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Transcript

From Spaghetti Marketing to Magnetic Strategy: Simplify Your Marketing as a New Entrepreneur · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Welcome.
• 0:00
  Welcome,
• 0:01
  everyone,
• 0:01
  to
• 0:01
  another
• 0:02
  exciting
• 0:02
  episode
• 0:03
  of
• 0:03
  the
• 0:03
  Rooted
• 0:04
  Business
• 0:04
  Podcast.
• 0:05
  I'm
• 0:05
  Rachel.
• 0:06
  And
• 0:07
  I'm
• 0:07
  Jess.
• 0:08
  And
• 0:08
  today
• 0:08
  we're
• 0:08
  going
• 0:08
  to
• 0:08
  be
• 0:08
  diving
• 0:09
  into
• 0:09
  a
• 0:10
  topic
• 0:10
  that
• 0:10
  I'm
• 0:10
  pretty
• 0:11
  sure
• 0:11
  most
• 0:11
  entrepreneurs
• 0:12
  can
• 0:12
  relate
• 0:13
  to.
• 0:13
  The
• 0:14
  evolution
• 0:15
  of
• 0:15
  our
• 0:15
  marketing
• 0:16
  strategies
• 0:17
  from
• 0:18
  baby
• 0:18
  entrepreneurs
• 0:19
  just
• 0:19
  pretty
• 0:20
  much
• 0:20
  throwing
• 0:20
  spaghetti
• 0:21
  on
• 0:21
  the
• 0:21
  wall
• 0:22
  to
• 0:23
  a
• 0:23
  way
• 0:23
  of
• 0:23
  marketing
• 0:24
  that
• 0:25
  is
• 0:25
  simplified
• 0:26
  and
• 0:26
  has
• 0:27
  intention
• 0:27
  behind
• 0:28
  it.
• 0:28
  And
• 0:29
  we're
• 0:29
  going
• 0:29
  to
• 0:29
  be
• 0:29
  diving
• 0:30
  into
• 0:30
  some
• 0:30
  kind
• 0:31
  of
• 0:31
  hot
• 0:31
  topic
• 0:32
  conversations
• 0:33
  about
• 0:33
  the
• 0:33
  pipe
• 0:34
  dreams
• 0:34
  being
• 0:35
  sold
• 0:35
  in
• 0:35
  the
• 0:35
  online
• 0:36
  space.
• 0:36
  We've
• 0:37
  all
• 0:37
  been
• 0:37
  there,
• 0:38
  we've
• 0:38
  all
• 0:38
  invested
• 0:39
  a
• 0:39
  lot
• 0:39
  of
• 0:39
  money
• 0:39
  into
• 0:40
  programs
• 0:40
  that,
• 0:41
  you
• 0:41
  know,
• 0:41
  promised
• 0:42
  us
• 0:42
  a
• 0:42
  million
• 0:42
  dollars
• 0:43
  by
• 0:43
  the
• 0:43
  end
• 0:43
  of
• 0:43
  the
• 0:43
  year
• 0:44
  when,
• 0:45
  you
• 0:45
  know,
• 0:46
  we'll
• 0:46
  go
• 0:46
  through
• 0:47
  how,
• 0:47
  you
• 0:47
  know,
• 0:48
  starting
• 0:48
  fresh
• 0:48
  on
• 0:49
  social
• 0:49
  with
• 0:49
  no
• 0:50
  clients,
• 0:51
  burning
• 0:51
  desire
• 0:52
  to
• 0:52
  make
• 0:52
  our
• 0:52
  businesses
• 0:53
  thrive
• 0:54
  and
• 0:54
  really
• 0:54
  like
• 0:54
  how
• 0:55
  to
• 0:55
  get
• 0:55
  started
• 0:55
  from
• 0:55
  the
• 0:56
  ground
• 0:56
  up,
• 0:56
  because
• 0:56
  we
• 0:57
  all
• 0:57
  had
• 0:57
  to
• 0:57
  do
• 0:57
  it.
• 0:58
  Yeah.
• 0:59
  And
• 1:00
  so
• 1:00
  from
• 1:01
  those
• 1:01
  humble
• 1:01
  beginnings
• 1:02
  to
• 1:02
  where
• 1:02
  we
• 1:02
  are
• 1:02
  now,
• 1:03
  when
• 1:03
  we
• 1:03
  talked
• 1:04
  about
• 1:04
  this
• 1:04
  episode
• 1:05
  topic,
• 1:05
  we
• 1:05
  talked
• 1:05
  about
• 1:06
  creating
• 1:06
  a
• 1:07
  simplified
• 1:07
  and
• 1:08
  magnetic
• 1:09
  was
• 1:09
  the
• 1:09
  word
• 1:09
  I
• 1:09
  used
• 1:10
  strategy
• 1:11
  to
• 1:11
  attract
• 1:12
  the
• 1:13
  clients.
• 1:14
  And
• 1:14
  I
• 1:14
  also
• 1:14
  can't
• 1:15
  wait
• 1:15
  to
• 1:15
  talk
• 1:15
  about
• 1:15
  some
• 1:15
  of
• 1:16
  the
• 1:16
  pipe
• 1:16
  dreams
• 1:16
  that
• 1:16
  we
• 1:17
  found
• 1:17
  ourselves
• 1:18
  pulled
• 1:18
  into
• 1:19
  when
• 1:19
  we
• 1:19
  first
• 1:19
  got
• 1:19
  started
• 1:20
  and
• 1:20
  kind
• 1:20
  of
• 1:20
  how
• 1:20
  that
• 1:21
  pulled
• 1:21
  us
• 1:21
  off
• 1:21
  course
• 1:22
  with
• 1:22
  the
• 1:23
  intention
• 1:23
  of
• 1:23
  hopefully
• 1:25
  helping
• 1:25
  others
• 1:26
  just
• 1:26
  be
• 1:26
  a
• 1:26
  little
• 1:26
  more
• 1:27
  discerning.
• 1:28
  I
• 1:28
  think
• 1:28
  it's
• 1:28
  so
• 1:28
  easy
• 1:29
  when
• 1:29
  you're
• 1:29
  first
• 1:29
  starting
• 1:30
  out
• 1:30
  to
• 1:30
  kind
• 1:30
  of
• 1:30
  get
• 1:30
  pulled
• 1:31
  into
• 1:31
  it
• 1:32
  because
• 1:32
  it's
• 1:33
  everywhere.
• 1:34
  Yeah,
• 1:34
  there's
• 1:35
  a
• 1:35
  lot
• 1:35
  of
• 1:35
  bad
• 1:35
  practices
• 1:37
  out
• 1:37
  there
• 1:37
  that
• 1:37
  are
• 1:37
  very
• 1:38
  manipulative,
• 1:38
  but
• 1:39
  we'll
• 1:39
  get
• 1:39
  into
• 1:39
  that.
• 1:39
  Let's
• 1:40
  dive
• 1:40
  into
• 1:41
  our
• 1:41
  first
• 1:42
  clients
• 1:42
  and
• 1:43
  how
• 1:43
  we
• 1:43
  got
• 1:43
  them.
• 1:44
  See,
• 1:44
  it's
• 1:45
  kind
• 1:45
  of
• 1:45
  fascinating
• 1:46
  to
• 1:46
  look
• 1:46
  at
• 1:47
  the
• 1:47
  clients
• 1:48
  that
• 1:48
  we
• 1:48
  support
• 1:48
  now
• 1:49
  compared
• 1:49
  to
• 1:49
  our
• 1:50
  first
• 1:50
  clients.
• 1:50
  I
• 1:50
  know
• 1:51
  mine
• 1:51
  are
• 1:52
  radically
• 1:53
  different.
• 1:54
  So
• 1:54
  let's
• 1:55
  go
• 1:55
  in.
• 1:55
  Let's
• 1:55
  go
• 1:56
  in
• 1:56
  on
• 1:56
  it.
• 1:56
  So
• 1:56
  tell
• 1:57
  me
• 1:57
  about
• 1:57
  your
• 1:57
  first
• 1:57
  client.
• 1:59
  So
• 1:59
  my
• 1:59
  first
• 2:00
  client
• 2:00
  ever
• 2:01
  was
• 2:02
  from
• 2:02
  upwork.
• 2:02
  He
• 2:03
  was
• 2:03
  a
• 2:03
  lawyer,
• 2:04
  and
• 2:04
  all
• 2:04
  he
• 2:05
  wanted
• 2:05
  me
• 2:05
  to
• 2:05
  do
• 2:05
  was
• 2:05
  set
• 2:05
  up
• 2:06
  Zoom
• 2:06
  for
• 2:06
  him.
• 2:06
  He
• 2:07
  was
• 2:07
  doing
• 2:08
  some
• 2:08
  continuing
• 2:09
  education
• 2:10
  for
• 2:10
  other
• 2:11
  lawyers,
• 2:12
  and
• 2:13
  he
• 2:13
  just
• 2:13
  needed
• 2:14
  me
• 2:14
  to
• 2:14
  set
• 2:14
  up
• 2:14
  his
• 2:14
  Zoom
• 2:15
  meetings
• 2:15
  and
• 2:15
  be
• 2:15
  there
• 2:15
  in
• 2:16
  case
• 2:16
  there
• 2:16
  were
• 2:16
  any
• 2:16
  technical
• 2:17
  issues.
• 2:17
  And
• 2:18
  that's
• 2:18
  really
• 2:18
  how
• 2:18
  I
• 2:19
  got
• 2:19
  my
• 2:19
  first,
• 2:20
  I
• 2:20
  guess,
• 2:21
  online
• 2:21
  business
• 2:22
  client,
• 2:22
  which
• 2:22
  is
• 2:23
  so
• 2:23
  funny.
• 2:23
  And
• 2:23
  I
• 2:24
  quickly
• 2:24
  realized
• 2:24
  after
• 2:25
  him,
• 2:25
  I'm
• 2:25
  like,
• 2:26
  okay,
• 2:26
  you're
• 2:26
  made
• 2:26
  for
• 2:27
  a
• 2:27
  little
• 2:27
  bit
• 2:27
  more
• 2:27
  than
• 2:28
  this,
• 2:28
  like,
• 2:29
  virtual
• 2:30
  assistant
• 2:30
  setting
• 2:31
  up
• 2:31
  one
• 2:31
  Zoom
• 2:32
  meeting.
• 2:32
  So
• 2:33
  after
• 2:33
  that,
• 2:34
  I
• 2:34
  got
• 2:34
  another
• 2:34
  client
• 2:36
  who's
• 2:36
  actually
• 2:36
  working
• 2:36
  as
• 2:37
  her
• 2:37
  social
• 2:37
  media
• 2:38
  manager,
• 2:38
  and
• 2:38
  she
• 2:38
  was
• 2:39
  from
• 2:39
  Upwork
• 2:39
  as
• 2:40
  well.
• 2:40
  But
• 2:41
  really,
• 2:41
  those
• 2:41
  first
• 2:41
  foundational
• 2:42
  clients
• 2:43
  helped
• 2:43
  me
• 2:43
  quickly
• 2:44
  Learn
• 2:44
  like
• 2:44
  what
• 2:44
  I
• 2:45
  to
• 2:45
  do,
• 2:45
  what
• 2:45
  I
• 2:46
  didn't
• 2:46
  like
• 2:46
  to
• 2:46
  do,
• 2:47
  and
• 2:48
  like
• 2:48
  how
• 2:48
  to
• 2:49
  set
• 2:49
  boundaries
• 2:50
  with
• 2:50
  clients.
• 2:53
  Yeah,
• 2:54
  I'm
• 2:54
  actually
• 2:54
  interested
• 2:55
  to
• 2:55
  hear
• 2:55
  about
• 2:55
  your
• 2:56
  first
• 2:56
  clients.
• 2:56
  Cause
• 2:56
  I
• 2:56
  don't
• 2:57
  think
• 2:57
  you've
• 2:57
  ever
• 2:57
  shared
• 2:57
  that
• 2:57
  with
• 2:57
  me
• 2:58
  before.
• 2:58
  No.
• 2:59
  So
• 2:59
  one
• 2:59
  of
• 3:00
  my
• 3:00
  first
• 3:00
  clients,
• 3:00
  I
• 3:01
  think
• 3:01
  kind
• 3:01
  of
• 3:01
  very
• 3:01
  similar
• 3:02
  path.
• 3:02
  I
• 3:02
  got
• 3:03
  them
• 3:03
  off
• 3:03
  of
• 3:03
  Fiverr,
• 3:04
  kind
• 3:04
  of
• 3:04
  same
• 3:05
  similar
• 3:05
  bucket
• 3:05
  as
• 3:06
  upwork.
• 3:06
  You
• 3:07
  don't
• 3:07
  really
• 3:07
  have
• 3:08
  any
• 3:08
  set
• 3:08
  like
• 3:09
  structure
• 3:09
  of
• 3:10
  offer
• 3:11
  or
• 3:11
  anything
• 3:11
  like
• 3:11
  that.
• 3:11
  But
• 3:12
  mine
• 3:12
  was
• 3:12
  a.
• 3:13
  She
• 3:13
  was
• 3:13
  an
• 3:13
  online
• 3:13
  coach,
• 3:14
  so
• 3:14
  kind
• 3:15
  of
• 3:15
  in
• 3:15
  the
• 3:16
  same
• 3:16
  bucket
• 3:17
  that
• 3:17
  my
• 3:17
  existing
• 3:18
  clients
• 3:18
  are
• 3:18
  in,
• 3:19
  but
• 3:19
  it
• 3:19
  was
• 3:20
  chaos.
• 3:21
  And
• 3:21
  when
• 3:21
  I
• 3:22
  tell
• 3:22
  you
• 3:22
  it
• 3:22
  was
• 3:23
  me
• 3:23
  doing
• 3:24
  things
• 3:24
  for
• 3:24
  like,
• 3:25
  I
• 3:25
  think
• 3:25
  my
• 3:26
  weekly
• 3:26
  rate
• 3:27
  was
• 3:27
  like
• 3:27
  $150
• 3:29
  and
• 3:29
  it
• 3:29
  was
• 3:30
  setting
• 3:30
  up
• 3:31
  epic
• 3:32
  click
• 3:32
  funnels
• 3:33
  and
• 3:33
  writing
• 3:34
  endless
• 3:35
  emails.
• 3:35
  And
• 3:35
  I
• 3:36
  had
• 3:36
  no
• 3:36
  boundaries.
• 3:37
  But
• 3:37
  I
• 3:37
  was
• 3:37
  over
• 3:37
  here
• 3:37
  like,
• 3:38
  oh,
• 3:38
  150
• 3:39
  times
• 3:40
  4.
• 3:40
  If
• 3:40
  I
• 3:40
  do
• 3:40
  this
• 3:41
  on
• 3:41
  a
• 3:41
  weekly
• 3:41
  basis,
• 3:42
  I.
