Latest / Wedding Pros who are ready to grow - with Becca Pountney / 2025 wedding business marketing trends!

Transcript

2025 wedding business marketing trends! · Wedding Pros who are ready to grow - with Becca Pountney

1:55
Welcome
1:55
to
1:55
2025.
1:57
If
1:57
you're
1:57
listening
1:57
to
1:57
this
1:58
in
1:58
real
1:58
time,
1:58
I
1:58
hope
1:58
you
1:59
had
1:59
a
1:59
wonderful
1:59
Christmas
2:00
and
2:00
a
2:00
happy
2:01
New
2:01
Year.
2:02
It
2:02
felt
2:02
only
2:03
right
2:03
as
2:03
the
2:03
UK's
2:04
leading
2:04
wedding
2:04
industry
2:05
marketing
2:05
expert
2:06
to
2:06
start
2:06
January
2:07
2025
2:08
with
2:08
a
2:08
roundup
2:09
of
2:09
what's
2:09
going
2:10
on
2:10
in
2:10
wedding
2:11
industry
2:11
marketing
2:12
right
2:12
now
2:12
and
2:13
marketing
2:13
in
2:13
general.
2:14
So
2:14
today
2:14
I'm
2:14
going
2:14
to
2:14
be
2:15
talking
2:15
to
2:15
you
2:15
all
2:15
about
2:16
2025
2:17
marketing
2:17
trends
2:17
for
2:18
you
2:18
to
2:18
look
2:18
out
2:18
for.
2:19
I'm
2:19
Becca
2:20
Poutney,
2:20
wedding
2:21
business
2:21
marketing
2:21
expert,
2:22
speaker
2:22
and
2:22
blogger
2:23
and
2:23
you're
2:23
listening
2:24
to
2:24
the
2:24
wedding
2:24
pros
2:24
who
2:25
are
2:25
ready
2:25
to
2:25
grow
2:25
po.
2:27
I'm
2:27
here
2:27
to
2:27
share
2:28
with
2:28
you
2:28
actionable
2:28
tips,
2:29
strategies
2:30
and
2:30
real
2:30
life
2:30
examples
2:31
to
2:31
help
2:31
you
2:32
take
2:32
your
2:32
wedding
2:32
business
2:32
to
2:33
the
2:33
next
2:33
level.
2:34
If
2:34
you
2:34
are
2:34
an
2:35
ambitious
2:35
wedding
2:35
business
2:36
owner
2:36
that
2:36
wants
2:37
to
2:37
take
2:37
your
2:37
passion
2:38
and
2:38
use
2:38
it
2:38
to
2:38
build
2:38
a
2:39
profitable,
2:39
sustainable
2:40
business
2:40
doing
2:41
what
2:41
you
2:41
love,
2:41
then
2:42
you're
2:42
in
2:42
the
2:42
right
2:42
place.
2:43
Let's
2:43
get
2:43
going
2:44
with
2:44
today's
2:44
episode.
0:50
When
2:45
it
2:45
comes
2:45
to
2:45
your
2:46
marketing,
2:46
it's
2:46
always
2:47
important
2:47
to
2:47
keep
2:47
your
2:48
finger
2:48
on
2:49
the
2:49
pulse.
2:49
Why?
2:50
Because
2:51
consumer
2:51
brands
2:52
always
2:52
pushing
2:52
the
2:53
landscape
2:53
of
2:53
marketing,
2:54
customer
2:55
bases
2:55
are
2:55
changing
2:56
and
2:56
perceptions
2:57
are
2:57
shifting.
2:58
We
2:58
see
2:58
the
2:58
social
2:59
media
2:59
platforms
3:00
updating
3:00
constantly
3:01
and
3:01
it's
3:02
hard
3:02
to
3:02
keep
3:02
up.
3:03
But
3:03
that's
3:03
why
3:03
I'm
3:03
here
3:03
to
3:04
help
3:04
you.
3:04
In
3:04
today's
3:05
episode,
3:05
I'm
3:05
going
3:05
to
3:05
run
3:05
through
3:06
some
3:06
of
3:06
the
3:06
updates
3:06
that
3:07
are
3:07
going
3:07
on
3:07
in
3:07
the
3:07
world
3:07
of
3:08
marketing,
3:08
some
3:08
of
3:08
the
3:08
things
3:09
to
3:09
look
3:09
out
3:10
for
3:10
and
3:10
some
3:10
of
3:10
the
3:10
things
3:10
I
3:11
think
3:11
may
3:11
impact
3:12
you
3:12
in
3:12
your
3:12
wedding
3:13
business.
3:13
Now
3:13
obviously
3:14
that
3:14
doesn't
3:14
mean
3:14
you
3:14
need
3:14
to
3:15
go
3:15
out
3:15
and
3:15
change
3:15
all
3:15
of
3:15
your
3:16
marketing
3:16
immediately,
3:17
but
3:17
I
3:17
think
3:17
it's
3:17
important
3:18
to
3:18
keep
3:18
on
3:18
top
3:18
of
3:18
what's
3:19
happening
3:19
and
3:19
to
3:20
keep
3:20
looking
3:20
forward.
3:21
I
3:22
hope
3:22
that
3:22
some
3:22
of
3:22
these
3:23
insights,
3:23
even
3:23
if
3:23
they're
3:23
from
3:24
the
3:24
bigger
3:24
brands,
3:25
will
3:25
help
3:25
you
3:26
as
3:26
you
3:26
look
3:26
into
3:26
your
3:27
small
3:27
business.
3:28
So
3:29
the
3:29
first
3:29
big
3:29
thing
3:30
I
3:30
want
3:30
to
3:30
talk
3:30
about
3:31
is
3:31
content
3:32
and
3:32
the
3:32
way
3:32
that
3:32
Google
3:33
is
3:33
changing
3:33
when
3:34
it
3:34
comes
3:34
to
3:34
content.
3:35
If
3:35
you
3:35
were
3:35
on
3:35
my
3:36
planet
3:37
before
3:37
Christmas,
3:38
you
3:38
will
3:38
have
3:38
heard
3:39
one
3:39
of
3:39
my
3:39
clients,
3:39
Jesse
3:40
from
3:40
J.
3:40
Lawrence
3:41
Photography,
3:41
talking
3:42
all
3:42
about
3:43
his
3:43
marketing
3:43
company
3:44
and
3:44
how
3:44
they're
3:45
viewing
3:45
the
3:46
changes
3:46
that
3:46
Google
3:46
are
3:47
making
3:47
and
3:48
in
3:48
terms
3:48
of
3:48
content.
3:49
So
3:49
if
3:49
you
3:50
Google
3:50
something
3:50
now
3:51
here
3:51
in
3:51
the
3:51
UK
3:51
and
3:51
probably
3:52
around
3:52
the
3:52
world
3:52
as
3:52
well,
3:53
you
3:53
will
3:53
notice
3:54
that
3:54
we
3:54
are
3:54
now
3:54
getting
3:55
more
3:55
and
3:55
more
3:55
AI
3:56
answers.
3:57
So
3:57
when
3:57
you
3:57
Google
3:58
a
3:58
question
3:58
or
3:58
when
3:58
you
3:58
ask
3:59
Google
3:59
for
3:59
something,
4:00
instead
4:00
of
4:00
just
4:00
giving
4:01
you
4:01
a
4:01
page
4:01
to
4:01
go
4:01
and
4:01
visit
4:02
or
4:02
even
4:02
just
4:02
giving
4:03
you
4:03
a
4:03
snippet,
4:03
it
4:04
now
4:04
gives
4:04
you
4:04
an
4:04
AI
4:05
generated
4:06
response
4:06
to
4:07
try
4:07
and
4:07
answer
4:07
your
4:08
question.
4:08
Now,
4:08
obviously,
4:09
AI
4:09
isn't
4:09
magic.
4:10
It's
4:10
taking
4:10
the
4:10
content
4:11
from
4:11
somewhere.
4:11
So
4:12
what
4:12
it's
4:12
doing
4:12
is
4:12
it's
4:13
scraping
4:13
the
4:14
websites
4:14
of
4:14
those
4:14
first
4:15
few
4:15
people
4:15
that
4:15
are
4:15
turning
4:16
up
4:16
on
4:16
Google
4:17
and
4:17
it's
4:17
giving
4:17
you
4:17
the
4:18
information
4:18
from
4:19
there.
4:19
Now,
4:20
this
4:20
means
4:20
that
4:20
the
4:20
way
4:21
we
4:21
view
4:21
content
4:21
in
4:22
general
4:22
on
4:22
our
4:23
websites
4:23
needs
4:23
to
4:24
shift
4:24
to
4:24
accommodate
4:25
this.
4:25
Why?
4:26
Because
4:26
Google
4:26
will
4:27
be
4:27
looking
4:27
for
4:27
relevant
4:28
sites
4:28
that
4:28
are
4:29
helping
4:29
them
4:29
and
4:29
pushing
4:30
them
4:30
further
4:30
in
4:30
the
4:31
algorithm.
4:31
So
4:32
I
4:32
want
4:32
you
4:32
to
4:32
look
4:32
at
4:33
the
4:33
content
4:33
that
4:33
you're
4:33
writing
4:34
and
4:35
as
4:35
Jesse
4:35
said
4:35
in
4:36
that
4:36
planathon
4:36
call,
4:37
work
4:37
out
4:38
whether
4:38
or
4:38
not
4:38
you
4:39
have
4:39
clear
4:39
intent
4:40
for
4:41
every
4:41
piece
4:41
of
4:41
content
4:42
or
4:42
every
4:42
page
4:42
on
4:42
your
4:43
website.
4:43
Gone
4:43
are
4:43
the
4:44
days
4:44
when
4:44
it's
4:44
just
4:44
all
4:44
about
4:45
keyword
4:45
stuffing
4:45
and
4:46
putting
4:46
the
4:46
same
4:46
keywords
4:47
across
4:47
all
4:47
of
4:47
your
4:48
different
4:48
pages
4:48
on
4:48
your
4:48
website.
4:49
If
4:49
you
4:49
want
4:49
your
4:49
page
4:50
to
4:50
be
4:50
liked
4:51
by
4:51
Google
4:51
and
4:51
you
4:52
want
4:52
to
4:52
have
4:52
that
4:52
good
4:52
relationship
4:53
with
4:53
Google,
4:53
you
4:54
need
4:54
to
4:54
really
4:54
think
4:54
about
4:54
the
4:55
intent
4:55
of
4:55
each
4:56
page
4:56
of
4:56
content.
4:56
How
4:57
is
4:57
it
4:57
going
4:57
to
4:57
help
4:58
the
4:58
person
4:59
searching
4:59
for
4:59
the
4:59
question?
5:00
How
5:00
is
5:00
it
5:00
going
5:00
to
5:00
give
5:01
an
5:01
answer?
5:01
What
5:01
page
5:02
on
5:02
your
5:02
website
5:02
is
5:02
going
5:03
to
5:03
be
5:03
the
5:03
perfect
5:04
fit
5:04
to
5:05
answer
5:05
one
5:05
of
5:05
those
5:06
AI
5:06
kind
5:06
of
5:06
questions?
5:07
So
5:07
when
5:07
you
5:07
look
5:08
at
5:08
each
5:08
page
5:08
of
5:08
your
5:08
website,
5:09
is
5:09
it
5:09
very
5:09
broad
5:10
or
5:10
is
5:10
it
5:10
very
5:10
clear
5:11
what
5:11
the
5:11
intent
5:12
is?
5:12
If
5:12
you're
5:12
writing
5:13
a
5:13
blog
5:13
post,
5:13
are
5:14
you
5:14
intending
5:14
to
5:15
answer
5:15
a
5:15
specific
5:16
question?
5:16
Are
5:16
you
5:16
going
5:17
deep
5:17
rather
5:17
than
5:18
wide?
5:18
Are
5:18
you
5:18
really
5:19
thinking
5:19
about
5:19
the
5:19
content
5:20
that
5:20
you're
5:20
putting
5:20
out
5:20
there?
5:21
The
5:21
other
5:21
great
5:21
tip
5:21
that
5:22
Jesse
5:22
gave
5:22
us
5:23
on
5:23
that
5:23
call
5:23
was
5:24
to
5:24
consider
5:24
putting
5:25
FAQs
5:26
on
5:26
the
5:26
bottom
5:26
of
5:27
each
5:27
page
5:27
of
5:27
website,
5:28
because
5:28
Google
5:28
can
5:29
read
5:29
these
5:29
really
5:29
easily.
5:29
And
5:30
if
5:30
you
5:30
are
5:30
specifically
5:31
trying
5:32
to
5:32
answer
5:32
a
5:32
question
5:33
in
5:33
a
5:33
piece
5:33
of
5:34
content
5:34
or
5:34
on
5:34
your
5:35
website
5:35
page
5:35
having
5:36
a
5:36
little
5:36
bit
5:36
of
5:36
Q
5:36
and
5:37
A
5:37
at
5:37
the
5:37
bottom,
5:37
FAQs
5:38
about
5:38
that
5:39
content
5:39
will
5:39
then
5:40
be
5:40
helpful
5:40
to
5:40
Google
5:41
because
5:41
that's
5:41
going
5:41
to
5:41
answer
5:42
exactly
5:42
what
5:42
they're
5:43
looking
5:43
for
5:43
you
5:44
to
5:44
do.
