Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Coffee Roaster Built a Wholesale Empire on One Roast
In this episode, Lucas and Luna look at a small coffee roaster in Portland, Oregon, that turned a single signature roast into a wholesale business supplying 40 local cafes and restaurants, generating $2.3 million in annual revenue. They break down how the owner, Maria Santos, used a direct-to-consumer subscription to validate the roast before approaching wholesale accounts, then built a route-to-market system that kept delivery costs under 8 percent of revenue. Lucas argues that the roaster's success came from extreme product focus and a willingness to start small with a single wholesale…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.