• 3:42
  I
• 3:42
  can
• 3:42
  make,
• 3:43
  you
• 3:43
  know,
• 3:43
  X
• 3:43
  amount
• 3:44
  of
• 3:44
  money.
• 3:44
  And
• 3:45
  I
• 3:46
  lost
• 3:47
  all.
• 3:47
  I
• 3:47
  had
• 3:47
  no
• 3:47
  boundaries
• 3:48
  in
• 3:48
  that
• 3:48
  situation.
• 3:49
  And
• 3:49
  it's
• 3:50
  kind
• 3:50
  of
• 3:50
  funny
• 3:50
  because
• 3:50
  I
• 3:51
  actually
• 3:51
  just
• 3:51
  got
• 3:51
  an
• 3:51
  email
• 3:52
  about
• 3:53
  six
• 3:53
  months
• 3:53
  ago
• 3:54
  from
• 3:54
  that
• 3:54
  client,
• 3:55
  was
• 3:55
  like,
• 3:56
  hey,
• 3:56
  hoping
• 3:57
  you're
• 3:57
  still
• 3:57
  doing
• 3:57
  this.
• 3:58
  I
• 3:58
  need
• 3:58
  somebody
• 3:59
  that
• 3:59
  needs
• 3:59
  a
• 3:59
  click
• 3:59
  funnel
• 4:00
  set
• 4:00
  up.
• 4:00
  And
• 4:00
  I'm
• 4:00
  like,
• 4:01
  we're
• 4:02
  going
• 4:02
  to
• 4:02
  just
• 4:02
  pretend
• 4:02
  we
• 4:02
  never
• 4:03
  saw
• 4:03
  that
• 4:03
  because
• 4:05
  I
• 4:05
  could
• 4:05
  never.
• 4:08
  Yeah,
• 4:08
  that's
• 4:09
  so
• 4:09
  funny.
• 4:09
  I
• 4:09
  think
• 4:09
  my
• 4:10
  first
• 4:10
  client,
• 4:10
  I
• 4:10
  was
• 4:10
  working
• 4:11
  as
• 4:11
  our
• 4:11
  social
• 4:11
  media
• 4:12
  manager
• 4:12
  and
• 4:12
  I
• 4:12
  charged
• 4:13
  her
• 4:13
  $300
• 4:14
  a
• 4:15
  month.
• 4:16
  I
• 4:17
  started
• 4:17
  doing
• 4:17
  the
• 4:18
  work
• 4:18
  and
• 4:18
  then
• 4:20
  figuring
• 4:20
  out
• 4:20
  how
• 4:21
  many
• 4:21
  clients
• 4:21
  I
• 4:21
  would
• 4:22
  need
• 4:22
  to
• 4:22
  get
• 4:22
  that
• 4:22
  to
• 4:23
  be
• 4:23
  able
• 4:23
  to
• 4:23
  replace
• 4:23
  my.
• 4:23
  Because
• 4:24
  I
• 4:24
  was
• 4:24
  still
• 4:24
  working
• 4:24
  at
• 4:25
  my
• 4:25
  corporate
• 4:25
  job
• 4:25
  at
• 4:25
  the
• 4:26
  time
• 4:26
  as
• 4:26
  well
• 4:26
  too.
• 4:27
  To
• 4:27
  replace
• 4:28
  that.
• 4:28
  I
• 4:29
  was
• 4:29
  like,
• 4:29
  okay,
• 4:30
  something
• 4:32
  has
• 4:32
  got
• 4:33
  to
• 4:33
  change.
• 4:34
  Yeah,
• 4:34
  I
• 4:35
  think
• 4:35
  that's
• 4:35
  so
• 4:35
  funny.
• 4:36
  Like,
• 4:36
  well,
• 4:36
  I'm
• 4:36
  glad
• 4:36
  I'm
• 4:36
  not
• 4:37
  the
• 4:37
  only
• 4:37
  one
• 4:37
  that
• 4:37
  started
• 4:37
  out
• 4:38
  charging
• 4:38
  way
• 4:39
  low.
• 4:40
  So
• 4:41
  I
• 4:41
  want.
• 4:41
  Tell
• 4:41
  me
• 4:42
  a
• 4:42
  little
• 4:42
  bit
• 4:42
  more
• 4:42
  about
• 4:42
  your
• 4:43
  initial
• 4:44
  marketing
• 4:45
  strategy.
• 4:46
  I
• 4:46
  know
• 4:46
  for,
• 4:47
  for
• 4:47
  me,
• 4:47
  when
• 4:47
  we
• 4:48
  first
• 4:48
  talked
• 4:48
  about
• 4:48
  this,
• 4:48
  I
• 4:48
  was
• 4:49
  like,
• 4:49
  I
• 4:49
  don't
• 4:49
  have
• 4:49
  a
• 4:49
  marketing
• 4:50
  strategy.
• 4:50
  People
• 4:50
  just
• 4:51
  show
• 4:51
  up.
• 4:51
  But
• 4:51
  I
• 4:51
  did
• 4:52
  my
• 4:52
  due
• 4:52
  diligence
• 4:53
  and
• 4:53
  went
• 4:53
  back
• 4:53
  through
• 4:53
  and
• 4:54
  like
• 4:54
  listed
• 4:54
  every
• 4:54
  single
• 4:55
  client
• 4:55
  and
• 4:55
  where
• 4:55
  I
• 4:56
  got
• 4:56
  them
• 4:56
  from.
• 4:56
  And
• 4:56
  I
• 4:56
  discovered
• 4:57
  I
• 4:57
  actually
• 4:57
  do
• 4:57
  have
• 4:58
  a
• 4:58
  marketing
• 4:58
  strategy.
• 4:59
  You're
• 5:00
  a
• 5:00
  little
• 5:00
  more
• 5:00
  intentional,
• 5:01
  like
• 5:01
  from
• 5:02
  the
• 5:02
  marketing
• 5:02
  perspective.
• 5:03
  So
• 5:03
  I'd
• 5:03
  love
• 5:03
  to
• 5:04
  hear
• 5:05
  how
• 5:05
  you
• 5:05
  got
• 5:05
  your
• 5:05
  first
• 5:05
  clients,
• 5:06
  your
• 5:06
  first
• 5:07
  real
• 5:07
  clients.
• 5:08
  So
• 5:09
  I
• 5:09
  started
• 5:09
  the
• 5:10
  social
• 5:10
  media
• 5:10
  route,
• 5:11
  which
• 5:11
  is
• 5:11
  kind
• 5:11
  of
• 5:12
  funny
• 5:12
  because,
• 5:12
  you
• 5:13
  know,
• 5:13
  as
• 5:13
  a
• 5:13
  person
• 5:14
  who
• 5:14
  solely
• 5:15
  does
• 5:15
  email
• 5:15
  marketing
• 5:16
  as
• 5:16
  like
• 5:16
  my.
• 5:18
  My
• 5:18
  own
• 5:18
  business.
• 5:19
  Right.
• 5:20
  I
• 5:20
  did
• 5:20
  all
• 5:21
  the
• 5:21
  social
• 5:21
  media
• 5:21
  things.
• 5:22
  I
• 5:22
  Started
• 5:22
  my
• 5:22
  own
• 5:22
  Instagram
• 5:23
  account,
• 5:23
  had.
• 5:24
  I
• 5:24
  was
• 5:24
  in
• 5:24
  all
• 5:24
  these
• 5:25
  Facebook
• 5:25
  groups
• 5:25
  doing
• 5:26
  the
• 5:26
  follow
• 5:26
  for
• 5:26
  follow
• 5:27
  just
• 5:27
  to
• 5:27
  get
• 5:27
  eyeballs
• 5:28
  on
• 5:28
  my
• 5:29
  content.
• 5:30
  I
• 5:30
  started
• 5:30
  sharing
• 5:31
  some.
• 5:31
  Some
• 5:32
  email
• 5:32
  statistics.
• 5:33
  I
• 5:33
  remember
• 5:34
  those
• 5:34
  were
• 5:34
  like.
• 5:34
  I
• 5:35
  was
• 5:35
  like,
• 5:35
  cranking
• 5:36
  out
• 5:36
  those
• 5:36
  posts.
• 5:37
  I
• 5:37
  was
• 5:37
  like,
• 5:37
  oh,
• 5:37
  people
• 5:38
  are
• 5:38
  going
• 5:38
  to
• 5:38
  love
• 5:38
  this.
• 5:39
  400%
• 5:40
  ROI,
• 5:41
  da
• 5:41
  da
• 5:41
  da
• 5:41
  da
• 5:42
  da.
• 5:42
  And
• 5:43
  using
• 5:43
  hashtags.
• 5:44
  I
• 5:45
  remember
• 5:45
  one
• 5:45
  of
• 5:45
  my
• 5:46
  very
• 5:46
  first
• 5:46
  clients
• 5:47
  who
• 5:47
  stayed
• 5:47
  with
• 5:47
  me
• 5:48
  for
• 5:48
  about
• 5:48
  a
• 5:49
  year
• 5:49
  and
• 5:49
  a
• 5:50
  half
• 5:50
  after
• 5:50
  they
• 5:51
  signed
• 5:52
  was
• 5:52
  she
• 5:53
  actually
• 5:53
  was
• 5:53
  like,
• 5:54
  I
• 5:54
  found
• 5:54
  you
• 5:54
  through
• 5:55
  a
• 5:55
  hashtag.
• 5:56
  And
• 5:56
  I
• 5:56
  was
• 5:57
  like,
• 5:57
  oh,
• 5:57
  I
• 5:58
  didn't
• 5:58
  know
• 5:58
  that
• 5:58
  worked,
• 5:59
  but
• 5:59
  okay.
• 6:01
  So
• 6:01
  I
• 6:01
  would
• 6:01
  say
• 6:01
  the
• 6:01
  prime.
• 6:02
  My
• 6:02
  primary
• 6:03
  marketing
• 6:04
  efforts
• 6:04
  and
• 6:05
  strategy,
• 6:05
  where
• 6:05
  I
• 6:05
  put
• 6:05
  the
• 6:06
  majority
• 6:06
  of
• 6:06
  my
• 6:06
  time
• 6:07
  was
• 6:07
  in
• 6:07
  that
• 6:07
  audience
• 6:08
  growth
• 6:09
  and
• 6:09
  just
• 6:10
  social
• 6:10
  side
• 6:10
  of
• 6:11
  things.
• 6:11
  And
• 6:11
  I
• 6:11
  was
• 6:12
  really
• 6:12
  just
• 6:12
  hoping
• 6:13
  that
• 6:13
  people
• 6:13
  would
• 6:14
  find
• 6:14
  me.
• 6:15
  And
• 6:15
  then
• 6:15
  I
• 6:15
  quickly
• 6:16
  transitioned
• 6:16
  to
• 6:16
  referrals.
• 6:17
  So
• 6:17
  I
• 6:18
  got
• 6:18
  that
• 6:18
  one
• 6:18
  client,
• 6:19
  then
• 6:19
  she
• 6:19
  referred
• 6:19
  me
• 6:19
  to
• 6:20
  the
• 6:20
  other
• 6:20
  client
• 6:20
  and
• 6:21
  then
• 6:21
  another
• 6:21
  client.
• 6:21
  And
• 6:22
  so
• 6:22
  then
• 6:22
  I
• 6:22
  was
• 6:22
  like,
• 6:22
  okay,
• 6:23
  set.
• 6:23
  And
• 6:24
  what
• 6:24
  was
• 6:24
  beautiful
• 6:24
  about,
• 6:25
  like,
• 6:25
  my
• 6:25
  first,
• 6:25
  like,
• 6:26
  four
• 6:26
  clients
• 6:26
  is
• 6:27
  that
• 6:27
  they
• 6:27
  all
• 6:27
  stayed
• 6:27
  with
• 6:27
  me
• 6:28
  for
• 6:28
  a
• 6:29
  pretty
• 6:29
  long
• 6:30
  time.
• 6:30
  So
• 6:31
  it
• 6:31
  took
• 6:31
  a
• 6:31
  lot
• 6:31
  of
• 6:31
  the
• 6:31
  pressure
• 6:32
  off
• 6:32
  of
• 6:32
  having
• 6:33
  to
• 6:34
  find
• 6:34
  new
• 6:34
  ones
• 6:35
  over
• 6:35
  and
• 6:35
  over
• 6:36
  and
• 6:36
  over.
• 6:36
  And
• 6:37
  it's
• 6:37
  not
• 6:37
  like
• 6:37
  I
• 6:37
  was
• 6:37
  making
• 6:38
  a
• 6:39
  lot.
• 6:39
  I
• 6:39
  think
• 6:39
  I
• 6:39
  had
• 6:40
  transitioned
• 6:40
  from
• 6:41
  like,
• 6:41
  maybe
• 6:41
  $500
• 6:42
  to
• 6:43
  $1,000
• 6:43
  a
• 6:44
  month
• 6:44
  per
• 6:44
  client.
• 6:45
  And
• 6:45
  then
• 6:46
  was
• 6:47
  like,
• 6:47
  okay,
• 6:47
  I'm
• 6:47
  sitting
• 6:47
  at
• 6:48
  four
• 6:48
  clients,
• 6:49
  I
• 6:49
  have
• 6:49
  $4,000.
• 6:50
  But
• 6:51
  that's
• 6:51
  when
• 6:51
  everybody
• 6:51
  was
• 6:52
  like,
• 6:52
  5K,
• 6:52
  5K
• 6:53
  months,
• 6:54
  you
• 6:54
  know,
• 6:54
  that
• 6:54
  type
• 6:55
  of
• 6:55
  thing.
• 6:55
  But
• 6:56
  we
• 6:56
  won't
• 6:56
  get
• 6:56
  into
• 6:56
  that
• 6:56
  just
• 6:57
  yet.
• 6:57
  But
• 6:57
  I
• 6:58
  know
• 6:58
  that
• 6:58
  was
• 6:59
  my
• 6:59
  initial
• 6:59
  strategy,
• 7:00
  was
• 7:00
  like,
• 7:00
  really
• 7:01
  leaning
• 7:02
  hard
• 7:02
  into
• 7:02
  the
• 7:02
  referrals.
• 7:03
  But
• 7:03
  it's
• 7:03
  not
• 7:03
  a
• 7:04
  sustainable
• 7:05
  business
• 7:05
  model,
• 7:05
  I
• 7:06
  would
• 7:06
  say.
• 7:07
  Yeah,
• 7:08
  yeah.
• 7:08
  So
• 7:08
  I
• 7:09
  went
• 7:09
  personal
• 7:10
  referrals,
• 7:11
  like,
• 7:11
  right
• 7:12
  out
• 7:12
  the
• 7:12
  gate.