5:44
So
5:44
why
5:44
not
5:45
consider
5:45
adding
5:45
those
5:46
to
5:46
the
5:46
bottom
5:46
pages
5:46
of
5:47
your
5:47
website?
5:47
If
5:47
you
5:48
didn't
5:48
catch
5:48
the
5:48
planathon
5:49
and
5:49
you
5:49
want
5:49
to
5:49
listen
5:50
back
5:50
to
5:50
it,
5:50
you
5:50
can
5:50
still
5:51
buy
5:51
the
5:51
replay
5:52
and
5:52
you
5:52
can
5:52
hear
5:52
the
5:52
whole
5:53
conversation
5:53
that
5:53
me
5:53
and
5:53
Jesse
5:54
had
5:54
about
5:54
this
5:55
subject.
5:55
But
5:55
the
5:55
big
5:55
takeaway
5:56
from
5:56
me
5:56
is
5:57
that
5:57
we
5:57
can't
5:57
change
5:58
what
5:58
Google's
5:58
doing
5:59
and
5:59
they
5:59
are
5:59
starting
5:59
to
5:59
put
6:00
more
6:00
of
6:00
that
6:00
AI
6:00
content
6:01
at
6:01
the
6:01
top
6:01
of
6:02
the
6:02
page.
6:02
So
6:03
instead,
6:03
we
6:03
don't
6:03
want
6:03
to
6:04
fight
6:04
it,
6:04
we
6:04
need
6:04
to
6:04
embrace
6:05
it.
6:05
So
6:05
look
6:05
at
6:06
what
6:06
the
6:06
intent
6:06
is
6:06
of
6:06
your
6:07
content.
6:07
Are
6:07
you
6:08
being
6:08
clear
6:08
and
6:08
specific.
6:09
And
6:09
if
6:09
you
6:09
want
6:09
the
6:09
replay
6:10
of
6:10
that
6:10
planathon,
6:11
then
6:11
do
6:11
just
6:12
reach
6:12
out
6:12
to
6:12
me
6:12
and
6:13
I
6:13
can
6:13
send
6:13
you
6:13
that.
6:13
You
6:14
can
6:14
still
6:14
buy
6:14
it
6:15
and
6:15
watch
6:15
it.
6:15
So
6:16
that's
6:16
the
6:16
first
6:16
thing.
6:17
AI
6:17
is
6:17
shifting
6:18
the
6:18
way
6:18
that
6:18
Google
6:19
does
6:19
things.
6:19
So
6:19
each
6:20
piece
6:20
of
6:20
content,
6:20
each
6:21
page
6:21
of
6:21
your
6:21
website,
6:21
do
6:22
you
6:22
know
6:22
what
6:22
the
6:22
intent
6:22
is
6:23
of
6:23
that
6:23
page?
6:23
And
6:24
are
6:24
you
6:24
writing
6:24
content
6:25
that
6:25
Google
6:25
is
6:25
going
6:26
to
6:26
like?
6:26
Okay,
6:26
on
6:27
the
6:27
topic
6:27
of
6:27
AI,
6:28
let's
6:28
talk
6:28
about
6:28
the
6:29
second
6:29
thing.
6:30
And
6:30
that
6:30
is
6:30
this
6:31
year,
6:31
in
6:31
2025,
6:32
we
6:32
are
6:32
going
6:32
to
6:32
see
6:33
ev
6:33
even
6:33
more
6:34
influence
6:35
from
6:35
AI
6:36
on
6:36
websites,
6:37
on
6:37
the
6:37
Internet
6:38
and
6:38
in
6:38
our
6:38
businesses.
6:39
We've
6:39
seen
6:40
the
6:40
rise
6:40
of
6:40
platforms
6:41
like
6:41
ChatGPT,
6:42
but
6:42
now
6:42
what
6:42
we're
6:43
seeing
6:43
is
6:43
almost
6:43
all
6:44
software
6:44
programs
6:44
are
6:45
starting
6:45
to
6:45
add
6:45
an
6:46
AI
6:46
element
6:47
into
6:47
them.
6:47
So
6:48
my
6:48
marketing
6:48
software,
6:49
my
6:49
CRM
6:50
software,
6:50
I
6:50
keep
6:51
getting
6:51
updates
6:51
all
6:51
of
6:52
the
6:52
time
6:52
to
6:52
say
6:52
they've
6:53
added.
6:53
In
6:53
this
6:53
AI
6:54
thing,
6:54
you
6:54
hear
6:55
the
6:55
adverts
6:55
on
6:55
the
6:56
TV
6:56
and
6:56
the
6:56
radio
6:57
for
6:57
Gemini,
6:57
which
6:58
I
6:58
think
6:58
is
6:58
the
6:58
Google
6:59
Pixel
6:59
thing
7:00
that
7:00
you
7:00
can
7:00
talk
7:00
to.
7:01
It's
7:01
an
7:01
AI
7:01
chat
7:01
bot
7:02
and
7:02
AI
7:02
isn't
7:03
going
7:03
anywhere.
7:03
In
7:03
fact,
7:03
it's
7:04
going
7:04
to
7:04
only
7:04
increase.
7:05
We're
7:05
going
7:05
to
7:05
be
7:05
seeing
7:06
more
7:06
and
7:06
more
7:06
of
7:06
it.
7:06
So
7:07
how
7:07
can
7:07
we
7:07
be
7:07
making
7:07
sure
7:08
we
7:08
embrace
7:08
this
7:08
in
7:09
our
7:09
businesses?
7:10
Well,
7:10
the
7:10
first
7:10
thing
7:10
is
7:11
we
7:11
need
7:11
to
7:12
make
7:12
sure
7:12
that
7:12
our
7:13
content
7:13
doesn't
7:13
sound
7:14
too
7:14
much
7:14
like
7:14
it's
7:15
generated
7:15
by
7:15
AI.
7:16
People
7:16
aren't
7:16
stupid
7:17
and
7:17
people
7:17
are
7:17
catching
7:18
onto
7:18
the
7:18
fact
7:18
that
7:18
people
7:19
are
7:19
using
7:19
it
7:19
to
7:19
be
7:19
lazy.
7:20
So
7:20
if
7:21
I
7:21
go
7:21
on
7:21
your
7:21
page,
7:22
is
7:22
it
7:22
obvious
7:22
that
7:22
your
7:22
content
7:23
is
7:23
written
7:24
by
7:24
AI
7:24
or
7:25
does
7:25
it
7:25
still
7:25
sound
7:26
like
7:26
you?
7:26
Yes,
7:27
AI
7:27
can
7:28
save
7:28
us
7:28
time.
7:28
ChatGPT
7:29
can
7:29
save
7:29
us
7:29
time,
7:30
and
7:30
if
7:30
we
7:30
do
7:31
really
7:31
good
7:31
prompts,
7:31
it
7:32
can
7:32
give
7:32
us
7:32
some
7:32
really
7:32
good
7:32
results.
7:33
But
7:33
we
7:33
need
7:33
to
7:33
make
7:33
sure
7:34
it
7:34
doesn't
7:34
just
7:34
sound
7:34
like
7:35
generic
7:35
stuff
7:35
and
7:36
it
7:36
sounds
7:36
like
7:36
us
7:37
and
7:37
our
7:37
business.
7:37
So
7:38
I
7:38
recommend
7:38
using
7:39
these
7:39
platforms
7:40
for
7:40
ideas
7:40
and
7:41
inspiration
7:41
as
7:41
a
7:42
starting
7:42
point.
7:42
But
7:43
then
7:43
you
7:43
still
7:43
need
7:43
to
7:43
put
7:44
your
7:44
own
7:44
personal
7:45
touch
7:45
on
7:45
them
7:45
because
7:45
if
7:46
you
7:46
just
7:46
leave
7:46
it
7:46
down
7:46
to
7:47
the
7:47
AI
7:47
on
7:47
its
7:47
own,
7:48
number
7:48
one,
7:48
it's
7:48
not
7:48
always
7:49
accurate
7:49
and
7:49
number
7:50
two,
7:50
it
7:50
won't
7:51
sound
7:51
like
7:51
you
7:51
and
7:51
you'll
7:52
lose
7:52
a
7:52
bit
7:52
of
7:52
your
7:52
brand
7:53
personality.
7:53
And
7:53
what
7:54
we
7:54
don't
7:54
want
7:54
is
7:54
for
7:54
everyone
7:55
to
7:55
start
7:55
sounding
7:56
the
7:56
same.
7:56
The
7:56
other
7:56
thing
7:56
is,
7:57
if
7:57
you're
7:57
writing
7:57
long
7:58
length
7:58
things
7:58
by
7:58
AI,
7:59
things
7:59
like
8:00
blog
8:00
posts,
8:00
again,
8:01
make
8:01
sure
8:01
you're
8:01
changing
8:01
enough
8:02
of
8:02
them.
8:02
There's
8:02
websites
8:03
now
8:03
that
8:03
you
8:03
can
8:03
run
8:04
your
8:04
content
8:04
through
8:04
and
8:04
it
8:05
will
8:05
tell
8:05
you
8:05
how
8:05
much
8:06
it
8:06
thinks
8:06
it's
8:06
generated
8:07
by
8:07
AI
8:07
and
8:08
how
8:08
much
8:08
it
8:08
thinks
8:08
is
8:09
actually
8:09
written
8:09
by
8:10
a
8:10
person.
8:10
And
8:10
it
8:10
won't
8:11
be
8:11
long
8:11
before
8:12
places
8:12
like
8:12
Google
8:13
and
8:13
Instagram
8:14
will
8:14
start
8:14
penalizing
8:15
people
8:15
who
8:16
it's
8:16
too
8:16
obvious
8:16
that
8:17
their
8:17
stuff
8:17
is
8:17
AI
8:18
because
8:18
they
8:18
don't
8:18
want
8:19
that.
8:19
So
8:19
make
8:19
sure
8:20
that
8:20
you're
8:20
personalizing
8:21
it.
8:21
Yes,
8:21
use
8:21
it
8:21
as
8:22
a
8:22
place
8:22
to
8:22
get
8:22
started.
8:23
But
8:23
also
8:24
make
8:24
sure
8:24
that
8:25
you
8:25
are
8:25
personalizing
8:26
it
8:26
and
8:26
making
8:26
it
8:27
original
8:27
content
8:27
as
8:28
well.
8:28
Don't
8:28
just
8:28
use
8:28
it
8:29
as
8:29
an
8:29
excuse
8:29
to
8:29
pump
8:30
out
8:30
loads
8:30
of
8:30
content.
8:31
Quality
8:31
over
8:32
quantity
8:32
is
8:32
definitely
8:33
the
8:33
theme
8:33
of
8:33
my
8:34
talk
8:34
for
8:34
2025.
8:35
The
8:36
other
8:36
thing
8:36
we're
8:36
going
8:36
to
8:36
be
8:36
seeing
8:36
more
8:37
of
8:37
is
8:37
these
8:37
interactive
8:38
chat
8:38
bots.
8:39
Interactive
8:40
AI
8:40
on
8:41
websites
8:41
where
8:41
you
8:41
can
8:41
talk
8:42
to
8:42
people.
8:42
Exactly
8:43
like
8:43
the
8:43
Gemini
8:44
thing
8:44
I've
8:44
just
8:44
mentioned
8:45
to
8:45
you,
8:45
the
8:45
Becca
8:45
bot
8:46
on
8:46
my
8:46
website.
8:47
I
8:47
think
8:47
we're
8:47
going
8:47
to
8:47
see
8:48
more
8:48
things
8:48
like
8:48
that.
8:49
So
8:49
if
8:49
you
8:49
go
8:49
onto
8:49
my
8:50
website,
8:50
go
8:50
to
8:50
Becca
8:50
bot,
8:51
you
8:51
can
8:51
ask
8:51
me
8:51
questions
8:52
about
8:52
marketing,
8:52
you
8:53
can
8:53
ask
8:53
me
8:53
questions
8:53
about
8:54
how
8:54
to
8:54
work
8:54
with
8:54
me
8:55
and
8:55
it
8:55
will
8:55
respond
8:56
as
8:56
me
8:56
based
8:57
on
8:57
all
8:57
the
8:57
information
8:57
we've
8:58
given
8:58
it.
8:58
If
8:58
you've
8:58
never
8:59
tried
8:59
it
8:59
out,
8:59
go
8:59
and
8:59
try
9:00
it
9:00
out.
