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Transcript

Magnetic Marketing for Online Business Owners: Niche Down, Build Boundaries & Sell With Integrity · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Hello
• 0:00
  there,
• 0:00
  my
• 0:00
  friends,
• 0:01
  and
• 0:01
  welcome
• 0:02
  back
• 0:02
  to
• 0:02
  another
• 0:03
  episode
• 0:04
  of
• 0:04
  Rooted
• 0:05
  Business
• 0:05
  Podcast.
• 0:07
  I'm
• 0:07
  Jess,
• 0:07
  operational
• 0:08
  expert
• 0:09
  and
• 0:09
  sustainable
• 0:10
  business
• 0:11
  growth
• 0:11
  strategist.
• 0:13
  And
• 0:13
  I'm
• 0:13
  Rachel,
• 0:14
  your
• 0:15
  intentional
• 0:15
  marketing
• 0:16
  guru.
• 0:17
  Today
• 0:17
  we're
• 0:18
  going
• 0:18
  to
• 0:18
  be
• 0:18
  doing
• 0:18
  a
• 0:19
  deep
• 0:19
  dive
• 0:20
  into
• 0:20
  the
• 0:21
  magic
• 0:21
  of
• 0:21
  becoming
• 0:22
  a
• 0:22
  magnetic
• 0:23
  business
• 0:24
  that
• 0:24
  attracts
• 0:24
  all
• 0:24
  the
• 0:25
  right
• 0:25
  vibes
• 0:25
  into
• 0:26
  your
• 0:26
  space
• 0:26
  and
• 0:27
  into
• 0:27
  your
• 0:27
  energy.
• 0:28
  Being
• 0:29
  magnetic
• 0:29
  in
• 0:30
  today's
• 0:30
  market,
• 0:31
  I
• 0:31
  would
• 0:31
  say
• 0:31
  is
• 0:31
  probably
• 0:32
  extremely
• 0:32
  crucial
• 0:33
  for
• 0:33
  online
• 0:33
  business
• 0:34
  owners.
• 0:35
  As
• 0:35
  your
• 0:36
  niche
• 0:36
  either
• 0:36
  becomes
• 0:37
  more
• 0:37
  saturated
• 0:38
  and
• 0:38
  you're
• 0:38
  trying
• 0:38
  to
• 0:39
  find
• 0:39
  balance
• 0:39
  and
• 0:40
  avoid
• 0:40
  burnout.
• 0:41
  It's
• 0:42
  absolutely
• 0:42
  crucial.
• 0:43
  Yeah,
• 0:43
  I
• 0:43
  agree.
• 0:44
  And
• 0:44
  being
• 0:44
  magnetic
• 0:45
  doesn't
• 0:45
  just
• 0:45
  mean
• 0:45
  attracting
• 0:46
  any
• 0:47
  clients
• 0:48
  or
• 0:48
  all
• 0:48
  clients.
• 0:49
  It's
• 0:49
  attracting
• 0:50
  those
• 0:50
  clients
• 0:50
  that
• 0:51
  you
• 0:52
  truly
• 0:52
  vibe
• 0:52
  with,
• 0:53
  who
• 0:53
  your
• 0:53
  values
• 0:54
  are
• 0:54
  aligned
• 0:54
  with.
• 0:55
  You
• 0:55
  are
• 0:56
  really
• 0:56
  excited
• 0:56
  about
• 0:56
  what
• 0:57
  they're
• 0:57
  offer,
• 0:57
  what
• 0:58
  they
• 0:58
  offer,
• 0:58
  and
• 0:58
  what
• 0:59
  they
• 0:59
  have
• 0:59
  to
• 0:59
  sell.
• 1:00
  And
• 1:00
  I
• 1:00
  think
• 1:00
  that's
• 1:01
  so
• 1:01
  important.
• 1:02
  And
• 1:02
  I
• 1:03
  think
• 1:03
  the
• 1:03
  first
• 1:03
  step
• 1:03
  is
• 1:04
  figuring
• 1:04
  out
• 1:04
  who
• 1:04
  that
• 1:04
  person
• 1:05
  is
• 1:05
  in
• 1:05
  the
• 1:05
  first
• 1:05
  place.
• 1:06
  And
• 1:06
  back
• 1:06
  in
• 1:07
  the
• 1:07
  day,
• 1:07
  when
• 1:07
  we
• 1:07
  were
• 1:07
  both
• 1:08
  baby
• 1:08
  business
• 1:08
  owners,
• 1:08
  Rachel
• 1:09
  had
• 1:09
  an
• 1:09
  email
• 1:09
  marketing
• 1:10
  course
• 1:10
  that
• 1:10
  I
• 1:11
  took
• 1:12
  and
• 1:12
  she
• 1:12
  had
• 1:13
  this
• 1:13
  really
• 1:13
  great
• 1:13
  process
• 1:14
  for
• 1:15
  identifying
• 1:15
  who
• 1:15
  your
• 1:16
  ideal
• 1:16
  client
• 1:16
  is
• 1:17
  and
• 1:17
  how
• 1:18
  to
• 1:18
  help
• 1:18
  them
• 1:18
  and
• 1:19
  identify
• 1:19
  their
• 1:19
  claim
• 1:20
  points.
• 1:20
  So
• 1:20
  I'm
• 1:20
  just
• 1:21
  gonna
• 1:21
  let
• 1:21
  her
• 1:21
  take
• 1:21
  it
• 1:22
  away
• 1:22
  with
• 1:22
  that.
• 1:22
  First
• 1:24
  step
• 1:24
  in
• 1:24
  becoming
• 1:25
  magnetic.
• 1:26
  Yeah.
• 1:26
  Knowing
• 1:26
  your
• 1:27
  target
• 1:27
  audience
• 1:28
  and
• 1:28
  your
• 1:28
  ideal
• 1:29
  client
• 1:29
  is
• 1:30
  absolutely
• 1:30
  key.
• 1:31
  Some
• 1:31
  of
• 1:31
  the
• 1:32
  things
• 1:32
  that
• 1:32
  I
• 1:33
  or
• 1:33
  one
• 1:34
  of
• 1:34
  the
• 1:34
  ways
• 1:34
  that
• 1:34
  I
• 1:34
  explain
• 1:35
  it
• 1:35
  to
• 1:35
  people
• 1:35
  is
• 1:36
  this
• 1:36
  bullseye
• 1:36
  approach,
• 1:37
  like
• 1:37
  the
• 1:38
  super,
• 1:38
  super
• 1:39
  specific.
• 1:39
  Some
• 1:40
  of
• 1:40
  the,
• 1:40
  like,
• 1:40
  online
• 1:42
  coaches
• 1:42
  gurus
• 1:43
  will
• 1:43
  talk
• 1:43
  about
• 1:44
  like,
• 1:44
  knowing
• 1:44
  their
• 1:45
  coffee
• 1:45
  order
• 1:45
  and
• 1:45
  all
• 1:46
  of
• 1:46
  that
• 1:46
  stuff.
• 1:46
  And
• 1:46
  I
• 1:46
  don't
• 1:46
  know
• 1:47
  if
• 1:47
  that's
• 1:47
  so
• 1:48
  necessary,
• 1:48
  but
• 1:48
  I
• 1:49
  think
• 1:49
  that
• 1:49
  hyper
• 1:50
  super
• 1:50
  specific
• 1:51
  person
• 1:51
  is
• 1:52
  your
• 1:52
  bullseye
• 1:52
  and
• 1:53
  then
• 1:53
  your
• 1:53
  niche.
• 1:53
  And
• 1:54
  everybody
• 1:54
  that
• 1:54
  falls
• 1:55
  outside
• 1:55
  of
• 1:55
  that
• 1:56
  kind
• 1:56
  of
• 1:57
  target
• 1:57
  is
• 1:57
  also
• 1:58
  important.
• 1:58
  But
• 1:59
  all
• 1:59
  of
• 1:59
  your
• 1:59
  messaging
• 2:00
  should
• 2:00
  really
• 2:01
  call
• 2:01
  in
• 2:01
  that,
• 2:02
  like,
• 2:02
  really
• 2:02
  bullseye
• 2:03
  person
• 2:03
  and
• 2:04
  then
• 2:04
  the
• 2:05
  magnet
• 2:05
  and
• 2:05
  the
• 2:06
  kind
• 2:06
  of
• 2:06
  outside
• 2:07
  net
• 2:07
  will
• 2:07
  follow.
• 2:08
  But
• 2:09
  it
• 2:09
  really
• 2:09
  is
• 2:09
  such
• 2:09
  an
• 2:09
  important
• 2:10
  piece
• 2:10
  of
• 2:10
  the
• 2:10
  puzzle
• 2:11
  because
• 2:11
  if
• 2:11
  you're
• 2:11
  not
• 2:12
  calling
• 2:12
  in
• 2:13
  the
• 2:13
  right
• 2:13
  person,
• 2:14
  all
• 2:14
  of
• 2:14
  the
• 2:14
  hard
• 2:15
  work
• 2:15
  that
• 2:15
  you've
• 2:15
  done
• 2:15
  with
• 2:16
  your
• 2:16
  offers
• 2:16
  and
• 2:17
  your
• 2:17
  messaging
• 2:18
  and
• 2:18
  your
• 2:19
  like,
• 2:19
  social
• 2:19
  presence
• 2:20
  and
• 2:20
  all
• 2:20
  of
• 2:20
  that
• 2:20
  will
• 2:21
  literally
• 2:21
  be
• 2:21
  for
• 2:22
  nothing.
• 2:23
  Yeah,
• 2:23
  I
• 2:23
  totally
• 2:23
  understand
• 2:24
  what
• 2:24
  you're
• 2:24
  saying
• 2:24
  about
• 2:24
  the
• 2:25
  halos.
• 2:25
  When
• 2:25
  I
• 2:25
  used
• 2:25
  to
• 2:26
  work
• 2:26
  in
• 2:26
  retail,
• 2:26
  we
• 2:26
  would
• 2:26
  talk
• 2:27
  about
• 2:27
  our
• 2:27
  ideal
• 2:27
  customer.
• 2:28
  And
• 2:28
  I
• 2:28
  feel
• 2:28
  like
• 2:29
  a
• 2:29
  lot
• 2:29
  of
• 2:29
  my
• 2:29
  potential
• 2:30
  or
• 2:30
  my
• 2:31
  clients,
• 2:31
  they
• 2:32
  resist
• 2:32
  wanting
• 2:32
  to
• 2:33
  niche
• 2:33
  down.
• 2:34
  Yeah,
• 2:34
  they're
• 2:35
  going
• 2:35
  to
• 2:35
  exclude
• 2:35
  a
• 2:36
  lot
• 2:36
  of
• 2:36
  people,
• 2:36
  but
• 2:36
  I'm
• 2:36
  like,
• 2:37
  you're
• 2:37
  still
• 2:37
  going
• 2:37
  to
• 2:37
  attract
• 2:38
  these
• 2:38
  people
• 2:38
  in
• 2:38
  the
• 2:39
  halo.
• 2:39
  It's
• 2:39
  just
• 2:39
  if
• 2:40
  you
• 2:40
  can
• 2:40
  talk
• 2:40
  to
• 2:40
  this
• 2:40
  specific
• 2:41
  pain
• 2:42
  point.
• 2:42
  It's
• 2:42
  going
• 2:42
  to
• 2:43
  make
• 2:43
  your
• 2:43
  life
• 2:43
  a
• 2:44
  lot
• 2:44
  easier.
• 2:44
  Coming
• 2:45
  from
• 2:45
  someone
• 2:45
  who
• 2:46
  resisted
• 2:47
  me
• 2:47
  seeing
• 2:48
  first
• 2:48
  so
• 2:49
  long.
• 2:49
  Once
• 2:50
  you
• 2:51
  are
• 2:51
  able
• 2:51
  to
• 2:52
  really
• 2:52
  figure
• 2:53
  out,
• 2:53
  and
• 2:53
  I
• 2:53
  think
• 2:53
  it's
• 2:53
  an
• 2:53
  ongoing
• 2:54
  process,
• 2:54
  figure
• 2:55
  out
• 2:55
  who
• 2:55
  you
• 2:55
  want
• 2:55
  to
• 2:55
  serve,
• 2:56
  how
• 2:57
  you
• 2:57
  want
• 2:57
  to
• 2:57
  help
• 2:57
  them,
• 2:58
  it
• 2:58
  really
• 2:59
  does
• 2:59
  make
• 2:59
  your
• 2:59
  life
• 2:59
  so
• 3:00
  much
• 3:00
  easier
• 3:00
  because
• 3:01
  you're
• 3:01
  able
• 3:01
  to
• 3:01
  become
• 3:01
  an
• 3:02
  expert
• 3:02
  for
• 3:02
  those
• 3:03
  type
• 3:03
  of
• 3:03
  people
• 3:04
  and
• 3:04
  you're
• 3:04
  able
• 3:04
  to
• 3:05
  build
• 3:05
  all
• 3:05
  your
• 3:05
  business
• 3:06
  processes
• 3:06
  around
• 3:07
  serving
• 3:08
  that
• 3:08
  type
• 3:08
  of
• 3:09
  person.
• 3:10
  So
• 3:10
  I
• 3:10
  resisted
• 3:10
  for
• 3:11
  a
• 3:11
  while,
• 3:11
  even
• 3:12
  when
• 3:12
  I
• 3:12
  took
• 3:12
  six
• 3:12
  hours.
• 3:13
  But
• 3:13
  I
• 3:13
  am
• 3:14
  embracing
• 3:14
  it.
• 3:15
  I
• 3:15
  mean,
• 3:15
  it
• 3:16
  is
• 3:16
  such
• 3:16
  an
• 3:16
  ongoing
• 3:17
  process
• 3:17
  where
• 3:17
  I
• 3:18
  think
• 3:18
  personally
• 3:19
  I
• 3:19
  also
• 3:19
  resisted.
• 3:20
  I
• 3:20
  was
• 3:20
  like,
• 3:20
  no,
• 3:21
  everybody
• 3:21
  needs
• 3:21
  an
• 3:22
  email
• 3:22
  list.
• 3:22
  Like,
• 3:22
  why
• 3:23
  would
• 3:23
  I
• 3:24
  exclude
• 3:25
  certain
• 3:25
  people?
• 3:26
  But
• 3:26
  now
• 3:26
  as
• 3:26
  I've
• 3:27
  evolved
• 3:27
  in
• 3:27
  my
• 3:28
  business,
• 3:28
  I've
• 3:29
  learned
• 3:30
  who
• 3:30
  I
• 3:30
  want
• 3:31
  to
• 3:31
  message.
• 3:31
  And
• 3:32
  you're,
• 3:32
  you're
• 3:32
  so
• 3:33
  spot
• 3:33
  on
• 3:33
  that
• 3:34
  like
• 3:34
  your
• 3:34
  business
• 3:34
  processes,
• 3:35
  your
• 3:36
  marketing
• 3:37
  strategy
• 3:37
  and
• 3:38
  everything
• 3:38
  just
• 3:38
  becomes
• 3:39
  a
• 3:39
  lot
• 3:39
  easier
• 3:40
  when
• 3:40
  you
• 3:41
  have
• 3:41
  so
• 3:41
  much
• 3:42
  clarity
• 3:42
  on
• 3:42
  who
• 3:42
  you're
• 3:43
  talking
• 3:43
  to
• 3:44
  and
• 3:44
  it's
• 3:44
  not
• 3:44
  this
• 3:44
  Borg
• 3:45
  of
• 3:45
  people.