• 7:13
  I
• 7:13
  think
• 7:13
  I
• 7:14
  saw
• 7:14
  some
• 7:14
  advice
• 7:14
  online.
• 7:15
  It
• 7:15
  was
• 7:15
  like,
• 7:16
  email
• 7:17
  everyone
• 7:17
  in
• 7:17
  your
• 7:18
  network.
• 7:18
  Which
• 7:19
  I
• 7:19
  feel
• 7:19
  like
• 7:19
  this
• 7:19
  is
• 7:19
  funny
• 7:20
  because
• 7:20
  it
• 7:20
  kind
• 7:20
  of
• 7:20
  aligns
• 7:21
  with
• 7:21
  my,
• 7:21
  like,
• 7:21
  human
• 7:21
  design,
• 7:22
  my
• 7:22
  4:1
• 7:23
  manifesting
• 7:24
  generator.
• 7:24
  So
• 7:25
  giving
• 7:25
  people
• 7:25
  something
• 7:25
  to
• 7:26
  respond
• 7:26
  to
• 7:26
  is
• 7:26
  a
• 7:26
  better
• 7:27
  strategy
• 7:27
  for
• 7:27
  me
• 7:27
  than
• 7:28
  just
• 7:28
  putting
• 7:28
  myself
• 7:29
  out
• 7:29
  there.
• 7:30
  And
• 7:30
  then
• 7:30
  also,
• 7:30
  A4
• 7:31
  relies
• 7:32
  heavily
• 7:32
  on
• 7:32
  their
• 7:32
  internal
• 7:33
  network.
• 7:34
  So
• 7:34
  one
• 7:34
  of
• 7:34
  the
• 7:34
  first
• 7:34
  things
• 7:35
  I
• 7:35
  did
• 7:36
  right
• 7:36
  after
• 7:36
  I
• 7:36
  got
• 7:37
  laid
• 7:37
  off,
• 7:37
  freaked
• 7:37
  out
• 7:38
  for
• 7:38
  a
• 7:38
  day,
• 7:38
  was
• 7:39
  email
• 7:39
  everyone
• 7:39
  in
• 7:40
  my
• 7:40
  personal
• 7:40
  network
• 7:41
  and
• 7:41
  let
• 7:41
  them
• 7:41
  know
• 7:42
  this
• 7:42
  is
• 7:42
  what.
• 7:42
  I
• 7:42
  didn't
• 7:42
  really
• 7:42
  have
• 7:43
  an
• 7:43
  offer.
• 7:43
  I
• 7:43
  was
• 7:43
  just.
• 7:43
  I'm
• 7:44
  working
• 7:44
  as
• 7:44
  like,
• 7:44
  an.
• 7:45
  You
• 7:45
  know,
• 7:45
  y'
• 7:45
  all
• 7:45
  know
• 7:46
  what
• 7:46
  I
• 7:46
  do.
• 7:46
  I'm
• 7:47
  really
• 7:47
  tech
• 7:47
  savvy.
• 7:48
  Let
• 7:48
  me
• 7:48
  help
• 7:48
  you
• 7:48
  out.
• 7:48
  The
• 7:49
  problem
• 7:49
  was
• 7:49
  it
• 7:49
  was
• 7:49
  Covid.
• 7:50
  So
• 7:50
  all
• 7:51
  My
• 7:51
  friends
• 7:51
  that
• 7:51
  had
• 7:52
  businesses
• 7:52
  and
• 7:53
  studios,
• 7:53
  like,
• 7:53
  they
• 7:53
  had
• 7:54
  shut
• 7:54
  down.
• 7:54
  So
• 7:55
  that
• 7:55
  email
• 7:55
  didn't
• 7:56
  pay
• 7:56
  off
• 7:56
  directly.
• 7:57
  I
• 7:57
  think
• 7:57
  I
• 7:57
  got
• 7:57
  one
• 7:58
  client
• 7:58
  where
• 7:58
  I
• 7:58
  helped,
• 7:59
  like,
• 7:59
  them
• 7:59
  set
• 7:59
  up,
• 7:59
  like,
• 8:00
  a
• 8:00
  mobile
• 8:01
  order
• 8:02
  for
• 8:02
  their
• 8:02
  juice
• 8:02
  bar,
• 8:03
  a
• 8:03
  system
• 8:04
  for
• 8:04
  that.
• 8:05
  It
• 8:05
  didn't
• 8:05
  pay
• 8:05
  off
• 8:06
  directly,
• 8:06
  but
• 8:06
  like,
• 8:06
  a
• 8:07
  year
• 8:07
  or
• 8:07
  two
• 8:07
  later,
• 8:08
  I
• 8:08
  got
• 8:08
  some
• 8:09
  referrals
• 8:09
  from
• 8:09
  that
• 8:10
  email,
• 8:10
  which
• 8:10
  was
• 8:10
  kind
• 8:11
  of
• 8:11
  fun.
• 8:11
  Oh,
• 8:11
  I
• 8:11
  love
• 8:11
  that.
• 8:12
  Which
• 8:13
  was
• 8:13
  kind
• 8:13
  of
• 8:13
  funny.
• 8:13
  And
• 8:14
  then
• 8:14
  all
• 8:14
  the
• 8:14
  rest
• 8:14
  of
• 8:14
  mine
• 8:15
  were
• 8:15
  through
• 8:15
  networking
• 8:16
  online.
• 8:17
  So
• 8:18
  my
• 8:18
  next
• 8:18
  really
• 8:19
  big
• 8:19
  client
• 8:19
  was
• 8:20
  from.
• 8:20
  I
• 8:21
  had
• 8:21
  joined
• 8:21
  a
• 8:21
  coaching
• 8:22
  program
• 8:22
  and
• 8:22
  met
• 8:23
  someone
• 8:23
  who
• 8:23
  needed
• 8:24
  a
• 8:24
  hybrid
• 8:25
  obm.
• 8:25
  I
• 8:26
  started
• 8:26
  working
• 8:26
  for
• 8:26
  her.
• 8:27
  The
• 8:27
  next
• 8:28
  big
• 8:28
  client
• 8:28
  that
• 8:29
  I
• 8:29
  got
• 8:29
  was
• 8:29
  a
• 8:30
  referral
• 8:30
  from
• 8:30
  my
• 8:31
  personal
• 8:31
  network,
• 8:33
  and
• 8:33
  then
• 8:33
  that
• 8:33
  person
• 8:34
  referred
• 8:34
  somebody
• 8:34
  else.
• 8:35
  So
• 8:35
  definitely
• 8:35
  referrals
• 8:36
  are
• 8:36
  how
• 8:36
  I
• 8:37
  started
• 8:37
  to
• 8:38
  kind
• 8:38
  of
• 8:38
  grow
• 8:39
  my
• 8:39
  business.
• 8:39
  And
• 8:40
  similar
• 8:40
  to
• 8:40
  you,
• 8:40
  I
• 8:40
  was
• 8:40
  working
• 8:41
  with
• 8:41
  clients
• 8:41
  on
• 8:42
  really
• 8:42
  high
• 8:42
  retainers
• 8:43
  and
• 8:43
  for
• 8:43
  a
• 8:43
  while.
• 8:44
  So
• 8:44
  it
• 8:45
  took
• 8:45
  a
• 8:45
  lot
• 8:45
  of
• 8:45
  the
• 8:46
  pressure
• 8:46
  off
• 8:46
  for
• 8:46
  me
• 8:46
  to
• 8:46
  learn
• 8:47
  more
• 8:47
  about
• 8:47
  the
• 8:47
  business
• 8:48
  while
• 8:48
  I
• 8:48
  was
• 8:48
  getting
• 8:49
  paid
• 8:49
  for
• 8:49
  it.
• 8:50
  So,
• 8:51
  yeah,
• 8:51
  that
• 8:51
  was
• 8:52
  really,
• 8:52
  really
• 8:52
  great.
• 8:53
  It
• 8:53
  wasn't
• 8:53
  probably
• 8:54
  until
• 8:54
  about,
• 8:54
  like,
• 8:55
  the
• 8:55
  second.
• 8:58
  Maybe
• 8:58
  it
• 8:58
  was
• 8:59
  second
• 8:59
  year
• 8:59
  of
• 8:59
  my
• 8:59
  business,
• 8:59
  Second
• 9:00
  year
• 9:00
  of
• 9:00
  my
• 9:00
  business
• 9:00
  when
• 9:01
  I
• 9:01
  started
• 9:01
  really
• 9:02
  doing
• 9:03
  what
• 9:03
  I
• 9:03
  would
• 9:03
  say,
• 9:04
  like,
• 9:04
  consistent
• 9:04
  marketing,
• 9:05
  and
• 9:05
  that
• 9:05
  was
• 9:06
  through
• 9:06
  Facebook
• 9:07
  groups.
• 9:07
  So
• 9:07
  one.
• 9:08
  One
• 9:08
  in
• 9:08
  particular
• 9:09
  was
• 9:09
  just
• 9:10
  finding
• 9:10
  a.
• 9:10
  You
• 9:11
  know,
• 9:11
  I
• 9:11
  worked
• 9:12
  as,
• 9:12
  like,
• 9:12
  a
• 9:12
  Kajabi
• 9:13
  specialist
• 9:13
  for
• 9:13
  a
• 9:13
  little
• 9:13
  bit.
• 9:14
  So
• 9:14
  finding
• 9:14
  that
• 9:14
  Kajabi
• 9:15
  Facebook
• 9:15
  group
• 9:15
  and
• 9:16
  just
• 9:16
  adding
• 9:17
  value,
• 9:17
  adding
• 9:17
  value,
• 9:18
  adding
• 9:18
  value,
• 9:18
  answering
• 9:19
  questions
• 9:19
  for
• 9:19
  free.
• 9:20
  And
• 9:20
  eventually
• 9:21
  people
• 9:22
  would
• 9:22
  just
• 9:22
  start
• 9:22
  reaching
• 9:23
  out
• 9:23
  for
• 9:23
  me
• 9:23
  to,
• 9:23
  like,
• 9:24
  help
• 9:24
  them
• 9:24
  with
• 9:24
  stuff.
• 9:25
  And
• 9:25
  that's
• 9:25
  how
• 9:25
  I
• 9:26
  kind
• 9:26
  of
• 9:26
  built
• 9:26
  that
• 9:26
  up
• 9:27
  even
• 9:28
  more.
• 9:29
  I
• 9:29
  think
• 9:29
  there's
• 9:29
  an
• 9:30
  interesting
• 9:32
  level
• 9:32
  of
• 9:33
  transparency
• 9:33
  of
• 9:34
  what
• 9:34
  we
• 9:34
  just
• 9:34
  said
• 9:34
  that
• 9:35
  I
• 9:35
  don't
• 9:35
  think
• 9:35
  I
• 9:35
  see
• 9:36
  anywhere
• 9:36
  in
• 9:36
  the
• 9:37
  online
• 9:37
  space,
• 9:38
  which
• 9:38
  is,
• 9:38
  like,
• 9:38
  how
• 9:39
  scrappy
• 9:39
  you
• 9:40
  have
• 9:40
  to
• 9:40
  be
• 9:40
  when
• 9:40
  you're
• 9:41
  finding
• 9:41
  your
• 9:41
  first
• 9:41
  clients,
• 9:42
  when
• 9:42
  you're,
• 9:43
  like,
• 9:43
  trying
• 9:44
  to
• 9:44
  build
• 9:44
  your
• 9:45
  client
• 9:45
  roster,
• 9:46
  especially
• 9:47
  when
• 9:47
  you're,
• 9:48
  like,
• 9:48
  just
• 9:49
  starting
• 9:49
  out,
• 9:49
  when
• 9:49
  you
• 9:50
  don't
• 9:50
  have
• 9:50
  that,
• 9:50
  like,
• 9:51
  online
• 9:51
  presence,
• 9:52
  when
• 9:52
  you
• 9:52
  don't
• 9:53
  have
• 9:53
  a
• 9:53
  lot
• 9:53
  of
• 9:53
  testimonials,
• 9:54
  like,
• 9:54
  you
• 9:55
  do
• 9:55
  need
• 9:56
  to
• 9:56
  get
• 9:56
  kind
• 9:57
  of,
• 9:57
  like,
• 9:57
  super,
• 9:58
  super
• 9:58
  scrappy.
• 9:59
  And
• 9:59
  I
• 9:59
  think
• 9:59
  the
• 10:00
  online
• 10:00
  space
• 10:00
  makes
• 10:01
  it
• 10:01
  seem
• 10:02
  like,
• 10:03
  oh,
• 10:03
  just
• 10:03
  make
• 10:04
  a
• 10:04
  post
• 10:04
  or
• 10:05
  just
• 10:05
  do
• 10:05
  this.
• 10:05
  Like,
• 10:06
  I
• 10:06
  think
• 10:06
  I
• 10:06
  just
• 10:07
  made
• 10:07
  a
• 10:07
  TikTok
• 10:07
  that
• 10:08
  was
• 10:08
  like,
• 10:09
  the
• 10:09
  pipe
• 10:09
  dream
• 10:10
  of,
• 10:11
  oh,
• 10:11
  you
• 10:11
  want
• 10:11
  to
• 10:11
  make
• 10:11
  $100,000,
• 10:12
  just
• 10:13
  get
• 10:13
  20
• 10:14
  clients
• 10:14
  that'll
• 10:14
  pay
• 10:15
  you.
• 10:15
  What
• 10:16
  did
• 10:16
  I
• 10:16
  say?
• 10:16
  I
• 10:17
  don't
• 10:17
  even
• 10:17
  know.
• 10:17
  Don't
• 10:17
  make
• 10:17
  me
• 10:17
  do
• 10:18
  math
• 10:18
  here.
• 10:18
  But
• 10:18
  hang
• 10:18
  on.
• 10:21
  $5,000.
• 10:23
  That
• 10:24
  should
• 10:24
  have
• 10:24
  been
• 10:24
  a
• 10:24
  lot
• 10:25
  easier
• 10:25
  in
• 10:25
  My
• 10:25
  brain.
• 10:26
  But
• 10:26
  it's
• 10:26
  not.
• 10:26
  But
• 10:27
  I
• 10:27
  was.
• 10:27
  I
• 10:27
  think
• 10:27
  when
• 10:28
  you
• 10:28
  see
• 10:28
  these
• 10:29
  content
• 10:29
  pieces
• 10:30
  that
• 10:30
  are
• 10:30
  like,
• 10:30
  oh,
• 10:31
  just
• 10:31
  get
• 10:32
  20
• 10:32
  clients,
• 10:32
  that
• 10:33
  doesn't
• 10:33
  seem
• 10:33
  like
• 10:33
  a
• 10:33
  lot
• 10:34
  that
• 10:34
  are
• 10:34
  going
• 10:34
  to
• 10:34
  pay
• 10:34
  you
• 10:35
  $5,000.
