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Unlocking Success: Master Your Target Audience Effectively · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will.
• 0:57
  Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Part of your core will help you. Your core audience
• 1:03
  Speaker 3: will go along with your business. Right, So we're we're
• 1:06
  Speaker 3: not here, We're not gonna not everybody's gonna appreciate everything
• 1:09
  Speaker 3: that you do.
• 1:10
  Speaker 4: Like, so when I post certain things, I see what
• 1:13
  Speaker 4: some people.
• 1:14
  Speaker 3: You know, they might like comment, right, But and so,
• 1:18
  Speaker 3: but when I post other things, I don't get as
• 1:21
  Speaker 3: many likes their comments. But I'm not gonna worry about that, Okay,
• 1:24
  Speaker 3: but that I'm gonna use that to say, hey, Okay,
• 1:27
  Speaker 3: they like this content better or more. But that doesn't
• 1:30
  Speaker 3: mean I'm gonna stop posting the other items because I
• 1:33
  Speaker 3: still want to be true to myself.
• 1:34
  Speaker 4: Right.
• 1:35
  Speaker 3: So look at your So that's gonna be kind of
• 1:38
  Speaker 3: like your mass audience and then your mass audience. You
• 1:40
  Speaker 3: have different core groups, you have different target audiences, but
• 1:44
  Speaker 3: people are there still for something, right, So look at
• 1:48
  Speaker 3: your career and business, your hobbies and your passions and
• 1:51
  Speaker 3: create your target audience audiences for those.
• 1:54
  Speaker 4: Okay, So my.
• 1:56
  Speaker 3: Question is to you, what is your target audience? Everybody
• 2:02
  Speaker 3: in the chat, what is your target audience? Some of
• 2:05
  Speaker 3: us may have the same target audiences.
• 2:08
  Speaker 4: My target audience are educators.
• 2:12
  Speaker 3: And because when you get focused on your target audience, man,
• 2:15
  Speaker 3: that's when you can really start creating content exactly for
• 2:18
  Speaker 3: those people. So you want to think about it like
• 2:21
  Speaker 3: your personal brand is for you. It's about you, but
• 2:25
  Speaker 3: you're making it for your target audience so that they
• 2:28
  Speaker 3: can learn from it. They can soak it up and
• 2:31
  Speaker 3: you know, listen to you as an expert give information
• 2:36
  Speaker 3: about it and get all of those great tips. Okay,
• 2:39
  Speaker 3: we have adult entrepreneurs all right. Scenario credit prayer, Deshaun.
• 2:45
  Speaker 3: I want you to think about who needs the credit repair? Okay,
• 2:48
  Speaker 3: So think about like if you had recidivism, if you
• 2:52
  Speaker 3: just wanted to work with people freshly.
• 2:54
  Speaker 4: You know, you work with people who got out of
• 2:58
  Speaker 4: jail or prison or whatever.
• 2:59
  Speaker 3: They try to get back into society, but you might
• 3:01
  Speaker 3: not work with them directly. You work with them directly,
• 3:05
  Speaker 3: but maybe there are programs out there that help people
• 3:07
  Speaker 3: do that. So maybe there's a program or service that
• 3:11
  Speaker 3: you're pitching to the programs and services so that your
• 3:15
  Speaker 3: services will help their clients, right gang, Or you could
• 3:19
  Speaker 3: do moms, single parent moms or newly divorced people when
• 3:24
  Speaker 3: it comes to credit repair. Okay, Chanella said, moms in
• 3:28
  Speaker 3: that category can be even broken out even further teen moms,
• 3:32
  Speaker 3: you know, but yeah, teen moms or it just depends.
• 3:36
  Speaker 3: There's so many things, right.
• 3:39
  Speaker 4: Yes, everybody needs finances.
• 3:42
  Speaker 3: But you could, like I am specifically targeting educators. Why
• 3:47
  Speaker 3: because I'm an educator and I know how much we
• 3:50
  Speaker 3: spend in classrooms. I know educators. Two are also always
• 3:55
  Speaker 3: they have second jobs. A lot of states they don't
• 3:58
  Speaker 3: pay as much, Like Oklahoma loses teachers to Texas. I'm
• 4:02
  Speaker 3: in Texas because Oklahoma does not pay a lot for
• 4:07
  Speaker 3: their teachers. Neurodivergent moms, whooh, that's niche down right there,
• 4:12
  Speaker 3: that's niche down Mintees that need help and personal development
• 4:15
  Speaker 3: are awesome. New and inspiring. Entrepreneurs and single mothers love it.
• 4:22
  Speaker 3: Homeowners that need to sell their home boom, Okay. So
• 4:27
  Speaker 3: that all works, y'all, I love it. So make sure
• 4:32
  Speaker 3: you focus when you're thinking about your target audience. What
• 4:35
  Speaker 3: are the key words that you need to say? What
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  Speaker 3: are the things? What are they thinking about, how do
• 4:40
  Speaker 3: they think, what are they dealing with? What are their
• 4:42
  Speaker 3: pain points? So that way you can when you're creating content,
• 4:46
  Speaker 3: you're not talking to everybody. You're focused in on one point.