• 3:46
  I
• 3:46
  think
• 3:46
  one
• 3:46
  of
• 3:47
  the
• 3:47
  things
• 3:47
  that
• 3:47
  I've
• 3:47
  said
• 3:48
  in
• 3:48
  the
• 3:48
  past
• 3:48
  that
• 3:49
  when
• 3:49
  you
• 3:49
  niche
• 3:49
  down
• 3:50
  and
• 3:50
  when
• 3:50
  you
• 3:50
  get
• 3:51
  really
• 3:51
  specific
• 3:51
  about
• 3:52
  who
• 3:52
  you're
• 3:52
  talking
• 3:53
  to,
• 3:53
  your
• 3:53
  marketing
• 3:54
  feels
• 3:54
  more
• 3:55
  like
• 3:55
  a
• 3:55
  whisper
• 3:55
  in
• 3:56
  someone's
• 3:56
  ear
• 3:56
  rather
• 3:57
  than
• 3:57
  you
• 3:57
  standing
• 3:58
  on
• 3:58
  the
• 3:58
  top
• 3:58
  of
• 3:58
  a
• 3:58
  roof,
• 3:59
  like
• 3:59
  screaming
• 4:00
  and
• 4:00
  shouting
• 4:00
  and
• 4:00
  hoping
• 4:01
  that
• 4:01
  the
• 4:01
  right
• 4:01
  person
• 4:02
  hears
• 4:02
  you.
• 4:03
  It's
• 4:03
  that
• 4:03
  energy
• 4:04
  that
• 4:04
  you
• 4:04
  really
• 4:04
  want
• 4:04
  to
• 4:05
  shift
• 4:05
  into
• 4:06
  and
• 4:07
  you
• 4:07
  know,
• 4:07
  as
• 4:08
  your
• 4:08
  business
• 4:08
  grows.
• 4:09
  And
• 4:09
  if
• 4:09
  you're
• 4:09
  a
• 4:09
  baby
• 4:10
  business
• 4:10
  owner
• 4:10
  listening
• 4:11
  to
• 4:11
  this
• 4:11
  or
• 4:11
  you're
• 4:11
  a
• 4:11
  more
• 4:12
  established
• 4:12
  business
• 4:13
  owner,
• 4:13
  either
• 4:13
  which
• 4:14
  way,
• 4:14
  like
• 4:14
  your
• 4:14
  message
• 4:15
  for
• 4:15
  your
• 4:15
  ideal
• 4:16
  grant
• 4:16
  will
• 4:16
  evolve
• 4:17
  and
• 4:17
  honestly,
• 4:17
  your
• 4:18
  ideal
• 4:18
  client
• 4:18
  itself
• 4:19
  will
• 4:20
  transform
• 4:20
  and
• 4:21
  you'll
• 4:21
  get
• 4:21
  deeper
• 4:22
  into
• 4:22
  understanding
• 4:23
  what
• 4:23
  their
• 4:23
  pain
• 4:23
  points
• 4:24
  are,
• 4:24
  how
• 4:24
  you
• 4:24
  can
• 4:25
  help
• 4:25
  them,
• 4:25
  how
• 4:25
  you
• 4:26
  can't
• 4:26
  help
• 4:26
  them,
• 4:27
  and
• 4:27
  that
• 4:27
  could
• 4:28
  be
• 4:28
  a
• 4:28
  true
• 4:28
  disqualifier,
• 4:29
  is
• 4:29
  like
• 4:30
  not
• 4:30
  getting
• 4:30
  on
• 4:30
  sales
• 4:31
  calls
• 4:31
  with
• 4:31
  people
• 4:31
  that
• 4:31
  you
• 4:31
  know
• 4:32
  you
• 4:32
  can't
• 4:32
  help.
• 4:33
  But
• 4:34
  one
• 4:34
  of
• 4:35
  the
• 4:35
  ways
• 4:35
  that
• 4:35
  I
• 4:36
  got
• 4:37
  crystal
• 4:37
  clear
• 4:37
  on
• 4:38
  who
• 4:38
  my
• 4:38
  ideal
• 4:39
  client
• 4:39
  was,
• 4:39
  like,
• 4:39
  honestly
• 4:40
  working
• 4:40
  with
• 4:40
  people
• 4:40
  that
• 4:40
  were
• 4:41
  truly
• 4:41
  the
• 4:42
  wrong
• 4:42
  people
• 4:42
  that
• 4:43
  I
• 4:43
  was
• 4:43
  like,
• 4:43
  yeah,
• 4:43
  yikes.
• 4:44
  Even
• 4:44
  though
• 4:45
  you
• 4:45
  do
• 4:45
  need
• 4:45
  an
• 4:45
  email
• 4:46
  list,
• 4:46
  I
• 4:46
  am
• 4:46
  not
• 4:46
  the
• 4:47
  person
• 4:47
  to
• 4:47
  help
• 4:47
  you
• 4:47
  with
• 4:48
  this.
• 4:48
  And
• 4:48
  I
• 4:48
  think
• 4:48
  it's
• 4:49
  been
• 4:49
  super
• 4:49
  eye
• 4:49
  opening
• 4:50
  that
• 4:50
  way.
• 4:50
  And
• 4:51
  yeah,
• 4:52
  have
• 4:52
  you
• 4:52
  had
• 4:52
  that
• 4:52
  experience?
• 4:53
  Yeah,
• 4:54
  I
• 4:54
  totally
• 4:54
  agree.
• 4:55
  Figuring
• 4:55
  out
• 4:56
  like
• 4:56
  for
• 4:56
  me
• 4:57
  it's
• 4:57
  more
• 4:57
  of
• 4:57
  just
• 4:57
  like
• 4:57
  a
• 4:58
  vibe
• 4:58
  too
• 4:58
  that
• 4:59
  discovery
• 4:59
  call.
• 5:00
  Like
• 5:00
  I've
• 5:00
  already
• 5:00
  pretty
• 5:01
  much
• 5:01
  pre
• 5:01
  qualified
• 5:02
  my
• 5:02
  leads
• 5:02
  through
• 5:02
  my
• 5:03
  discovery
• 5:03
  call
• 5:03
  application.
• 5:04
  So
• 5:04
  me
• 5:05
  getting
• 5:05
  on
• 5:05
  a
• 5:05
  call
• 5:05
  with
• 5:06
  them
• 5:06
  is
• 5:06
  really
• 5:06
  Just
• 5:06
  to
• 5:07
  figure
• 5:07
  out
• 5:07
  if
• 5:08
  literally,
• 5:08
  are
• 5:08
  we
• 5:08
  the
• 5:09
  right
• 5:09
  fit?
• 5:09
  Do
• 5:09
  we
• 5:10
  vibe
• 5:10
  together?
• 5:11
  And
• 5:11
  I
• 5:11
  can
• 5:11
  tell
• 5:11
  from
• 5:12
  the
• 5:12
  questions
• 5:12
  they're
• 5:12
  asking
• 5:13
  just
• 5:13
  the
• 5:13
  energy
• 5:14
  that
• 5:14
  they
• 5:14
  bring
• 5:14
  to
• 5:14
  the
• 5:15
  call
• 5:15
  if
• 5:16
  we're
• 5:16
  going
• 5:16
  to
• 5:17
  have
• 5:17
  a
• 5:18
  pleasant
• 5:18
  and
• 5:18
  enjoyable
• 5:19
  working
• 5:19
  experience
• 5:19
  for
• 5:20
  both
• 5:20
  of
• 5:20
  us.
• 5:21
  And
• 5:21
  thankfully,
• 5:22
  I'm
• 5:22
  at
• 5:22
  a
• 5:22
  place
• 5:22
  where
• 5:22
  if
• 5:23
  that
• 5:23
  person,
• 5:24
  if
• 5:24
  I'm
• 5:24
  not
• 5:24
  feeling
• 5:25
  the
• 5:25
  vibe,
• 5:26
  I
• 5:27
  can
• 5:27
  refer
• 5:27
  them
• 5:27
  off
• 5:28
  to
• 5:28
  someone
• 5:28
  else.
• 5:28
  That
• 5:28
  may
• 5:28
  be
• 5:29
  a
• 5:29
  better
• 5:29
  fit
• 5:29
  for
• 5:30
  them
• 5:30
  as
• 5:30
  well.
• 5:32
  Yeah,
• 5:32
  definitely.
• 5:33
  I
• 5:33
  think
• 5:33
  it's
• 5:34
  one
• 5:34
  of
• 5:34
  those
• 5:34
  things,
• 5:34
  like,
• 5:34
  even
• 5:35
  as
• 5:36
  you
• 5:36
  get
• 5:36
  deeper
• 5:37
  into
• 5:39
  creating
• 5:40
  content
• 5:41
  and
• 5:41
  writing
• 5:41
  your
• 5:42
  sales
• 5:42
  page
• 5:43
  and
• 5:43
  your
• 5:43
  messaging
• 5:44
  all,
• 5:44
  having
• 5:45
  that
• 5:45
  understanding
• 5:46
  of
• 5:46
  who
• 5:46
  you
• 5:46
  want
• 5:47
  to
• 5:47
  work
• 5:47
  with,
• 5:47
  who
• 5:47
  you
• 5:48
  don't
• 5:48
  want
• 5:48
  to
• 5:48
  work
• 5:48
  with
• 5:48
  is
• 5:49
  absolutely
• 5:50
  key.
• 5:51
  Yeah.
• 5:51
  And
• 5:52
  one
• 5:52
  of
• 5:52
  my
• 5:52
  business
• 5:52
  coaches
• 5:53
  thought,
• 5:53
  I
• 5:53
  don't
• 5:53
  know
• 5:54
  how
• 5:54
  to
• 5:54
  really
• 5:54
  tie
• 5:54
  it
• 5:54
  in.
• 5:55
  But
• 5:55
  this
• 5:55
  thought
• 5:55
  keeps
• 5:56
  coming
• 5:56
  up
• 5:56
  because
• 5:56
  one
• 5:56
  of
• 5:56
  my
• 5:57
  business
• 5:57
  coaches
• 5:57
  said
• 5:58
  this
• 5:58
  and
• 5:58
  this
• 5:58
  is
• 5:58
  what
• 5:58
  finally
• 5:59
  got
• 5:59
  me
• 5:59
  to
• 5:59
  niche.
• 5:59
  They
• 5:59
  were
• 6:00
  like,
• 6:00
  you
• 6:00
  don't
• 6:00
  have
• 6:01
  to
• 6:01
  niche
• 6:01
  to
• 6:01
  make
• 6:02
  money,
• 6:02
  but
• 6:02
  if
• 6:02
  you
• 6:03
  want
• 6:03
  to
• 6:03
  make
• 6:03
  money
• 6:04
  faster
• 6:04
  and
• 6:05
  easier,
• 6:05
  then
• 6:07
  niching
• 6:07
  down
• 6:08
  is
• 6:08
  the
• 6:08
  way
• 6:08
  to
• 6:08
  go
• 6:08
  because
• 6:08
  then
• 6:09
  you're
• 6:09
  able
• 6:09
  to
• 6:09
  establish
• 6:09
  those
• 6:10
  processes
• 6:10
  and
• 6:11
  be
• 6:11
  that
• 6:11
  whisper
• 6:12
  in
• 6:12
  the
• 6:12
  ear
• 6:13
  that
• 6:13
  you
• 6:13
  attract
• 6:13
  those
• 6:14
  right
• 6:14
  people.
• 6:15
  And
• 6:15
  we're
• 6:16
  going
• 6:16
  to
• 6:16
  talk
• 6:16
  about
• 6:16
  mindset
• 6:16
  later,
• 6:17
  but
• 6:17
  I
• 6:17
  think
• 6:17
  releasing
• 6:18
  scarcity
• 6:19
  mindset,
• 6:19
  that
• 6:19
  I
• 6:19
  feel
• 6:20
  like
• 6:20
  you
• 6:20
  niche
• 6:20
  down,
• 6:21
  you're
• 6:21
  not
• 6:21
  going
• 6:21
  to.
• 6:21
  There's
• 6:21
  not
• 6:21
  going
• 6:22
  to
• 6:22
  be
• 6:22
  enough
• 6:22
  people,
• 6:22
  like
• 6:23
  just
• 6:23
  trusting
• 6:24
  that,
• 6:24
  like,
• 6:24
  when
• 6:24
  you
• 6:25
  find
• 6:25
  that
• 6:25
  niche,
• 6:26
  you're.
• 6:26
  They're
• 6:27
  going
• 6:27
  to
• 6:27
  have
• 6:27
  friends
• 6:27
  that
• 6:28
  are
• 6:28
  just
• 6:28
  like
• 6:28
  them
• 6:28
  in
• 6:28
  the
• 6:29
  same
• 6:29
  exact
• 6:29
  business.
• 6:29
  And
• 6:30
  then
• 6:30
  you're
• 6:30
  still
• 6:30
  bankrupt.
• 6:31
  You're
• 6:31
  not
• 6:31
  letting
• 6:31
  everything.
• 6:32
  And
• 6:32
  then
• 6:33
  as
• 6:33
  your
• 6:33
  audience
• 6:33
  expands,
• 6:34
  I
• 6:34
  feel
• 6:34
  like
• 6:34
  you
• 6:34
  almost
• 6:35
  could
• 6:35
  expand
• 6:35
  your
• 6:35
  niche
• 6:36
  a
• 6:36
  little
• 6:36
  bit.
• 6:37
  As
• 6:37
  your
• 6:37
  business
• 6:37
  grows
• 6:38
  and
• 6:38
  evolves
• 6:38
  and
• 6:38
  as
• 6:39
  you
• 6:39
  begin
• 6:39
  to
• 6:39
  offer,
• 6:39
  like,
• 6:40
  more
• 6:40
  scalable
• 6:41
  offers,
• 6:42
  but
• 6:42
  especially
• 6:42
  when
• 6:42
  you're
• 6:43
  just
• 6:43
  starting
• 6:43
  out,
• 6:43
  I
• 6:43
  think
• 6:44
  it's
• 6:44
  really
• 6:44
  important
• 6:44
  to
• 6:45
  really
• 6:46
  hone
• 6:46
  in
• 6:46
  on
• 6:46
  that
• 6:46
  target
• 6:47
  client.
• 6:48
  Yeah.
• 6:49
  So
• 6:49
  this
• 6:49
  is
• 6:49
  such
• 6:49
  a
• 6:49
  sidebar
• 6:50
  and
• 6:50
  might
• 6:51
  derail
• 6:51
  us
• 6:52
  because
• 6:52
  ADHD
• 6:53
  brain
• 6:53
  over
• 6:53
  here.
• 6:54
  What
• 6:54
  is.
• 6:54
  Who
• 6:54
  is
• 6:55
  your
• 6:55
  current
• 6:55
  niche?
• 6:55
  I'm
• 6:56
  so
• 6:56
  curious.
• 6:57
  Oh,
• 6:57
  my
• 6:57
  gosh.
