.
• 23:08
  SPEAKER_00: Her name is Martinez Law, she provides such awesome legal information about real estate contracts because she's an attorney.
• 23:19
  SPEAKER_00: Now, I I listen to her, and a lot of things are, yeah, don't do that.
• 23:23
  SPEAKER_00: Yeah, I don't do that.
• 23:25
  SPEAKER_00: So I know, hey, I better do that.
• 23:27
  SPEAKER_00: But um, you know, understand the nuances of the contract so you can communicate that.
• 23:33
  SPEAKER_00: You don't get yourself into a whole bit of trouble.
• 23:38
  SPEAKER_00: But have some type of follow-up with your people so you remember this is the buyer broker agreement.
• 23:45
  SPEAKER_00: That's what I was talking about.
• 23:46
  SPEAKER_00: You can have a buyer broker agreement, but don't by any means think that's the end all be all, because they can go sign another buyer broker agreement.
• 23:54
  SPEAKER_00: And this is what she said in that video.
• 23:56
  SPEAKER_00: Somebody can go sign another buyer broker agreement with someone else while they have one with you, and they can go buy another home.
• 24:04
  SPEAKER_00: And you would have to fight in court to get that commission.
• 24:08
  SPEAKER_00: You have it to me, that's way too much.
• 24:11
  SPEAKER_00: You know, I'm not uh look if it if it was like a$35 million home, yeah, I might I might fight that.
• 24:18
  SPEAKER_00: But for five, six, seven thousand dollars commission, you're gonna get an attorney and start to fight, it's it's not worth the bad karma, and you've got better things to do, go find your next customer.
• 24:31
  SPEAKER_00: If you keep your hopper full enough, you're not gonna have to worry about losing one or two.
• 24:36
  SPEAKER_00: As believe me, when I lose business, because you can buy from the developer, I get annoyed.
• 24:43
  SPEAKER_00: No matter what, I'm annoyed every time somebody else doesn't buy a house for me.
• 24:46
  SPEAKER_00: But that's because I'm competitive and you know, I like to win, I want to make money, but it happens.
• 24:52
  SPEAKER_00: I just move on to the next one.
• 24:54
  SPEAKER_00: So make sure you keep your client touches, whether that's through an email newsletter, which you can start for free.
• 25:02
  SPEAKER_00: You know, I'm all about starting everything for free.
• 25:05
  SPEAKER_00: And again, these are how you're gonna get your deals.
• 25:07
  SPEAKER_00: No, don't buy leads.
• 25:10
  SPEAKER_00: Those leads that you buy suck.
• 25:12
  SPEAKER_00: Every one of them are just people who hit a button and they forget it.
• 25:16
  SPEAKER_00: And you're, I don't care, if you're spending$3 on a lead, you're gonna get$3 worth of lead.
• 25:22
  SPEAKER_00: Don't expect your broker to hand you the good stuff, they're gonna hand you the challenging stuff, even with my leads.
• 25:29
  SPEAKER_00: And I have people that work with me.
• 25:31
  SPEAKER_00: If it looks like it's gonna be an easy deal and I've been working with them, I'm not gonna pass those off to somebody else.
• 25:37
  SPEAKER_00: I worked hard to get those leads.
• 25:39
  SPEAKER_00: So brokers are gonna do the same thing.
• 25:41
  SPEAKER_00: They're not gonna just hand you leads.
• 25:43
  SPEAKER_00: And if you're on a team, they're not gonna hand you leads either.
• 25:46
  SPEAKER_00: This business, you have to go after your own business.
• 25:50
  SPEAKER_00: So don't buy leads.
• 25:52
  SPEAKER_00: You know, uh, you can ask your friends and family, but they're only gonna know so many people.
• 25:57
  SPEAKER_00: You have to have structure to figure out where your next opportunity will lie, and that is from being social.
• 26:07
  SPEAKER_00: Get out there, create content that's meaningful, impactful, and you will get your next deal.
• 26:13
  SPEAKER_00: All right, I'm gonna end that here.
• 26:14
  SPEAKER_00: I get it going.
• 26:16
  SPEAKER_00: Get this book on Amazon.
• 26:20
  SPEAKER_00: Okay, and then I'll put the link here.
• 26:24
  SPEAKER_00: You want to get your home buying journal so you can.
• 26:27
  SPEAKER_00: I mean, you don't even need to print the book this way.
• 26:30
  SPEAKER_00: You can just print these sheets and give it to your customers, but give them something meaningful so they say, Hey, wow, you really care about me.
• 26:38
  SPEAKER_00: And then the next thing you know, they're gonna say, Oh, hey, you want to use her because she gave me this great book, and you can put anything in here.
• 26:44
  SPEAKER_00: I mean, you could write stories in here, you could do it.
• 26:47
  SPEAKER_00: I I've left enough space so you can edit things and remove things so it works for you.
• 26:52
  SPEAKER_00: But you want to get that, I'll put that link in the description below.
• 26:56
  SPEAKER_00: My name is Robin Cavallero, and you want to get me next week, next Monday morning, I'm going to talk about stop over automating everything.
• 27:06
  SPEAKER_00: Everyone's worried about AI agents and a million prompts are gonna get you business.
• 27:11
  SPEAKER_00: We're gonna talk about that.
• 27:13
  SPEAKER_00: So join me next Monday morning at 8 30 for coffee with me.
• 27:18
  SPEAKER_00: Oh, I didn't.
• 27:19
  SPEAKER_00: I already drank all my coffee this morning.
• 27:20
  SPEAKER_00: I was up at five.
• 27:21
  SPEAKER_00: All right, peace.
• 27:23
  SPEAKER_00: I will see you next time.