• 10:36
  I
• 10:36
  don't
• 10:36
  know
• 10:36
  about
• 10:36
  you.
• 10:37
  Well,
• 10:37
  actually
• 10:38
  I
• 10:38
  lied
• 10:39
  because
• 10:39
  when
• 10:39
  I
• 10:39
  first
• 10:39
  started
• 10:39
  I
• 10:40
  gave
• 10:40
  $5,000
• 10:41
  to
• 10:41
  a
• 10:41
  lot
• 10:41
  of
• 10:41
  wrong
• 10:41
  people.
• 10:43
  I
• 10:43
  should
• 10:43
  not
• 10:44
  have
• 10:44
  given
• 10:45
  the
• 10:45
  money
• 10:45
  away
• 10:45
  that
• 10:46
  I
• 10:46
  did
• 10:46
  when
• 10:46
  I
• 10:47
  first
• 10:47
  started
• 10:47
  my
• 10:47
  business.
• 10:47
  But
• 10:48
  that's
• 10:49
  a
• 10:49
  whole
• 10:49
  nother
• 10:49
  podcast
• 10:50
  episode.
• 10:50
  But
• 10:51
  I
• 10:51
  just
• 10:51
  think
• 10:52
  that,
• 10:52
  you
• 10:52
  know,
• 10:52
  it
• 10:52
  says
• 10:53
  it
• 10:53
  sounds
• 10:53
  easier
• 10:54
  what
• 10:54
  easier
• 10:55
  said
• 10:55
  than
• 10:55
  done.
• 10:56
  But
• 10:56
  ultimately
• 10:57
  there
• 10:57
  needs
• 10:57
  to
• 10:58
  be
• 10:58
  a
• 10:58
  little
• 10:58
  bit
• 10:58
  of
• 10:58
  hustle,
• 10:59
  a
• 10:59
  little
• 10:59
  bit
• 10:59
  of
• 10:59
  like,
• 11:00
  kind
• 11:00
  of
• 11:00
  like
• 11:01
  you
• 11:01
  know,
• 11:01
  grittiness
• 11:02
  to
• 11:03
  get
• 11:03
  the
• 11:03
  first
• 11:04
  couple
• 11:04
  of
• 11:04
  clients
• 11:05
  and
• 11:05
  then
• 11:06
  really
• 11:06
  expand
• 11:07
  that
• 11:07
  way.
• 11:08
  Especially
• 11:08
  when
• 11:09
  you're
• 11:09
  first
• 11:09
  starting
• 11:10
  because
• 11:10
  oof,
• 11:11
  it's
• 11:11
  not
• 11:12
  as
• 11:12
  easy
• 11:12
  as
• 11:12
  posting
• 11:13
  and
• 11:14
  the
• 11:14
  clients
• 11:14
  flood
• 11:15
  in.
• 11:15
  That's
• 11:15
  not
• 11:15
  reality.
• 11:16
  Yeah,
• 11:17
  you
• 11:17
  can't
• 11:17
  just
• 11:17
  create
• 11:17
  an
• 11:18
  offer
• 11:18
  and
• 11:18
  they
• 11:19
  will
• 11:19
  come.
• 11:19
  It's
• 11:20
  takes
• 11:20
  a
• 11:20
  little
• 11:20
  bit
• 11:21
  more
• 11:21
  than
• 11:21
  that.
• 11:21
  And
• 11:22
  I
• 11:22
  think
• 11:22
  one
• 11:22
  of
• 11:22
  the
• 11:23
  things
• 11:23
  that
• 11:23
  I
• 11:23
  brought
• 11:24
  over
• 11:24
  from
• 11:24
  my
• 11:24
  corporate
• 11:25
  career
• 11:26
  that
• 11:26
  really
• 11:26
  helped
• 11:26
  me
• 11:27
  out
• 11:27
  here
• 11:27
  is
• 11:27
  just
• 11:27
  serve
• 11:28
  your
• 11:28
  existing
• 11:29
  clients
• 11:29
  so
• 11:30
  well
• 11:31
  because
• 11:31
  number
• 11:32
  one,
• 11:32
  if
• 11:32
  you
• 11:32
  get
• 11:32
  a
• 11:32
  referral
• 11:33
  from
• 11:33
  them,
• 11:34
  you
• 11:34
  are
• 11:34
  able
• 11:35
  to,
• 11:36
  one,
• 11:37
  you're
• 11:37
  probably
• 11:37
  going
• 11:37
  to
• 11:38
  really
• 11:38
  drive
• 11:38
  and
• 11:38
  vibe
• 11:39
  with
• 11:39
  that
• 11:39
  person
• 11:39
  if
• 11:39
  you're
• 11:40
  already
• 11:40
  vibing
• 11:40
  with
• 11:40
  your
• 11:41
  current
• 11:41
  client.
• 11:41
  Two,
• 11:42
  there's
• 11:42
  trust
• 11:43
  built
• 11:43
  in.
• 11:44
  I
• 11:44
  think
• 11:44
  Rachel
• 11:45
  and
• 11:45
  I
• 11:45
  both
• 11:45
  really
• 11:46
  started
• 11:46
  with
• 11:46
  working
• 11:46
  with
• 11:47
  clients
• 11:47
  on
• 11:47
  pretty
• 11:48
  high
• 11:48
  retainers
• 11:49
  which
• 11:49
  that
• 11:49
  allowed
• 11:49
  us
• 11:49
  to
• 11:50
  not
• 11:50
  get
• 11:50
  a
• 11:51
  lot
• 11:51
  of
• 11:51
  clients
• 11:51
  but,
• 11:52
  but
• 11:52
  still
• 11:52
  jump
• 11:53
  into
• 11:53
  the
• 11:53
  freelance
• 11:54
  world.
• 11:54
  I
• 11:54
  was
• 11:54
  kind
• 11:54
  of
• 11:54
  surprised
• 11:55
  when
• 11:55
  I
• 11:55
  pulled
• 11:55
  up
• 11:56
  and
• 11:56
  calculated
• 11:56
  how
• 11:56
  many
• 11:56
  clients
• 11:57
  I
• 11:57
  had
• 11:57
  my
• 11:57
  first
• 11:57
  year.
• 11:57
  So
• 11:58
  my
• 11:58
  first
• 11:58
  year
• 11:58
  I
• 11:58
  had
• 11:58
  four
• 11:58
  clients
• 11:59
  my
• 12:00
  second
• 12:00
  year
• 12:00
  and
• 12:00
  that's
• 12:01
  when
• 12:01
  I
• 12:01
  left
• 12:01
  my
• 12:01
  full
• 12:01
  time
• 12:02
  job
• 12:02
  because
• 12:02
  I
• 12:02
  had
• 12:02
  replaced
• 12:03
  75%
• 12:04
  of
• 12:04
  my
• 12:04
  salary.
• 12:04
  That's
• 12:04
  what
• 12:05
  I
• 12:05
  was
• 12:05
  aiming
• 12:05
  for.
• 12:05
  I
• 12:06
  only
• 12:06
  had
• 12:06
  five
• 12:06
  clients
• 12:07
  that
• 12:07
  whole
• 12:07
  first
• 12:08
  year
• 12:08
  and
• 12:09
  they
• 12:09
  were
• 12:09
  all
• 12:10
  based
• 12:10
  on
• 12:11
  referrals.
• 12:12
  But
• 12:12
  it's
• 12:12
  really
• 12:13
  hard
• 12:13
  to
• 12:13
  get
• 12:14
  that
• 12:14
  high
• 12:15
  dollar
• 12:15
  retainer
• 12:16
  if
• 12:16
  there's
• 12:16
  not
• 12:17
  trust
• 12:17
  built
• 12:17
  in.
• 12:18
  So
• 12:18
  I
• 12:18
  think
• 12:19
  really
• 12:19
  from
• 12:19
  the
• 12:19
  get
• 12:19
  go
• 12:20
  like
• 12:20
  serving
• 12:20
  those
• 12:21
  clients
• 12:21
  really
• 12:21
  well
• 12:22
  so
• 12:22
  that
• 12:22
  they
• 12:22
  can
• 12:23
  you
• 12:23
  refer
• 12:24
  you
• 12:24
  to
• 12:24
  other
• 12:24
  clients
• 12:25
  that
• 12:25
  are,
• 12:25
  you
• 12:25
  know,
• 12:25
  in
• 12:26
  a
• 12:26
  similar
• 12:26
  space
• 12:27
  as
• 12:27
  them
• 12:27
  is
• 12:28
  a
• 12:28
  key
• 12:29
  marketing
• 12:30
  strategy
• 12:31
  for
• 12:31
  me
• 12:31
  at
• 12:32
  least
• 12:32
  because
• 12:32
  I'm
• 12:32
  at
• 12:33
  that
• 12:33
  point
• 12:33
  I
• 12:33
  wasn't
• 12:34
  doing
• 12:34
  a
• 12:34
  lot
• 12:34
  of
• 12:34
  attraction
• 12:35
  marketing.
• 12:36
  Yeah.
• 12:36
  That
• 12:37
  client
• 12:37
  experience
• 12:38
  is
• 12:38
  everything.
• 12:39
  And
• 12:39
  then
• 12:39
  you're
• 12:39
  also
• 12:40
  going
• 12:40
  to
• 12:40
  learn
• 12:41
  so
• 12:41
  much
• 12:41
  about
• 12:42
  like
• 12:42
  what
• 12:42
  you
• 12:43
  want
• 12:43
  when
• 12:44
  you
• 12:44
  have
• 12:44
  that
• 12:44
  relationship
• 12:45
  with
• 12:45
  your
• 12:45
  clients.
• 12:45
  I
• 12:46
  think
• 12:46
  it's.
• 12:46
  I
• 12:47
  learned
• 12:47
  oh,
• 12:47
  what
• 12:47
  I'm
• 12:48
  praised
• 12:49
  for
• 12:49
  as
• 12:49
  far
• 12:50
  as
• 12:50
  like
• 12:50
  what
• 12:50
  they
• 12:50
  actually
• 12:51
  wanted
• 12:51
  compared
• 12:52
  to
• 12:52
  my
• 12:52
  corporate
• 12:53
  brain,
• 12:53
  where
• 12:53
  my
• 12:53
  corporate
• 12:54
  brain
• 12:54
  was
• 12:54
  like,
• 12:55
  oh,
• 12:55
  let
• 12:55
  me
• 12:56
  give
• 12:56
  you
• 12:56
  this
• 12:56
  date,
• 12:57
  like
• 12:57
  this
• 12:57
  data
• 12:58
  dashboard
• 12:58
  and
• 12:58
  let
• 12:59
  me
• 12:59
  give
• 12:59
  you
• 12:59
  all
• 12:59
  of
• 12:59
  these
• 13:00
  reports
• 13:00
  that
• 13:00
  you're
• 13:00
  probably
• 13:01
  never
• 13:01
  going
• 13:01
  to
• 13:01
  look
• 13:01
  at.
• 13:02
  But
• 13:02
  that
• 13:02
  was
• 13:02
  like
• 13:03
  exactly
• 13:03
  what
• 13:04
  people
• 13:04
  asked
• 13:04
  of
• 13:04
  me
• 13:04
  in
• 13:05
  corporate.
• 13:05
  But
• 13:06
  business
• 13:06
  owners
• 13:06
  have
• 13:07
  a
• 13:07
  different
• 13:07
  kind
• 13:07
  of
• 13:08
  like
• 13:08
  experience
• 13:09
  and
• 13:09
  nurturing
• 13:10
  and
• 13:10
  care
• 13:11
  that
• 13:11
  they
• 13:11
  need
• 13:11
  is
• 13:12
  they
• 13:12
  need
• 13:12
  a
• 13:12
  partner.
• 13:12
  They
• 13:13
  need
• 13:13
  someone
• 13:13
  that's
• 13:14
  going
• 13:14
  to,
• 13:14
  you
• 13:14
  know,
• 13:15
  have
• 13:15
  the
• 13:15
  same
• 13:16
  kind
• 13:16
  of
• 13:16
  goal
• 13:16
  driven
• 13:17
  mentality.
• 13:17
  And
• 13:18
  you
• 13:18
  know,
• 13:19
  client
• 13:19
  experience
• 13:19
  is
• 13:20
  literally
• 13:20
  everything.
• 13:20
  No
• 13:20
  matter
• 13:21
  if
• 13:21
  you're
• 13:21
  just
• 13:21
  starting
• 13:22
  or
• 13:22
  if
• 13:22
  you're
• 13:22
  making
• 13:23
  multiple
• 13:23
  six
• 13:24
  figures
• 13:24
  or
• 13:24
  whatever
• 13:25
  that
• 13:25
  is,
• 13:25
  like
• 13:26
  it's
• 13:26
  everything.
• 13:27
  So
• 13:28
  yeah,
• 13:29
  so
• 13:29
  we
• 13:29
  talked
• 13:30
  about
• 13:30
  what
• 13:30
  worked.
• 13:31
  I
• 13:31
  feel
• 13:31
  like
• 13:31
  for
• 13:31
  the
• 13:32
  most
• 13:32
  part.
• 13:32
  So
• 13:33
  what
• 13:33
  are
• 13:33
  some
• 13:33
  of
• 13:33
  the
• 13:34
  mistakes
• 13:34
  or
• 13:35
  where
• 13:35
  did
• 13:35
  you
• 13:35
  get
• 13:36
  pushed
• 13:37
  off
• 13:37
  course
• 13:37
  a
• 13:38
  little
• 13:38
  bit
• 13:38
  within
• 13:38
  like
• 13:39
  those
• 13:39
  first
• 13:40
  years
• 13:40
  of
• 13:41
  marketing?
• 13:42
  I
• 13:42
  would
• 13:43
  say
• 13:44
  the
• 13:45
  me,
• 13:46
  the,
• 13:46
  the
• 13:46
  baby
• 13:47
  business,
• 13:47
  Rachel,
• 13:48
  trying
• 13:48
  to
• 13:49
  sell
• 13:49
  digital
• 13:50
  products
• 13:51
  like
• 13:52
  year
• 13:52
  one
• 13:53
  with
• 13:53
  no
• 13:54
  social
• 13:54
  audience
• 13:55
  and
• 13:56
  not
• 13:56
  a
• 13:56
  lot
• 13:57
  of
• 13:57
  like
• 13:57
  major
• 13:58
  traction
• 13:58
  as
• 13:59
  far
• 13:59
  as
• 13:59
  like
• 13:59
  top
• 13:59
  of
• 14:00
  funnel.
• 14:01
  It's
• 14:01
  laughable
• 14:02
  to
• 14:02
  me,
• 14:02
  right,
• 14:03
  because
• 14:03
  I'm
• 14:03
  sitting
• 14:03
  here
• 14:03
  and
• 14:04
  I'm
• 14:04
  like,
• 14:04
  yikes.