• 6:58
  So
• 6:58
  mine
• 6:59
  is
• 7:00
  dietitians,
• 7:01
  integrative
• 7:02
  dietitians,
• 7:03
  which
• 7:03
  I
• 7:03
  feel
• 7:03
  like
• 7:03
  that
• 7:03
  is
• 7:03
  like
• 7:04
  super,
• 7:05
  super
• 7:05
  focused.
• 7:06
  That's
• 7:06
  who
• 7:07
  I
• 7:07
  am
• 7:07
  serving
• 7:08
  right
• 7:08
  now.
• 7:08
  Integrative.
• 7:09
  Because
• 7:10
  one,
• 7:10
  I'm
• 7:10
  a
• 7:10
  yogi
• 7:11
  and
• 7:11
  I
• 7:11
  believe
• 7:11
  in
• 7:12
  integrative
• 7:12
  health.
• 7:13
  And
• 7:13
  I
• 7:13
  love
• 7:14
  merging
• 7:14
  east
• 7:14
  and
• 7:15
  west
• 7:15
  in
• 7:15
  my
• 7:15
  health
• 7:16
  and
• 7:16
  also
• 7:16
  my
• 7:16
  business
• 7:17
  and
• 7:17
  then
• 7:17
  dietitians,
• 7:18
  just
• 7:18
  because
• 7:19
  I
• 7:20
  love.
• 7:20
  My
• 7:20
  business
• 7:21
  name
• 7:21
  was
• 7:21
  the
• 7:21
  Wellness
• 7:22
  Collaborative,
• 7:22
  and
• 7:22
  that
• 7:22
  was
• 7:22
  even
• 7:23
  before
• 7:23
  I
• 7:23
  even
• 7:23
  niched.
• 7:24
  I
• 7:24
  knew
• 7:24
  I
• 7:24
  Wanted
• 7:24
  to
• 7:25
  use
• 7:25
  my
• 7:25
  operational
• 7:26
  skills
• 7:27
  to
• 7:27
  help
• 7:27
  spread
• 7:27
  wellness
• 7:28
  in
• 7:28
  the
• 7:29
  world.
• 7:29
  And
• 7:30
  it
• 7:30
  came
• 7:30
  back
• 7:30
  full
• 7:30
  circle
• 7:31
  for
• 7:31
  me.
• 7:31
  Like
• 7:31
  I
• 7:32
  resisted
• 7:32
  niching.
• 7:32
  So
• 7:33
  I
• 7:33
  worked
• 7:33
  with
• 7:33
  a
• 7:33
  dog
• 7:34
  groomer,
• 7:34
  a
• 7:34
  hairstylist,
• 7:35
  this
• 7:35
  and
• 7:35
  this.
• 7:36
  And
• 7:36
  then
• 7:36
  just
• 7:37
  this
• 7:37
  last
• 7:37
  year
• 7:37
  I
• 7:37
  came
• 7:38
  back
• 7:38
  full
• 7:38
  circle.
• 7:39
  And
• 7:39
  just
• 7:39
  now,
• 7:39
  recently
• 7:40
  I've
• 7:40
  released
• 7:40
  anyone
• 7:41
  that
• 7:41
  is
• 7:41
  not
• 7:42
  a
• 7:42
  wellness
• 7:43
  professional.
• 7:44
  And
• 7:44
  then
• 7:44
  almost
• 7:44
  even
• 7:45
  niching
• 7:45
  down
• 7:45
  even
• 7:46
  more
• 7:46
  to
• 7:47
  dietitian.
• 7:49
  That
• 7:49
  is
• 7:49
  so
• 7:49
  crazy.
• 7:50
  So
• 7:50
  I
• 7:51
  just
• 7:51
  went
• 7:51
  on
• 7:51
  a.
• 7:52
  My
• 7:52
  business
• 7:52
  coach
• 7:53
  had
• 7:53
  us
• 7:53
  do
• 7:53
  this
• 7:53
  big
• 7:54
  pitch
• 7:54
  challenge
• 7:54
  and
• 7:55
  all
• 7:55
  of
• 7:55
  that.
• 7:56
  And
• 7:57
  when
• 7:57
  you're
• 7:57
  making
• 7:58
  your
• 7:58
  like
• 7:58
  pitch
• 7:58
  list,
• 7:59
  it's
• 7:59
  very
• 7:59
  interesting
• 8:00
  to
• 8:00
  go
• 8:00
  through.
• 8:01
  And
• 8:01
  I
• 8:01
  think
• 8:01
  now
• 8:01
  like
• 8:01
  baby
• 8:02
  business,
• 8:02
  Rachel
• 8:02
  would
• 8:03
  not
• 8:03
  have
• 8:03
  been
• 8:03
  able
• 8:04
  to
• 8:04
  disqualify
• 8:05
  like
• 8:06
  it.
• 8:06
  She
• 8:06
  would
• 8:06
  have
• 8:06
  just
• 8:06
  been
• 8:07
  hungry
• 8:07
  to
• 8:07
  get
• 8:07
  her
• 8:08
  eyes
• 8:08
  in
• 8:08
  front
• 8:08
  of
• 8:09
  people.
• 8:09
  But
• 8:09
  I
• 8:10
  would
• 8:10
  say
• 8:10
  my
• 8:10
  niche
• 8:11
  now
• 8:11
  is
• 8:12
  still
• 8:12
  is
• 8:12
  very
• 8:13
  much
• 8:13
  in
• 8:13
  that
• 8:13
  like
• 8:13
  health
• 8:14
  and
• 8:14
  wellness
• 8:15
  space.
• 8:15
  Also,
• 8:16
  I
• 8:17
  started
• 8:17
  working
• 8:17
  out
• 8:18
  with
• 8:18
  some
• 8:18
  dietitians
• 8:19
  and
• 8:19
  adored
• 8:20
  and
• 8:20
  loved
• 8:21
  them.
• 8:22
  And
• 8:22
  then
• 8:22
  I
• 8:22
  worked
• 8:22
  with
• 8:23
  a
• 8:23
  few
• 8:23
  coaches
• 8:24
  who
• 8:24
  supported
• 8:25
  coaches
• 8:26
  and
• 8:26
  I
• 8:26
  was
• 8:26
  like,
• 8:27
  that's
• 8:27
  just
• 8:27
  not
• 8:28
  my.
• 8:29
  It
• 8:29
  just
• 8:29
  didn't.
• 8:30
  I
• 8:30
  don't
• 8:30
  know
• 8:30
  why
• 8:30
  it
• 8:30
  didn't
• 8:31
  align.
• 8:31
  But
• 8:32
  now
• 8:32
  I've
• 8:33
  worked
• 8:33
  with
• 8:33
  a
• 8:33
  few
• 8:33
  fertility
• 8:34
  specialists
• 8:35
  and
• 8:35
  some
• 8:35
  like
• 8:36
  IVF
• 8:36
  coaches
• 8:37
  and
• 8:38
  the
• 8:39
  women
• 8:39
  supporting
• 8:40
  non
• 8:41
  coaching
• 8:41
  women
• 8:42
  has
• 8:42
  totally
• 8:43
  been
• 8:43
  my
• 8:44
  niche
• 8:44
  in
• 8:44
  that
• 8:44
  health
• 8:45
  and
• 8:45
  wellness
• 8:45
  space
• 8:46
  that
• 8:46
  has
• 8:46
  been
• 8:47
  like
• 8:49
  so
• 8:49
  fulfilling.
• 8:50
  And
• 8:50
  I
• 8:50
  think
• 8:50
  that's
• 8:50
  also
• 8:51
  another
• 8:51
  thing
• 8:51
  that
• 8:51
  we
• 8:51
  should
• 8:52
  talk
• 8:52
  about
• 8:52
  is
• 8:52
  like,
• 8:53
  you
• 8:53
  have
• 8:53
  to
• 8:53
  be
• 8:54
  fulfilled
• 8:55
  by
• 8:55
  the
• 8:55
  people
• 8:55
  that
• 8:55
  you're
• 8:56
  also
• 8:56
  supporting.
• 8:57
  Right?
• 8:57
  Because
• 8:57
  if
• 8:58
  you're
• 8:58
  like,
• 8:58
  I
• 8:59
  think
• 8:59
  back
• 8:59
  to
• 8:59
  that
• 8:59
  story
• 9:00
  you
• 9:00
  told
• 9:00
  last
• 9:01
  episode
• 9:01
  about
• 9:01
  the
• 9:01
  lawyer
• 9:02
  who
• 9:02
  just
• 9:02
  needed
• 9:03
  you
• 9:03
  to
• 9:03
  help
• 9:03
  set
• 9:03
  up
• 9:04
  his
• 9:04
  zoom,
• 9:04
  you're
• 9:05
  not
• 9:05
  gonna
• 9:05
  wake
• 9:05
  up
• 9:06
  and
• 9:06
  be
• 9:06
  like,
• 9:06
  oh,
• 9:06
  I
• 9:06
  can't
• 9:07
  wait
• 9:07
  to
• 9:07
  set
• 9:07
  up
• 9:08
  this
• 9:08
  zoom.
• 9:08
  But
• 9:09
  now
• 9:09
  with
• 9:09
  the
• 9:09
  people
• 9:09
  we
• 9:10
  work
• 9:10
  with,
• 9:10
  we're
• 9:10
  like,
• 9:10
  oh
• 9:11
  man.
• 9:11
  I
• 9:11
  like,
• 9:12
  this
• 9:12
  is
• 9:12
  like
• 9:12
  helping.
• 9:13
  It's
• 9:13
  like
• 9:13
  a
• 9:13
  ripple
• 9:14
  effect
• 9:14
  of
• 9:15
  purpose.
• 9:15
  And
• 9:15
  I
• 9:16
  think
• 9:16
  that's
• 9:16
  like
• 9:17
  maybe
• 9:17
  super
• 9:17
  woo.
• 9:18
  But
• 9:18
  I'm,
• 9:19
  I'm
• 9:19
  all
• 9:19
  about
• 9:19
  that.
• 9:20
  Yeah.
• 9:20
  Wow.
• 9:20
  I
• 9:20
  totally
• 9:21
  feel
• 9:21
  that
• 9:21
  too.
• 9:21
  And
• 9:21
  what
• 9:22
  for
• 9:22
  me,
• 9:22
  what
• 9:22
  finally
• 9:22
  gave
• 9:23
  me
• 9:23
  the
• 9:23
  push
• 9:23
  was
• 9:23
  being
• 9:24
  able
• 9:24
  to
• 9:24
  really
• 9:24
  serve
• 9:25
  my
• 9:25
  clients
• 9:25
  well.
• 9:26
  And
• 9:26
  what
• 9:26
  I
• 9:26
  finally
• 9:27
  realized
• 9:27
  is
• 9:27
  the
• 9:28
  processes
• 9:28
  for
• 9:29
  a
• 9:30
  hair
• 9:30
  stylist
• 9:31
  or
• 9:31
  a
• 9:31
  dog
• 9:31
  groomer
• 9:32
  to
• 9:32
  fill
• 9:33
  their
• 9:33
  online
• 9:34
  programs
• 9:34
  is
• 9:35
  a
• 9:35
  lot
• 9:35
  different
• 9:36
  from
• 9:37
  a
• 9:37
  dietitian
• 9:38
  or
• 9:38
  an
• 9:38
  integrative
• 9:38
  health
• 9:39
  professional
• 9:39
  to
• 9:39
  fill
• 9:40
  their
• 9:40
  online
• 9:40
  program.
• 9:41
  So
• 9:41
  me
• 9:41
  having
• 9:42
  to
• 9:43
  kind
• 9:43
  of
• 9:43
  balance
• 9:43
  being
• 9:44
  able
• 9:44
  to
• 9:44
  sell.
• 9:44
  You
• 9:44
  can't
• 9:45
  sell
• 9:46
  to
• 9:46
  people
• 9:47
  who
• 9:47
  are
• 9:47
  needing
• 9:47
  help
• 9:47
  with
• 9:48
  their
• 9:48
  health.
• 9:49
  Like
• 9:49
  you're
• 9:49
  going
• 9:49
  to
• 9:49
  sell
• 9:49
  to
• 9:50
  people
• 9:50
  who
• 9:50
  are
• 9:50
  needing
• 9:50
  help
• 9:51
  with
• 9:51
  their
• 9:51
  business.
• 9:52
  It's
• 9:52
  just
• 9:52
  not
• 9:52
  going
• 9:52
  to
• 9:53
  work.
• 9:53
  So,
• 9:53
  you
• 9:54
  know,
• 9:54
  being
• 9:54
  able
• 9:54
  to
• 9:55
  like
• 9:55
  hone
• 9:55
  in
• 9:55
  and
• 9:56
  figure
• 9:56
  out
• 9:56
  like
• 9:56
  trends
• 9:57
  and
• 9:57
  what's
• 9:57
  working
• 9:58
  and
• 9:58
  what's
• 9:58
  not
• 9:58
  working,
• 9:59
  being
• 10:00
  able
• 10:00
  to
• 10:00
  serve
• 10:00
  my
• 10:00
  clients
• 10:01
  better,
• 10:01
  that's
• 10:01
  what
• 10:02
  really
• 10:02
  gave
• 10:02
  me
• 10:02
  the
• 10:03
  final
• 10:03
  push
• 10:03
  because
• 10:04
  I
• 10:04
  am
• 10:04
  like
• 10:04
  multi
• 10:05
  passionate.
• 10:05
  I
• 10:06
  never
• 10:06
  want
• 10:06
  to
• 10:07
  lock
• 10:07
  myself
• 10:08
  into
• 10:08
  anything
• 10:09
  with
• 10:09
  that.
• 10:10
  Being
• 10:10
  able
• 10:10
  to
• 10:10
  serve
• 10:10
  my
• 10:11
  clients
• 10:11
  well
• 10:11
  is
• 10:11
  that
• 10:11
  gave
• 10:11
  me
• 10:12
  the
• 10:12
  final
• 10:12
  push.
• 10:14
  Yeah,
• 10:15
  I
• 10:15
  love
• 10:15
  that.
• 10:15
  Oh,
• 10:16
  gosh.
• 10:16
  Okay,
• 10:17
  let's
• 10:17
  get
• 10:17
  back
• 10:17
  on
• 10:18
  track.
• 10:18
  All
• 10:18
  right.
• 10:19
  Once
• 10:19
  we
• 10:20
  figure
• 10:20
  out
• 10:21
  who
• 10:22
  our
• 10:22
  ideal
• 10:23
  person
• 10:23
  is,
• 10:23
  the
• 10:24
  next
• 10:24
  step
• 10:24
  is
• 10:25
  creating
• 10:25
  your
• 10:26
  brand
• 10:26
  and
• 10:26
  your
• 10:27
  content
• 10:28
  that
• 10:28
  speaks
• 10:29
  to
• 10:29
  that
• 10:29
  person.
• 10:29
  This
• 10:30
  again
• 10:30
  is
• 10:31
  Rachel's
• 10:32
  area
• 10:32
  of
• 10:33
  expertise.
• 10:34
  So
• 10:34
  I'm
• 10:34
  going
• 10:34
  to
• 10:34
  let
• 10:34
  her
• 10:35
  lead
• 10:35
  off
• 10:35
  the
• 10:36
  conversation
• 10:37
  with
• 10:37
  how
• 10:37
  do
• 10:37
  we
• 10:37
  create
• 10:38
  content
• 10:40
  to
• 10:40
  attract
• 10:40
  our,
• 10:41
  magnetize
• 10:42
  our
• 10:42
  people
• 10:42
  to
• 10:42
  us?
