177: How to think bigger, bolder and clearer when differentiating

Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth · Dec 8, 2022 · 19m · transcript

Security leaders believe that many security products are pretty much the same. They do the demos, listen to the pitch deck, and watch the videos, and often their conclusion is, "meh, pretty much like these other guys."

In this episode, I talk about why we need to think bigger, be bolder and be clearer in our differentiation. We cover:

- how many companies end up thinking too small

- the trap that many vendors fall into

- real, live examples from cybersecurity company websites

Websites covered:

Crowdstrike

Blackberry

Dazz

Aqua Security

Tines

Torq

Revelstoke

You might also like the following…