• 14:05
  I
• 14:05
  put
• 14:05
  so
• 14:06
  much
• 14:06
  effort
• 14:07
  and
• 14:07
  energy
• 14:08
  and
• 14:08
  I
• 14:09
  like
• 14:09
  tied
• 14:09
  a
• 14:09
  lot
• 14:10
  of
• 14:10
  like
• 14:10
  my
• 14:11
  goals,
• 14:11
  financial
• 14:12
  goals
• 14:12
  to
• 14:13
  this
• 14:14
  thing,
• 14:15
  which
• 14:15
  is
• 14:15
  like
• 14:15
  passive.
• 14:16
  And
• 14:17
  you
• 14:17
  don't
• 14:17
  realize
• 14:18
  that
• 14:18
  when
• 14:18
  you're
• 14:18
  starting
• 14:19
  out,
• 14:19
  you
• 14:19
  really
• 14:20
  need
• 14:20
  to
• 14:20
  get
• 14:21
  a
• 14:21
  good
• 14:22
  audience
• 14:22
  in
• 14:22
  your
• 14:23
  space.
• 14:23
  You
• 14:23
  need
• 14:23
  to
• 14:24
  get
• 14:24
  authority
• 14:24
  built.
• 14:25
  And
• 14:26
  I
• 14:26
  think
• 14:27
  I
• 14:27
  wasted
• 14:28
  days,
• 14:29
  hours,
• 14:30
  weeks
• 14:31
  literally
• 14:32
  just
• 14:33
  trying
• 14:33
  to
• 14:35
  move
• 14:35
  faster
• 14:36
  than
• 14:36
  what
• 14:36
  I
• 14:36
  actually
• 14:37
  was
• 14:37
  like
• 14:38
  ready
• 14:38
  for
• 14:38
  in
• 14:38
  that
• 14:39
  business.
• 14:39
  So
• 14:40
  I
• 14:40
  think
• 14:40
  that's
• 14:40
  one
• 14:41
  of
• 14:41
  the
• 14:41
  things
• 14:41
  that
• 14:41
  I
• 14:42
  would
• 14:42
  do,
• 14:43
  be,
• 14:43
  I
• 14:44
  would
• 14:44
  give
• 14:44
  myself
• 14:44
  way
• 14:45
  more
• 14:45
  grace,
• 14:45
  like
• 14:46
  be
• 14:46
  so
• 14:46
  kind
• 14:47
  to
• 14:47
  myself.
• 14:47
  Because
• 14:48
  I
• 14:48
  think
• 14:48
  we
• 14:48
  were
• 14:49
  doing
• 14:49
  it
• 14:50
  all
• 14:50
  and
• 14:51
  I
• 14:52
  don't
• 14:52
  know,
• 14:53
  I
• 14:53
  was
• 14:54
  so
• 14:54
  impatient.
• 14:54
  I
• 14:54
  was
• 14:55
  like,
• 14:55
  oh
• 14:55
  my
• 14:55
  gosh,
• 14:55
  I
• 14:55
  launched
• 14:56
  this.
• 14:56
  I,
• 14:56
  I
• 14:57
  went
• 14:57
  into
• 14:57
  coaching.
• 14:57
  Oh,
• 14:58
  I
• 14:58
  launched
• 14:58
  this.
• 14:58
  Oh,
• 14:59
  it
• 14:59
  didn't
• 14:59
  work
• 14:59
  out.
• 15:00
  And
• 15:00
  like
• 15:00
  if
• 15:01
  you
• 15:01
  just
• 15:01
  flip
• 15:01
  your
• 15:02
  perspective
• 15:02
  on
• 15:03
  that
• 15:03
  and
• 15:03
  just
• 15:03
  say
• 15:03
  like,
• 15:04
  hey,
• 15:05
  that's
• 15:05
  okay,
• 15:05
  instead
• 15:06
  of
• 15:06
  thinking
• 15:06
  of
• 15:06
  it
• 15:06
  as
• 15:06
  a
• 15:06
  failure,
• 15:07
  what
• 15:07
  did
• 15:07
  we
• 15:07
  like
• 15:08
  out
• 15:08
  of
• 15:08
  it?
• 15:08
  What
• 15:08
  did
• 15:08
  we
• 15:09
  learn
• 15:09
  from
• 15:09
  it?
• 15:10
  And
• 15:10
  I
• 15:11
  think
• 15:11
  that
• 15:11
  was
• 15:11
  one
• 15:11
  of
• 15:12
  the
• 15:12
  first
• 15:12
  things
• 15:12
  is
• 15:12
  I
• 15:12
  was
• 15:13
  so
• 15:13
  rigid,
• 15:14
  so
• 15:14
  rigid.
• 15:15
  And
• 15:15
  like,
• 15:15
  this
• 15:15
  is
• 15:16
  the
• 15:16
  tactic,
• 15:16
  this
• 15:16
  is
• 15:17
  how
• 15:17
  I'm
• 15:17
  going
• 15:17
  to
• 15:17
  execute.
• 15:18
  And
• 15:18
  then
• 15:18
  when
• 15:19
  it
• 15:19
  didn't
• 15:19
  happen,
• 15:20
  I
• 15:20
  was
• 15:20
  so
• 15:21
  bummed.
• 15:21
  But
• 15:22
  yeah,
• 15:23
  I
• 15:23
  mean,
• 15:24
  I
• 15:24
  would
• 15:24
  say
• 15:24
  that's
• 15:25
  probably
• 15:25
  one
• 15:25
  thing
• 15:25
  I
• 15:25
  would
• 15:26
  do
• 15:26
  a
• 15:26
  little
• 15:26
  different.
• 15:27
  Yeah,
• 15:28
  I
• 15:28
  think
• 15:28
  I
• 15:28
  tried
• 15:29
  to
• 15:29
  launch
• 15:29
  a
• 15:29
  couple
• 15:29
  of
• 15:30
  digital
• 15:30
  Products
• 15:31
  way
• 15:31
  too
• 15:31
  early.
• 15:32
  Probably
• 15:32
  two,
• 15:33
  just
• 15:33
  because,
• 15:33
  one,
• 15:34
  that's
• 15:34
  what
• 15:34
  you
• 15:34
  saw
• 15:34
  everyone
• 15:35
  else
• 15:35
  doing
• 15:35
  in
• 15:36
  the
• 15:36
  online
• 15:36
  space
• 15:37
  without
• 15:37
  the
• 15:37
  contacts
• 15:38
  that
• 15:38
  they
• 15:38
  had
• 15:38
  probably
• 15:39
  been
• 15:39
  in
• 15:39
  this
• 15:40
  air,
• 15:40
  this
• 15:40
  space
• 15:41
  for
• 15:41
  a
• 15:41
  little
• 15:41
  bit
• 15:41
  longer
• 15:42
  than
• 15:42
  us
• 15:42
  and
• 15:43
  had,
• 15:43
  you
• 15:44
  know,
• 15:44
  the
• 15:44
  following
• 15:44
  to
• 15:45
  support
• 15:45
  smaller.
• 15:46
  You
• 15:46
  have
• 15:46
  to
• 15:46
  have
• 15:46
  a
• 15:46
  big
• 15:47
  audience
• 15:47
  to
• 15:47
  make
• 15:47
  money
• 15:48
  off
• 15:48
  of
• 15:48
  a
• 15:48
  $22
• 15:49
  product
• 15:49
  to
• 15:49
  make,
• 15:50
  you
• 15:50
  know,
• 15:50
  money.
• 15:51
  So
• 15:51
  I
• 15:51
  feel
• 15:52
  like
• 15:52
  now
• 15:52
  I
• 15:52
  know
• 15:52
  that,
• 15:53
  but
• 15:53
  I
• 15:53
  got.
• 15:54
  I
• 15:54
  kind
• 15:54
  of
• 15:54
  got
• 15:54
  pulled
• 15:54
  a
• 15:54
  little
• 15:55
  bit
• 15:55
  off
• 15:55
  course.
• 15:55
  And
• 15:56
  when
• 15:56
  I
• 15:56
  was
• 15:56
  reflecting
• 15:57
  back
• 15:57
  on
• 15:57
  the
• 15:57
  timeline,
• 15:58
  I
• 15:58
  was
• 15:58
  also
• 15:58
  reflecting
• 15:59
  on
• 15:59
  the
• 15:59
  type
• 15:59
  of
• 16:00
  support
• 16:00
  I
• 16:00
  was
• 16:01
  getting
• 16:01
  at
• 16:01
  that
• 16:01
  time.
• 16:02
  So
• 16:03
  the
• 16:03
  number
• 16:03
  one
• 16:03
  thing
• 16:03
  that
• 16:04
  I
• 16:04
  invested
• 16:04
  first
• 16:05
  within
• 16:05
  my
• 16:05
  business
• 16:05
  is
• 16:06
  I
• 16:06
  hired
• 16:06
  just
• 16:07
  like,
• 16:07
  somebody
• 16:07
  for
• 16:07
  like
• 16:07
  a
• 16:07
  200
• 16:08
  mentor
• 16:08
  call.
• 16:09
  She
• 16:09
  was
• 16:09
  an
• 16:09
  online
• 16:09
  business
• 16:09
  manager,
• 16:10
  and
• 16:10
  that
• 16:10
  call
• 16:10
  was
• 16:11
  really,
• 16:11
  really
• 16:12
  in
• 16:13
  getting
• 16:14
  me
• 16:14
  the
• 16:14
  kind
• 16:14
  of
• 16:14
  support
• 16:15
  I
• 16:15
  needed
• 16:15
  right
• 16:15
  there.
• 16:15
  Like,
• 16:16
  she
• 16:16
  was
• 16:16
  like,
• 16:16
  this
• 16:16
  is
• 16:16
  the
• 16:16
  proposal
• 16:17
  you
• 16:17
  send.
• 16:17
  This
• 16:17
  is
• 16:17
  what
• 16:18
  you
• 16:18
  offer.
• 16:18
  Where
• 16:18
  I
• 16:19
  got
• 16:19
  pushed
• 16:19
  off
• 16:19
  course
• 16:20
  is
• 16:20
  like,
• 16:21
  my
• 16:21
  next
• 16:21
  investment
• 16:23
  was
• 16:24
  a
• 16:24
  court,
• 16:25
  was
• 16:25
  a.
• 16:25
  Was
• 16:26
  a
• 16:26
  coach
• 16:26
  who
• 16:26
  was
• 16:27
  trying
• 16:27
  to,
• 16:27
  like,
• 16:28
  break
• 16:28
  out
• 16:29
  of
• 16:29
  your
• 16:29
  box.
• 16:29
  Like,
• 16:30
  I
• 16:30
  really
• 16:30
  aligned
• 16:30
  with
• 16:31
  a
• 16:31
  lot
• 16:31
  of
• 16:31
  her
• 16:31
  messaging.
• 16:32
  It's
• 16:32
  like,
• 16:32
  don't
• 16:32
  do
• 16:32
  things
• 16:32
  like
• 16:33
  everybody
• 16:33
  else
• 16:33
  does.
• 16:33
  Do
• 16:34
  this,
• 16:34
  do
• 16:34
  this,
• 16:34
  do
• 16:34
  this.
• 16:35
  But
• 16:35
  at
• 16:35
  that
• 16:35
  point,
• 16:36
  like
• 16:36
  baby
• 16:36
  business,
• 16:37
  Jess
• 16:37
  needed
• 16:38
  mentorship
• 16:39
  support.
• 16:39
  She
• 16:40
  needed
• 16:40
  a
• 16:40
  course.
• 16:40
  She
• 16:41
  needed
• 16:41
  somebody
• 16:41
  to
• 16:41
  tell
• 16:41
  her
• 16:42
  exactly
• 16:42
  what
• 16:42
  she
• 16:42
  could
• 16:43
  do
• 16:43
  so
• 16:43
  she
• 16:43
  could
• 16:43
  put
• 16:43
  down
• 16:44
  her
• 16:44
  roots
• 16:44
  and
• 16:44
  her
• 16:44
  foundation.
• 16:46
  Instead
• 16:47
  of,
• 16:47
  like,
• 16:47
  someone
• 16:48
  to
• 16:48
  help
• 16:48
  me
• 16:48
  break
• 16:48
  through
• 16:49
  blocks.
• 16:50
  Because
• 16:50
  it
• 16:50
  wasn't
• 16:50
  the
• 16:50
  block,
• 16:51
  my
• 16:51
  mental
• 16:51
  blocks
• 16:52
  that
• 16:52
  were
• 16:52
  blocking
• 16:52
  me
• 16:52
  at
• 16:52
  that
• 16:53
  point.
• 16:53
  It
• 16:53
  was.
• 16:53
  I
• 16:53
  literally
• 16:54
  didn't
• 16:54
  know
• 16:54
  what
• 16:54
  I
• 16:55
  was
• 16:55
  supposed
• 16:55
  to
• 16:55
  be
• 16:55
  doing,
• 16:56
  and
• 16:56
  I
• 16:56
  just
• 16:56
  needed
• 16:56
  somebody
• 16:57
  to
• 16:57
  tell
• 16:57
  me
• 16:57
  what.
• 16:58
  What
• 16:58
  I
• 16:58
  was
• 16:58
  supposed
• 16:59
  to
• 16:59
  be
• 16:59
  doing.
• 16:59
  And
• 16:59
  so
• 17:00
  I
• 17:00
  think
• 17:00
  about
• 17:00
  when
• 17:01
  I
• 17:01
  was
• 17:01
  back
• 17:01
  in
• 17:01
  corporate,
• 17:02
  they
• 17:02
  would
• 17:02
  make
• 17:03
  us
• 17:03
  go
• 17:03
  through
• 17:03
  this
• 17:03
  thing
• 17:04
  called
• 17:04
  situational
• 17:04
  leadership.
• 17:06
  Love
• 17:06
  that.
• 17:07
  Yes,
• 17:07
  yes.
• 17:08
  And
• 17:08
  it's
• 17:08
  all
• 17:09
  about
• 17:09
  adapting
• 17:10
  your
• 17:10
  leadership
• 17:11
  style
• 17:11
  to
• 17:12
  the
• 17:12
  developmental
• 17:13
  level
• 17:13
  that
• 17:13
  you're
• 17:13
  at.
• 17:13
  So
• 17:14
  now
• 17:14
  when
• 17:14
  I'm
• 17:14
  looking
• 17:14
  to
• 17:15
  make
• 17:15
  investments
• 17:16
  in
• 17:16
  my
• 17:16
  business,
• 17:16
  I
• 17:16
  kind
• 17:17
  of
• 17:17
  look
• 17:17
  at
• 17:17
  through
• 17:17
  it
• 17:17
  for
• 17:18
  a
• 17:18
  situational
• 17:19
  leadership
• 17:20
  perspective.