• 10:43
  Yeah,
• 10:44
  I
• 10:44
  think
• 10:44
  that
• 10:45
  is
• 10:45
  one
• 10:45
  of
• 10:45
  those
• 10:45
  things
• 10:46
  that
• 10:46
  again,
• 10:47
  when
• 10:47
  you
• 10:48
  enter
• 10:48
  into
• 10:48
  the
• 10:49
  business
• 10:49
  space
• 10:50
  and
• 10:50
  you
• 10:50
  think,
• 10:50
  oh,
• 10:51
  I
• 10:51
  have
• 10:51
  this
• 10:51
  offer,
• 10:51
  I
• 10:52
  have
• 10:52
  this
• 10:52
  blah,
• 10:52
  blah,
• 10:52
  blah,
• 10:53
  and
• 10:53
  you're
• 10:54
  like
• 10:54
  throwing
• 10:54
  at
• 10:54
  them
• 10:55
  like,
• 10:55
  oh,
• 10:56
  you
• 10:56
  get
• 10:56
  five
• 10:56
  calls,
• 10:57
  you
• 10:57
  get
• 10:58
  this
• 10:58
  workbook
• 10:59
  and
• 10:59
  you
• 10:59
  get
• 10:59
  that
• 10:59
  like
• 11:00
  people
• 11:00
  don't
• 11:00
  buy
• 11:01
  the
• 11:02
  features
• 11:02
  and
• 11:02
  the
• 11:03
  benefits,
• 11:04
  they
• 11:04
  buy
• 11:04
  the
• 11:04
  emotional
• 11:05
  connection
• 11:06
  to
• 11:06
  it.
• 11:06
  Which
• 11:06
  is
• 11:07
  why
• 11:07
  it's
• 11:07
  so
• 11:07
  important
• 11:08
  that
• 11:09
  one,
• 11:09
  you
• 11:10
  work
• 11:10
  with
• 11:10
  people
• 11:10
  who
• 11:11
  align
• 11:11
  with
• 11:11
  your
• 11:11
  values
• 11:12
  because
• 11:12
  like
• 11:13
  that,
• 11:13
  like
• 11:14
  a
• 11:14
  extra
• 11:14
  level
• 11:15
  of
• 11:15
  like
• 11:15
  depth.
• 11:16
  So
• 11:16
  it's
• 11:17
  one
• 11:17
  of
• 11:17
  those
• 11:17
  things
• 11:17
  that
• 11:18
  if
• 11:18
  you
• 11:18
  connect
• 11:19
  with
• 11:19
  your
• 11:20
  ideal
• 11:20
  clients
• 11:21
  or
• 11:21
  if
• 11:21
  you
• 11:21
  connect
• 11:21
  with
• 11:22
  your
• 11:22
  actual
• 11:22
  clients
• 11:23
  message,
• 11:24
  then
• 11:24
  you're
• 11:24
  going
• 11:24
  to
• 11:24
  be
• 11:25
  able
• 11:25
  to
• 11:25
  serve
• 11:25
  them
• 11:25
  better
• 11:26
  in
• 11:26
  a
• 11:26
  way
• 11:26
  that's,
• 11:27
  oh,
• 11:27
  they
• 11:27
  can
• 11:27
  build
• 11:28
  out
• 11:28
  this
• 11:28
  message
• 11:29
  or
• 11:29
  they
• 11:29
  can
• 11:29
  build
• 11:29
  out
• 11:30
  this
• 11:30
  journey
• 11:30
  or
• 11:30
  they
• 11:31
  can
• 11:31
  support
• 11:31
  their
• 11:31
  clients.
• 11:32
  They
• 11:32
  this
• 11:32
  much
• 11:33
  deeper
• 11:33
  because
• 11:34
  you
• 11:34
  also
• 11:34
  have
• 11:35
  that
• 11:35
  emotional
• 11:35
  connection
• 11:36
  to
• 11:36
  them.
• 11:37
  It's
• 11:37
  not
• 11:37
  necessary
• 11:38
  or
• 11:38
  required.
• 11:39
  But
• 11:39
  I
• 11:39
  do
• 11:39
  think
• 11:39
  it
• 11:40
  actually
• 11:40
  helps
• 11:40
  when
• 11:41
  you
• 11:41
  can
• 11:41
  bring
• 11:42
  your
• 11:42
  own,
• 11:42
  oh,
• 11:42
  I
• 11:43
  am
• 11:43
  also
• 11:43
  their
• 11:43
  ideal
• 11:44
  client
• 11:44
  and
• 11:44
  if
• 11:45
  I'm
• 11:45
  serving
• 11:45
  them
• 11:45
  this
• 11:45
  way,
• 11:46
  they
• 11:46
  should
• 11:46
  be
• 11:46
  able
• 11:47
  to
• 11:47
  connect
• 11:48
  deeper
• 11:48
  that
• 11:48
  way.
• 11:49
  Back
• 11:50
  on
• 11:50
  track.
• 11:50
  Cuz
• 11:51
  that's
• 11:51
  super
• 11:51
  woo
• 11:52
  and
• 11:52
  emotional.
• 11:52
  Right?
• 11:53
  If
• 11:53
  it's
• 11:53
  like,
• 11:53
  feels
• 11:54
  almost
• 11:54
  like
• 11:54
  a
• 11:54
  privilege,
• 11:54
  like
• 11:55
  to
• 11:55
  be
• 11:55
  able
• 11:55
  to
• 11:55
  connect
• 11:56
  to
• 11:56
  your
• 11:56
  ideal
• 11:56
  client
• 11:57
  in
• 11:57
  that
• 11:57
  way.
• 11:58
  You're
• 11:58
  just
• 11:58
  starting
• 11:58
  out
• 11:59
  and
• 11:59
  you
• 11:59
  may
• 11:59
  have
• 11:59
  to
• 11:59
  take
• 11:59
  on
• 12:00
  clients
• 12:00
  that
• 12:00
  are
• 12:01
  probably
• 12:01
  not
• 12:02
  in
• 12:02
  alignment
• 12:03
  that
• 12:03
  way,
• 12:03
  it's
• 12:04
  still
• 12:04
  good
• 12:04
  to
• 12:05
  know
• 12:05
  that
• 12:06
  emotional
• 12:06
  level
• 12:06
  also
• 12:07
  sells.
• 12:07
  And
• 12:08
  you
• 12:08
  said
• 12:08
  it
• 12:08
  almost
• 12:09
  perfectly.
• 12:09
  Like
• 12:09
  if
• 12:09
  you're
• 12:10
  selling
• 12:10
  a
• 12:10
  hairstylist
• 12:11
  course
• 12:12
  compared
• 12:12
  to
• 12:12
  a
• 12:12
  dietitian
• 12:13
  course,
• 12:13
  you're
• 12:14
  gonna
• 12:14
  have
• 12:14
  to
• 12:14
  give
• 12:14
  them
• 12:15
  different
• 12:16
  transformational
• 12:17
  messages.
• 12:17
  You're
• 12:18
  gonna
• 12:18
  have
• 12:18
  to
• 12:18
  speak
• 12:19
  to
• 12:19
  them
• 12:19
  in
• 12:19
  a
• 12:19
  way
• 12:19
  that's
• 12:20
  like,
• 12:20
  maybe
• 12:20
  that
• 12:21
  dietitian
• 12:21
  message
• 12:22
  is
• 12:22
  More
• 12:22
  emotional,
• 12:23
  emotionally
• 12:24
  connected
• 12:25
  because
• 12:25
  they're
• 12:26
  struggling
• 12:27
  with
• 12:27
  all
• 12:27
  of
• 12:28
  these
• 12:28
  thoughts,
• 12:28
  they're
• 12:29
  not
• 12:29
  feeling
• 12:30
  good
• 12:30
  in
• 12:30
  their
• 12:30
  body
• 12:31
  and
• 12:31
  you're
• 12:31
  almost
• 12:32
  like
• 12:32
  having
• 12:32
  to
• 12:32
  connect
• 12:33
  with
• 12:33
  them
• 12:33
  in
• 12:33
  a
• 12:33
  way
• 12:34
  that
• 12:34
  supports
• 12:34
  them
• 12:35
  through
• 12:35
  that.
• 12:35
  Compared
• 12:36
  to
• 12:36
  a
• 12:36
  hairstylist
• 12:37
  where
• 12:37
  you're
• 12:38
  like
• 12:38
  allowing
• 12:39
  them,
• 12:39
  I
• 12:39
  don't
• 12:39
  know,
• 12:39
  was
• 12:40
  it
• 12:40
  hairstylist
• 12:40
  teaching
• 12:41
  hairstylists?
• 12:42
  Yeah.
• 12:43
  So
• 12:43
  you're
• 12:43
  allowing
• 12:44
  them
• 12:44
  to
• 12:44
  uplevel
• 12:45
  their
• 12:45
  careers,
• 12:46
  to
• 12:46
  feel
• 12:46
  more
• 12:46
  confident,
• 12:47
  to
• 12:47
  create
• 12:48
  more
• 12:48
  transformations
• 12:49
  on
• 12:49
  them.
• 12:50
  It's
• 12:51
  ultimately
• 12:51
  two
• 12:52
  businesses
• 12:52
  selling
• 12:53
  something
• 12:53
  but
• 12:53
  it's
• 12:54
  two
• 12:54
  different
• 12:54
  approaches
• 12:55
  because
• 12:55
  it's
• 12:55
  similar,
• 12:56
  such
• 12:56
  a
• 12:56
  different
• 12:56
  emotional
• 12:57
  connection
• 12:57
  into
• 12:58
  it.
• 12:58
  I
• 12:58
  don't
• 12:59
  know
• 12:59
  if
• 12:59
  that
• 12:59
  actually
• 12:59
  gives
• 13:00
  any
• 13:00
  insight
• 13:01
  but
• 13:01
  that's
• 13:01
  totally
• 13:02
  like
• 13:02
  the
• 13:02
  foundational
• 13:03
  understanding
• 13:04
  is
• 13:04
  like
• 13:04
  you're
• 13:05
  never
• 13:05
  gonna
• 13:05
  market
• 13:06
  a
• 13:06
  business
• 13:07
  the
• 13:07
  same
• 13:07
  like
• 13:08
  two
• 13:08
  different
• 13:08
  businesses
• 13:09
  the
• 13:09
  same.
• 13:09
  There's
• 13:10
  always
• 13:10
  gonna
• 13:10
  be
• 13:10
  that
• 13:10
  like
• 13:11
  deeper
• 13:11
  connection
• 13:12
  and
• 13:12
  root
• 13:13
  rooted
• 13:13
  message
• 13:14
  through
• 13:14
  those
• 13:15
  emotions.
• 13:16
  Yeah.
• 13:16
  One
• 13:16
  thing
• 13:16
  I
• 13:16
  really
• 13:17
  try
• 13:17
  to
• 13:17
  keep
• 13:17
  in
• 13:17
  mind
• 13:18
  is
• 13:18
  to
• 13:18
  be
• 13:18
  really
• 13:18
  intentional
• 13:19
  with
• 13:19
  the
• 13:20
  language
• 13:20
  that
• 13:20
  I'm
• 13:21
  using.
• 13:22
  Especially
• 13:22
  I
• 13:22
  write
• 13:23
  a
• 13:23
  lot
• 13:23
  of
• 13:23
  blog
• 13:24
  posts,
• 13:24
  a
• 13:24
  lot
• 13:24
  of
• 13:24
  email
• 13:24
  newsletters.
• 13:25
  I'm
• 13:25
  redoing
• 13:26
  my
• 13:26
  website
• 13:26
  copy
• 13:27
  right
• 13:27
  now.
• 13:27
  So
• 13:27
  really
• 13:28
  being
• 13:28
  detailed
• 13:28
  in
• 13:28
  the
• 13:29
  words
• 13:29
  that
• 13:29
  I'm
• 13:29
  picking
• 13:30
  are
• 13:31
  gonna
• 13:31
  be
• 13:31
  those
• 13:31
  same
• 13:32
  words
• 13:32
  that
• 13:32
  my
• 13:33
  client
• 13:33
  would
• 13:33
  use
• 13:34
  or
• 13:34
  that
• 13:34
  I'm
• 13:35
  trying
• 13:35
  to
• 13:35
  attract
• 13:36
  intentional
• 13:37
  business
• 13:37
  owners.
• 13:37
  I
• 13:38
  use
• 13:38
  the
• 13:38
  word
• 13:38
  intentional
• 13:39
  a
• 13:39
  lot
• 13:39
  and
• 13:40
  then
• 13:40
  also
• 13:40
  putting
• 13:41
  a
• 13:41
  spin
• 13:42
  on
• 13:42
  like
• 13:43
  that
• 13:43
  specific
• 13:43
  niche.
• 13:44
  So
• 13:44
  anyone
• 13:44
  could
• 13:45
  write
• 13:45
  a
• 13:45
  blog,
• 13:45
  a
• 13:45
  post
• 13:46
  about
• 13:47
  launching
• 13:47
  but
• 13:47
  it's
• 13:48
  my
• 13:48
  blog
• 13:48
  of
• 13:49
  articles
• 13:49
  gonna
• 13:49
  be
• 13:49
  about
• 13:50
  launching
• 13:50
  your
• 13:50
  diets
• 13:51
  Pyson
• 13:52
  program
• 13:52
  what
• 13:52
  I've
• 13:53
  learned
• 13:53
  or
• 13:53
  like
• 13:53
  what
• 13:53
  metrics
• 13:54
  you
• 13:54
  should
• 13:54
  track
• 13:55
  could
• 13:55
  be
• 13:55
  a
• 13:55
  generic
• 13:56
  one
• 13:56
  but
• 13:56
  then
• 13:56
  going
• 13:56
  like
• 13:57
  deeper,
• 13:57
  even
• 13:57
  further
• 13:58
  down
• 13:58
  and
• 13:58
  like
• 13:58
  getting
• 13:58
  topics
• 13:59
  specific
• 13:59
  of
• 14:00
  what
• 14:00
  number
• 14:00
  of
• 14:00
  citations
• 14:01
  should
• 14:02
  so
• 14:02
  the
• 14:02
  person,
• 14:02
  that's
• 14:03
  what
• 14:03
  that
• 14:03
  person's
• 14:04
  really
• 14:04
  going
• 14:04
  to
• 14:04
  be
• 14:04
  searching
• 14:05
  for
• 14:05
  and
• 14:05
  that's
• 14:05
  how
• 14:05
  you're
• 14:06
  going
• 14:06
  to
• 14:06
  stand
• 14:06
  out
• 14:07
  and
• 14:07
  that's
• 14:07
  how
• 14:07
  you're
• 14:07
  going
• 14:07
  to
• 14:07
  beat
• 14:08
  the
• 14:08
  robots
• 14:09
  as
• 14:09
  well.
