How niching down is the secret to winning clients forever

Founder Unfiltered - What Founders Think But Never Say · Oct 19, 2023 · 58m

Paul Jones is the founder of Bridgio.io a saas tool that helps make virtual events collaborative. He is also the owner of an agency that helps businesses with “strategic referral network creation”. It helps business go to market by focusing on the human-to-human connection.

Chapters:

00:00 How Paul helps businesses increase referrals

16:48 The “Positive Deviant” theory of going to market

21:06 Building a community to get consulting leads

23:19 How you get rich in the niche

28:00 Paul’s deliverables on a typical consulting project

35:25 Early days and getting first 3 clients

39:23 Supporting…