• 17:20
  Like,
• 17:21
  where
• 17:21
  am
• 17:21
  I
• 17:21
  on
• 17:21
  that
• 17:22
  developmental
• 17:22
  journey?
• 17:23
  And
• 17:23
  do.
• 17:24
  And
• 17:24
  finding
• 17:25
  a,
• 17:25
  you
• 17:26
  know,
• 17:26
  someone
• 17:26
  to
• 17:26
  help
• 17:26
  me
• 17:27
  that
• 17:27
  will
• 17:27
  match
• 17:28
  where
• 17:28
  I'm
• 17:28
  at
• 17:28
  as
• 17:29
  far
• 17:29
  as
• 17:29
  leadership
• 17:29
  style.
• 17:30
  So
• 17:30
  do
• 17:30
  I
• 17:30
  need
• 17:30
  a
• 17:30
  mentor?
• 17:31
  Do
• 17:31
  I
• 17:31
  need
• 17:31
  a
• 17:32
  course?
• 17:32
  Do
• 17:32
  I
• 17:32
  need
• 17:33
  a
• 17:33
  coach,
• 17:34
  which
• 17:34
  would
• 17:34
  be
• 17:34
  like,
• 17:35
  I'm
• 17:35
  at
• 17:35
  a
• 17:35
  higher
• 17:35
  developmental
• 17:36
  level
• 17:36
  and
• 17:36
  I
• 17:36
  just
• 17:36
  need
• 17:37
  someone
• 17:37
  to
• 17:37
  help
• 17:37
  me
• 17:37
  break
• 17:37
  through,
• 17:38
  or
• 17:38
  do
• 17:38
  I
• 17:39
  need
• 17:39
  someone
• 17:39
  more
• 17:39
  like
• 17:39
  a
• 17:39
  consultant
• 17:40
  that's
• 17:40
  going
• 17:40
  to
• 17:40
  guide
• 17:41
  me
• 17:41
  and
• 17:41
  tell
• 17:41
  me
• 17:41
  exactly
• 17:42
  what
• 17:42
  to
• 17:42
  do?
• 17:42
  So
• 17:43
  that's
• 17:43
  really.
• 17:44
  I
• 17:44
  feel
• 17:44
  like
• 17:44
  now
• 17:44
  that
• 17:45
  I'VE
• 17:45
  realized
• 17:45
  that
• 17:46
  helped
• 17:47
  me
• 17:47
  make
• 17:47
  much
• 17:48
  smarter
• 17:48
  investments
• 17:49
  in
• 17:49
  my
• 17:49
  business
• 17:50
  where
• 17:50
  I'm
• 17:50
  not
• 17:51
  getting
• 17:51
  pulled
• 17:51
  off
• 17:51
  course
• 17:52
  because
• 17:52
  I'm
• 17:53
  being
• 17:53
  coached
• 17:53
  to
• 17:53
  do
• 17:54
  something.
• 17:54
  And
• 17:54
  that
• 17:54
  coach
• 17:54
  was
• 17:55
  great.
• 17:55
  I
• 17:55
  would
• 17:55
  definitely
• 17:56
  hire
• 17:56
  her
• 17:56
  again
• 17:57
  when
• 17:57
  I
• 17:57
  need
• 17:58
  coaching,
• 17:59
  but
• 17:59
  that
• 17:59
  wasn't
• 17:59
  the
• 17:59
  support
• 18:00
  I
• 18:00
  needed.
• 18:00
  I
• 18:00
  ended
• 18:00
  up
• 18:01
  doing
• 18:01
  a
• 18:01
  certification
• 18:02
  later
• 18:03
  on
• 18:03
  down
• 18:03
  the
• 18:03
  line,
• 18:04
  which
• 18:04
  that
• 18:04
  gave
• 18:05
  me
• 18:05
  the
• 18:05
  foundational
• 18:06
  skills
• 18:06
  and
• 18:06
  knowledge
• 18:07
  to
• 18:07
  really
• 18:07
  start
• 18:07
  building
• 18:07
  my
• 18:08
  business
• 18:08
  business.
• 18:09
  I
• 18:09
  think
• 18:09
  that
• 18:10
  is
• 18:11
  so
• 18:12
  like,
• 18:13
  so
• 18:13
  crucial
• 18:14
  for
• 18:16
  beginning
• 18:16
  businesses
• 18:17
  that
• 18:18
  that
• 18:18
  initial
• 18:19
  investment
• 18:19
  of
• 18:20
  where
• 18:20
  you
• 18:20
  spend
• 18:20
  your
• 18:20
  money
• 18:21
  can
• 18:21
  truly
• 18:22
  one
• 18:22
  teach
• 18:22
  you.
• 18:23
  In
• 18:23
  my
• 18:23
  case,
• 18:23
  I
• 18:24
  learned
• 18:24
  a
• 18:24
  very
• 18:25
  valuable
• 18:25
  lesson
• 18:26
  of
• 18:26
  oh,
• 18:26
  not
• 18:27
  everybody
• 18:27
  on
• 18:27
  the
• 18:28
  online
• 18:28
  space
• 18:28
  just
• 18:29
  because
• 18:29
  they're
• 18:30
  loud
• 18:30
  and
• 18:30
  high
• 18:31
  energy
• 18:31
  and
• 18:32
  maybe
• 18:32
  have
• 18:32
  pink
• 18:33
  hair.
• 18:33
  Are
• 18:33
  they
• 18:34
  the
• 18:34
  right
• 18:34
  person
• 18:35
  to
• 18:35
  coach
• 18:36
  you?
• 18:36
  Because
• 18:37
  I
• 18:38
  saw
• 18:38
  that
• 18:39
  with
• 18:39
  so
• 18:39
  many
• 18:39
  people,
• 18:39
  they
• 18:40
  had
• 18:40
  the,
• 18:41
  their
• 18:41
  messaging
• 18:41
  down,
• 18:42
  they
• 18:42
  had
• 18:43
  their,
• 18:43
  you
• 18:44
  know,
• 18:45
  audience
• 18:46
  engagement
• 18:46
  and
• 18:47
  I
• 18:47
  was
• 18:47
  like,
• 18:47
  oh,
• 18:48
  equivalent
• 18:48
  to
• 18:49
  expertise
• 18:50
  and
• 18:50
  knowledge.
• 18:51
  But
• 18:51
  that's
• 18:51
  not
• 18:52
  the
• 18:52
  case.
• 18:52
  There
• 18:52
  are
• 18:53
  a
• 18:53
  lot
• 18:53
  of
• 18:53
  people
• 18:53
  who
• 18:53
  are
• 18:53
  very
• 18:54
  good
• 18:54
  at
• 18:54
  marketing
• 18:55
  but
• 18:55
  aren't
• 18:55
  very
• 18:55
  good
• 18:56
  at
• 18:56
  like,
• 18:57
  they're
• 18:58
  good
• 18:58
  at
• 18:58
  marketing
• 18:58
  their
• 18:59
  business,
• 18:59
  but
• 18:59
  they're
• 18:59
  not
• 19:00
  very
• 19:00
  good
• 19:00
  at
• 19:00
  like
• 19:00
  the
• 19:01
  client
• 19:01
  experience,
• 19:01
  the
• 19:02
  delivery,
• 19:02
  the
• 19:03
  actual
• 19:03
  transformation
• 19:04
  you're
• 19:04
  going
• 19:04
  to
• 19:04
  get.
• 19:05
  And
• 19:05
  I
• 19:05
  think
• 19:05
  that
• 19:05
  that's
• 19:06
  like
• 19:06
  to
• 19:07
  me,
• 19:07
  if
• 19:07
  I
• 19:08
  would
• 19:08
  have
• 19:08
  had
• 19:08
  one,
• 19:09
  your
• 19:09
  knowledge
• 19:09
  in
• 19:10
  the
• 19:10
  sense
• 19:10
  of
• 19:10
  like,
• 19:10
  what
• 19:10
  is
• 19:11
  it
• 19:11
  that
• 19:11
  I
• 19:11
  need
• 19:11
  right
• 19:11
  now
• 19:12
  to
• 19:12
  that
• 19:12
  assessment
• 19:13
  to
• 19:13
  be
• 19:13
  like,
• 19:14
  let's
• 19:14
  take
• 19:15
  a,
• 19:15
  take
• 19:15
  a
• 19:15
  step
• 19:15
  back.
• 19:16
  Are
• 19:16
  we
• 19:16
  needing
• 19:17
  someone
• 19:17
  to
• 19:17
  coach
• 19:17
  us
• 19:18
  on
• 19:18
  how
• 19:18
  to
• 19:18
  make
• 19:19
  money
• 19:19
  or
• 19:19
  are
• 19:19
  we
• 19:19
  needing
• 19:20
  somebody
• 19:20
  that's
• 19:20
  actually
• 19:20
  going
• 19:20
  to
• 19:21
  coach
• 19:21
  us
• 19:21
  on
• 19:21
  how
• 19:21
  to
• 19:22
  have
• 19:22
  a
• 19:22
  proper
• 19:22
  offer
• 19:23
  suite,
• 19:24
  identify
• 19:24
  ideal
• 19:25
  clients,
• 19:26
  launch
• 19:26
  a
• 19:26
  product,
• 19:27
  like
• 19:28
  completely
• 19:29
  different
• 19:29
  areas
• 19:30
  of
• 19:31
  support
• 19:31
  and,
• 19:32
  and
• 19:32
  that
• 19:32
  foundational
• 19:33
  stuff,
• 19:33
  you
• 19:34
  can't
• 19:34
  just
• 19:34
  skip
• 19:34
  it.
• 19:35
  You
• 19:35
  can't
• 19:35
  just
• 19:35
  say
• 19:36
  like,
• 19:36
  well,
• 19:36
  I'm
• 19:36
  an
• 19:36
  expert
• 19:37
  in,
• 19:37
  or
• 19:37
  not
• 19:38
  even
• 19:38
  an
• 19:38
  expert.
• 19:38
  I
• 19:38
  just
• 19:39
  know
• 19:39
  this,
• 19:40
  I'm
• 19:40
  going
• 19:40
  to
• 19:40
  make
• 19:41
  six
• 19:41
  figures
• 19:41
  with
• 19:41
  it.
• 19:42
  Because
• 19:42
  I
• 19:42
  think
• 19:42
  that
• 19:42
  that's
• 19:43
  kind
• 19:43
  of
• 19:43
  the
• 19:43
  message
• 19:44
  that's
• 19:44
  still
• 19:44
  happening
• 19:45
  in
• 19:45
  the
• 19:45
  online
• 19:45
  space
• 19:46
  is
• 19:46
  like,
• 19:46
  I'm
• 19:47
  going
• 19:47
  to
• 19:47
  teach
• 19:47
  you
• 19:47
  how
• 19:47
  to
• 19:47
  make
• 19:47
  money.
• 19:48
  And
• 19:48
  it's
• 19:48
  like,
• 19:49
  well,
• 19:50
  cool,
• 19:50
  thanks.
• 19:50
  Here,
• 19:51
  give
• 19:51
  me,
• 19:51
  let
• 19:51
  me
• 19:52
  give
• 19:52
  you
• 19:52
  all
• 19:52
  my
• 19:52
  money.
• 19:52
  And
• 19:53
  I
• 19:53
  think
• 19:53
  that
• 19:53
  was
• 19:53
  my.
• 19:54
  If
• 19:54
  we're
• 19:55
  going
• 19:55
  to
• 19:55
  talk
• 19:55
  about
• 19:55
  first
• 19:56
  clients,
• 19:56
  I
• 19:56
  think
• 19:57
  that
• 19:57
  was
• 19:57
  my
• 19:57
  first
• 19:57
  investment
• 19:58
  that
• 19:58
  I
• 19:58
  would
• 19:59
  probably
• 19:59
  do
• 19:59
  a
• 19:59
  lot
• 20:00
  differently.
• 20:01
  Yeah,
• 20:01
  yeah.
• 20:01
  I
• 20:01
  think
• 20:02
  now
• 20:02
  looking
• 20:02
  back,
• 20:03
  it's
• 20:03
  like
• 20:03
  invest
• 20:04
  in
• 20:04
  the
• 20:04
  skills
• 20:05
  first.
• 20:05
  Even
• 20:06
  if
• 20:06
  you
• 20:06
  have
• 20:06
  transferable
• 20:07
  skills
• 20:08
  from,
• 20:08
  if
• 20:08
  you're
• 20:08
  coming
• 20:09
  from
• 20:09
  like
• 20:09
  a
• 20:09
  corporate
• 20:09
  situation,
• 20:10
  it's
• 20:10
  invest
• 20:11
  in
• 20:11
  the
• 20:11
  skills
• 20:12
  on
• 20:12
  how
• 20:12
  to
• 20:12
  deliver
• 20:12
  that
• 20:13
  in
• 20:13
  an
• 20:13
  online
• 20:14
  setting
• 20:15
  first.
• 20:15
  Get
• 20:16
  really,
• 20:16
  really
• 20:16
  good
• 20:17
  at
• 20:17
  like
• 20:17
  delivering
• 20:18
  that.
• 20:18
  And
• 20:18
  then
• 20:19
  you
• 20:19
  can
• 20:19
  hire
• 20:20
  the
• 20:20
  marketing
• 20:20
  coach
• 20:21
  and
• 20:21
  the,
• 20:22
  you
• 20:22
  know,
• 20:22
  all
• 20:22
  of
• 20:22
  the
• 20:22
  other
• 20:23
  things.
• 20:23
  But
• 20:24
  it's
• 20:24
  first,
• 20:24
  if
• 20:25
  you're
• 20:25
  going
• 20:25
  to
• 20:25
  invest
• 20:25
  in
• 20:25
  something,
• 20:26
  invest
• 20:26
  in
• 20:26
  skills.
• 20:27
  And
• 20:28
  I
• 20:28
  feel
• 20:28
  like
• 20:28
  it
• 20:28
  a
• 20:29
  lot
• 20:29
  of
• 20:29
  times
• 20:29
  that's
• 20:30
  not
• 20:30
  what
• 20:30
  happens.
• 20:31
  And
• 20:31
  then
• 20:31
  people
• 20:31
  are
• 20:31
  just
• 20:32
  out
• 20:32
  there
• 20:32
  like
• 20:32
  trying
• 20:33
  to
• 20:33
  sell
• 20:33
  things
• 20:34
  without
• 20:34
  the
• 20:35
  proper
• 20:35
  foundation.
• 20:36
  So
• 20:37
  yeah,
• 20:37
  definitely.