• 14:09
  Because
• 14:10
  right
• 14:10
  now
• 14:10
  everyone
• 14:11
  can
• 14:11
  just
• 14:11
  go
• 14:11
  to
• 14:11
  ChatGPT
• 14:12
  and
• 14:12
  search
• 14:13
  all
• 14:13
  the
• 14:13
  generic
• 14:14
  stuff
• 14:14
  that
• 14:14
  they
• 14:14
  want.
• 14:14
  And
• 14:15
  even
• 14:15
  Google
• 14:16
  has
• 14:16
  a
• 14:16
  new
• 14:16
  search
• 14:16
  coming
• 14:16
  out
• 14:17
  that
• 14:17
  I
• 14:17
  read
• 14:17
  an
• 14:17
  article
• 14:17
  about
• 14:18
  this
• 14:18
  morning
• 14:19
  where
• 14:19
  basically
• 14:19
  like
• 14:20
  your
• 14:20
  new
• 14:20
  Google
• 14:21
  search
• 14:21
  will
• 14:22
  summarize
• 14:22
  all
• 14:23
  of
• 14:23
  like
• 14:23
  the
• 14:24
  top
• 14:24
  three
• 14:25
  Google
• 14:26
  things
• 14:26
  that
• 14:26
  come
• 14:26
  up.
• 14:27
  So
• 14:27
  it's
• 14:27
  not.
• 14:28
  You're
• 14:28
  going
• 14:28
  to
• 14:28
  have
• 14:28
  to
• 14:28
  get
• 14:28
  really
• 14:29
  specific
• 14:29
  in
• 14:29
  your
• 14:29
  content
• 14:30
  marketing
• 14:31
  to
• 14:31
  go
• 14:31
  above
• 14:32
  what
• 14:33
  a
• 14:33
  robot
• 14:33
  can
• 14:34
  do.
• 14:34
  And
• 14:34
  I
• 14:34
  think
• 14:34
  that's
• 14:34
  where
• 14:35
  brands
• 14:36
  and
• 14:37
  really
• 14:37
  being
• 14:37
  clear
• 14:38
  like
• 14:38
  I
• 14:38
  think
• 14:38
  that's
• 14:39
  one
• 14:39
  thing
• 14:39
  I've
• 14:39
  learned
• 14:39
  from
• 14:40
  I
• 14:40
  live
• 14:41
  with
• 14:41
  ChatGPT.
• 14:42
  I
• 14:42
  have
• 14:42
  named
• 14:42
  him
• 14:42
  in
• 14:43
  October.
• 14:44
  He
• 14:44
  lives
• 14:44
  on
• 14:44
  My
• 14:45
  desktop,
• 14:45
  he
• 14:45
  is
• 14:45
  my.
• 14:46
  That's
• 14:46
  what
• 14:46
  become
• 14:47
  what's
• 14:47
  really
• 14:47
  clear
• 14:47
  to
• 14:47
  me.
• 14:47
  It's
• 14:48
  every
• 14:48
  one
• 14:48
  of
• 14:48
  my
• 14:48
  prompts.
• 14:49
  For
• 14:49
  me
• 14:49
  to
• 14:49
  get
• 14:50
  the
• 14:50
  right
• 14:50
  output
• 14:51
  has
• 14:51
  to
• 14:51
  start
• 14:51
  with
• 14:52
  my
• 14:52
  ideal
• 14:52
  customer
• 14:53
  is
• 14:53
  this.
• 14:53
  Their
• 14:54
  goal
• 14:54
  is
• 14:54
  this.
• 14:55
  And
• 14:55
  then
• 14:55
  my
• 14:55
  goal
• 14:56
  is
• 14:56
  this.
• 14:56
  And
• 14:57
  that's
• 14:57
  how
• 14:57
  you
• 14:57
  get
• 14:57
  those
• 14:58
  really
• 14:58
  clear
• 14:59
  and
• 14:59
  really
• 14:59
  good
• 15:00
  generations
• 15:01
  from
• 15:01
  it.
• 15:02
  Yeah.
• 15:02
  And
• 15:02
  you
• 15:02
  might
• 15:03
  be
• 15:03
  thinking
• 15:03
  like
• 15:03
  the
• 15:03
  listener
• 15:04
  is
• 15:04
  thinking
• 15:05
  like,
• 15:05
  how
• 15:06
  does
• 15:06
  this
• 15:06
  actually
• 15:06
  work,
• 15:07
  like
• 15:07
  into
• 15:07
  your
• 15:08
  marketing?
• 15:08
  And
• 15:08
  this
• 15:08
  is
• 15:09
  one
• 15:09
  of
• 15:09
  the
• 15:09
  reasons
• 15:09
  why
• 15:10
  email
• 15:10
  marketing
• 15:11
  is
• 15:11
  so
• 15:11
  powerful.
• 15:11
  And
• 15:12
  I
• 15:12
  always
• 15:12
  compare
• 15:13
  social
• 15:13
  media
• 15:13
  to
• 15:14
  be
• 15:14
  a
• 15:14
  uncurated
• 15:15
  experience.
• 15:15
  Experience.
• 15:16
  As
• 15:17
  far
• 15:17
  as
• 15:17
  moving
• 15:18
  someone
• 15:18
  through
• 15:19
  their
• 15:20
  journey
• 15:20
  of
• 15:20
  awareness,
• 15:21
  think
• 15:22
  of
• 15:22
  email
• 15:22
  marketing
• 15:23
  as
• 15:23
  a
• 15:23
  curated
• 15:24
  experience.
• 15:25
  So
• 15:25
  you're
• 15:25
  pulling
• 15:26
  them
• 15:26
  in
• 15:26
  through
• 15:27
  a
• 15:27
  lead
• 15:27
  magnet,
• 15:28
  whatever
• 15:28
  that
• 15:28
  is.
• 15:29
  A
• 15:29
  very
• 15:29
  intentional
• 15:30
  piece
• 15:31
  of
• 15:31
  content
• 15:31
  that's
• 15:32
  going
• 15:32
  to
• 15:33
  grab
• 15:33
  their
• 15:34
  email,
• 15:34
  grab
• 15:35
  their
• 15:35
  attention,
• 15:35
  and
• 15:36
  then
• 15:36
  push
• 15:37
  them
• 15:37
  down.
• 15:38
  This
• 15:39
  curated
• 15:40
  experience
• 15:41
  that
• 15:41
  says,
• 15:42
  I'm
• 15:42
  going
• 15:42
  to
• 15:42
  speak
• 15:42
  to
• 15:42
  you
• 15:43
  at
• 15:43
  your
• 15:43
  current
• 15:44
  awareness
• 15:44
  level
• 15:45
  and
• 15:45
  then
• 15:46
  I'm
• 15:46
  going
• 15:46
  to
• 15:46
  take
• 15:46
  you
• 15:46
  to
• 15:47
  solve
• 15:47
  one
• 15:47
  problem
• 15:48
  and
• 15:48
  then
• 15:48
  I'm
• 15:48
  going
• 15:48
  to
• 15:49
  speak
• 15:49
  to
• 15:49
  you
• 15:49
  at
• 15:49
  that
• 15:49
  new
• 15:50
  awareness
• 15:50
  level
• 15:50
  and
• 15:51
  take
• 15:51
  you
• 15:51
  to
• 15:51
  solve
• 15:51
  that
• 15:51
  next
• 15:52
  problem.
• 15:53
  And
• 15:53
  this
• 15:53
  is
• 15:53
  all
• 15:54
  through
• 15:54
  knowing
• 15:55
  who
• 15:55
  you're
• 15:56
  speaking
• 15:56
  to.
• 15:57
  This
• 15:57
  is
• 15:57
  saying,
• 15:58
  I
• 15:58
  know
• 15:59
  this
• 16:00
  lead
• 16:00
  magnet
• 16:01
  is
• 16:01
  going
• 16:01
  to
• 16:01
  hook
• 16:01
  your
• 16:02
  attention.
• 16:03
  And
• 16:03
  then
• 16:03
  I
• 16:03
  also
• 16:04
  know
• 16:04
  at
• 16:04
  the.
• 16:04
  End
• 16:04
  of
• 16:04
  it
• 16:05
  that
• 16:05
  I'm
• 16:05
  going
• 16:05
  to.
• 16:06
  Like,
• 16:06
  position
• 16:07
  one
• 16:07
  of
• 16:08
  my
• 16:08
  offers
• 16:09
  services
• 16:10
  next
• 16:11
  steps.
• 16:11
  And
• 16:12
  it's
• 16:12
  having
• 16:12
  that
• 16:13
  confidence
• 16:13
  of
• 16:13
  saying
• 16:14
  this
• 16:15
  intentional
• 16:16
  action
• 16:16
  is
• 16:16
  going
• 16:17
  to
• 16:17
  drive
• 16:17
  this
• 16:18
  intentional
• 16:18
  result.
• 16:19
  And
• 16:20
  it's
• 16:20
  all
• 16:20
  foundational
• 16:21
  in
• 16:21
  knowing
• 16:22
  what
• 16:22
  your
• 16:22
  ideal
• 16:23
  client
• 16:23
  wants,
• 16:23
  what
• 16:24
  they
• 16:24
  need,
• 16:25
  how
• 16:25
  you
• 16:25
  speak
• 16:26
  to
• 16:26
  them,
• 16:26
  what's
• 16:27
  going
• 16:27
  to
• 16:27
  move
• 16:27
  those,
• 16:28
  like
• 16:28
  what
• 16:28
  you
• 16:28
  had
• 16:29
  said,
• 16:29
  like
• 16:29
  what
• 16:29
  terminology,
• 16:30
  what
• 16:31
  language,
• 16:31
  what
• 16:32
  words
• 16:32
  push
• 16:33
  them
• 16:33
  through
• 16:33
  to
• 16:33
  that
• 16:34
  next
• 16:34
  steps
• 16:34
  content.
• 16:36
  It's
• 16:36
  all
• 16:36
  rooted
• 16:37
  in
• 16:37
  what
• 16:37
  your
• 16:38
  ideal
• 16:38
  client
• 16:38
  likes,
• 16:39
  what
• 16:39
  your
• 16:39
  ideal
• 16:39
  client
• 16:40
  knows,
• 16:40
  all
• 16:40
  of
• 16:41
  that
• 16:41
  stuff
• 16:41
  really
• 16:42
  pushing
• 16:42
  and
• 16:42
  emphasizing,
• 16:43
  deeply
• 16:44
  connecting
• 16:44
  to
• 16:45
  your
• 16:45
  ideal
• 16:45
  clients.
• 16:46
  You
• 16:46
  can
• 16:46
  do
• 16:46
  all
• 16:46
  of
• 16:46
  this
• 16:47
  stuff
• 16:47
  with
• 16:47
  a
• 16:48
  little
• 16:48
  bit
• 16:48
  more
• 16:48
  ease
• 16:49
  and
• 16:49
  confidence.
• 16:50
  That's
• 16:50
  all
• 16:51
  so
• 16:51
  important.
• 16:53
  All
• 16:53
  right,
• 16:54
  so
• 16:54
  then
• 16:54
  once
• 16:54
  we
• 16:55
  have
• 16:55
  attracted,
• 16:56
  we've
• 16:57
  identified,
• 16:57
  now
• 16:58
  we're
• 16:58
  attracting
• 16:58
  our
• 16:58
  clients
• 16:59
  and
• 16:59
  now
• 16:59
  we
• 17:00
  have
• 17:00
  to
• 17:00
  work
• 17:01
  with
• 17:01
  our
• 17:01
  clients.
• 17:01
  But
• 17:02
  ideally
• 17:02
  we're.
• 17:03
  That's
• 17:03
  the
• 17:03
  client
• 17:03
  journey
• 17:04
  really.
• 17:04
  I
• 17:05
  think
• 17:05
  one
• 17:05
  of
• 17:05
  the
• 17:05
  foundational
• 17:06
  steps
• 17:06
  is
• 17:06
  establishing
• 17:07
  your
• 17:07
  own
• 17:07
  transformational
• 17:08
  process
• 17:09
  of
• 17:09
  how
• 17:09
  you
• 17:09
  work
• 17:09
  with
• 17:10
  clients
• 17:10
  and
• 17:10
  how
• 17:10
  you
• 17:11
  get
• 17:11
  results
• 17:11
  with
• 17:11
  clients.
• 17:12
  And
• 17:12
  this
• 17:12
  comes
• 17:12
  with
• 17:13
  like
• 17:13
  everything,
• 17:14
  experimentation
• 17:15
  and
• 17:15
  going
• 17:15
  through
• 17:16
  the
• 17:16
  process
• 17:16
  a
• 17:16
  couple
• 17:17
  of
• 17:17
  times.
• 17:18
  But
• 17:18
  there
• 17:18
  was
• 17:18
  a
• 17:18
  major
• 17:19
  shift
• 17:19
  for
• 17:20
  me
• 17:20
  getting
• 17:20
  on
• 17:20
  discovery
• 17:21
  calls
• 17:21
  before
• 17:22
  I
• 17:22
  had
• 17:23
  my
• 17:23
  process
• 17:24
  laid
• 17:24
  out.
• 17:24
  And
• 17:25
  then
• 17:25
  after
• 17:26
  I
• 17:26
  had
• 17:26
  my
• 17:26
  process
• 17:27
  laid
• 17:27
  out,
• 17:27
  I
• 17:27
  can
• 17:28
  remember
• 17:28
  back
• 17:28
  To
• 17:28
  a
• 17:29
  time
• 17:29
  I
• 17:29
  was
• 17:29
  a
• 17:29
  baby
• 17:29
  business
• 17:30
  owner.
• 17:30
  It's
• 17:30
  probably
• 17:31
  about
• 17:31
  four
• 17:32
  months
• 17:32
  in
• 17:33
  and
• 17:33
  I
• 17:33
  got
• 17:33
  on
• 17:34
  a
• 17:34
  discovery
• 17:34
  call
• 17:35
  with
• 17:35
  a
• 17:35
  kind
• 17:35
  of
• 17:36
  a
• 17:36
  big
• 17:36
  time
• 17:37
  someone
• 17:37
  that
• 17:37
  I
• 17:38
  really
• 17:38
  looked
• 17:38
  up
• 17:38
  to
• 17:39
  in
• 17:40
  the
• 17:40
  the
• 17:40
  market.
• 17:42
  And
• 17:42
  she
• 17:43
  was
• 17:43
  looking
• 17:43
  for
• 17:43
  an
• 17:43
  online
• 17:43
  business
• 17:44
  manager.
• 17:44
  And
• 17:45
  I
• 17:45
  was
• 17:45
  a
• 17:45
  bit
• 17:46
  starstruck.
• 17:46
  I'm
• 17:47
  going
• 17:47
  to
• 17:47
  say
• 17:47
  it
• 17:47
  probably
• 17:47
  was
• 17:47
  like
• 17:47
  my
• 17:48
  worst
• 17:48
  discovery
• 17:48
  call
• 17:49
  ever.
• 17:49
  Which
• 17:50
  ended
• 17:50
  up
• 17:50
  not
• 17:51
  hiring
• 17:51
  me.
• 17:51
  But
• 17:52
  in
• 17:52
  the
• 17:52
  spirit
• 17:52
  of
• 17:52
  grab,
• 17:53
  I
• 17:53
  emailed
• 17:53
  her
• 17:53
  back
• 17:53
  and
• 17:53
  I
• 17:54
  was
• 17:54
  like,
• 17:54
  hey,
• 17:54
  I
• 17:54
  really
• 17:55
  loved
• 17:55
  the
• 17:55
  idea
• 17:55
  of
• 17:56
  working
• 17:56
  with
• 17:56
  you.