9:00
But
9:00
I
9:00
think
9:01
more
9:01
and
9:01
more
9:01
we're
9:01
going
9:01
to
9:01
see
9:02
this
9:02
popping
9:02
up
9:02
on
9:03
different
9:03
websites
9:03
and
9:04
as
9:04
we
9:04
get
9:04
used
9:04
to
9:04
it
9:04
as
9:05
consumers,
9:05
we're
9:05
going
9:05
to
9:06
expect
9:06
to
9:06
see
9:06
it
9:06
more
9:07
often.
9:07
One
9:07
of
9:08
my
9:08
other
9:09
friends
9:09
in
9:09
the
9:09
industry
9:10
has
9:10
now
9:10
got
9:10
a
9:10
thing
9:11
on
9:11
there
9:11
website
9:11
where
9:11
you
9:12
can
9:12
live
9:12
chat
9:13
with
9:13
them
9:13
at
9:14
any
9:14
point.
9:14
So
9:14
it
9:15
basically
9:15
tells
9:15
them
9:15
that
9:15
they're
9:16
online
9:16
and
9:16
they
9:16
can
9:16
pop
9:16
up
9:17
and
9:17
say
9:17
hello
9:17
to
9:17
it
9:18
again.
9:18
I
9:18
think
9:18
we're
9:18
going
9:19
to
9:19
see
9:19
more
9:19
of
9:19
this
9:19
kind
9:20
of
9:20
technology
9:20
coming
9:21
into
9:21
2025.
9:23
So
9:23
keep
9:23
an
9:23
eye
9:24
on
9:24
what's
9:24
going
9:24
on
9:25
out
9:25
there,
9:25
have
9:25
a
9:25
look
9:25
at
9:25
what's
9:26
going
9:26
on.
9:26
I'm
9:26
not
9:26
saying
9:26
you
9:26
all
9:27
need
9:27
to
9:27
go
9:27
and
9:27
install
9:27
a
9:27
chatbot
9:28
on
9:28
your
9:28
website,
9:29
but
9:29
we
9:29
do
9:29
need
9:30
to
9:30
pay
9:30
attention
9:30
to
9:31
it
9:31
and
9:31
think
9:31
about
9:32
how
9:32
we
9:32
can
9:32
use
9:33
AI
9:33
and
9:33
integrate
9:34
it
9:34
in
9:34
a
9:34
way
9:34
that
9:35
matches
9:35
what
9:36
customers
9:36
are
9:36
used
9:37
to
9:37
around
9:37
them.
9:38
Okay.
9:38
One
9:38
that
9:38
we
9:39
maybe
9:39
are
9:39
more
9:39
familiar
9:40
with,
9:40
number
9:40
three
9:41
is
9:41
WhatsApp.
9:42
Now
9:42
I
9:42
think
9:42
whats
9:43
is
9:43
increasingly
9:44
becoming
9:44
a
9:44
place
9:44
where
9:45
people
9:45
want
9:45
to
9:45
talk.
9:46
We
9:46
know
9:46
that
9:46
people
9:47
don't
9:47
want
9:47
to
9:47
do
9:47
phone
9:47
calls
9:48
anymore
9:48
and
9:48
quite
9:49
honestly,
9:49
most
9:49
people
9:50
in
9:50
Gen
9:50
Z
9:50
don't
9:50
even
9:51
want
9:51
to
9:51
do
9:51
emails
9:52
anymore.
9:52
It
9:52
blows
9:52
my
9:53
mind,
9:53
but
9:53
they
9:53
are
9:54
all
9:54
about
9:54
the
9:54
direct
9:54
Messages
9:55
and
9:55
the
9:55
WhatsApp.
9:56
Now
9:56
last
9:57
year
9:57
one
9:57
of
9:57
my
9:57
venue
9:58
clients
9:58
updated
9:59
their
10:00
contact
10:00
page
10:00
after
10:01
we
10:01
did
10:01
some
10:02
strategy
10:02
sessions.
10:03
Together.
10:03
And
10:04
now
10:04
when
10:04
you
10:04
go
10:04
on
10:04
their
10:05
contact
10:05
page
10:06
to
10:06
book
10:06
a
10:06
viewing
10:07
or
10:07
to
10:07
find
10:07
out
10:07
more
10:07
about
10:08
getting
10:08
married
10:08
there,
10:09
as
10:09
well
10:09
as
10:09
the
10:09
form
10:10
and
10:10
the
10:10
phone
10:11
number
10:11
that's
10:11
always
10:11
been
10:11
on
10:12
their
10:12
website,
10:12
they've
10:13
added
10:13
a
10:13
button
10:14
saying
10:14
talk
10:15
to
10:15
us
10:15
on
10:15
WhatsApp.
10:16
Now,
10:16
they
10:16
showed
10:17
me
10:17
the
10:17
stats
10:17
for
10:18
how
10:18
many
10:18
people
10:18
are
10:18
inquiring
10:19
via
10:19
WhatsApp
10:20
since
10:20
they
10:20
added
10:20
and
10:20
it
10:21
blew
10:21
my
10:21
mind.
10:21
I
10:22
couldn't
10:22
believe
10:22
so
10:22
many
10:23
people
10:23
chose
10:23
that
10:24
as
10:24
an
10:24
option
10:24
and
10:24
I
10:24
think
10:25
that's
10:25
a
10:25
sign
10:25
of
10:26
where
10:26
things
10:26
are
10:26
going.
10:27
So
10:27
why
10:28
not
10:28
consider
10:28
having
10:29
something
10:29
like
10:29
that
10:30
on
10:30
your
10:30
website?
10:31
Now,
10:31
obviously
10:31
there's
10:32
some
10:32
boundary
10:32
things
10:33
there
10:33
that
10:33
you
10:33
need
10:33
to
10:34
think
10:34
about.
10:34
If
10:34
you
10:34
are
10:34
going
10:34
to
10:35
add
10:35
WhatsApp,
10:35
you
10:35
can
10:35
have
10:36
a
10:36
business
10:36
WhatsApp
10:37
account,
10:38
but
10:38
it
10:38
is
10:38
hard
10:38
because
10:39
it
10:39
will
10:39
mean
10:39
that
10:39
people
10:39
are
10:40
contacting
10:40
you
10:40
on
10:40
the
10:40
phone.
10:41
However,
10:41
they
10:41
are
10:42
doing
10:42
the
10:42
same
10:42
process
10:43
as
10:43
if
10:43
someone
10:43
emails
10:44
them.
10:44
It's
10:44
just
10:44
everything
10:45
is
10:45
going
10:45
via
10:45
WhatsApp.
10:46
So
10:46
they
10:46
still
10:46
send
10:46
them
10:46
the
10:47
same
10:47
message,
10:47
they
10:48
still
10:48
send
10:48
them
10:48
the
10:48
same
10:48
links
10:49
to
10:49
book
10:49
a
10:49
viewing,
10:49
et
10:50
cetera,
10:50
but
10:50
the
10:51
messages
10:51
are
10:51
going
10:51
through
10:51
WhatsApp.
10:52
But
10:52
what
10:53
interested
10:53
me
10:53
is
10:53
how
10:54
many
10:54
people
10:54
chose
10:55
WhatsApp
10:55
as
10:56
the
10:56
option
10:56
over
10:57
filling
10:57
in
10:57
a
10:57
form,
10:58
phoning
10:58
email.
10:59
They
10:59
chose
11:00
WhatsApp
11:00
and
11:00
I
11:00
think
11:01
that's
11:01
only
11:01
going
11:01
to
11:02
increase.
11:02
So
11:02
we
11:03
need
11:03
to
11:03
bear
11:03
in
11:03
mind,
11:03
again,
11:04
we
11:04
don't
11:04
want
11:04
to
11:04
fight
11:04
against
11:05
it.
11:05
That's
11:05
what
11:05
consumers
11:05
are
11:06
used
11:06
to
11:06
doing.
11:06
I
11:07
even
11:07
talk
11:07
to
11:07
my
11:07
energy
11:08
provider
11:08
now
11:08
via
11:09
WhatsApp.
11:09
If
11:10
I've
11:10
got
11:10
a
11:10
problem,
11:11
they
11:11
talk
11:11
to
11:11
me
11:11
on
11:11
there.
11:12
And
11:12
so
11:12
I
11:12
think
11:12
this
11:13
is
11:13
the
11:13
way
11:13
we're
11:13
expecting
11:14
things
11:14
to
11:14
go.
11:15
So
11:15
why
11:15
not
11:15
consider
11:16
adding
11:16
WhatsApp
11:16
to
11:17
your
11:17
contact
11:17
page?
11:18
Maybe
11:18
there
11:18
are
11:18
people
11:18
that
11:19
would
11:19
feel
11:19
much
11:19
more
11:20
confident
11:21
talking
11:21
to
11:21
you
11:21
via
11:22
WhatsApp
11:22
rather
11:23
than
11:23
filling
11:23
in
11:23
a
11:24
form
11:24
on
11:24
your
11:24
website.
11:25
So
11:25
another
11:25
one
11:25
to
11:25
look
11:26
out
11:26
for.
11:26
I
11:26
think
11:26
we're
11:27
going
11:27
to
11:27
increasingly
11:28
see
11:28
businesses
11:29
using
11:29
WhatsApp
11:30
as
11:30
a
11:30
marketing
11:30
tool,
11:31
using
11:31
it
11:31
as
11:31
a
11:31
place
11:31
they
11:32
can
11:32
talk
11:32
to
11:32
people.
11:33
Why?
11:33
Because
11:33
they
11:33
know
11:34
it's
11:34
going
11:34
to
11:34
get
11:34
delivered.
11:35
It's
11:35
instant,
11:35
it
11:36
happens
11:36
really
11:36
quickly.
11:37
It's
11:37
not
11:37
going
11:37
to
11:37
get
11:37
lost
11:38
in
11:38
an
11:38
inbox.
11:39
So,
11:39
yeah,
11:39
WhatsApp,
11:40
I
11:40
think,
11:40
is
11:41
here
11:41
to
11:41
stay
11:41
and
11:42
maybe
11:42
one
11:42
for
11:43
you
11:43
to
11:43
pay
11:43
attention
11:44
to.
11:44
Numbers
11:45
four
11:45
on
11:45
my
11:45
list
11:46
is
11:46
I
11:46
want
11:46
to
11:46
talk
11:47
about
11:47
the
11:47
delay
11:48
factor.
11:49
Now,
11:49
My
11:49
lovely
11:49
friend
11:49
Kelly
11:50
Mortimer
11:50
was
11:51
talking
11:51
about
11:51
this
11:51
at
11:52
this
11:52
year's
11:52
UK
11:52
Wedding
11:53
conference
11:53
with
11:54
Guys
11:54
for
11:54
Brides
11:55
and
11:55
it
11:55
really
11:55
resonated
11:56
because
11:56
I've
11:56
heard
11:56
it
11:57
from
11:57
a
11:57
lot
11:57
of
11:57
my
11:57
clients
11:58
as
11:58
well,
11:58
and
11:58
she
11:59
was
11:59
talking
11:59
about
12:00
how
12:00
in
12:00
2024,
12:01
particularly
12:02
venues,
12:02
but
12:02
other
12:02
supplies
12:03
as
12:03
well,
12:03
have
12:04
seen
12:04
a
12:04
real
12:04
shift
12:05
in
12:05
what
12:05
she
12:05
was
12:06
calling
12:06
the
12:06
delay
12:07
factor.
12:08
Now,
12:08
what
12:08
she
12:08
means
12:08
by
12:09
that
12:09
is
12:09
when
12:09
someone
12:10
inquires
12:10
with
12:10
you,
12:11
traditionally
12:11
someone
12:11
inquired
12:12
with
12:12
a
12:12
venue,
12:12
came
12:13
to
12:13
view
12:13
the
12:13
venue,
12:14
and
12:14
then
12:14
booked
12:14
the
12:14
venue
12:15
or
12:15
didn't
12:15
book
12:15
the
12:15
venue.
12:16
Same
12:16
with
12:16
photograph
12:16
photographers,
12:17
florists.
12:17
If
12:17
you
12:17
get
12:17
an
12:18
inquiry,
12:19
normally
12:19
you
12:19
convert
12:20
that
12:20
inquiry
12:20
within
12:21
maybe
12:21
10
12:21
days,
12:22
two
12:22
weeks,
12:22
and
12:23
then
12:23
the
12:23
wedding
12:24
happens
12:24
later
12:25
on
12:25
down
12:25
the
12:25
line.
12:26
What
12:26
we've
12:26
seen
12:27
in
12:27
2024
12:28
is
12:28
a
12:28
shift
12:28
in
12:29
how
12:29
people
12:29
are
12:29
doing
12:29
things.
12:30
So
12:30
increasingly
12:31
we're
12:31
finding
12:32
that
12:32
someone
12:32
will
12:32
come
12:33
and
12:33
see
12:33
your
12:33
venue
12:33
or
12:34
contact
12:34
you
12:34
and
12:35
then
12:35
disappear
12:35
off
12:35
the
12:36
face
12:36
of
12:36
the
12:36
earth
12:36
and
12:36
then
12:36
suddenly
12:37
come
12:37
back
12:37
three
12:37
months
12:38
later
12:38
and
12:38
decide
12:39
to
12:39
book
12:39
or
12:39
do
12:39
a
12:39
second
12:40
viewing.
