Latest / The Fundraising Everywhere Podcast
Feeling the Data: Measuring Emotion in Individual Giving
What does it actually feel like to be a donor — and why does it matter more than you think?
In this episode, host Simon Scriver is joined by Steven Dodds (Managing Director) and Paul Seabrook (CEO) of Beautiful Insights, a full-service market research agency specialising in the charity sector. Together they explore one of the most overlooked challenges in fundraising: how do you measure the emotional experience of your supporters, not just the financial data?
The conversation covers:
Why satisfaction alone doesn't predict donor loyalty or generosity
The SAFE Index — Beautiful Insights'…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.