• 20:38
  All
• 20:38
  right,
• 20:39
  current
• 20:40
  situation
• 20:41
  of
• 20:42
  our
• 20:43
  marketing
• 20:43
  strategy,
• 20:44
  what
• 20:44
  are
• 20:44
  you
• 20:44
  working
• 20:45
  on
• 20:45
  right
• 20:45
  now?
• 20:46
  Oh,
• 20:46
  gosh.
• 20:47
  So,
• 20:48
  I
• 20:48
  mean,
• 20:49
  I
• 20:49
  have
• 20:50
  had
• 20:50
  this.
• 20:51
  I've
• 20:52
  been
• 20:52
  very
• 20:52
  lucky
• 20:52
  in
• 20:53
  my
• 20:53
  business.
• 20:53
  I
• 20:53
  don't
• 20:53
  know
• 20:54
  if
• 20:54
  I
• 20:54
  want
• 20:54
  to
• 20:54
  call
• 20:54
  it
• 20:54
  luck,
• 20:55
  but
• 20:55
  I've
• 20:55
  been,
• 20:55
  I've
• 20:56
  worked
• 20:56
  very
• 20:56
  hard
• 20:56
  to
• 20:57
  build
• 20:57
  my
• 20:57
  retainers
• 20:58
  and
• 20:58
  my
• 20:58
  offer
• 20:59
  suites
• 21:00
  to
• 21:00
  be
• 21:00
  super
• 21:01
  relevant.
• 21:02
  And
• 21:02
  I've
• 21:02
  always
• 21:02
  been
• 21:03
  pretty
• 21:03
  much
• 21:03
  booked
• 21:04
  out.
• 21:04
  Like,
• 21:04
  I
• 21:05
  think
• 21:05
  since
• 21:05
  I
• 21:06
  kind
• 21:06
  of
• 21:06
  got
• 21:06
  traction,
• 21:07
  I've
• 21:07
  never
• 21:08
  had
• 21:09
  much
• 21:09
  of
• 21:09
  a
• 21:09
  lull
• 21:10
  or
• 21:10
  I've
• 21:10
  always
• 21:10
  had
• 21:11
  at
• 21:11
  least
• 21:11
  people
• 21:11
  to
• 21:12
  fill
• 21:12
  spots.
• 21:13
  And
• 21:13
  I'm
• 21:14
  getting
• 21:14
  into
• 21:14
  this
• 21:14
  point
• 21:15
  now
• 21:15
  where
• 21:15
  I
• 21:15
  want
• 21:15
  to
• 21:16
  take
• 21:16
  a
• 21:16
  lot
• 21:16
  of
• 21:16
  my
• 21:16
  time
• 21:17
  back.
• 21:17
  So
• 21:17
  I
• 21:18
  am
• 21:18
  embracing
• 21:18
  digital
• 21:19
  products
• 21:19
  again.
• 21:20
  But
• 21:21
  this
• 21:21
  is
• 21:21
  after
• 21:22
  I
• 21:22
  have
• 21:23
  established
• 21:24
  like
• 21:24
  authority
• 21:25
  in
• 21:25
  the
• 21:25
  space
• 21:25
  space.
• 21:26
  I
• 21:26
  have,
• 21:27
  I
• 21:27
  am,
• 21:27
  I
• 21:27
  mean,
• 21:28
  not
• 21:28
  to
• 21:28
  like
• 21:28
  toot
• 21:28
  my
• 21:29
  own
• 21:29
  horn
• 21:29
  horn
• 21:29
  or
• 21:30
  whatever,
• 21:30
  but
• 21:30
  I
• 21:30
  feel
• 21:30
  like
• 21:30
  a
• 21:31
  lot
• 21:31
  of
• 21:31
  people
• 21:31
  come
• 21:31
  to
• 21:31
  me
• 21:32
  for
• 21:32
  my
• 21:32
  marketing
• 21:33
  expertise
• 21:33
  and
• 21:34
  they,
• 21:36
  you
• 21:36
  know,
• 21:36
  put
• 21:37
  me
• 21:37
  into
• 21:37
  their
• 21:37
  communities
• 21:38
  and
• 21:38
  that's
• 21:38
  not
• 21:39
  something
• 21:39
  that
• 21:39
  was
• 21:39
  happening
• 21:41
  when
• 21:41
  I
• 21:41
  first
• 21:41
  started
• 21:41
  my
• 21:42
  business.
• 21:42
  So
• 21:43
  I
• 21:43
  think
• 21:43
  now
• 21:43
  is
• 21:43
  the
• 21:43
  point
• 21:44
  where
• 21:44
  I
• 21:44
  think
• 21:44
  being
• 21:44
  more
• 21:45
  selective
• 21:45
  of
• 21:46
  who
• 21:46
  I'm
• 21:46
  taking
• 21:46
  on
• 21:47
  as
• 21:47
  my,
• 21:47
  my
• 21:48
  retainer
• 21:48
  clients
• 21:50
  and
• 21:50
  then
• 21:50
  kind
• 21:50
  of
• 21:50
  still
• 21:51
  being
• 21:51
  able
• 21:51
  to
• 21:51
  serve
• 21:52
  so
• 21:52
  many
• 21:53
  people
• 21:53
  with
• 21:54
  my
• 21:54
  digital
• 21:54
  products.
• 21:55
  So
• 21:55
  I
• 21:55
  think
• 21:56
  that's
• 21:56
  going
• 21:56
  to
• 21:56
  be
• 21:57
  the
• 21:57
  next
• 21:57
  phase
• 21:58
  of
• 21:58
  my
• 21:58
  business
• 21:59
  and
• 21:59
  it's
• 21:59
  unfolding
• 22:00
  right
• 22:00
  now.
• 22:00
  I'm
• 22:00
  still
• 22:01
  kind
• 22:01
  of
• 22:01
  putting
• 22:01
  together
• 22:02
  my
• 22:02
  offers
• 22:03
  are
• 22:03
  my
• 22:03
  digital
• 22:03
  products.
• 22:04
  I'm
• 22:04
  still
• 22:05
  combing
• 22:05
  through
• 22:06
  and
• 22:06
  going
• 22:06
  through
• 22:07
  the
• 22:07
  foundational
• 22:08
  things
• 22:08
  that
• 22:08
  I
• 22:09
  should
• 22:09
  have
• 22:09
  done
• 22:09
  before,
• 22:10
  but
• 22:10
  I'm
• 22:10
  doing
• 22:11
  it
• 22:11
  now
• 22:11
  with
• 22:11
  my
• 22:12
  digital
• 22:13
  side
• 22:13
  of
• 22:13
  things.
• 22:13
  So
• 22:13
  it's
• 22:13
  exciting.
• 22:14
  I'm
• 22:14
  really
• 22:15
  thrilled.
• 22:15
  What
• 22:15
  about
• 22:15
  you?
• 22:16
  Where
• 22:16
  are
• 22:16
  you
• 22:16
  at
• 22:16
  in
• 22:16
  your
• 22:16
  business
• 22:17
  right
• 22:17
  now?
• 22:17
  Yeah,
• 22:18
  I
• 22:18
  feel
• 22:18
  like
• 22:18
  I'm
• 22:19
  in
• 22:19
  a
• 22:19
  big
• 22:19
  pivot
• 22:19
  moment
• 22:20
  as
• 22:20
  well.
• 22:21
  Maybe
• 22:21
  a
• 22:21
  little
• 22:21
  bit.
• 22:22
  I
• 22:22
  don't
• 22:22
  say
• 22:22
  behind
• 22:23
  you,
• 22:23
  but
• 22:23
  like
• 22:23
  I
• 22:24
  took
• 22:24
  a
• 22:24
  little
• 22:24
  bit
• 22:24
  different
• 22:25
  track.
• 22:25
  So
• 22:26
  I
• 22:26
  wasn't.
• 22:26
  I
• 22:26
  really
• 22:27
  haven't
• 22:27
  embraced
• 22:28
  social
• 22:28
  media
• 22:28
  at
• 22:28
  all
• 22:28
  in
• 22:28
  my
• 22:29
  business.
• 22:29
  I've
• 22:30
  completely
• 22:31
  run
• 22:31
  my
• 22:31
  business
• 22:31
  on
• 22:32
  referrals
• 22:32
  and
• 22:33
  just
• 22:33
  networking
• 22:33
  and
• 22:34
  Facebook
• 22:35
  and
• 22:35
  I
• 22:35
  do
• 22:35
  a
• 22:35
  lot
• 22:35
  of
• 22:35
  like
• 22:36
  blog
• 22:36
  posting
• 22:36
  stuff
• 22:37
  to
• 22:37
  drive
• 22:37
  SEO.
• 22:37
  But
• 22:37
  that
• 22:38
  takes
• 22:38
  a
• 22:38
  little
• 22:38
  bit
• 22:39
  and
• 22:39
  I'm
• 22:39
  currently
• 22:40
  looking
• 22:40
  to,
• 22:40
  I'VE
• 22:41
  been
• 22:41
  booked
• 22:41
  out.
• 22:41
  I
• 22:42
  had
• 22:42
  six
• 22:42
  retainer
• 22:43
  clients,
• 22:43
  which
• 22:43
  is
• 22:44
  way
• 22:45
  too
• 22:45
  many
• 22:45
  people
• 22:46
  to
• 22:46
  rely
• 22:46
  on
• 22:47
  me
• 22:47
  as
• 22:47
  much
• 22:47
  as
• 22:47
  they
• 22:47
  rely
• 22:48
  on
• 22:48
  their
• 22:48
  online
• 22:48
  business
• 22:49
  manager.
• 22:49
  And
• 22:50
  so
• 22:50
  I
• 22:50
  kind
• 22:50
  of
• 22:50
  got
• 22:51
  a
• 22:51
  little
• 22:51
  crispy.
• 22:51
  So
• 22:52
  right
• 22:52
  now
• 22:52
  I'm
• 22:52
  in
• 22:52
  the
• 22:53
  process
• 22:53
  of
• 22:54
  offboarding
• 22:54
  a
• 22:54
  couple
• 22:54
  of
• 22:54
  those
• 22:55
  clients
• 22:56
  and
• 22:56
  launching
• 22:57
  a
• 22:57
  new
• 22:57
  service
• 22:58
  that's
• 22:58
  a
• 22:59
  smaller
• 22:59
  container
• 22:59
  where
• 23:00
  I
• 23:00
  can
• 23:00
  still
• 23:00
  offer
• 23:00
  support,
• 23:01
  but
• 23:01
  maybe
• 23:01
  it's
• 23:01
  just
• 23:01
  for
• 23:02
  a
• 23:02
  client
• 23:02
  that's
• 23:02
  a
• 23:02
  little
• 23:02
  bit
• 23:03
  more
• 23:03
  in
• 23:04
  the
• 23:04
  next
• 23:04
  level
• 23:04
  down
• 23:05
  in
• 23:05
  their
• 23:05
  business
• 23:06
  so
• 23:06
  that
• 23:06
  I
• 23:07
  can
• 23:07
  make
• 23:07
  some
• 23:07
  more
• 23:08
  time
• 23:08
  and
• 23:08
  space
• 23:08
  to
• 23:09
  be
• 23:09
  able
• 23:09
  to
• 23:10
  make
• 23:10
  time
• 23:10
  for
• 23:11
  marketing.
• 23:11
  Hop
• 23:12
  on.
• 23:12
  I've
• 23:12
  been
• 23:13
  getting
• 23:13
  on
• 23:13
  TikTok
• 23:14
  and
• 23:14
  social
• 23:15
  media
• 23:15
  and
• 23:15
  trying
• 23:16
  to
• 23:16
  do
• 23:16
  reels,
• 23:17
  you
• 23:17
  know,
• 23:17
  a
• 23:17
  little
• 23:17
  more
• 23:18
  consistently
• 23:18
  than
• 23:19
  I
• 23:19
  done
• 23:20
  and
• 23:20
  getting
• 23:20
  my
• 23:21
  newsletter
• 23:21
  started
• 23:22
  again,
• 23:22
  which
• 23:22
  I
• 23:22
  know
• 23:22
  Rachel
• 23:23
  is
• 23:23
  super
• 23:23
  excited
• 23:24
  to
• 23:24
  see
• 23:25
  because
• 23:25
  she's
• 23:25
  all
• 23:26
  about
• 23:26
  emailing
• 23:27
  your
• 23:27
  list.
• 23:28
  But
• 23:28
  that
• 23:28
  is
• 23:28
  all
• 23:28
  in
• 23:29
  the
• 23:29
  preparation
• 23:29
  is
• 23:29
  my
• 23:30
  long
• 23:30
  game
• 23:30
  is
• 23:30
  that
• 23:31
  I
• 23:31
  do
• 23:31
  want
• 23:31
  to
• 23:31
  have.
• 23:32
  I
• 23:32
  mean,
• 23:32
  I
• 23:32
  have
• 23:32
  digital
• 23:33
  products
• 23:33
  already.
• 23:33
  They're
• 23:34
  not
• 23:34
  selling
• 23:34
  because
• 23:35
  I
• 23:35
  don't
• 23:35
  have
• 23:35
  a
• 23:35
  wide
• 23:35
  enough
• 23:36
  audience.
• 23:36
  So
• 23:36
  now
• 23:36
  I'm.
• 23:37
  It's
• 23:37
  the
• 23:37
  manifesting
• 23:37
  generator
• 23:38
  in
• 23:38
  me
• 23:38
  to
• 23:38
  do
• 23:38
  it
• 23:38
  backwards.
• 23:39
  I
• 23:39
  built
• 23:39
  it
• 23:40
  and
• 23:40
  now
• 23:40
  I
• 23:40
  need
• 23:40
  to
• 23:40
  go
• 23:40
  back
• 23:40
  and
• 23:41
  build
• 23:41
  up
• 23:41
  the
• 23:41
  audience
• 23:42
  to
• 23:42
  be
• 23:42
  able
• 23:42
  to
• 23:42
  share
• 23:43
  all
• 23:43
  of
• 23:43
  those
• 23:43
  fun
• 23:44
  notion
• 23:44
  templates
• 23:44
  that
• 23:45
  I've
• 23:45
  got.
• 23:46
  I
• 23:46
  love
• 23:46
  that.
• 23:46
  I
• 23:47
  literally
• 23:47
  think
• 23:47
  that
• 23:47
  that's
• 23:48
  so
• 23:48
  funny
• 23:48
  because
• 23:48
  I,
• 23:49
  as
• 23:49
  a
• 23:50
  manifester,
• 23:51
  I
• 23:51
  feel
• 23:51
  like
• 23:52
  I'm
• 23:52
  always
• 23:52
  going
• 23:53
  backwards
• 23:53
  and
• 23:54
  you
• 23:54
  know
• 23:54
  a
• 23:54
  little
• 23:54
  bit
• 23:55
  more
• 23:55
  about
• 23:55
  human
• 23:56
  design
• 23:56
  than
• 23:56
  I
• 23:56
  do.