12:40
Same
12:40
with
12:41
photographers,
12:41
florists.
12:41
I've
12:42
had
12:42
planners
12:42
who've
12:43
assumed
12:43
that
12:44
leads
12:44
were
12:44
dead
12:44
in
12:45
the
12:45
water
12:45
because
12:46
they
12:46
inquired
12:46
with
12:47
them
12:47
six
12:47
months
12:48
ago,
12:48
and
12:49
then
12:49
all
12:49
of
12:49
a
12:49
sudden
12:49
they
12:50
pop
12:50
back
12:50
out
12:51
of
12:51
the
12:51
woodwork
12:51
and
12:52
go
12:52
ahead
12:52
and
12:52
book.
12:53
Why
12:53
is
12:53
this
12:54
happening?
12:54
Well,
12:54
that
12:54
is
12:55
a
12:55
good
12:55
question.
12:55
I
12:55
do
12:56
think
12:56
that
12:56
today's
12:56
generation
12:57
are
12:57
maybe
12:58
busier
12:58
and
12:58
so
12:59
maybe
12:59
things
12:59
are
12:59
getting
12:59
left.
13:00
I
13:00
also
13:00
think
13:01
that
13:01
they're
13:01
doing
13:01
more
13:02
research
13:02
themselves
13:03
behind
13:03
the
13:03
scenes,
13:04
weighing
13:04
things
13:04
up,
13:05
making
13:05
decisions
13:05
before
13:06
going
13:06
ahead
13:06
and
13:06
booking
13:07
people.
13:07
But
13:07
it's
13:08
definitely
13:08
happening
13:09
more
13:09
and
13:09
more
13:09
and
13:09
we've
13:10
seen
13:10
it
13:10
over
13:10
24,
13:11
so
13:11
I
13:11
think
13:11
we'll
13:11
see
13:12
it
13:12
into
13:12
2025
13:13
as
13:13
well.
13:13
So
13:14
what
13:14
does
13:14
that
13:14
mean
13:14
for
13:14
us
13:15
when
13:15
it
13:15
comes
13:15
to
13:15
our
13:15
marketing?
13:16
Well,
13:16
for
13:16
me,
13:16
I
13:17
think
13:17
the
13:17
most
13:17
important
13:18
thing
13:18
we
13:18
need
13:18
to
13:18
take
13:18
away
13:19
is
13:20
that
13:20
we
13:20
need
13:20
to
13:20
keep
13:20
on
13:21
following
13:21
up
13:21
with
13:21
people.
13:22
So
13:22
we
13:22
need
13:23
to
13:23
not
13:23
make
13:23
the
13:23
assumption
13:24
that
13:24
it's
13:24
a
13:24
no
13:24
until
13:25
it's
13:25
a
13:25
no.
13:25
I've
13:25
been
13:25
saying
13:26
that
13:26
for
13:26
ages,
13:26
but
13:26
I
13:26
think
13:27
even
13:27
more
13:27
so.
13:28
And
13:28
I
13:28
also
13:29
think
13:29
it's
13:29
a
13:29
good
13:29
reason
13:30
to
13:30
embrace
13:30
our
13:31
email
13:31
marketing.
13:32
Are
13:32
we
13:32
making
13:33
sure
13:33
we're
13:33
doing
13:33
the
13:33
right
13:33
GDPR
13:34
things
13:34
so
13:34
that
13:34
when
13:35
people
13:35
inquire
13:36
with
13:36
us,
13:36
we
13:36
can
13:36
pop
13:37
them
13:37
on
13:37
our
13:37
newsletter?
13:38
Because
13:38
that
13:39
way,
13:39
even
13:39
once
13:39
we've
13:40
done
13:40
our
13:40
follow
13:40
ups
13:41
personally
13:41
and
13:42
we've
13:42
decided
13:42
we've
13:42
done
13:42
enough
13:43
following
13:43
up,
13:44
they're
13:44
still
13:44
hearing
13:44
from
13:45
us
13:45
on
13:45
a
13:45
regular
13:45
basis.
13:46
This
13:46
is
13:46
why
13:46
it's
13:47
important
13:47
that
13:47
you
13:47
are
13:48
using
13:48
your
13:48
email
13:48
list
13:49
and
13:49
contacting
13:49
them
13:50
regularly,
13:50
once
13:50
a
13:51
month
13:51
at
13:51
a
13:51
minimum,
13:52
dropping
13:52
into
13:52
their
13:53
inbox,
13:53
giving
13:53
them
13:54
some
13:54
updates,
13:54
giving
13:54
them
13:55
some
13:55
tips,
13:55
giving
13:55
them
13:55
useful
13:56
information
13:56
that
13:56
they
13:56
want
13:57
to
13:57
read
13:57
because
13:58
it's
13:58
reminding
13:58
them
13:58
you
13:59
exist.
13:59
So
13:59
if
13:59
they
14:00
are
14:00
in
14:00
that
14:00
massive
14:00
delay
14:01
factor,
14:01
they're
14:02
going
14:02
to
14:02
remember
14:02
you
14:03
and
14:03
come
14:03
back.
14:03
What
14:03
we
14:04
don't
14:04
want
14:04
is
14:04
that
14:05
someone
14:05
inquires
14:05
with
14:05
us,
14:06
we
14:06
do
14:06
a
14:06
couple
14:06
of
14:07
days
14:07
of
14:07
following
14:07
up
14:07
and
14:08
then
14:08
they
14:08
never
14:08
hear
14:08
from
14:09
us
14:09
ever
14:09
again.
14:10
Because
14:10
actually
14:10
they
14:11
may
14:11
not
14:11
have
14:11
booked
14:12
someone
14:12
else.
14:12
And
14:13
you
14:13
can
14:13
no
14:14
longer
14:14
make
14:14
that
14:14
assumption
14:15
because
14:15
they
14:15
may
14:16
just
14:16
be
14:16
having
14:16
a
14:16
massive
14:17
with
14:17
delay.
14:18
So
14:18
is
14:18
your
14:18
email
14:19
marketing
14:19
game
14:20
strong
14:20
as
14:20
we
14:20
go
14:20
into
14:21
2025?
14:22
Are
14:22
you
14:22
doing
14:22
some
14:22
really
14:22
good
14:23
follow
14:23
up
14:23
as
14:23
we
14:24
go
14:24
into
14:24
2025?
14:25
Are
14:25
you
14:25
tracking
14:26
leads
14:26
and
14:26
leaving
14:26
them
14:27
on
14:27
a
14:27
spreadsheet?
14:27
Because
14:28
if
14:28
they
14:28
haven't
14:28
said
14:28
no,
14:29
it's
14:29
not
14:30
a
14:30
no.
14:30
So
14:31
are
14:31
we
14:31
considering
14:32
the
14:32
delay
14:32
factor
14:33
in
14:33
the
14:33
way
14:33
we
14:33
do
14:33
our
14:33
marketing?
14:34
It
14:34
may
14:34
be
14:34
they're
14:34
still
14:35
following
14:35
you
14:35
on
14:35
social
14:36
media
14:36
and
14:36
you're
14:36
popping
14:37
up
14:37
regularly,
14:37
then
14:37
you're
14:37
popping
14:38
up
14:38
in
14:38
their
14:38
inbox.
14:39
When
14:39
they
14:39
are
14:39
ready
14:40
to
14:40
go
14:40
ahead,
14:41
then
14:41
they're
14:41
going
14:41
to
14:41
reach
14:41
out
14:42
and
14:42
pay
14:42
that
14:42
booking
14:43
deposit
14:43
with
14:44
you.
14:44
So
14:44
make
14:44
sure
14:45
your
14:45
email
14:45
marketing
14:45
is
14:46
on
14:46
point
14:46
as
14:46
we
14:46
go
14:47
into
14:47
2025
14:48
and
14:48
realize
14:49
that
14:49
this
14:49
shift
14:49
is
14:50
happening.
14:50
And
14:50
so
14:51
just
14:51
because
14:51
there's
14:52
long
14:52
delays
14:52
doesn't
14:53
mean
14:53
they're
14:53
not
14:54
going
14:54
to
14:54
book.
14:55
Sometimes
14:55
it
14:55
means
14:56
they
14:56
are
14:56
going
14:56
to
14:56
book,
14:56
but
14:57
they're
14:57
just
14:57
going
14:57
to
14:57
come
14:57
back
14:58
later
14:58
down
14:58
the
14:58
line.
14:59
Okay.
14:59
The
14:59
next
14:59
shift
15:00
I'm
15:00
seeing
15:00
as
15:00
we
15:01
go
15:01
into
15:01
2025
15:02
is
15:02
around
15:03
your
15:03
social
15:03
media
15:04
posting.
15:04
So
15:04
for
15:05
a
15:05
long
15:05
time
15:05
we've
15:05
been
15:06
talking
15:06
about
15:06
consistently
15:07
posting
15:07
on
15:07
social
15:08
media,
15:08
posting
15:08
on
15:08
social
15:09
media
15:09
multiple
15:10
times
15:10
a
15:10
week,
15:11
every
15:11
day,
15:12
scheduling
15:12
ahead,
15:12
and
15:13
I
15:13
think
15:13
all
15:13
of
15:13
those
15:13
things
15:14
can
15:14
be
15:14
good.
15:14
But
15:15
we
15:15
are
15:15
definitely
15:15
entering
15:16
a
15:16
different
15:17
era
15:17
where
15:17
it's
15:18
no
15:18
longer
15:18
about
15:19
quantity
15:19
of
15:20
posts,
15:20
but
15:20
it's
15:21
about
15:21
quality
15:21
of
15:22
posts.
15:22
We've
15:23
seen
15:23
Instagram
15:24
particularly
15:24
shift
15:25
where
15:25
it
15:25
doesn't
15:26
show
15:26
people
15:27
the
15:27
posts
15:27
in
15:27
chronological
15:28
order
15:29
anymore.
15:29
So
15:30
I
15:30
could
15:30
post
15:30
a
15:30
grid
15:31
post
15:31
and
15:31
then
15:31
suddenly
15:32
it's
15:32
appearing
15:32
in
15:33
someone's
15:33
feed
15:33
a
15:33
week
15:34
later,
15:34
two
15:34
weeks
15:34
later,
15:35
you
15:35
may
15:35
have
15:36
seen
15:36
this.
15:36
When
15:36
you're
15:36
going
15:36
through
15:37
your
15:37
own
15:37
stuff,
15:37
you
15:37
see
15:37
things
15:38
posted
15:38
and
15:39
then
15:39
when
15:39
you
15:39
see
15:39
the
15:39
date
15:40
posted,
15:40
you
15:40
realize
15:40
it
15:40
was
15:41
three
15:41
or
15:41
four
15:41
days
15:41
ago
15:41
and
15:42
it
15:42
seems
15:42
really
15:42
out
15:42
of
15:42
date.
15:43
That's
15:43
because
15:43
Instagram
15:44
is
15:44
no
15:44
longer
15:44
pushing
15:45
things
15:45
immediately
15:46
as
15:46
you
15:46
post
15:47
them.
15:47
So
15:48
with
15:48
that
15:48
in
15:48
mind,
15:48
I
15:48
want
15:48
you
15:49
to
15:49
start
15:49
thinking
15:49
about
15:50
quality
15:50
of
15:50
content
15:51
over
15:51
quantity
15:52
of
15:52
content.
15:52
Again,
15:53
we
15:53
need
15:53
to
15:53
be
15:53
focusing
15:54
on
15:54
our
15:54
short
15:54
term,
15:55
short
15:55
form
15:56
videos
15:56
rather
15:57
than
15:57
just
15:57
on
15:57
our
15:58
grid
15:58
posts
15:59
as
15:59
well,
15:59
because
15:59
we
15:59
know
16:00
they're
16:00
being
16:00
pushed
16:00
further.
16:01
But
16:01
when
16:01
you're
16:02
posting
16:02
on
16:02
social
16:03
media,
16:03
it's
16:04
not
16:04
about
16:04
getting
16:04
as
16:04
much
16:05
out
16:05
as
16:05
you
16:05
can
16:05
it's
16:05
about
16:06
thinking
16:06
about
16:06
everything
16:06
you
16:07
post
16:07
and
16:07
why
16:07
it's
16:08
engaging.
16:08
Why
16:09
are
16:09
people
16:09
going
16:09
to
16:09
want
16:09
to
16:09
read
16:10
it?
16:10
Why
16:10
is
16:10
it
16:10
going
16:10
to
16:11
encourage
16:11
someone
16:11
to
16:11
follow
16:12
you?
16:12
Why
16:12
is
16:12
it
16:12
going
16:12
to
16:13
make
16:13
someone
16:13
comment
16:13
or
16:14
like
16:14
it?
