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Commercial Awareness Compass #87 | The commercial reasoning behind the £1.3 billion Argos markdown
Ten years ago, Sainsbury’s bought the British retailer, Argos, for a staggering £1.4 billion as a part of a broader deal to compete with the likes of Amazon in the 2010s. Now, a decade later, Sainsbury’s has sold the business for just £120 million to Swift Partners.
Consumers won’t notice any immediate changes, as Argos concessions in shops, the Nectar point system and joint product ranges all remain, but this could signal a major strategic shift for both businesses.
Under pressure from online giants, is Sainsbury’s wise to shy away from the competition? Can a specialist revive the struggling…
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