• 17:57
  She
• 17:57
  was
• 17:57
  a
• 17:57
  business
• 17:57
  coach
• 17:57
  so
• 17:58
  I
• 17:58
  wasn't
• 17:58
  asking
• 17:58
  for
• 17:58
  free
• 17:58
  advice,
• 17:59
  but
• 17:59
  I'm
• 17:59
  just
• 17:59
  gonna
• 17:59
  be
• 17:59
  like,
• 17:59
  hey,
• 18:00
  any
• 18:00
  insight
• 18:00
  of
• 18:01
  that
• 18:01
  you
• 18:01
  can
• 18:01
  provide
• 18:01
  of
• 18:01
  like
• 18:02
  why
• 18:02
  you
• 18:03
  chose
• 18:03
  not
• 18:03
  to
• 18:03
  work
• 18:03
  with
• 18:04
  me?
• 18:04
  And
• 18:04
  she
• 18:04
  didn't
• 18:04
  ask
• 18:05
  a
• 18:05
  lot
• 18:05
  of
• 18:05
  questions.
• 18:05
  You
• 18:06
  didn't
• 18:06
  ask
• 18:06
  me
• 18:06
  like
• 18:06
  what
• 18:07
  software
• 18:07
  was
• 18:07
  I
• 18:08
  using
• 18:08
  or
• 18:08
  what
• 18:08
  I
• 18:08
  tried
• 18:09
  in
• 18:09
  the
• 18:09
  past.
• 18:09
  So
• 18:10
  you
• 18:10
  didn't
• 18:10
  explain
• 18:10
  like
• 18:11
  what
• 18:11
  your
• 18:11
  process
• 18:12
  was.
• 18:12
  And
• 18:12
  I
• 18:12
  was,
• 18:12
  oh,
• 18:14
  okay.
• 18:14
  And
• 18:15
  now
• 18:15
  I
• 18:15
  think
• 18:15
  to
• 18:15
  my
• 18:15
  discovery
• 18:16
  calls
• 18:16
  now
• 18:16
  and
• 18:17
  they're
• 18:17
  so
• 18:17
  different.
• 18:18
  Each
• 18:18
  one
• 18:18
  of
• 18:18
  my
• 18:19
  offers
• 18:19
  I
• 18:19
  have
• 18:20
  a
• 18:20
  visual
• 18:20
  that
• 18:21
  I've
• 18:21
  laid
• 18:21
  out
• 18:21
  and
• 18:21
  that
• 18:22
  kind
• 18:22
  of
• 18:22
  just
• 18:22
  helps
• 18:22
  me
• 18:22
  stay
• 18:23
  like
• 18:23
  confident
• 18:23
  on
• 18:24
  point.
• 18:24
  This
• 18:24
  is
• 18:24
  what
• 18:25
  it's
• 18:25
  going
• 18:25
  to
• 18:25
  look
• 18:25
  like
• 18:26
  with
• 18:26
  us
• 18:27
  working
• 18:27
  together.
• 18:28
  So
• 18:28
  basically
• 18:28
  now
• 18:28
  I
• 18:29
  get
• 18:29
  on
• 18:29
  my
• 18:29
  discovery
• 18:29
  calls,
• 18:30
  they're
• 18:30
  so
• 18:30
  easy.
• 18:30
  Okay,
• 18:31
  tell
• 18:31
  me
• 18:31
  your
• 18:31
  problem
• 18:32
  and
• 18:32
  then
• 18:32
  they
• 18:32
  go
• 18:33
  through
• 18:33
  their
• 18:33
  problem.
• 18:33
  Okay,
• 18:34
  let
• 18:34
  me
• 18:34
  tell
• 18:34
  you
• 18:34
  how
• 18:35
  I
• 18:35
  can
• 18:35
  help
• 18:35
  and
• 18:35
  I'm
• 18:35
  going
• 18:35
  to
• 18:36
  walk
• 18:36
  you
• 18:36
  through
• 18:36
  the
• 18:36
  exact
• 18:37
  process
• 18:37
  that
• 18:37
  I'm
• 18:37
  going
• 18:37
  to
• 18:38
  take
• 18:38
  you
• 18:38
  through.
• 18:38
  Whether
• 18:38
  it's
• 18:39
  my
• 18:39
  six
• 18:40
  month
• 18:40
  offer
• 18:40
  or
• 18:41
  my
• 18:41
  ongoing
• 18:41
  offer
• 18:42
  or
• 18:42
  my
• 18:43
  one
• 18:43
  day
• 18:43
  offer,
• 18:43
  I
• 18:44
  have
• 18:44
  the
• 18:44
  exact
• 18:44
  steps
• 18:45
  that
• 18:45
  you're
• 18:45
  going
• 18:45
  to
• 18:45
  go
• 18:46
  through
• 18:46
  and
• 18:46
  that
• 18:47
  helps
• 18:47
  build
• 18:47
  trust
• 18:47
  with
• 18:48
  the
• 18:48
  client
• 18:48
  and
• 18:48
  then
• 18:49
  that
• 18:49
  also
• 18:49
  helps
• 18:50
  you
• 18:51
  to
• 18:51
  avoid
• 18:51
  burnout
• 18:52
  because
• 18:52
  you
• 18:52
  have
• 18:52
  a
• 18:52
  clear
• 18:53
  process
• 18:53
  that
• 18:53
  you're
• 18:53
  going
• 18:54
  to,
• 18:55
  that
• 18:55
  you
• 18:55
  mapped
• 18:55
  out
• 18:56
  how
• 18:56
  many
• 18:56
  hours
• 18:56
  it's
• 18:57
  going
• 18:57
  to
• 18:57
  take
• 18:57
  you
• 18:57
  to
• 18:57
  deliver
• 18:57
  it.
• 18:58
  So
• 18:58
  you're
• 18:58
  not
• 18:58
  like
• 18:58
  having
• 18:59
  this
• 18:59
  like
• 18:59
  stress
• 18:59
  in
• 19:00
  the
• 19:00
  back
• 19:00
  of
• 19:00
  your
• 19:00
  mind
• 19:00
  of
• 19:00
  am
• 19:01
  I
• 19:01
  like
• 19:01
  really
• 19:01
  going
• 19:01
  to
• 19:01
  be
• 19:01
  able
• 19:02
  to
• 19:02
  deliver
• 19:02
  it?
• 19:02
  Is
• 19:02
  this
• 19:02
  going
• 19:02
  to
• 19:03
  stress
• 19:03
  me
• 19:03
  out?
• 19:03
  Do
• 19:03
  I
• 19:03
  have
• 19:04
  the
• 19:04
  work
• 19:04
  life?
• 19:04
  All
• 19:04
  of
• 19:04
  that
• 19:04
  is
• 19:05
  you've
• 19:05
  already
• 19:05
  figured
• 19:05
  out.
• 19:06
  So
• 19:06
  you
• 19:06
  can
• 19:06
  go
• 19:06
  into
• 19:06
  that
• 19:06
  call
• 19:07
  with
• 19:07
  so
• 19:07
  much
• 19:07
  more
• 19:08
  confidence
• 19:08
  because
• 19:08
  you
• 19:09
  have
• 19:09
  a
• 19:09
  process
• 19:09
  to
• 19:09
  back
• 19:10
  it
• 19:10
  up.
• 19:11
  Yeah.
• 19:12
  And
• 19:12
  honestly
• 19:12
  that
• 19:12
  clear
• 19:13
  process,
• 19:13
  like
• 19:14
  I've
• 19:14
  lived
• 19:14
  in
• 19:15
  my
• 19:15
  business
• 19:16
  post,
• 19:17
  like
• 19:17
  think
• 19:17
  of
• 19:18
  it
• 19:18
  as
• 19:18
  like
• 19:18
  reactive
• 19:19
  and
• 19:19
  proactive.
• 19:20
  So
• 19:21
  having
• 19:21
  that
• 19:21
  onboarding
• 19:23
  experience,
• 19:24
  even
• 19:24
  if
• 19:25
  like
• 19:25
  if
• 19:25
  onboarding
• 19:26
  starts
• 19:26
  the
• 19:26
  moment
• 19:27
  they
• 19:27
  book
• 19:27
  that
• 19:27
  call,
• 19:28
  so
• 19:29
  it's
• 19:29
  really
• 19:30
  having
• 19:30
  everything
• 19:31
  in
• 19:31
  alignment
• 19:31
  so
• 19:32
  that
• 19:32
  you
• 19:32
  can
• 19:33
  one
• 19:33
  provide
• 19:34
  A
• 19:34
  really
• 19:34
  good
• 19:34
  experience
• 19:35
  for
• 19:35
  them
• 19:35
  so
• 19:36
  that
• 19:36
  they're
• 19:36
  getting
• 19:37
  that
• 19:37
  call.
• 19:38
  Recap,
• 19:38
  post
• 19:39
  discovery
• 19:39
  call.
• 19:41
  If
• 19:41
  you
• 19:41
  use
• 19:41
  Dubsado
• 19:42
  or
• 19:42
  Honeybook,
• 19:43
  whatever
• 19:43
  that
• 19:43
  looks
• 19:44
  like,
• 19:44
  and
• 19:44
  saying,
• 19:44
  here's
• 19:45
  the
• 19:45
  proposal,
• 19:45
  here's
• 19:45
  what
• 19:46
  the
• 19:46
  next
• 19:46
  steps
• 19:46
  would
• 19:46
  look
• 19:47
  like,
• 19:47
  here's
• 19:47
  what
• 19:48
  our
• 19:48
  next
• 19:48
  90
• 19:48
  days
• 19:49
  would
• 19:49
  look
• 19:49
  like.
• 19:50
  One,
• 19:50
  it
• 19:50
  builds
• 19:50
  trust
• 19:51
  and
• 19:52
  confidence
• 19:52
  for
• 19:53
  your
• 19:53
  like,
• 19:53
  soon
• 19:54
  to
• 19:54
  be
• 19:54
  client
• 19:54
  to
• 19:55
  be
• 19:55
  like,
• 19:55
  okay,
• 19:55
  this
• 19:55
  person's
• 19:56
  like
• 19:56
  a
• 19:56
  legit
• 19:56
  business
• 19:57
  owner.
• 19:57
  They
• 19:57
  have
• 19:58
  thought
• 19:58
  this
• 19:58
  stuff
• 19:59
  through.
• 19:59
  But
• 20:00
  then
• 20:00
  also,
• 20:00
  like,
• 20:01
  you
• 20:01
  can
• 20:02
  like
• 20:03
  not
• 20:03
  have
• 20:03
  to
• 20:03
  sit
• 20:03
  there
• 20:04
  and
• 20:04
  say,
• 20:04
  oh,
• 20:04
  how
• 20:04
  do
• 20:05
  I,
• 20:05
  what
• 20:05
  am
• 20:05
  I
• 20:05
  doing
• 20:05
  next?
• 20:06
  Or
• 20:06
  what's
• 20:06
  my
• 20:06
  checklist
• 20:07
  of
• 20:07
  making
• 20:07
  sure
• 20:08
  this
• 20:08
  client
• 20:08
  signs.
• 20:09
  It
• 20:09
  allows
• 20:10
  you
• 20:10
  to
• 20:10
  build
• 20:10
  confidence
• 20:11
  knowing
• 20:11
  that
• 20:12
  this
• 20:13
  client
• 20:13
  is
• 20:13
  about
• 20:13
  to
• 20:13
  get
• 20:14
  their
• 20:14
  grand
• 20:14
  tour,
• 20:15
  like
• 20:15
  red
• 20:16
  carpet
• 20:16
  rolled
• 20:16
  out
• 20:16
  for
• 20:17
  them
• 20:17
  so
• 20:17
  that
• 20:17
  they
• 20:17
  can
• 20:18
  sign
• 20:18
  your
• 20:18
  contract,
• 20:19
  pay
• 20:19
  your
• 20:19
  invoice
• 20:20
  without
• 20:20
  a
• 20:20
  doubt
• 20:20
  in
• 20:20
  their
• 20:21
  mind.
• 20:22
  But
• 20:22
  then
• 20:22
  also,
• 20:22
  like,
• 20:22
  you
• 20:23
  really
• 20:23
  do.
• 20:24
  Like,
• 20:25
  when
• 20:25
  I
• 20:25
  didn't
• 20:25
  have
• 20:26
  my
• 20:26
  onboarding
• 20:26
  process
• 20:27
  set
• 20:27
  up,
• 20:27
  oh
• 20:27
  my
• 20:28
  gosh,
• 20:28
  I
• 20:28
  was
• 20:29
  like,
• 20:29
  please
• 20:29
  don't
• 20:29
  make
• 20:29
  me
• 20:30
  log
• 20:30
  into
• 20:30
  Dubsado.
• 20:31
  I'm
• 20:32
  terrified.
• 20:32
  I
• 20:32
  don't
• 20:32
  want
• 20:33
  to
• 20:33
  have
• 20:33
  to
• 20:33
  do
• 20:33
  that
• 20:33
  because
• 20:34
  every
• 20:34
  time
• 20:34
  I
• 20:34
  go
• 20:34
  into
• 20:34
  Dubsado,
• 20:35
  I'm
• 20:35
  like,
• 20:36
  yikes,
• 20:36
  this
• 20:36
  person's
• 20:37
  invoice
• 20:37
  is
• 20:38
  past
• 20:38
  due
• 20:38
  or
• 20:38
  this
• 20:39
  contract
• 20:39
  wasn't
• 20:40
  countersigned.
• 20:40
  And
• 20:41
  when
• 20:41
  you
• 20:41
  have
• 20:41
  that
• 20:41
  stuff,
• 20:42
  you're
• 20:43
  able
• 20:43
  to
• 20:43
  like
• 20:43
  have
• 20:44
  confidence
• 20:44
  just
• 20:44
  in
• 20:44
  the
• 20:45
  back
• 20:45
  end
• 20:45
  of
• 20:45
  your
• 20:45
  business
• 20:46
  so
• 20:46
  that
• 20:46
  you're
• 20:46
  not
• 20:46
  like
• 20:47
  leading
• 20:47
  into
• 20:48
  inevitable
• 20:49
  burnout
• 20:50
  or
• 20:50
  exhaustion
• 20:51
  or
• 20:51
  avoidance.
• 20:52
  Like
• 20:52
  99%
• 20:53
  avoider
• 20:54
  over
• 20:54
  here.
• 20:54
  If
• 20:54
  I
• 20:54
  like
• 20:55
  am
• 20:55
  terrified
• 20:55
  of
• 20:56
  something,
• 20:56
  just
• 20:56
  knows
• 20:57
  this,
• 20:57
  anything
• 20:58
  tech
• 20:58
  related,
• 20:58
  I'm
• 20:59
  like,
• 20:59
  please
• 20:59
  don't
• 20:59
  make
• 21:00
  me
• 21:00
  do
• 21:00
  it.
• 21:00
  But
• 21:00
  now
• 21:01
  that
• 21:01
  I
• 21:01
  have
• 21:01
  systems
• 21:01
  and
• 21:02
  processes
• 21:02
  in
• 21:03
  place,
• 21:03
  I'm
• 21:03
  like,
• 21:04
  okay,
• 21:04
  great.