16:14
I'd
16:14
much
16:15
rather
16:15
seeing
16:15
you
16:15
posting
16:16
less
16:16
frequently
16:17
one
16:17
or
16:17
two
16:17
times
16:17
a
16:17
week
16:18
with
16:18
really
16:18
great
16:19
content
16:19
rather
16:20
than
16:20
just
16:20
chucking
16:20
out
16:21
things
16:21
to
16:21
get
16:21
into
16:22
the
16:22
algorithm
16:22
daily
16:23
because
16:23
it's
16:23
no
16:23
longer
16:24
the
16:24
way
16:24
things
16:24
need
16:25
to
16:25
work
16:25
now.
16:25
I
16:25
think
16:26
this
16:26
is
16:26
a
16:26
big
16:26
relief
16:26
for
16:27
a
16:27
lot
16:27
of
16:27
you
16:27
because
16:27
you
16:28
can
16:28
focus
16:28
on
16:28
quality
16:28
over
16:29
quantity,
16:29
but
16:29
that
16:29
means
16:30
you
16:30
don't
16:30
need
16:30
to
16:30
neglect
16:31
your
16:31
account
16:31
either.
16:32
Just
16:32
because
16:32
we're
16:32
not
16:32
posting
16:33
so
16:33
often
16:34
doesn't
16:34
mean
16:34
we
16:34
need
16:34
to
16:34
leave
16:35
it
16:35
at
16:35
because
16:36
people
16:36
are
16:36
still
16:36
looking
16:36
at
16:37
it.
16:37
The
16:37
way
16:37
people
16:38
are
16:38
using
16:38
Instagram
16:39
is
16:39
shifting
16:39
particularly.
16:40
People
16:40
aren't
16:40
necessarily
16:41
following
16:42
you
16:42
anymore,
16:42
but
16:42
they
16:43
are
16:43
looking
16:43
at
16:43
your
16:44
content,
16:44
they
16:44
are
16:44
looking
16:45
at
16:45
your
16:45
portfolio,
16:45
they
16:46
are
16:46
going
16:46
onto
16:46
your
16:47
grid
16:47
to
16:47
see
16:48
what
16:48
you're
16:48
doing.
16:49
They
16:49
are
16:49
also
16:50
potentially
16:50
seeing
16:51
grid
16:51
posts
16:51
that
16:51
aren't
16:52
from
16:52
their
16:52
followers
16:53
in
16:53
their
16:53
feed
16:53
to
16:53
try
16:54
and
16:54
encourage
16:54
them
16:54
over.
16:55
So
16:55
make
16:55
sure
16:55
you've
16:56
got
16:56
quality
16:56
content
16:57
that's
16:57
going
16:57
to
16:57
attract
16:58
your
16:58
ideal
16:59
couples
16:59
over
16:59
to
17:00
you.
17:00
I
17:00
hosted
17:00
a
17:00
great
17:01
training
17:01
session
17:02
recently
17:02
in
17:02
the
17:02
Wedding
17:03
Pro
17:03
Members
17:03
Lounge
17:04
with
17:04
Instagram
17:05
expert
17:05
Elizabeth
17:06
Marbury
17:07
and
17:07
she
17:07
did
17:07
a
17:07
whole
17:07
section
17:08
on
17:08
how
17:08
important
17:09
now
17:09
your
17:09
bio
17:10
is
17:10
and
17:10
how
17:10
you
17:10
need
17:10
to
17:10
make
17:11
sure
17:11
the
17:11
words
17:11
in
17:11
your
17:12
bio
17:12
are
17:12
speaking
17:13
directly
17:13
to
17:13
your
17:13
ideal
17:14
customers
17:14
to
17:15
encourage
17:15
them
17:16
why
17:16
they
17:16
should
17:16
come
17:16
and
17:17
follow
17:17
you.
17:17
If
17:17
you
17:17
are
17:18
a
17:18
member,
17:18
make
17:18
sure
17:18
you
17:18
catch
17:19
up
17:19
on
17:19
that.
17:19
If
17:19
you're
17:19
not
17:19
a
17:20
member,
17:20
why
17:20
not
17:20
consider
17:20
becoming
17:21
one
17:21
in
17:21
2020
17:22
so
17:22
you
17:22
can
17:23
keep
17:23
on
17:23
top
17:23
of
17:23
these
17:23
marketing
17:24
trends
17:24
and
17:24
you
17:25
get
17:25
the
17:25
latest
17:25
insights
17:26
in
17:26
the
17:26
training
17:26
as
17:27
well
17:27
and
17:27
you
17:27
can
17:27
go
17:27
back
17:27
and
17:28
watch
17:28
Elizabeth's
17:29
training.
17:29
So
17:30
I
17:30
do
17:30
think
17:30
there's
17:30
going
17:30
to
17:30
be
17:31
a
17:31
shift
17:31
on
17:31
social
17:32
media
17:32
towards
17:32
quality
17:33
over
17:33
quantity.
17:34
So
17:34
if
17:34
you
17:34
are
17:34
still
17:35
just
17:35
on
17:35
that
17:35
thought
17:36
of
17:36
just
17:36
pumping
17:36
out
17:37
as
17:37
much
17:37
as
17:37
you
17:37
can,
17:38
give
17:38
yourself
17:38
a
17:38
breather,
17:39
reflect.
17:40
Work
17:40
out
17:40
what
17:40
your
17:40
content
17:41
is
17:41
for,
17:41
who
17:41
you're
17:42
speaking
17:42
to
17:43
and
17:43
why
17:43
it's
17:44
going
17:44
to
17:44
be
17:44
valuable
17:44
to
17:45
someone
17:45
to
17:45
make
17:45
them
17:46
want
17:46
to
17:46
engage
17:47
with
17:47
it.
17:47
A
17:47
few
17:47
other
17:48
things
17:48
to
17:48
note
17:48
as
17:48
we
17:49
go
17:49
into
17:49
2025
17:50
about
17:50
social
17:50
media.
17:51
You
17:51
may
17:51
or
17:51
may
17:51
not
17:52
know
17:52
that
17:52
Instagram
17:53
is
17:53
going
17:53
through
17:53
some
17:53
changes
17:54
with
17:54
the
17:54
it
17:54
displays
17:55
its
17:55
grid.
17:56
So
17:56
traditionally
17:56
your
17:57
Instagram
17:57
grid
17:57
has
17:58
always
17:58
been
17:58
a
17:58
square
17:59
a
17:59
one
17:59
by
17:59
one,
18:00
but
18:00
it
18:00
is
18:00
now
18:01
shifting
18:01
to
18:01
four
18:02
by
18:02
five
18:02
which
18:02
means
18:02
it's
18:03
more
18:03
portrait
18:03
shaped,
18:04
no
18:04
longer
18:04
square.
18:05
Now
18:05
they
18:05
are
18:05
rolling
18:05
this
18:05
out
18:06
slowly.
18:06
Some
18:06
of
18:06
you
18:07
may
18:07
already
18:07
have
18:07
it,
18:07
some
18:08
of
18:08
you
18:08
may
18:08
not,
18:08
but
18:08
this
18:08
is
18:09
going
18:09
to
18:09
impact
18:10
what
18:10
you've
18:10
already
18:10
got
18:10
on
18:10
your
18:10
grid,
18:11
especially
18:11
if
18:11
you're
18:11
someone
18:12
that's
18:12
made
18:12
it
18:12
very
18:12
aesthetically
18:13
pleasing.
18:13
And
18:13
you
18:14
do
18:14
need
18:14
to
18:14
realize
18:14
that
18:15
soon
18:15
you're
18:15
going
18:15
to
18:15
need
18:15
to
18:16
make
18:16
your
18:16
things
18:16
a
18:17
different
18:17
shape.
18:17
It
18:17
may
18:18
be
18:18
you
18:18
want
18:18
to
18:18
start
18:18
contemplating
18:19
that
18:19
now
18:19
ahead
18:20
of
18:20
the
18:20
shift,
18:21
but
18:21
this
18:21
is
18:21
going
18:21
to
18:21
be
18:22
changing
18:22
is
18:22
again
18:23
showing
18:23
us
18:23
that
18:23
they're
18:24
still
18:24
focusing
18:24
on
18:25
those
18:25
short
18:25
form
18:25
videos,
18:26
the
18:26
real
18:26
reels,
18:26
because
18:27
that
18:27
is
18:27
making
18:27
them
18:28
more
18:28
in
18:28
line
18:28
with
18:28
that
18:29
kind
18:29
of
18:29
shape.
18:29
It
18:29
will
18:30
make
18:30
things
18:30
easier
18:30
when
18:30
you're
18:31
trying
18:31
to
18:31
crop
18:31
the
18:32
grid
18:32
part
18:33
of
18:33
the
18:33
Instagram
18:33
reel
18:34
because
18:34
you've
18:34
got
18:34
a
18:34
little
18:34
bit
18:35
more
18:35
space
18:35
to
18:35
play
18:35
with.
18:35
If
18:35
you've
18:36
got
18:36
longer
18:36
pictures,
18:37
things
18:37
like
18:37
dresses,
18:38
then
18:38
that's
18:38
going
18:39
to
18:39
work
18:39
for
18:39
you.
18:39
But
18:39
if
18:39
you
18:39
are
18:40
a
18:40
landscape
18:40
person
18:40
or
18:41
if
18:41
everything
18:41
has
18:41
been
18:41
perfectly
18:42
aligned
18:42
to
18:42
those
18:42
squares,
18:43
this
18:43
is
18:44
something
18:44
to
18:44
pay
18:44
attention
18:45
to.
18:45
I
18:45
also
18:45
want
18:45
you
18:46
to
18:46
pay
18:46
attention
18:46
to
18:46
what's
18:47
going
18:47
on
18:47
in
18:47
the
18:47
US
18:48
regarding
18:48
TikTok.
18:49
You
18:49
may
18:49
or
18:49
may
18:50
not
18:50
know
18:50
that
18:50
for
18:50
a
18:51
long
18:51
time
18:51
there's
18:51
been
18:51
an
18:52
ongoing
18:52
thing
18:53
about
18:53
the
18:53
them
18:53
potentially
18:54
banning
18:54
TikTok
18:55
in
18:55
the
18:55
US.
18:56
Now
18:56
the
18:56
deadline
18:56
for
18:57
that
18:57
is
18:57
coming
18:57
up
18:57
now.
18:58
Disclaimer
18:58
I
18:58
am
18:59
recording
18:59
this
18:59
on
19:00
the
19:00
16th
19:00
of
19:01
December
19:01
even
19:01
though
19:02
it's
19:02
not
19:02
going
19:02
out
19:02
till
19:02
the
19:03
2nd
19:03
of
19:03
January.
19:04
So
19:04
the
19:04
news
19:04
on
19:04
this
19:05
may
19:05
have
19:05
changed
19:05
by
19:06
then,
19:06
but
19:06
as
19:06
I'm
19:07
recording
19:07
they're
19:08
Talking
19:08
about
19:08
that
19:08
TikTok
19:09
ban
19:09
coming
19:09
into
19:09
effect
19:10
midway
19:10
through
19:11
January.
19:11
Now
19:12
this
19:12
could
19:12
change
19:13
and
19:13
shift
19:13
and
19:14
you
19:14
need
19:14
to
19:14
be
19:14
paying
19:14
attention
19:15
to
19:15
what's
19:15
happening
19:15
now.
19:16
This
19:16
is
19:16
only
19:16
happening
19:16
in
19:17
the
19:17
us
19:17
so
19:17
if
19:17
you
19:17
are
19:18
a
19:18
uk
19:18
European
19:19
or
19:19
Australian
19:19
listener,
19:20
this
19:20
may
19:21
not
19:21
impact
19:21
you,
19:21
but
19:21
it
19:21
will
19:22
have
19:22
a
19:22
knock
19:22
on
19:22
impact.
19:23
Now
19:23
when
19:23
I've
19:23
been
19:23
reading
19:24
up
19:24
on
19:24
this,
19:24
it
19:24
looks
19:24
like
19:25
if
19:25
you
19:25
you
19:25
already
19:25
have
19:25
TikTok,
19:26
they're
19:26
not
19:26
going
19:26
to
19:26
make
19:26
it
19:27
be
19:27
removed
19:27
from
19:27
your
19:28
phone,
19:28
but
19:28
they
19:28
will
19:29
be
19:29
removing
19:29
it
19:29
from
19:30
the
19:30
store,
19:30
the
19:31
Apple
19:31
stores,
19:31
the
19:31
app
19:31
stores,
19:32
and
19:32
they
19:32
won't
19:32
be
19:32
continuing
19:33
to
19:33
allow
19:33
updates
19:34
to
19:34
it.
19:34
So
19:35
this
19:35
will
19:35
start
19:35
to
19:36
impact
19:36
people
19:36
over
19:36
time.
19:37
If
19:37
it
19:37
happens
19:38
now,
19:38
if
19:38
it
19:39
does
19:39
happen,
19:39
then
19:40
I
19:40
do
19:40
think
19:40
we'll
19:41
see
19:41
an
19:41
impact
19:41
even
19:42
here
19:42
in
19:42
the
19:42
uk.