• 23:57
  But
• 23:57
  I'm
• 23:57
  always
• 23:58
  told,
• 23:58
  at
• 23:59
  least
• 23:59
  from
• 23:59
  the
• 23:59
  manifester
• 24:00
  side,
• 24:00
  that
• 24:00
  I
• 24:00
  am
• 24:01
  going
• 24:01
  to.
• 24:02
  I
• 24:03
  don't
• 24:03
  know
• 24:03
  if
• 24:03
  rub
• 24:03
  people
• 24:04
  the
• 24:04
  wrong
• 24:04
  way
• 24:04
  is
• 24:05
  the
• 24:05
  right
• 24:05
  way
• 24:06
  to
• 24:06
  say
• 24:06
  it,
• 24:06
  but
• 24:07
  I'm
• 24:07
  always
• 24:07
  a
• 24:07
  little
• 24:08
  ahead
• 24:08
  of
• 24:08
  what
• 24:09
  people
• 24:09
  are
• 24:09
  ready
• 24:09
  for.
• 24:10
  And
• 24:10
  I
• 24:11
  have
• 24:11
  to
• 24:11
  kind
• 24:11
  of
• 24:11
  go
• 24:12
  against
• 24:12
  the
• 24:12
  friction
• 24:13
  in
• 24:13
  order
• 24:14
  to
• 24:14
  set
• 24:14
  that
• 24:15
  new
• 24:16
  kind
• 24:16
  of.
• 24:17
  I
• 24:18
  don't
• 24:18
  even
• 24:18
  know
• 24:18
  what
• 24:18
  that
• 24:19
  proper
• 24:19
  word
• 24:19
  is,
• 24:19
  that
• 24:20
  new
• 24:20
  tone
• 24:21
  for
• 24:21
  things.
• 24:21
  I
• 24:22
  don't
• 24:22
  know.
• 24:22
  Is
• 24:22
  that
• 24:22
  accurate?
• 24:23
  Because
• 24:23
  you're
• 24:23
  good.
• 24:23
  Yeah,
• 24:23
  no,
• 24:24
  I
• 24:24
  think
• 24:24
  it's.
• 24:24
  It's
• 24:24
  right.
• 24:24
  Manifester
• 24:25
  energy
• 24:25
  definitely
• 24:26
  has
• 24:26
  like
• 24:26
  a.
• 24:27
  Either
• 24:27
  you're
• 24:28
  either
• 24:28
  like
• 24:28
  get
• 24:28
  it
• 24:29
  or
• 24:29
  you
• 24:29
  don't.
• 24:29
  And
• 24:30
  you
• 24:30
  tell
• 24:30
  people
• 24:30
  about
• 24:30
  you.
• 24:31
  Like,
• 24:31
  you
• 24:31
  get
• 24:31
  on
• 24:31
  it.
• 24:32
  Get.
• 24:32
  Get
• 24:32
  on
• 24:32
  your
• 24:33
  Instagram
• 24:33
  and
• 24:33
  you
• 24:33
  tell
• 24:33
  people
• 24:34
  what
• 24:34
  you're
• 24:34
  gonna
• 24:34
  do
• 24:34
  and
• 24:34
  they're
• 24:35
  either
• 24:35
  like
• 24:36
  super
• 24:36
  on
• 24:36
  board
• 24:37
  or
• 24:37
  they're
• 24:38
  not.
• 24:38
  So
• 24:38
  it's
• 24:38
  just
• 24:38
  about
• 24:39
  finding
• 24:39
  the
• 24:39
  people
• 24:40
  that
• 24:40
  are
• 24:40
  vibing
• 24:40
  with
• 24:41
  you.
• 24:42
  For
• 24:42
  me,
• 24:42
  as
• 24:43
  a
• 24:43
  manifesting
• 24:44
  generator,
• 24:44
  which
• 24:45
  if
• 24:45
  you're
• 24:45
  not
• 24:45
  into,
• 24:45
  we'll
• 24:46
  link
• 24:46
  some
• 24:46
  human
• 24:46
  design
• 24:47
  stuff
• 24:47
  in
• 24:47
  the
• 24:47
  show.
• 24:47
  Notes
• 24:48
  if
• 24:48
  you're
• 24:48
  not
• 24:48
  into
• 24:48
  this
• 24:49
  and
• 24:49
  you
• 24:49
  want
• 24:49
  to
• 24:49
  know
• 24:49
  about
• 24:50
  it.
• 24:50
  But
• 24:51
  for
• 24:51
  me,
• 24:52
  I'm
• 24:53
  in
• 24:53
  this
• 24:53
  phase
• 24:53
  right
• 24:53
  now
• 24:53
  where
• 24:54
  it's
• 24:54
  like
• 24:54
  I
• 24:54
  go
• 24:54
  on
• 24:54
  these
• 24:55
  like
• 24:55
  crazy
• 24:55
  creation
• 24:56
  sprees
• 24:56
  but
• 24:57
  don't
• 24:58
  really
• 24:58
  finish
• 24:58
  a
• 24:59
  lot
• 24:59
  of
• 24:59
  things.
• 24:59
  Cause
• 25:00
  I'll
• 25:00
  get
• 25:00
  sidetracked
• 25:00
  with
• 25:00
  new
• 25:01
  ideas.
• 25:01
  So
• 25:01
  I'm
• 25:02
  in
• 25:02
  a
• 25:02
  loop
• 25:02
  closing
• 25:03
  phase.
• 25:04
  So
• 25:04
  I'm
• 25:04
  going
• 25:04
  through
• 25:04
  and
• 25:05
  revamping
• 25:05
  my
• 25:05
  website,
• 25:07
  making
• 25:07
  sure
• 25:07
  that
• 25:07
  everything's
• 25:08
  like
• 25:08
  tightened
• 25:08
  up,
• 25:09
  making
• 25:09
  sure
• 25:09
  my
• 25:09
  offers
• 25:10
  are
• 25:10
  done
• 25:10
  and
• 25:11
  then
• 25:11
  I'll
• 25:11
  be
• 25:11
  able
• 25:11
  to
• 25:11
  sprint
• 25:12
  off
• 25:13
  again
• 25:13
  into
• 25:13
  the
• 25:14
  next
• 25:14
  thing.
• 25:15
  But
• 25:15
  my
• 25:16
  main
• 25:16
  focus.
• 25:16
  I'm
• 25:16
  really
• 25:16
  excited
• 25:17
  about
• 25:17
  this
• 25:17
  podcast
• 25:18
  and
• 25:18
  that
• 25:18
  we
• 25:18
  manifested
• 25:19
  this
• 25:19
  because
• 25:20
  I
• 25:20
  think
• 25:20
  it's
• 25:20
  going
• 25:20
  to
• 25:20
  be
• 25:20
  a
• 25:20
  way
• 25:21
  to
• 25:21
  just
• 25:21
  get
• 25:21
  our
• 25:22
  voices
• 25:22
  out
• 25:23
  into
• 25:23
  the
• 25:23
  world.
• 25:24
  Yeah.
• 25:25
  And
• 25:25
  share
• 25:26
  our
• 25:26
  thoughts.
• 25:27
  Yeah,
• 25:27
  I
• 25:27
  think,
• 25:28
  I
• 25:29
  think
• 25:29
  we're
• 25:29
  going
• 25:29
  to.
• 25:29
  Once,
• 25:30
  you
• 25:30
  know,
• 25:30
  we're.
• 25:31
  Once
• 25:31
  we're
• 25:31
  kind
• 25:31
  of
• 25:31
  done
• 25:32
  setting
• 25:32
  the
• 25:32
  groundwork
• 25:33
  here,
• 25:33
  I
• 25:33
  think
• 25:33
  it's
• 25:34
  going
• 25:34
  to
• 25:34
  be
• 25:34
  really
• 25:34
  fun
• 25:35
  to
• 25:35
  dive
• 25:35
  into
• 25:35
  some
• 25:36
  really
• 25:37
  deep
• 25:38
  topics
• 25:38
  on
• 25:39
  the
• 25:39
  operations
• 25:39
  side
• 25:40
  or
• 25:40
  on
• 25:40
  the
• 25:41
  marketing
• 25:41
  side.
• 25:42
  And
• 25:42
  I
• 25:42
  don't
• 25:42
  know
• 25:43
  how
• 25:43
  I
• 25:44
  can't,
• 25:44
  even
• 25:44
  though
• 25:45
  I
• 25:45
  can't
• 25:45
  remember
• 25:46
  what,
• 25:46
  how
• 25:46
  in
• 25:47
  depth
• 25:47
  we
• 25:47
  went
• 25:47
  from
• 25:48
  our
• 25:49
  understanding
• 25:49
  of
• 25:50
  our
• 25:50
  kind
• 25:50
  of
• 25:50
  zones
• 25:51
  of
• 25:51
  genius.
• 25:51
  But
• 25:52
  like,
• 25:52
  even
• 25:52
  from
• 25:53
  the
• 25:53
  email
• 25:53
  marketing
• 25:54
  side,
• 25:54
  there
• 25:54
  is
• 25:54
  so
• 25:55
  much
• 25:56
  that
• 25:56
  you
• 25:57
  can
• 25:57
  do
• 25:57
  and
• 25:57
  like
• 25:58
  the
• 25:58
  marketing
• 25:58
  strategy
• 25:59
  side
• 25:59
  and
• 26:00
  like
• 26:00
  how
• 26:00
  to
• 26:00
  be
• 26:00
  intentional
• 26:01
  and
• 26:01
  how
• 26:01
  to
• 26:02
  really
• 26:03
  build
• 26:03
  it
• 26:03
  into
• 26:03
  your
• 26:04
  business
• 26:04
  so
• 26:04
  that
• 26:04
  it
• 26:05
  works
• 26:05
  for
• 26:05
  you
• 26:06
  instead
• 26:06
  of
• 26:06
  it
• 26:07
  being
• 26:07
  just
• 26:07
  kind
• 26:07
  of
• 26:08
  a.
• 26:08
  I
• 26:08
  always
• 26:08
  tell
• 26:09
  people,
• 26:09
  like,
• 26:09
  it
• 26:09
  doesn't
• 26:09
  need
• 26:10
  to
• 26:10
  be
• 26:10
  a
• 26:10
  another
• 26:10
  to
• 26:11
  do
• 26:11
  on
• 26:11
  your
• 26:11
  list.
• 26:12
  It
• 26:12
  needs
• 26:12
  to
• 26:12
  be
• 26:13
  something
• 26:13
  that
• 26:13
  is
• 26:14
  working
• 26:14
  as
• 26:14
  an
• 26:15
  employee
• 26:15
  in
• 26:15
  your
• 26:16
  business.
• 26:16
  I
• 26:16
  know
• 26:16
  for
• 26:17
  people
• 26:17
  that
• 26:17
  are
• 26:17
  listening,
• 26:17
  they
• 26:17
  didn't
• 26:18
  see
• 26:18
  me
• 26:18
  do
• 26:18
  like
• 26:19
  air
• 26:20
  quotes,
• 26:20
  air
• 26:20
  quote,
• 26:21
  employee
• 26:21
  in
• 26:22
  your
• 26:22
  business.
• 26:22
  But
• 26:23
  from
• 26:23
  the
• 26:23
  operations
• 26:24
  side
• 26:24
  too,
• 26:24
  like,
• 26:25
  there's
• 26:25
  so
• 26:25
  much
• 26:25
  of
• 26:25
  that
• 26:25
  mentality
• 26:26
  that,
• 26:26
  oh,
• 26:27
  I
• 26:27
  need
• 26:27
  an
• 26:27
  onboarding
• 26:28
  flow
• 26:28
  and
• 26:28
  people
• 26:29
  will
• 26:29
  just
• 26:29
  kind
• 26:29
  of
• 26:29
  go
• 26:29
  through
• 26:29
  the
• 26:30
  motions
• 26:30
  of
• 26:30
  it.
• 26:30
  So
• 26:31
  I
• 26:31
  think
• 26:31
  it's
• 26:31
  going
• 26:31
  to
• 26:32
  be
• 26:32
  really
• 26:32
  exciting
• 26:32
  in
• 26:32
  these
• 26:33
  next
• 26:33
  couple
• 26:33
  of
• 26:33
  episodes
• 26:34
  to
• 26:34
  hear
• 26:35
  just
• 26:35
  how.
• 26:37
  How
• 26:38
  wide
• 26:38
  of
• 26:38
  a
• 26:38
  range
• 26:39
  our
• 26:39
  knowledge
• 26:39
  goes
• 26:40
  in
• 26:40
  these
• 26:40
  topics
• 26:41
  with
• 26:42
  the
• 26:42
  understanding
• 26:43
  and
• 26:43
  the
• 26:43
  energy
• 26:43
  alignment
• 26:44
  of.
• 26:44
  It's
• 26:45
  done
• 26:45
  intentionally,
• 26:46
  you
• 26:46
  know.
• 26:47
  So
• 26:47
  hopefully
• 26:48
  it's
• 26:48
  helpful
• 26:48
  to
• 26:49
  people
• 26:49
  who
• 26:49
  are
• 26:49
  never
• 26:50
  maybe
• 26:50
  don't
• 26:50
  have
• 26:51
  any
• 26:51
  systems
• 26:51
  in
• 26:51
  their
• 26:52
  business
• 26:52
  or
• 26:52
  people
• 26:52
  have
• 26:53
  systems
• 26:53
  and
• 26:53
  then
• 26:54
  like,
• 26:54
  they're
• 26:55
  just
• 26:55
  literally
• 26:55
  like
• 26:56
  just
• 26:56
  kind
• 26:56
  of
• 26:56
  going
• 26:57
  through
• 26:57
  it.
• 26:57
  So
• 26:58
  I'm
• 26:58
  excited.
• 26:59
  I
• 26:59
  am
• 27:00
  super
• 27:00
  excited
• 27:01
  about
• 27:01
  this
• 27:01
  too.
• 27:02
  And
• 27:02
  we
• 27:02
  are
• 27:02
  three
• 27:02
  thrilled
• 27:03
  to
• 27:03
  have
• 27:03
  you
• 27:03
  guys
• 27:04
  along
• 27:04
  with
• 27:04
  us
• 27:05
  on
• 27:05
  this
• 27:05
  journey.
• 27:06
  Make
• 27:07
  sure
• 27:07
  to
• 27:07
  subscribe
• 27:08
  and
• 27:09
  tune
• 27:09
  in
• 27:10
  to
• 27:11
  our
• 27:11
  next
• 27:11
  episode
• 27:13
  topic
• 27:13
  tbd
• 27:14
  because
• 27:14
  we're
• 27:14
  still
• 27:15
  working.
• 27:17
  All
• 27:17
  right,
• 27:17
  Bye.
• 27:18
  Bye.