• 4:51
  Speaker 3: So if I got if I get target, if my
• 4:53
  Speaker 3: target audience are educators, I'm not just doing educators.
• 4:56
  Speaker 4: I'm actually looking for new educators.
• 4:59
  Speaker 3: So that and I'm following the cycle of spending five
• 5:02
  Speaker 3: thousand dollars in their classroom, or you know, spending so
• 5:06
  Speaker 3: much money. I want them to find money so that
• 5:08
  Speaker 3: they can fund their classroom. I want them to learn
• 5:10
  Speaker 3: how to write letters. I want them to seek out grants. Right,
• 5:13
  Speaker 3: so I'm even niching down the educators. But even though
• 5:17
  Speaker 3: I'm niching down doesn't mean that I can't help anyone. Yeah,
• 5:20
  Speaker 3: I can help anyone. I mainly only want to deal
• 5:24
  Speaker 3: with single.
• 5:24
  Speaker 4: Women and as educators.
• 5:26
  Speaker 3: But will I say a male client, Yes I will
• 5:32
  Speaker 3: if I know I can help them and they're a
• 5:34
  Speaker 3: good fit and they're going to do the work, Yes
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  Speaker 3: I will, all right, But that's not necessarily my target audience.
• 5:40
  Speaker 3: So just because you have a specific target audience doesn't
• 5:43
  Speaker 3: mean other people will not work with you. Okay, all right,
• 5:49
  Speaker 3: boom there it is alrighty, so be the authority, figure.
• 5:56
  Speaker 2: Erness what's up.
• 5:56
  Speaker 5: You ever walk into a small business and everything just
• 5:59
  Speaker 5: works like the checkout is fast, the receipts are digital,
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• 6:22
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  Speaker 5: can keep pushing a vision forward. This episode is brought
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• 7:46
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:50
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 7:54
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 7:58
  Speaker 1: filming and selling child pography in Michigan. These are just
• 8:02
  Speaker 1: some of the heinous migrant criminals caught because of President
• 8:06
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 8:09
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 8:14
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 8:18
  Speaker 1: one hundred thousand illegal aliens.
• 8:19
  Speaker 2: Have been arrested.
• 8:21
  Speaker 1: If you are here illegally, your next you will be
• 8:24
  Speaker 1: fine nearly one thousand dollars a day, imprisoned and deported,
• 8:29
  Speaker 1: you will never return. But if you register using our
• 8:32
  Speaker 1: CBP home app and leave now, you could be allowed
• 8:35
  Speaker 1: to return legally. Do what's right. Leave now under President Trump,
• 8:40
  Speaker 1: America's laws border and families will be protected.
• 8:44
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 8:46
  Speaker 3: We have talked about this, all right, So you're going
• 8:49
  Speaker 3: to need to and again, remember these are some items.
• 8:52
  Speaker 3: These are just the big items that are really going
• 8:54
  Speaker 3: to help you monitor us. You must create your presence
• 8:57
  Speaker 3: on social media first, So if you're just parting out right,
• 9:01
  Speaker 3: you're gonna have to create that facade. He even though
• 9:05
  Speaker 3: you might have a lot of expertise, but the big
• 9:08
  Speaker 3: thing is that you get to create it right online,
• 9:12
  Speaker 3: and then you're gonna back it up by becoming a
• 9:15
  Speaker 3: master of your crap. That does not happen instantaneous. This
• 9:22
  Speaker 3: is not Ron and Noodle, y'all. We can't just pop it.
• 9:25
  Speaker 3: We can't just pop also in the microwave and think
• 9:28
  Speaker 3: we're gonna boom, all right, Even people who have gone viral,
• 9:33
  Speaker 3: it doesn't necessarily just it's not an instant overnight sensation.
• 9:38
  Speaker 4: Because how many of us have been.
• 9:39
  Speaker 3: Talking about Gorilla Googirl glue Girl any anytime in the
• 9:43
  Speaker 3: past month.
• 9:44
  Speaker 4: None of us.
• 9:45
  Speaker 3: But she did, you know, she had her little moment
• 9:48
  Speaker 3: of fame, and she's gonna have to build off that.
• 9:51
  Speaker 3: If she wants to continue, you know, using the that
• 9:57
  Speaker 3: stimulus that she got right, So they things don't happen overnight.
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  Speaker 4: So we have to make sure that we would still
• 10:03
  Speaker 4: become masters of our craft. So if we just got
• 10:05
  Speaker 4: into the.