• 21:04
  I
• 21:04
  know
• 21:05
  that's
• 21:05
  taken
• 21:05
  care
• 21:05
  of
• 21:06
  and
• 21:06
  I
• 21:06
  know
• 21:06
  my
• 21:06
  client's
• 21:07
  getting
• 21:07
  a
• 21:07
  good
• 21:07
  experience
• 21:08
  and
• 21:08
  I'm
• 21:08
  also
• 21:08
  having
• 21:09
  a
• 21:09
  good
• 21:09
  experience
• 21:10
  that
• 21:10
  won't
• 21:10
  result
• 21:10
  in
• 21:11
  burnout.
• 21:12
  Yeah.
• 21:12
  And
• 21:12
  I
• 21:13
  think
• 21:13
  when
• 21:13
  this
• 21:13
  is
• 21:13
  going
• 21:14
  to.
• 21:14
  When
• 21:14
  you
• 21:14
  have
• 21:15
  good
• 21:15
  processes
• 21:16
  too.
• 21:16
  I
• 21:16
  know
• 21:16
  we're
• 21:17
  going
• 21:17
  to
• 21:17
  talk
• 21:17
  about
• 21:17
  boundaries
• 21:17
  maybe
• 21:18
  later,
• 21:18
  maybe
• 21:18
  now,
• 21:19
  but
• 21:19
  it
• 21:19
  allows
• 21:20
  you
• 21:20
  to
• 21:21
  have
• 21:21
  good
• 21:21
  boundaries
• 21:22
  too,
• 21:22
  because
• 21:23
  you
• 21:23
  have
• 21:23
  your
• 21:24
  process
• 21:24
  laid
• 21:24
  out.
• 21:24
  You
• 21:25
  can
• 21:25
  explain
• 21:25
  to
• 21:25
  your
• 21:25
  clients
• 21:26
  like,
• 21:26
  no,
• 21:27
  this
• 21:27
  is
• 21:27
  why
• 21:27
  I
• 21:27
  need
• 21:28
  this
• 21:28
  two
• 21:28
  weeks
• 21:28
  in
• 21:28
  advance
• 21:29
  because
• 21:29
  this
• 21:29
  and
• 21:30
  this
• 21:30
  needs
• 21:30
  to
• 21:30
  happen.
• 21:31
  Or
• 21:31
  this
• 21:31
  is
• 21:32
  why
• 21:32
  I
• 21:32
  only
• 21:33
  do
• 21:33
  one
• 21:33
  call
• 21:33
  a
• 21:34
  week
• 21:34
  with
• 21:34
  my
• 21:34
  clients
• 21:35
  because
• 21:35
  of
• 21:35
  this
• 21:35
  or
• 21:36
  this
• 21:36
  is
• 21:36
  why
• 21:36
  I
• 21:36
  do.
• 21:37
  2.
• 21:37
  I
• 21:37
  recently
• 21:37
  had
• 21:38
  a
• 21:38
  dietitian
• 21:38
  who
• 21:38
  one
• 21:39
  of
• 21:39
  her
• 21:39
  clients
• 21:39
  were
• 21:39
  asking
• 21:39
  them
• 21:39
  to
• 21:40
  meet
• 21:40
  like
• 21:40
  every
• 21:41
  week
• 21:41
  for
• 21:41
  20
• 21:42
  minutes
• 21:42
  and
• 21:42
  because
• 21:43
  she
• 21:43
  wanted
• 21:43
  to
• 21:43
  serve
• 21:44
  the
• 21:44
  client,
• 21:44
  she
• 21:44
  wanted
• 21:44
  to
• 21:45
  like
• 21:45
  bend
• 21:45
  it
• 21:46
  was
• 21:46
  some
• 21:46
  sort
• 21:46
  of
• 21:46
  insurance
• 21:47
  thing.
• 21:47
  The
• 21:47
  insurance
• 21:47
  wasn't
• 21:48
  giving
• 21:48
  the
• 21:48
  payout
• 21:48
  they
• 21:48
  needed.
• 21:48
  So
• 21:49
  if
• 21:49
  the
• 21:49
  client
• 21:49
  wanted
• 21:49
  to
• 21:49
  move
• 21:49
  it.
• 21:50
  But
• 21:50
  like
• 21:50
  her
• 21:51
  changing
• 21:51
  that
• 21:51
  one
• 21:51
  process,
• 21:52
  like
• 21:52
  one
• 21:53
  process,
• 21:53
  or
• 21:53
  like
• 21:54
  that
• 21:54
  one
• 21:54
  thing
• 21:54
  in
• 21:54
  her
• 21:54
  business
• 21:55
  would
• 21:55
  call
• 21:55
  this
• 21:55
  like
• 21:56
  domino
• 21:57
  effect.
• 21:57
  And
• 21:58
  really
• 21:58
  throughout
• 21:59
  working
• 21:59
  with
• 21:59
  clients,
• 22:00
  she
• 22:00
  had
• 22:00
  already
• 22:00
  determined
• 22:01
  like
• 22:01
  the
• 22:01
  best
• 22:01
  way
• 22:02
  to
• 22:02
  get
• 22:02
  her
• 22:02
  clients
• 22:03
  results
• 22:03
  is
• 22:03
  by
• 22:03
  seeing
• 22:04
  them
• 22:04
  every
• 22:04
  other
• 22:04
  week.
• 22:05
  And
• 22:05
  because
• 22:05
  that
• 22:06
  gives
• 22:06
  enough
• 22:06
  time
• 22:06
  for
• 22:06
  implementation,
• 22:08
  it
• 22:08
  needs
• 22:08
  to
• 22:08
  be
• 22:08
  an
• 22:08
  hour
• 22:09
  long
• 22:09
  call
• 22:09
  because
• 22:10
  20
• 22:10
  minutes
• 22:10
  is
• 22:10
  not
• 22:11
  enough.
• 22:11
  So
• 22:12
  having
• 22:12
  those
• 22:12
  processes,
• 22:13
  she
• 22:13
  was
• 22:13
  able
• 22:13
  to
• 22:13
  go
• 22:13
  back
• 22:13
  to
• 22:13
  that
• 22:14
  client
• 22:14
  and
• 22:14
  be
• 22:14
  like,
• 22:14
  oh,
• 22:15
  this
• 22:15
  is
• 22:15
  why
• 22:15
  I
• 22:15
  do
• 22:16
  it.
• 22:16
  The
• 22:16
  client
• 22:17
  understood,
• 22:18
  oh,
• 22:18
  and
• 22:18
  that's.
• 22:18
  And
• 22:19
  was
• 22:19
  confident
• 22:19
  in
• 22:19
  like
• 22:20
  that
• 22:20
  person
• 22:20
  was
• 22:20
  making
• 22:21
  the
• 22:21
  right
• 22:21
  decision
• 22:21
  for
• 22:21
  them.
• 22:22
  So
• 22:23
  that
• 22:23
  leads
• 22:24
  to
• 22:24
  a
• 22:24
  great
• 22:25
  client
• 22:25
  relationship
• 22:26
  as
• 22:26
  well,
• 22:26
  which
• 22:26
  is
• 22:27
  our
• 22:27
  next
• 22:27
  thing
• 22:27
  that
• 22:28
  we're
• 22:28
  talking
• 22:28
  to
• 22:28
  about.
• 22:28
  Unless
• 22:29
  you
• 22:29
  have
• 22:29
  something
• 22:29
  to
• 22:29
  add.
• 22:30
  I
• 22:31
  do
• 22:31
  want
• 22:31
  to
• 22:31
  add
• 22:31
  that
• 22:31
  it
• 22:31
  also,
• 22:32
  I
• 22:33
  think
• 22:33
  in
• 22:33
  baby
• 22:34
  business
• 22:34
  owner
• 22:34
  land,
• 22:35
  you
• 22:35
  think,
• 22:36
  I
• 22:36
  need
• 22:36
  to
• 22:36
  be
• 22:37
  as
• 22:37
  available
• 22:38
  as
• 22:38
  possible
• 22:39
  to
• 22:39
  keep
• 22:39
  this
• 22:39
  client.
• 22:40
  And
• 22:41
  that
• 22:41
  might
• 22:41
  be
• 22:41
  a
• 22:41
  fear
• 22:42
  that
• 22:42
  comes
• 22:42
  up
• 22:42
  that
• 22:43
  you're
• 22:43
  like,
• 22:43
  oh,
• 22:44
  I
• 22:44
  need
• 22:44
  to
• 22:44
  be
• 22:45
  able
• 22:45
  to
• 22:45
  be
• 22:45
  as
• 22:45
  flexible
• 22:46
  or
• 22:46
  whatever
• 22:47
  that
• 22:47
  looks
• 22:47
  like.
• 22:48
  But
• 22:48
  there's
• 22:49
  a
• 22:49
  level
• 22:49
  of
• 22:50
  authority
• 22:50
  that
• 22:51
  type
• 22:51
  of
• 22:51
  confidence
• 22:52
  exudes
• 22:52
  when
• 22:53
  you're
• 22:53
  like,
• 22:53
  no,
• 22:53
  I
• 22:54
  do
• 22:54
  this
• 22:54
  because
• 22:54
  of
• 22:55
  this.
• 22:56
  And
• 22:56
  making
• 22:56
  sure
• 22:57
  that
• 22:57
  you're
• 22:58
  standing
• 22:58
  and
• 22:58
  living
• 22:59
  in
• 22:59
  that
• 22:59
  authority
• 22:59
  of,
• 23:00
  I
• 23:00
  have
• 23:00
  built
• 23:00
  this
• 23:01
  business,
• 23:01
  I
• 23:01
  have
• 23:01
  built
• 23:02
  these
• 23:02
  processes
• 23:03
  because
• 23:03
  of
• 23:04
  this.
• 23:05
  It's
• 23:05
  the
• 23:05
  same
• 23:05
  reason
• 23:06
  why,
• 23:06
  you
• 23:07
  know,
• 23:07
  sometimes
• 23:07
  you
• 23:07
  might
• 23:08
  have
• 23:08
  call
• 23:08
  days,
• 23:08
  on
• 23:09
  certain
• 23:09
  days,
• 23:09
  or
• 23:10
  like
• 23:10
  A
• 23:10
  and
• 23:10
  B
• 23:10
  weeks.
• 23:11
  It's
• 23:12
  to
• 23:12
  help
• 23:12
  you
• 23:13
  function
• 23:13
  better
• 23:13
  as
• 23:14
  a
• 23:14
  business
• 23:14
  owner.
• 23:15
  And
• 23:15
  when
• 23:16
  your
• 23:16
  clients,
• 23:16
  or
• 23:17
  when
• 23:17
  you
• 23:17
  function
• 23:17
  better,
• 23:18
  your
• 23:18
  clients
• 23:18
  get
• 23:18
  a
• 23:19
  better
• 23:19
  experience
• 23:19
  so
• 23:20
  that
• 23:20
  you're
• 23:20
  not
• 23:20
  like
• 23:20
  just
• 23:21
  being
• 23:21
  thrown
• 23:22
  around
• 23:22
  and
• 23:23
  all
• 23:23
  of
• 23:23
  that.
• 23:23
  So
• 23:24
  I
• 23:24
  just
• 23:24
  wanted
• 23:24
  to
• 23:24
  add
• 23:25
  that
• 23:25
  because
• 23:25
  I
• 23:25
  think
• 23:25
  that's
• 23:25
  so
• 23:26
  important
• 23:26
  that
• 23:27
  some
• 23:28
  business
• 23:28
  owners,
• 23:28
  when
• 23:28
  they
• 23:29
  first
• 23:29
  start
• 23:29
  out
• 23:29
  might
• 23:30
  fear
• 23:31
  like,
• 23:31
  no,
• 23:31
  I
• 23:31
  have
• 23:32
  to
• 23:32
  be
• 23:32
  available.
• 23:32
  And
• 23:33
  it's,
• 23:33
  no,
• 23:33
  you
• 23:33
  don't.
• 23:34
  You
• 23:34
  have
• 23:34
  to
• 23:34
  run
• 23:35
  your
• 23:35
  business
• 23:35
  in
• 23:35
  a
• 23:36
  way
• 23:36
  that
• 23:36
  makes
• 23:36
  it
• 23:36
  feel
• 23:36
  good
• 23:37
  for
• 23:37
  you.
• 23:37
  Yeah.
• 23:38
  And
• 23:38
  one
• 23:38
  thing
• 23:38
  too,
• 23:38
  when
• 23:39
  you're
• 23:39
  first
• 23:39
  starting
• 23:39
  out
• 23:39
  is
• 23:39
  like,
• 23:40
  you
• 23:40
  may
• 23:40
  have
• 23:41
  the
• 23:41
  time
• 23:41
  to
• 23:41
  be
• 23:42
  more
• 23:42
  available
• 23:42
  than
• 23:43
  what
• 23:43
  your
• 23:43
  contract
• 23:43
  actually
• 23:44
  says,
• 23:44
  but
• 23:44
  if
• 23:45
  you
• 23:45
  go
• 23:45
  down
• 23:45
  that
• 23:46
  route,
• 23:46
  in
• 23:47
  the
• 23:47
  end
• 23:47
  you're
• 23:47
  going
• 23:47
  to
• 23:47
  run
• 23:47
  out
• 23:48
  of
• 23:48
  time
• 23:48
  and
• 23:48
  then
• 23:48
  you're
• 23:48
  going
• 23:48
  to
• 23:49
  be
• 23:49
  burning
• 23:49
  yourself
• 23:49
  out
• 23:49
  and
• 23:50
  not,
• 23:50
  not
• 23:50
  serving
• 23:51
  your
• 23:51
  clients
• 23:51
  better
• 23:51
  because
• 23:51
  you're
• 23:52
  burnt
• 23:52
  out.
• 23:52
  So
• 23:52
  once
• 23:53
  you
• 23:53
  get
• 23:53
  fully
• 23:53
  booked
• 23:54
  out.
• 23:54
  So
• 23:54
  establishing
• 23:54
  those
• 23:55
  routines
• 23:55
  and
• 23:55
  boundaries
• 23:56
  now
• 23:57
  are
• 23:57
  important
• 23:58
  because
• 23:58
  you're
• 23:58
  not
• 23:58
  going
• 23:58
  to
• 23:58
  have
• 23:59
  to
• 23:59
  walk
• 23:59
  it
• 23:59
  back
• 23:59
  later
• 24:00
  with
• 24:00
  your
• 24:00
  clients.
• 24:00
  But
• 24:01
  just
• 24:01
  walking
• 24:02
  back
• 24:02
  anything,
• 24:03
  changing
• 24:04
  anything,
• 24:04
  once
• 24:04
  you've
• 24:05
  already
• 24:05
  started
• 24:05
  working
• 24:06
  with
• 24:06
  your
• 24:06
  clients
• 24:07
  is
• 24:07
  so
• 24:08
  hard.
