Latest / DEWA Podcasts / Khawla Al Mehairi: Sustainability is no longer an environmental issue; strategic communication transforms society from message recipients into partners in creating impact Dr Mohammed Al Dhaheri: Sustainable impact begins with investing in people and

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Khawla Al Mehairi: Sustainability is no longer an environmental issue; strategic communication transforms society from message recipients into partners in creating impact Dr Mohammed Al Dhaheri: Sustainable impact begins with investing in people and · DEWA Podcasts

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  Welcome to the podcast, everyone. Today, we're
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  unpacking a massive shift in how governments
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  and corporations talk about our future. Wow.
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  We just got this fresh from the 2026 Arab Media
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  Summit in Dubai. The big takeaway is that sustainability
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  is no longer just an environmental issue. That's
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  right. It's now a core strategic priority. In
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  a standout session, Kaala Almahari from Dubai
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  Electricity and Water Authority, or DIWA, argued
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  that the real challenge isn't explaining sustainability
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  to the public anymore. Hmm. She says it's about
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  embedding it into our everyday habits and, well,
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  corporate culture. And they are proving it works.
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  Diwa's initiatives have actually helped customers
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  prevent the waste of over 61 million cubic meters
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  of water. Right. But what fascinated me most
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  was how they viewed the role of communication
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  itself. Alma Harry summarized it perfectly, saying,
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  We do not measure the success of communication
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  solely by the number of messages delivered or
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  followers gained. Yeah. She added, but by the
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  impact we create and the value we add to the
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  community and the organization. It transforms
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  the public from passive listeners into active
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  partners. And, you know, this requires serious
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  trust. Exactly. Dr. Mohamed Aldahari from the
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  Anwar Gargash Diplomatic Academy expanded on
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  how you actually build that trust. He said, and
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  I quote, OK. He continued, Wow. while helping
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  to build partnerships that support national priorities.
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  When an organization's messages align with its
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  performance, its achievements become a source
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  of credibility and a form of soft power. Right.
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  He finished with, that enhances the nation's
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  global presence and influence. I love that phrase,
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  soft power. When your actions match your words,
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  you build undeniable credibility. Yeah, absolutely.
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  And as Alma Harry pointed out regarding crisis
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  communication, that credibility has to be established
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  early. She noted that trust is not built during
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  a crisis. It is built before it and tested during
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  it. Exactly. You have to lay the groundwork through
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  innovation and action today. Right. As she reminded
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  the audience, quoting His Highness Sheikh Mohammed
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  bin Rashid al -Maktoum, the future belongs to
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  those who can imagine it, design it, and execute
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  it. Hmm. It isn't something you will wait, but
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  rather create. A powerful call to action to stop
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  waiting and start building. Now, here's a question
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  we'd like you to think about. Oh, good one. In
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  your own workplace or community, are your daily
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  practices actually reflecting the sustainability
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  goals you talk about? Yeah. Or is there a gap
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  between your message and your performance? Let
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  us know what you think.