How Mazda Is Navigating AI
In this Gear Change episode of Drivetime, Jacqui continues the conversation with James Crouch, Marketing Communications Director at Mazda UK. They dive deeper into his experience helping drive digital adoption across Mazda Europe and what marketers can learn from the industry's ongoing transformation. James reflects on his time as part of a specialist European team tasked with shaping Mazda's digital future, from building data infrastructure and defining use cases to creating the foundations that support modern customer journeys today. The conversation also explores the growing importance of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.