19:43
I
19:43
think
19:43
other
19:43
people
19:43
may
19:44
follow
19:44
suit,
19:44
but
19:44
also
19:45
it
19:45
means
19:45
that
19:46
people
19:46
will
19:46
jump
19:46
either
19:47
to
19:47
another
19:47
platform
19:48
or
19:48
do
19:48
more
19:48
on
19:48
the
19:48
platforms
19:49
they're
19:49
already
19:49
on.
19:50
I
19:50
do
19:50
think
19:50
it
19:50
will
19:50
see
19:51
more
19:51
impact
19:52
on
19:52
Instagram
19:53
reels.
19:53
Think
19:54
positively,
19:54
more
19:55
people
19:55
will
19:55
be
19:55
watching
19:55
them.
19:56
So
19:56
do
19:56
make
19:56
sure
19:56
you
19:57
are
19:57
using
19:57
Your
19:57
content
19:58
on
19:58
both
19:58
Instagram
19:59
and
19:59
TikTok
20:00
as
20:00
well.
20:00
Don't
20:00
put
20:01
all
20:01
of
20:01
your
20:01
eggs
20:01
in
20:01
one
20:02
basket.
20:02
And
20:02
it's
20:02
a
20:03
reminder
20:03
to
20:03
us
20:03
all
20:03
about
20:04
building
20:04
your
20:04
business
20:05
on
20:05
borrowed
20:05
land,
20:06
because
20:06
I
20:07
say
20:07
it
20:07
all
20:07
the
20:07
time.
20:07
But
20:07
these
20:08
social
20:08
media
20:08
sites,
20:09
yes,
20:09
they're
20:09
free
20:09
to
20:09
use,
20:10
yes,
20:10
they're
20:10
incredibly
20:10
powerful.
20:11
We
20:11
don't
20:12
own
20:12
them,
20:12
we
20:12
don't
20:12
have
20:12
any
20:13
rights
20:13
over
20:13
them.
20:14
And
20:14
at
20:14
any
20:14
point
20:14
we
20:14
can
20:15
get
20:15
hacked,
20:15
we
20:15
can
20:15
be
20:16
taken
20:16
down,
20:16
they
20:16
could
20:16
shut
20:17
down
20:17
or
20:17
they
20:17
could
20:17
be
20:18
banned.
20:18
So
20:18
if
20:18
your
20:18
entire
20:19
business
20:19
is
20:20
built
20:20
around
20:20
TikTok
20:21
videos,
20:21
then
20:22
this
20:22
would
20:22
be
20:22
a
20:22
worrying
20:23
time
20:23
for
20:23
you.
20:23
It's
20:23
why
20:24
you
20:24
should
20:24
always
20:24
be
20:24
making
20:25
sure
20:25
your
20:25
mo,
20:25
moving
20:25
people
20:26
to
20:26
other
20:26
platforms,
20:27
getting
20:27
people's
20:27
email
20:28
addresses
20:28
so
20:28
that
20:28
you
20:29
do
20:29
own
20:29
them,
20:30
moving
20:30
them
20:30
over
20:30
to
20:30
your
20:30
website,
20:31
having
20:31
a
20:32
good
20:32
SEO
20:32
presence
20:33
because
20:33
you
20:33
can't
20:33
rely
20:34
just
20:34
on
20:34
one
20:35
marketing
20:35
platform.
20:36
So
20:37
do
20:37
keep
20:37
on
20:37
top
20:37
of
20:37
the
20:37
news
20:38
with
20:38
TikTok.
20:38
Obviously,
20:39
I
20:39
will
20:39
also
20:39
keep
20:40
you
20:40
up
20:40
to
20:40
date
20:41
if
20:41
I
20:41
see
20:41
or
20:41
hear
20:42
changes.
20:42
And
20:42
if
20:43
you're
20:43
in
20:43
the
20:43
members
20:43
lounge,
20:43
you'll
20:44
know
20:44
about
20:44
it
20:44
first
20:45
because
20:45
I
20:45
always
20:45
share
20:46
my
20:46
information
20:46
there.
20:47
Okay.
20:47
The
20:47
other
20:48
thing
20:48
I'm
20:48
interested
20:49
in
20:49
in
20:49
the
20:49
world
20:49
of
20:49
social
20:50
media
20:50
as
20:50
we
20:50
go
20:50
into
20:51
2025,
20:51
is
20:52
I'm
20:52
personally
20:52
seeing
20:52
a
20:52
bit
20:53
of
20:53
a
20:53
resurgence
20:54
in
20:54
the
20:54
world
20:55
of
20:55
LinkedIn.
20:56
Now,
20:56
I
20:56
don't
20:57
know
20:57
when
20:57
the
20:57
last
20:57
time
20:57
was
20:58
that
20:58
you
20:58
went
20:58
on
20:58
LinkedIn.
20:59
If
20:59
it
20:59
was
21:00
me
21:00
in
21:00
2023,
21:01
basically
21:02
I
21:02
never
21:02
went
21:02
on
21:02
it.
21:03
But
21:03
over
21:03
2024,
21:04
I've
21:04
been
21:04
on
21:04
it
21:04
more
21:05
and
21:05
more
21:05
and
21:05
I'm
21:05
seeing
21:05
a
21:06
real
21:06
resurgence
21:07
in
21:07
what's
21:07
going
21:08
on
21:08
over
21:08
there
21:08
and
21:08
some
21:09
really
21:09
great
21:09
stuff.
21:09
Now,
21:10
I
21:10
don't
21:10
necessarily
21:11
think
21:11
it's
21:11
the
21:11
place
21:12
for
21:12
you
21:12
to
21:12
be
21:13
advertising
21:13
your
21:14
services
21:14
to
21:14
couples,
21:15
although
21:15
there
21:15
will
21:15
be
21:15
couples
21:16
on
21:16
there.
21:16
But
21:16
it's
21:17
a
21:17
great
21:17
place
21:17
to
21:18
do
21:18
business,
21:18
business
21:19
to
21:19
business.
21:19
So
21:19
if
21:20
you're
21:20
looking
21:20
to
21:20
grow
21:21
relationships
21:21
with
21:22
other
21:22
planners,
21:23
with
21:23
other
21:23
suppliers,
21:24
with
21:24
particularly
21:24
people
21:24
that
21:25
work
21:25
hotels,
21:26
it
21:26
is
21:27
worth
21:27
paying
21:27
attention
21:28
to
21:28
LinkedIn.
21:29
The
21:29
thing
21:29
I
21:29
like
21:29
about
21:29
LinkedIn
21:30
is
21:30
the
21:30
fact
21:30
you
21:30
can
21:30
actually
21:31
curate
21:31
your
21:32
following
21:32
and
21:32
your
21:33
connections.
21:33
You
21:33
can
21:34
request
21:34
to
21:34
connect
21:34
with
21:35
people
21:35
or
21:35
ask
21:35
if
21:36
people
21:36
want
21:36
to
21:36
connect
21:36
with
21:36
you.
21:37
And
21:37
you
21:37
can
21:37
try
21:37
and
21:38
curate
21:38
who
21:38
follows
21:38
you.
21:39
So
21:39
you
21:39
can
21:39
have
21:39
a
21:39
really
21:40
good
21:40
group
21:41
of
21:41
people
21:41
in
21:41
your
21:42
world
21:42
on
21:42
LinkedIn.
21:43
If
21:43
it's
21:44
been
21:44
a
21:44
while
21:44
since
21:45
you've
21:45
been
21:45
on
21:45
LinkedIn,
21:45
let
21:46
me
21:46
encourage
21:46
you
21:46
as
21:46
we
21:47
go
21:47
into
21:47
2025
21:48
to
21:48
consider
21:49
reinvigorating
21:50
your
21:50
love
21:50
of
21:50
the
21:50
app,
21:51
particularly
21:51
if
21:51
you're
21:51
looking
21:52
to
21:52
build
21:52
venue
21:52
relationships
21:53
or
21:53
relationships
21:54
with
21:54
other
21:55
business
21:55
owners.
21:55
I've
21:56
met
21:56
loads
21:56
of
21:56
software
21:57
on
21:57
there.
21:58
There's
21:58
so
21:58
many
21:58
interesting
21:59
people
21:59
on
21:59
LinkedIn
22:00
and
22:00
is
22:00
not
22:00
an
22:00
overcrowded
22:01
space.
22:02
Your
22:02
posts
22:03
do
22:03
get
22:03
seen.
22:03
You
22:04
just
22:04
need
22:04
to
22:04
think
22:04
about
22:04
what
22:05
the
22:05
intent
22:05
is.
22:06
Again,
22:06
going
22:06
back
22:07
to
22:07
that
22:07
word
22:07
of
22:07
you
22:07
being
22:08
on
22:08
there,
22:08
what
22:08
you're
22:08
trying
22:09
to
22:09
achieve
22:09
and
22:09
how
22:09
you're
22:10
going
22:10
to
22:10
achieve
22:10
it
22:10
if
22:10
you
22:11
are
22:11
in
22:11
the
22:11
members
22:11
lounge
22:11
again,
22:12
there's
22:12
a
22:12
really
22:12
great
22:12
training
22:13
we
22:13
had
22:13
recently
22:14
on
22:14
LinkedIn
22:14
inside
22:15
the
22:15
members
22:15
lounge
22:16
that
22:16
was
22:16
in
22:16
2024.
22:17
So
22:17
it's
22:17
quite
22:17
up
22:17
to
22:18
date,
22:18
well
22:18
worth
22:19
paying
22:19
attention
22:19
to.
22:20
But
22:20
even
22:20
if
22:20
you're
22:20
not,
22:21
I
22:21
do
22:21
think
22:21
LinkedIn
22:21
is
22:22
a
22:22
place
22:22
for
22:22
you
22:22
to
22:23
consider
22:23
looking
22:24
at
22:24
again
22:24
this
22:25
year.
22:25
Very,
22:25
very
22:26
different
22:26
kind
22:26
of
22:26
platform
22:27
to
22:27
Instagram,
22:27
Facebook
22:28
and
22:28
TikTok.
22:29
That's
22:29
definitely
22:30
seeing
22:30
a
22:30
bit
22:30
of
22:30
a
22:30
resurgence
22:31
as
22:31
we
22:31
start
22:32
to
22:32
get
22:32
towards
22:32
the
22:32
end
22:32
of
22:32
this
22:32
episode.
22:33
There's
22:33
two
22:33
other
22:34
marketing
22:34
trends
22:35
for
22:35
2025
22:35
that
22:36
are
22:36
moving
22:36
away
22:36
from
22:37
social
22:37
media
22:37
that
22:38
I
22:38
want
22:38
to
22:38
talk
22:38
about.
22:38
The
22:39
first
22:39
one
22:39
is
22:40
all
22:40
about
22:41
personalization.
22:42
So
22:42
we
22:42
are
22:43
seeing
22:43
increasingly
22:44
the
22:44
value
22:44
that
22:44
people
22:45
are
22:45
putting
22:45
on
22:45
personalization.
22:46
So
22:47
things
22:47
that
22:47
are
22:47
personal
22:47
to
22:48
them,
22:48
things
22:48
with
22:49
names
22:49
on,
22:49
things
22:50
that
22:50
are
22:50
one
22:50
of
22:50
a
22:51
kind,
22:51
so
22:51
they
22:51
can't
22:51
get
22:51
them
22:52
anywhere
22:52
else.
22:53
I
22:53
think
22:53
this
22:53
is
22:53
because
22:53
we're
22:54
so
22:54
used
22:54
to
22:54
this
22:55
quick
22:55
consumer
22:55
culture
22:56
now
22:56
that
22:56
we're
22:56
almost
22:56
pushing
22:57
back
22:57
a
22:57
little
22:57
bit
22:57
against
22:58
it.
22:58
And
22:58
we
22:59
like
22:59
things
22:59
that
22:59
have
22:59
a
23:00
bit
23:00
more
23:00
thought
23:00
in
23:00
them,
23:00
things
23:01
that
23:01
a
23:01
bit
23:01
personalized,
23:02
things
23:02
that
23:02
mean
23:03
a
23:03
little
23:03
bit
23:03
more
23:04
to
23:04
people.
23:04
We're
23:04
also
23:05
seeing
23:05
personalized
23:06
options.
23:06
So
23:06
things
23:07
like
23:07
at
23:07
Christmas
23:08
now,
23:08
you
23:08
can
23:08
go
23:08
and
23:09
buy
23:09
a
23:09
box
23:09
of
23:10
just
23:10
the
23:10
flavored
23:11
sweets
23:11
that
23:11
you
23:12
like.
23:12
You
23:12
can
23:12
have
23:12
that
23:13
personalized
23:13
experience.
23:13
You
23:14
can
23:14
buy
23:14
your
23:14
name
23:14
on
23:15
a
23:15
chocolate
23:15
bar,
23:16
on
23:16
a
23:16
Coca
23:16
Cola
23:16
bottle.