• 10:06
  Speaker 3: Real estate, or even if you've been in the industry
• 10:07
  Speaker 3: for a while, you always want to be learning. There's
• 10:10
  Speaker 3: a book that I had to do my last class
• 10:14
  Speaker 3: in graduate school and becoming an instructional design. It was, well,
• 10:19
  Speaker 3: my master's degree is an instructional design and technology, and
• 10:22
  Speaker 3: so we had to read a book called Mastering by
• 10:25
  Speaker 3: Robert Green. I was like, I'm like this last class
• 10:30
  Speaker 3: was good because I was like, Okay, it was a
• 10:33
  Speaker 3: lot of great stuff. But Robert Green is also the
• 10:35
  Speaker 3: person who wrote the forty eight Laws of Power, all right,
• 10:40
  Speaker 3: and it says that you must spend ten thousand hours
• 10:43
  Speaker 3: to become the master of any craft. Ten thousand. No,
• 10:50
  Speaker 3: not Lamar University. It was full Sail University. And I
• 10:53
  Speaker 3: researched them. They're big technology school. They're out and went
• 10:56
  Speaker 3: a part of Florida, and I've actually met some really right.
• 11:01
  Speaker 4: Yeah. The funny thing is that when after I.
• 11:04
  Speaker 3: Got in that school, I actually met somebody in my district.
• 11:09
  Speaker 3: We're still friends to this day. We talked side by side.
• 11:12
  Speaker 3: We both went through the same program. We both were
• 11:14
  Speaker 3: teaching the same grade, the same content.
• 11:17
  Speaker 4: And we both went through that program like how two
• 11:20
  Speaker 4: people end up and.
• 11:23
  Speaker 3: Our thesis, our thesis topics were the same.
• 11:31
  Speaker 4: That was just it was wild. It was wild. So
• 11:34
  Speaker 4: and yeah, it was wild. So yeah, and I think, yeah,
• 11:39
  Speaker 4: the client, one of my first clients in my business.
• 11:42
  Speaker 3: Went to the phil Sael University too, so it was
• 11:45
  Speaker 3: it's been amazing. But yeah, all right, So so think
• 11:49
  Speaker 3: about that ten thousand hours. It's eighty hours a week
• 11:53
  Speaker 3: for forty eight weeks.
• 11:55
  Speaker 4: That's if you only studied.
• 11:56
  Speaker 3: This graph, right, eighty hours a week for forty eight weeks,
• 11:58
  Speaker 3: which is about two and a little over two and
• 12:00
  Speaker 3: a half years.
• 12:02
  Speaker 4: And that's if you're only focused on one particular skill.
• 12:05
  Speaker 4: So if you were to get so good, if you
• 12:08
  Speaker 4: were to study.
• 12:08
  Speaker 3: Credit payer for ten thousand hours, that doesn't mean that
• 12:12
  Speaker 3: you know, I mean that means that you would be
• 12:15
  Speaker 3: so focused you would become the expert.
• 12:16
  Speaker 4: You to come master.
• 12:17
  Speaker 3: And what happens when you're the master of something, everybody
• 12:21
  Speaker 3: wants to see you. Everybody wants to go see what
• 12:27
  Speaker 3: is his name? The guy don't I don't even know.
• 12:29
  Speaker 3: People still talking about him, but we all want to
• 12:32
  Speaker 3: be on Oprah, right, because she studied her craft, as
• 12:36
  Speaker 3: you know, asking questions. There's a doctor I cannot remember
• 12:40
  Speaker 3: his name because I'm not big on that grannies, but
• 12:44
  Speaker 3: you know everybody used to doctor Phild, doctor Phil.
• 12:46
  Speaker 4: I think it is yeah or us Yeah, those two days. Right.
• 12:50
  Speaker 3: We think about them like, yeah, they want to go
• 12:52
  Speaker 3: see him, right, because we love when people are so
• 12:56
  Speaker 3: well versed in if that we trust them, don't have
• 13:00
  Speaker 3: any problem listening to they what.
• 13:02
  Speaker 4: They're saying, right, Okay, So think about.
• 13:06
  Speaker 3: You must become a student of the game so that
• 13:09
  Speaker 3: you can become a master later. And with the way
• 13:12
  Speaker 3: we get content this day and time and the way
• 13:14
  Speaker 3: things are changing and laws, we have to make sure
• 13:18
  Speaker 3: that we're staying on top of our game. So think
• 13:20
  Speaker 3: about this. What was the last book you read, what
• 13:23
  Speaker 3: was the last seminar that you went to, or what
• 13:26
  Speaker 3: was the last course that you study in your area
• 13:29
  Speaker 3: of expertise? That's not rhetorical.
• 13:32
  Speaker 4: What was it and when was it? Because it was
• 13:36
  Speaker 4: two years ago? Ooh, that's too long. One year ago?
• 13:40
  Speaker 4: It is too long.
• 13:41
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 13:44
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 13:48
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 13:53
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 13:56
  Speaker 1: some of the heinous migrant criminals caught because of President
• 14:00
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 14:04
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 14:09
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 14:12
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 14:16
  Speaker 1: are here illegally, your next you will be fine nearly
• 14:20
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 14:24
  Speaker 1: never return. But if you register using our CBP home
• 14:27
  Speaker 1: app and leave now, you could be allowed to return legally.
• 14:31
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 14:36
  Speaker 1: border and families will be protected.
• 14:38
  Speaker 2: Sponsored by the United States Department of Homeland Security,