23:17
You
23:17
can
23:17
get
23:17
things
23:18
personalized.
23:18
You
23:18
can
23:18
get
23:19
DIY
23:19
things
23:20
where
23:20
you
23:20
make
23:20
them
23:21
personalized
23:22
to
23:22
you.
23:22
And
23:22
we
23:23
are
23:23
seeing
23:23
an
23:23
increasingly
23:24
popular
23:25
thought
23:25
around
23:25
this.
23:25
It's
23:26
why
23:26
you'll
23:26
see
23:27
some
23:27
of
23:27
the
23:27
big
23:27
brands
23:28
do
23:28
things
23:28
like
23:29
putting
23:29
names
23:29
on
23:30
Coke
23:30
bottles.
23:30
We've
23:31
seen
23:31
that
23:31
again
23:31
recently
23:32
where
23:32
they
23:32
put
23:32
people
23:33
names
23:33
on
23:33
them.
23:33
Why?
23:33
Because
23:34
people
23:34
love
23:34
the
23:34
personalization.
23:35
They
23:35
like
23:35
trying
23:36
to
23:36
find
23:36
their
23:36
name.
23:36
They
23:37
like
23:37
buying
23:37
their
23:37
name
23:37
on
23:38
a
23:38
Coke
23:38
bottle.
23:38
So
23:38
think
23:39
about
23:39
how
23:39
you
23:39
can
23:40
have
23:40
this
23:40
impact
23:41
in
23:41
your
23:41
own
23:41
business.
23:42
How
23:42
can
23:42
you
23:42
add
23:42
a
23:43
little
23:43
bit
23:43
of
23:43
personalization?
23:44
Maybe
23:44
it
23:45
is
23:45
making
23:46
sure
23:46
that
23:46
you
23:46
use
23:46
that
23:47
personalization
23:48
feature
23:48
even
23:48
on
23:48
your
23:49
email
23:49
marketing.
23:49
Are
23:50
you
23:50
using
23:50
that
23:51
little
23:51
tag
23:51
that
23:51
allows
23:52
you
23:52
to
23:52
put
23:52
their
23:52
first
23:52
name
23:53
in
23:53
it
23:53
so
23:54
that
23:54
the
23:54
email
23:54
sounds
23:55
like
23:55
it's
23:55
directly
23:55
for
23:56
them?
23:56
You
23:56
can
23:56
Even
23:56
use
23:56
that
23:57
in
23:57
the
23:57
subject
23:57
line.
23:58
Becca,
23:58
are
23:58
you
23:58
getting
23:59
married
23:59
in
23:59
2025?
24:00
You
24:00
know,
24:00
you
24:00
can
24:00
make
24:01
it
24:01
really
24:01
personal,
24:01
personalized.
24:02
Are
24:02
there
24:02
personalized
24:03
options
24:03
that
24:03
you
24:03
can
24:04
include
24:04
within
24:04
your
24:05
packages?
24:05
Are
24:05
there
24:06
DIY
24:06
parts
24:07
that
24:07
you
24:07
could
24:07
include
24:08
in
24:08
your
24:08
packages?
24:08
Are
24:08
you
24:09
writing
24:09
people
24:09
personalized
24:10
notes,
24:10
sending
24:11
them
24:11
a
24:11
card
24:11
before
24:12
their
24:12
wedding
24:12
day?
24:13
Personalization
24:13
is
24:14
key.
24:14
You
24:14
will
24:14
see
24:15
that
24:15
if
24:15
the
24:15
big
24:15
brands
24:16
are
24:16
doing
24:16
it,
24:16
then
24:16
the
24:16
smaller
24:17
brands
24:17
absolutely
24:18
should
24:18
be
24:18
doing
24:18
it
24:18
as
24:18
well,
24:19
because
24:19
we
24:19
don't
24:19
have
24:19
to
24:20
do
24:20
it
24:20
at
24:20
such
24:21
scale.
24:21
So
24:21
personalization,
24:22
I
24:22
think
24:22
we're
24:22
going
24:22
to
24:23
see
24:23
more
24:23
and
24:23
more
24:23
of
24:23
it
24:23
as
24:24
we
24:24
go
24:24
through
24:24
2025.
24:25
Keep
24:25
an
24:25
eye
24:26
on
24:26
what
24:26
the
24:26
big
24:26
brands
24:26
are
24:27
doing
24:27
with
24:27
it,
24:27
how
24:27
they're
24:28
using
24:28
it,
24:28
and
24:28
think
24:29
about
24:29
how
24:29
you
24:29
can
24:29
make
24:30
more
24:30
personalization
24:31
in
24:31
your
24:31
business.
24:32
The
24:32
final
24:32
thing
24:32
I
24:32
want
24:32
to
24:33
talk
24:33
about
24:33
is
24:33
this
24:34
values
24:35
trend.
24:35
Now,
24:35
I
24:35
don't
24:35
really
24:35
like
24:36
calling
24:36
it
24:36
a
24:36
trend
24:37
because
24:37
value
24:37
should
24:37
be
24:38
part
24:38
of
24:38
who
24:38
we
24:38
are,
24:39
but
24:39
it's
24:39
definitely
24:39
a
24:40
thing
24:40
that
24:40
people
24:40
are
24:40
paying
24:41
attention
24:41
to.
24:42
We
24:42
know
24:42
that,
24:42
particularly
24:43
Gen
24:43
Z,
24:44
are
24:44
more
24:45
aware
24:45
than
24:46
ever
24:46
about
24:47
values
24:47
that
24:47
are
24:47
important
24:48
to
24:48
them.
24:48
So
24:48
this
24:48
is
24:49
things
24:49
like
24:49
sustainability,
24:50
diversity,
24:51
inclusion,
24:52
or
24:52
just
24:52
whatever
24:52
the
24:52
core
24:53
values
24:53
are
24:53
in
24:53
your
24:54
business.
24:54
Maybe
24:54
it's
24:54
trustworthiness,
24:55
maybe
24:55
it's
24:56
honesty,
24:56
but
24:56
what's
24:57
shifting
24:58
is
24:58
that
24:58
people
24:58
are
24:58
more
24:59
savvy
24:59
and
24:59
they
24:59
no
24:59
long
25:00
want
25:00
to
25:00
see
25:01
it
25:01
as
25:01
something
25:02
tokenistic.
25:03
You
25:03
can't
25:03
just
25:04
put
25:04
it
25:04
out
25:04
there,
25:05
you
25:05
have
25:05
to
25:05
live
25:05
it.
25:06
So,
25:06
for
25:06
example,
25:07
you
25:07
can't
25:07
say
25:07
I
25:07
really
25:08
care
25:08
about
25:08
sustainability.
25:09
And
25:10
then
25:10
you
25:10
keep
25:10
putting
25:11
pictures
25:11
of
25:11
yourself
25:12
on
25:12
airplanes.
25:13
Right?
25:13
That
25:13
can't,
25:13
that
25:13
doesn't
25:14
marry
25:14
up.
25:15
So
25:15
you
25:15
really
25:15
need
25:15
to
25:15
think
25:16
about
25:16
the
25:16
values
25:16
that
25:17
are
25:17
in
25:17
your
25:17
business
25:18
and
25:18
how
25:18
you're
25:19
living
25:19
them
25:19
out,
25:20
because
25:20
that
25:20
means
25:20
a
25:20
lot
25:21
more
25:21
to
25:21
people
25:21
than
25:21
you
25:22
just
25:22
saying
25:22
something.
25:23
So,
25:23
for
25:23
example,
25:24
don't
25:24
just
25:24
change
25:24
your
25:25
profile
25:25
picture
25:26
to
25:26
something
25:27
to
25:27
celebrate
25:28
something
25:28
that
25:28
you
25:28
don't
25:28
actually
25:29
do
25:29
because
25:30
you
25:30
feel
25:30
you
25:30
have
25:30
to.
25:31
So
25:31
you
25:31
need
25:31
to
25:31
think
25:32
about
25:32
what
25:32
your
25:32
core
25:32
values
25:33
are.
25:33
That's
25:33
a
25:33
bit
25:33
of
25:34
reflection
25:34
for
25:34
you
25:35
and
25:35
how
25:35
you
25:35
are
25:35
embracing
25:36
them
25:36
genuinely
25:37
throughout
25:38
your
25:38
business.
25:38
People
25:38
want
25:39
to
25:39
see
25:39
this
25:39
running
25:40
as
25:40
a
25:41
core
25:41
through
25:42
your
25:42
business
25:42
because
25:42
if
25:42
it's
25:43
important
25:43
to
25:43
them,
25:43
then
25:44
they
25:44
need
25:44
to
25:44
find
25:45
someone
25:45
that
25:45
is
25:45
important
25:45
to
25:46
you
25:46
and
25:46
genuinely
25:47
important
25:47
to
25:47
you
25:48
rather
25:48
than
25:48
you're
25:48
just
25:48
saying
25:49
it.
25:49
So,
25:49
for
25:49
example,
25:50
sustainability,
25:51
if
25:51
that
25:52
is
25:52
important
25:52
to
25:52
you,
25:52
are
25:52
you
25:53
living
25:53
your
25:53
life
25:53
in
25:53
a
25:53
sustainable
25:54
fashion?
25:55
Are
25:55
you
25:55
thinking
25:55
about
25:55
how
25:56
that
25:56
impacts
25:56
day
25:56
to
25:57
day?
25:57
Maybe
25:57
you
25:58
are
25:58
giving,
25:58
giving
25:59
something
25:59
back.
25:59
Maybe
25:59
you're
26:00
planting
26:00
a
26:00
tree
26:01
every
26:01
time
26:01
you
26:02
are
26:02
taking
26:02
a
26:02
Wedding
26:03
booking,
26:03
Maybe
26:03
you're
26:03
thinking
26:04
about
26:04
how
26:04
you
26:04
can
26:04
go
26:04
more
26:04
carbon
26:05
neutral
26:05
if
26:06
it
26:06
is
26:06
genuinely
26:07
part
26:07
of
26:07
you
26:07
and
26:08
your
26:08
business.
26:08
Talk
26:09
about
26:09
it.
26:09
If
26:09
it's
26:09
not,
26:10
don't
26:10
just
26:10
try
26:11
and
26:11
stick
26:11
the
26:11
badge
26:12
on
26:12
because
26:12
people
26:12
will
26:12
see
26:13
through
26:13
it
26:13
and
26:13
it'll
26:13
have
26:13
the
26:14
opposite
26:14
effect.
26:15
So
26:15
values
26:15
are
26:16
really
26:16
important
26:16
to
26:16
people
26:17
at
26:17
the
26:17
moment
26:17
and
26:18
I
26:18
think
26:18
it's
26:18
really
26:18
important
26:18
that
26:19
we're
26:19
living
26:19
them
26:19
in
26:19
our
26:20
day
26:20
to
26:20
day
26:20
lives
26:20
and
26:21
throughout
26:21
our
26:21
businesses
26:22
as
26:22
well.
26:22
So
26:23
what
26:23
can
26:23
you
26:23
be
26:23
doing
26:24
that
26:24
is
26:24
genuine?
26:25
How
26:25
can
26:25
you
26:25
support
26:26
a
26:26
genuine
26:26
cause?
26:27
If
26:27
there's
26:27
something
26:27
that's
26:28
close
26:28
to
26:28
your
26:28
heart,
26:29
how
26:29
can
26:29
you
26:29
actually
26:30
have
26:30
an
26:30
impact
26:31
on
26:31
that
26:31
and
26:32
use
26:32
it
26:32
in
26:32
your
26:32
business?
26:33
People
26:33
can
26:33
see
26:34
through
26:34
the
26:34
tokenistic
26:35
gestures.
26:35
Gone
26:36
are
26:36
the
26:36
days
26:36
when
26:36
we
26:36
can
26:37
just
26:37
stick
26:37
that
26:37
on
26:37
our
26:37
website.
26:38
So
26:38
as
26:38
we
26:39
go
26:39
into
26:39
2025,
26:40
really
26:40
take
26:40
time
26:40
to
26:40
reflect
26:41
on
26:41
what
26:41
is
26:41
important
26:42
to
26:42
you,
26:42
what
26:42
is
26:42
a
26:43
core
26:43
part
26:43
of
26:43
your
26:43
business,
26:44
what
26:44
is
26:44
a
26:44
core
26:44
value
26:45
to
26:45
you
26:45
and
26:45
how
26:46
are
26:46
you
26:46
living
26:46
that,
26:46
embracing
26:47
that
26:47
genuinely
26:48
as
26:49
a
26:49
lifeblood
26:50
thread
26:50
throughout
26:50
your
26:51
whole
26:51
business
26:51
rather
26:52
than
26:52
just
26:52
as
26:52
something
26:53
tokenistic.
26:53
So
26:54
something
26:54
for
26:54
you
26:54
to
26:54
think
26:55
really
26:55
deeply
26:55
about.
26:56
This
26:56
isn't
26:56
going
26:56
to
26:56
be
26:56
the
26:56
same
26:57
for
26:57
everyone
26:57
and
26:57
there
26:58
is
26:58
no
26:58
right
26:58
or
26:58
wrong
26:58
about
26:59
what
26:59
you
26:59
should
26:59
or
26:59
shouldn't
27:00
be
27:00
saying.
27:00
But
27:00
just
27:00
be
27:01
aware,
27:01
today's
27:01
consum,
27:02
particularly
27:02
with
27:02
the
27:03
big
27:03
brands,
27:03
are
27:03
calling
27:04
people
27:04
out
27:04
when
27:04
they
27:05
feel
27:05
like
27:05
something
27:05
is
27:05
tokenistic
27:06
and
27:06
it
27:06
doesn't
27:07
actually
27:07
follow
27:07
what
27:08
they've
27:08
done
27:08
the
27:08
rest
27:08
of
27:08
the
27:09
year.
27:09
So
27:09
think
27:09
about
27:10
that
27:10
for
27:10
yourself.
27:10
Make
27:11
sure
27:11
you're
27:11
being
27:11
genuine,
27:12
authentic,
27:13
unapologetically,
27:14
you.
27:14
If
27:14
you're
27:14
living
27:14
something
27:15
genuinely
27:15
in
27:16
your
27:16
day
27:16
to
27:16
day
27:16
life
27:16
and
27:17
it's
27:17
genuinely
27:17
important
27:17
to
27:18
you,
27:18
you'll
27:18
be
27:18
able
27:18
to
27:18
put
27:19
it
27:19
through
27:19
your
27:19
business
27:19
and
27:19
talk
27:20
about
27:20
it
27:20
and
27:20
people
27:20
will
27:21
know
27:21
that
27:21
it's
27:21
authentic.
27:22
Okay,
27:22
let's
27:23
do
27:23
a
27:23
very
27:23
quick
27:23
roundup
27:24
then.
27:24
Of
27:24
all
27:24
of
27:24
the
27:24
things
27:25
I've
27:25
talked
27:25
about
27:25
as
27:25
we
27:26
go
27:26
into
27:26
2025,
27:27
number
27:28
one
27:28
was
27:28
the
27:28
AI
27:29
content
27:29
on
27:29
Google.
27:30
Making
27:30
sure
27:30
your
27:30
content
27:31
has
27:31
intent
27:31
and
27:32
purpose.
27:32
Thinking
27:33
about
27:33
how
27:33
we
27:33
embrace
27:34
AI
27:34
in
27:34
our
27:34
businesses
27:35
and
27:35
those
27:35
virtual
27:36
assistants
27:36
and
27:36
chatbots
27:37
and
27:37
how
27:37
they're
27:37
being
27:38
used.
27:38
Thinking
27:38
about
27:38
WhatsApp
27:39
and
27:39
how
27:39
consumers
27:40
really
27:40
are
27:40
going
27:41
towards
27:41
using
27:41
WhatsApp
27:42
as
27:42
a
27:42
method
27:42
of
27:42
communication.
27:43
We
27:43
talked
27:43
about
27:44
the
27:44
delay
27:44
factor
27:45
and
27:45
how
27:45
people
27:45
are
27:45
booking
27:46
quite
27:46
a
27:46
long
27:46
time
27:47
after
27:47
they
27:47
inquire
27:48
and
27:48
how
27:48
we
27:48
need
27:48
to
27:48
make
27:48
sure
27:49
we're
27:49
keeping
27:49
those
27:49
touch
27:50
points,
27:50
doing
27:50
our
27:50
email
27:51
follow
27:51
up
27:51
and
27:51
having
27:51
an
27:52
email
27:52
newsletter.
27:52
We
27:52
talked
27:53
about
27:53
the
27:53
changes
27:54
on
27:54
social
27:54
media,
27:54
how
27:55
there's
27:55
definitely
27:55
a
27:55
focus
27:56
now
27:56
on
27:56
quality
27:57
over
27:57
quantity.
27:58
Short
27:58
form
27:58
video
27:59
is
27:59
still
27:59
key.
28:00
We
28:00
need
28:00
to
28:00
really
28:00
be
28:00
thinking
28:01
about
28:01
the
28:01
content
28:01
we're
28:02
putting
28:02
out
28:02
there
28:02
and
28:02
what
28:03
the
28:03
intent
28:03
of
28:03
it
28:03
is.
28:04
Plus
28:04
I
28:04
also
28:04
shared
28:05
some
28:05
of
28:05
those
28:05
updates
28:05
around
28:06
Instagram
28:06
and
28:07
the
28:07
grid
28:07
sizes.
28:08
We
28:08
talked
28:08
about
28:09
LinkedIn
28:09
making
28:09
a
28:09
comeback.
28:10
We
28:10
talked
28:10
about
28:10
the
28:11
possible
28:11
impacts
28:11
of
28:12
the
28:12
TikTok
28:12
ban
28:13
as
28:13
well.
28:14
We
28:14
also
28:14
talked
28:15
about
28:15
values
28:16
and
28:16
how
28:16
important
28:16
it
28:17
is
28:17
to
28:17
live
28:17
the
28:17
values
28:18
we're
28:18
talking
28:18
about.
28:19
And
28:19
finally,
28:20
we
28:20
also
28:20
talked
28:21
about
28:21
personalization.
28:22
We've
28:22
covered
28:23
a
28:23
lot
28:23
of
28:23
ground.
28:23
I'm
28:23
excited
28:24
to
28:24
go
28:24
into
28:24
2025
28:25
and
28:25
see
28:26
what
28:26
happens.
28:26
I
28:26
always
28:27
say
28:27
pay
28:27
attention
28:27
to
28:28
the
28:28
big
28:28
brands.
28:28
Pay
28:28
attention
28:29
to
28:29
what's
28:29
going
28:29
going
28:29
in
28:30
big
28:30
business
28:31
because
28:31
it
28:31
always
28:31
filters
28:32
down
28:32
to
28:32
small
28:32
business.
28:33
And
28:33
consumers
28:33
don't
28:34
always
28:34
see
28:34
the
28:34
difference
28:35
between
28:35
buying
28:35
from
28:36
a
28:36
big
28:36
brand
28:36
and
28:36
buying
28:37
from
28:37
us.
28:37
They
28:38
expect
28:38
us
28:38
to
28:38
emulate
28:39
similar
28:39
patterns
28:40
of
28:40
behavior.
28:40
Now,
28:41
there
28:41
are
28:41
three
28:41
things
28:41
that
28:42
are
28:42
still
28:42
key
28:43
in
28:43
2025
28:44
as
28:44
they
28:44
have
28:44
been
28:45
in
28:45
2024
28:46
when
28:46
it
28:46
comes
28:46
to
28:46
your
28:46
marketing.
28:47
I
28:47
talked
28:47
about
28:48
them
28:48
all
28:48
year,
28:48
so
28:48
I'm
28:48
going
28:49
to
28:49
reiterate
28:49
them
28:49
very
28:49
briefly
28:50
now.
28:50
Number
28:51
one,
28:51
price
28:51
transparency
28:52
is
28:52
still
28:52
key.
28:53
Are
28:53
you
28:53
being
28:53
transparent
28:53
with
28:54
your
28:54
prices?
28:54
If
28:54
you're
28:55
not,
28:55
you
28:55
absolutely
28:56
need
28:56
to
28:56
be
28:56
in
28:56
2025.
28:57
Speed
28:57
of
28:58
response.
28:58
People
28:58
expect
28:59
everything
28:59
now.
28:59
Now
28:59
that's
29:00
still
29:00
really,
29:00
really
29:00
important.
29:01
And
29:01
of
29:01
course
29:02
those
29:02
first
29:02
impressions,
29:03
they
29:03
are
29:03
overwhelmed
29:03
with
29:04
choice.
29:04
You
29:05
need
29:05
to
29:05
make
29:05
sure
29:05
as
29:05
soon
29:05
as
29:06
I
29:06
land
29:06
on
29:06
your
29:06
site
29:06
I
29:07
have
29:07
a
29:07
great
29:07
first
29:07
impression
29:08
and
29:08
I
29:08
know
29:08
exactly
29:09
whether
29:09
or
29:09
not
29:09
you're
29:10
for
29:10
me
29:10
or
29:10
not.
29:11
I
29:11
hope
29:11
you
29:11
found
29:12
this
29:12
episode
29:13
exciting,
29:14
inspiring
29:14
as
29:15
we
29:15
go
29:15
into
29:16
2025
29:17
and
29:17
you've
29:17
learned
29:17
a
29:17
few
29:18
things
29:18
along
29:18
the
29:18
way
29:19
as
29:19
well.
29:19
If
29:19
you've
29:20
got
29:20
friends
29:20
in
29:20
the
29:20
wedding
29:20
industry
29:21
that
29:21
don't
29:21
yet
29:21
listen
29:21
to
29:22
the
29:22
podcast,
29:22
why
29:22
not
29:23
tell
29:23
them
29:23
about
29:23
it
29:24
this
29:24
year
29:24
so
29:24
that
29:24
they
29:25
also
29:25
can
29:25
grow
29:25
their
29:25
wedding
29:26
business
29:26
for
29:27
success?
29:27
And
29:28
please
29:28
do
29:28
leave
29:28
me
29:29
a
29:29
rating
29:29
or
29:29
a
29:29
review
29:30
if
29:30
you
29:30
listen
29:30
to
29:30
the
29:31
podcast
29:31
regularly.
29:32
I
29:32
haven't
29:32
said
29:32
that
29:32
for
29:32
ages,
29:33
but
29:33
it
29:33
really
29:33
does
29:34
impact
29:34
how
29:35
other
29:35
people
29:35
find
29:36
the
29:36
episode
29:36
and
29:37
it
29:37
encourages
29:37
me
29:37
to
29:38
keep
29:38
on
29:38
going.
29:39
Sometimes
29:39
I
29:39
feel
29:39
like
29:40
I'm
29:40
just
29:40
talking
29:40
to
29:40
myself
29:41
in
29:41
a
29:41
room
29:41
in
29:41
my
29:41
office
29:42
and
29:42
I
29:42
forget
29:42
that
29:43
there's
29:43
hundreds
29:43
of
29:43
you
29:43
listening
29:44
to
29:44
it
29:44
every
29:44
week.
29:45
So
29:45
leave
29:45
me
29:45
some
29:46
encouragement,
29:46
leave
29:47
me
29:47
a
29:48
review,
29:48
rate
29:48
the
29:48
podcast
29:49
or
29:49
share
29:49
about
29:49
it
29:50
on
29:50
your
29:50
Instagram
29:50
stories
29:51
if
29:51
it's
29:51
been
29:52
helpful.
29:52
If
29:52
you
29:52
want
29:52
to
29:52
go
29:52
deeper
29:53
on
29:53
any
29:53
of
29:53
those
29:53
topics,
29:54
I've
29:54
mentioned
29:54
it
29:54
a
29:54
few
29:55
times.
29:55
The
29:55
Wedding
29:55
Prayer
29:56
Members
29:56
Lounge
29:56
is
29:56
the
29:57
place
29:57
for
29:57
you
29:57
to
29:57
come
29:58
is
29:58
only
29:58
37
29:59
pounds
29:59
a
29:59
month
29:59
on
29:59
a
30:00
rolling
30:00
subscription,
30:01
but
30:01
what
30:01
it
30:01
means
30:01
is
30:01
you
30:01
get
30:02
training
30:02
every
30:02
single
30:02
month
30:03
on
30:03
the
30:03
latest
30:04
and
30:04
greatest
30:04
updates
30:05
in
30:05
the
30:05
world
30:05
of
30:05
marketing,
30:06
sales,
30:06
networking,
30:07
everything
30:08
you
30:08
could
30:08
possibly
30:08
want
30:09
to
30:09
help
30:09
you
30:09
grow
30:09
your
30:09
wedding
30:10
business.
30:10
And
30:10
there's
30:10
a
30:11
whole
30:11
library
30:11
of
30:11
videos
30:12
in
30:12
there
30:12
as
30:12
well.
30:12
If
30:13
you're
30:13
interested,
30:14
go
30:14
find
30:14
the
30:14
link
30:14
in
30:15
the
30:15
show
30:15
notes
30:15
or
30:15
drop
30:15
me
30:16
a
30:16
message.
30:16
I
30:16
would
30:16
love
30:17
to
30:17
welcome
30:17
you
30:17
this
30:18
year
30:18
into
30:18
our
30:19
community.
30:19
I
30:19
hope
30:20
you
30:20
have
30:20
a
30:20
fabulous
30:21
first
30:21
week
30:22
of
30:22
the
30:22
year.
30:22
Go
30:23
out
30:23
strong
30:23
into
30:23
2025,
30:24
and
30:24
I
30:25
cannot
30:25
wait
30:25
to
30:25
see
30:26
how
30:26
this
30:27
episode
30:27
impacts
30:28
your
30:28
wedding
30:28
business.
30:28
I'll
30:29
see
30:29
you
30:29
next
30:29
time.