• 24:08
  That's
• 24:09
  why
• 24:09
  it's,
• 24:09
  or
• 24:09
  I
• 24:10
  guess
• 24:10
  so
• 24:10
  much
• 24:10
  for
• 24:10
  me,
• 24:11
  like
• 24:11
  mentally,
• 24:11
  like
• 24:12
  I
• 24:12
  just
• 24:12
  talked
• 24:12
  to
• 24:12
  you
• 24:12
  about
• 24:13
  having
• 24:13
  to
• 24:13
  go
• 24:13
  up
• 24:13
  on
• 24:13
  my
• 24:13
  prices
• 24:14
  for
• 24:14
  my
• 24:14
  client.
• 24:14
  Like
• 24:15
  that
• 24:15
  change
• 24:16
  is
• 24:16
  so
• 24:16
  hard
• 24:16
  versus
• 24:17
  the
• 24:17
  clients
• 24:17
  that
• 24:18
  I
• 24:18
  just
• 24:18
  went
• 24:18
  in
• 24:18
  and
• 24:18
  I
• 24:18
  was
• 24:19
  like,
• 24:19
  oh,
• 24:19
  we're
• 24:19
  just
• 24:19
  now
• 24:20
  starting
• 24:20
  working
• 24:20
  together
• 24:21
  and
• 24:21
  this
• 24:21
  is
• 24:21
  my
• 24:21
  price
• 24:22
  versus
• 24:22
  trying
• 24:22
  to
• 24:23
  like
• 24:23
  change,
• 24:23
  like
• 24:24
  this
• 24:24
  is
• 24:24
  what
• 24:24
  I'm
• 24:24
  doing.
• 24:24
  Or
• 24:25
  like
• 24:25
  removing
• 24:25
  a
• 24:25
  service,
• 24:26
  you're
• 24:27
  going
• 24:27
  to
• 24:27
  do
• 24:27
  that
• 24:27
  as
• 24:27
  you
• 24:28
  grow
• 24:28
  and
• 24:28
  evolve.
• 24:28
  But
• 24:29
  if
• 24:29
  you
• 24:29
  can
• 24:29
  get
• 24:30
  ahead
• 24:30
  of
• 24:30
  it
• 24:30
  and
• 24:30
  like
• 24:30
  you
• 24:31
  said,
• 24:31
  be
• 24:31
  proactive
• 24:32
  and
• 24:32
  really
• 24:32
  think
• 24:32
  about
• 24:33
  the
• 24:33
  process
• 24:33
  and
• 24:33
  how
• 24:34
  many
• 24:34
  hours
• 24:34
  it's
• 24:34
  going
• 24:34
  to
• 24:34
  take
• 24:35
  you
• 24:35
  so
• 24:35
  that
• 24:35
  you
• 24:35
  can
• 24:35
  go
• 24:35
  in
• 24:35
  with
• 24:36
  the
• 24:36
  right
• 24:36
  prices,
• 24:37
  make
• 24:37
  sure
• 24:37
  you're
• 24:38
  profitable,
• 24:38
  that's
• 24:39
  the
• 24:39
  way
• 24:39
  to
• 24:39
  go
• 24:39
  for
• 24:39
  sure.
• 24:40
  Yeah.
• 24:41
  And
• 24:41
  I
• 24:41
  think
• 24:41
  it
• 24:41
  just
• 24:42
  also
• 24:42
  creates
• 24:43
  a
• 24:44
  balanced
• 24:44
  working
• 24:45
  relationship.
• 24:46
  Like
• 24:46
  you
• 24:47
  are
• 24:47
  not
• 24:47
  an
• 24:47
  employee
• 24:48
  in
• 24:48
  your
• 24:50
  client's
• 24:50
  business,
• 24:51
  you
• 24:51
  are
• 24:51
  a
• 24:51
  partner
• 24:52
  in
• 24:52
  it.
• 24:52
  You
• 24:52
  are
• 24:53
  a
• 24:53
  supporting
• 24:55
  asset.
• 24:56
  And
• 24:56
  so
• 24:57
  making
• 24:57
  sure
• 24:57
  that
• 24:57
  you're
• 24:58
  not
• 24:58
  creating
• 24:58
  this
• 24:58
  kind
• 24:59
  of
• 24:59
  employee
• 24:59
  mentality
• 25:00
  by
• 25:00
  just
• 25:01
  saying,
• 25:01
  oh,
• 25:01
  whatever
• 25:02
  you
• 25:02
  need,
• 25:02
  like,
• 25:02
  you
• 25:03
  are
• 25:03
  also
• 25:03
  an
• 25:04
  equal
• 25:04
  in
• 25:04
  that
• 25:04
  sense
• 25:05
  too.
• 25:06
  So
• 25:06
  really
• 25:06
  making
• 25:06
  sure
• 25:07
  that
• 25:07
  your
• 25:07
  relationships
• 25:08
  are
• 25:08
  built
• 25:09
  off
• 25:09
  of
• 25:10
  balance
• 25:10
  and
• 25:10
  not
• 25:11
  like
• 25:11
  my
• 25:12
  coat.
• 25:12
  My
• 25:12
  business
• 25:12
  coach
• 25:13
  calls
• 25:13
  it
• 25:13
  pick
• 25:13
  me
• 25:14
  energy.
• 25:14
  She's
• 25:15
  don't
• 25:15
  be
• 25:15
  pick
• 25:15
  me
• 25:15
  energy.
• 25:16
  Be
• 25:16
  boss
• 25:17
  energy.
• 25:17
  Because
• 25:18
  you're
• 25:18
  here
• 25:18
  supporting
• 25:19
  and
• 25:19
  enhancing
• 25:20
  their
• 25:20
  business,
• 25:21
  you're
• 25:21
  not
• 25:22
  relying
• 25:22
  on
• 25:22
  them.
• 25:23
  So
• 25:23
  I
• 25:24
  don't
• 25:24
  know
• 25:24
  if
• 25:24
  that
• 25:24
  makes
• 25:24
  any
• 25:24
  sense.
• 25:25
  It
• 25:26
  definitely
• 25:26
  makes
• 25:26
  sense
• 25:27
  because
• 25:27
  I'm
• 25:27
  in
• 25:28
  the
• 25:28
  process
• 25:28
  of
• 25:28
  walking
• 25:29
  back
• 25:29
  that
• 25:29
  availability.
• 25:30
  I
• 25:31
  was
• 25:31
  thinking,
• 25:31
  but
• 25:31
  now
• 25:32
  that
• 25:32
  you've
• 25:32
  said
• 25:32
  it,
• 25:32
  I'm
• 25:32
  like,
• 25:32
  oh,
• 25:33
  maybe
• 25:33
  it's
• 25:33
  an
• 25:33
  email
• 25:33
  marketing
• 25:34
  person
• 25:34
  strategy.
• 25:34
  Maybe
• 25:35
  it's
• 25:35
  just
• 25:35
  like
• 25:35
  an
• 25:35
  all
• 25:35
  online
• 25:36
  business
• 25:36
  people.
• 25:36
  But
• 25:37
  I'm
• 25:37
  like,
• 25:37
  oh,
• 25:38
  the
• 25:38
  story
• 25:38
  I
• 25:38
  was
• 25:38
  telling
• 25:39
  myself
• 25:39
  was
• 25:40
  because
• 25:40
  I
• 25:40
  was
• 25:40
  an
• 25:40
  online
• 25:41
  business
• 25:41
  manager,
• 25:42
  like
• 25:42
  I
• 25:43
  had
• 25:43
  to
• 25:43
  deal
• 25:43
  with
• 25:44
  like
• 25:44
  things
• 25:44
  coming
• 25:44
  out
• 25:45
  of
• 25:45
  less
• 25:45
  field
• 25:45
  or
• 25:45
  like
• 25:46
  this
• 25:46
  imbalance
• 25:47
  or
• 25:47
  whatever.
• 25:47
  But
• 25:47
  maybe
• 25:48
  it's
• 25:48
  because,
• 25:48
  like
• 25:49
  I
• 25:49
  need
• 25:49
  to
• 25:49
  be
• 25:49
  a
• 25:49
  little
• 25:50
  more
• 25:50
  clear
• 25:50
  with
• 25:50
  my
• 25:50
  boundaries
• 25:51
  and
• 25:51
  what
• 25:51
  my
• 25:51
  turnaround
• 25:52
  time
• 25:52
  is
• 25:52
  and
• 25:53
  how
• 25:53
  we
• 25:53
  like
• 25:53
  plan
• 25:54
  and
• 25:54
  execute
• 25:54
  processes
• 25:55
  and
• 25:55
  that
• 25:55
  sort
• 25:55
  of
• 25:56
  thing
• 25:56
  so
• 25:56
  that
• 25:56
  I'm
• 25:56
  able
• 25:56
  to
• 25:57
  find
• 25:57
  more
• 25:58
  balance.
• 25:58
  Yeah,
• 26:00
  yeah.
• 26:00
  Building
• 26:01
  that
• 26:01
  strong
• 26:01
  relationship
• 26:02
  with
• 26:02
  your
• 26:02
  customers
• 26:03
  is
• 26:03
  truly
• 26:04
  the
• 26:05
  backbone
• 26:06
  of
• 26:06
  magnetic
• 26:07
  business.
• 26:07
  And
• 26:08
  I
• 26:08
  think
• 26:09
  it's
• 26:09
  really
• 26:09
  important
• 26:09
  that
• 26:10
  you
• 26:10
  take
• 26:10
  care
• 26:10
  of
• 26:10
  yourself
• 26:11
  and
• 26:11
  take
• 26:11
  care
• 26:12
  of
• 26:12
  your
• 26:12
  clients,
• 26:12
  but
• 26:12
  like
• 26:13
  most
• 26:13
  importantly,
• 26:14
  having
• 26:14
  those
• 26:15
  boundaries
• 26:15
  that
• 26:16
  protect
• 26:16
  your
• 26:16
  energy.
• 26:17
  Because
• 26:17
  as
• 26:17
  you
• 26:18
  get
• 26:19
  into
• 26:19
  business
• 26:20
  and
• 26:20
  as
• 26:20
  you're
• 26:20
  like
• 26:21
  year
• 26:21
  one,
• 26:21
  year
• 26:22
  two,
• 26:23
  burnout
• 26:23
  is
• 26:23
  inevitable.
• 26:24
  Like,
• 26:25
  I
• 26:25
  know
• 26:25
  that
• 26:26
  people
• 26:26
  like
• 26:27
  to
• 26:27
  paint
• 26:27
  this
• 26:27
  picture
• 26:28
  of
• 26:28
  owning
• 26:29
  a
• 26:29
  business
• 26:29
  as
• 26:30
  like
• 26:30
  freedom
• 26:30
  and
• 26:31
  drinking
• 26:31
  margaritas
• 26:32
  on
• 26:32
  the
• 26:32
  beach
• 26:32
  and
• 26:33
  doing
• 26:33
  all
• 26:33
  of
• 26:33
  this.
• 26:34
  But
• 26:34
  ultimately
• 26:35
  like
• 26:35
  you
• 26:36
  are
• 26:37
  like
• 26:38
  fire
• 26:38
  hosed
• 26:38
  of
• 26:39
  self
• 26:39
  awareness.
• 26:40
  Like
• 26:40
  drinking
• 26:40
  from
• 26:41
  a
• 26:41
  fire
• 26:41
  hose
• 26:41
  of
• 26:41
  self
• 26:42
  awareness
• 26:42
  is
• 26:42
  like
• 26:43
  the
• 26:43
  only
• 26:43
  way
• 26:44
  I
• 26:44
  could
• 26:44
  describe
• 26:44
  what
• 26:45
  I
• 26:45
  felt
• 26:45
  when
• 26:45
  I
• 26:45
  started
• 26:46
  running
• 26:46
  a
• 26:46
  business.
• 26:47
  And
• 26:47
  I
• 26:47
  was
• 26:47
  like,
• 26:47
  oh
• 26:48
  yeah,
• 26:48
  my
• 26:48
  boundaries
• 26:49
  are
• 26:49
  crap.
• 26:50
  This
• 26:50
  is
• 26:51
  a
• 26:51
  blind
• 26:51
  spot
• 26:52
  that
• 26:52
  I
• 26:52
  have
• 26:52
  avoided
• 26:53
  up
• 26:53
  until
• 26:53
  this
• 26:54
  point
• 26:54
  in
• 26:54
  my
• 26:54
  life.
• 26:56
  And
• 26:56
  then
• 26:56
  once
• 26:56
  I
• 26:57
  started
• 26:57
  like
• 26:58
  being
• 26:58
  more
• 26:58
  aware
• 26:58
  of
• 26:59
  that
• 26:59
  when
• 26:59
  I
• 27:00
  tell
• 27:00
  you
• 27:00
  the
• 27:00
  boundaries
• 27:01
  in
• 27:01
  my
• 27:01
  personal
• 27:01
  relationship
• 27:02
  got
• 27:03
  better
• 27:04
  when
• 27:04
  I
• 27:04
  was
• 27:04
  like,
• 27:05
  yeah,
• 27:05
  no,
• 27:05
  I'm
• 27:05
  also
• 27:06
  not
• 27:06
  going
• 27:06
  to
• 27:06
  deal
• 27:06
  with
• 27:07
  that
• 27:07
  type
• 27:07
  of
• 27:08
  energy
• 27:08
  outside
• 27:09
  of
• 27:09
  business
• 27:10
  either.
• 27:10
  Like,
• 27:11
  it's
• 27:11
  just
• 27:11
  mind
• 27:11
  blowing
• 27:12
  how
• 27:13
  the
• 27:14
  transformation
• 27:15
  of
• 27:15
  growth
• 27:16
  and
• 27:17
  like
• 27:17
  your
• 27:17
  mindset
• 27:18
  and
• 27:18
  all
• 27:18
  of
• 27:19
  that
• 27:19
  just
• 27:20
  are
• 27:20
  impacted
• 27:21
  by
• 27:22
  when
• 27:22
  holding
• 27:23
  boundaries
• 27:23
  in
• 27:24
  business
• 27:24
  and
• 27:25
  honoring
• 27:26
  them.
• 27:26
  Like
• 27:26
  it's
• 27:27
  crazy.
• 27:28
  Yeah.
• 27:28
  Now
• 27:29
  I
• 27:29
  saw
• 27:29
  some
• 27:30
  meme
• 27:30
  where
• 27:30
  it's.
• 27:30
  I
• 27:30
  don't
• 27:31
  mean
• 27:31
  people
• 27:31
  say
• 27:31
  it
• 27:31
  all
• 27:32
  the
• 27:32
  time.
• 27:32
  Like
• 27:32
  being
• 27:32
  an
• 27:32
  entrepreneur,
• 27:33
  you're
• 27:34
  on
• 27:34
  this
• 27:34
  like
• 27:34
  self
• 27:35
  growth,
• 27:35
  like
• 27:36
  you
• 27:36
  have
• 27:36
  to
• 27:36
  do
• 27:36
  it
• 27:36
  or
• 27:37
  your
• 27:37
  business
• 27:37
  is
• 27:37
  not
• 27:37
  going
• 27:38
  to
• 27:38
  grow.
• 27:38
  And
• 27:39
  I
• 27:39
  thought
• 27:40
  that
• 27:40
  leaving
• 27:40
  it's
• 27:41
  funny
• 27:41
  now
• 27:41
  because
• 27:41
  three
• 27:42
  years
• 27:42
  out
• 27:42
  of
• 27:43
  corporate,
• 27:43
  some
• 27:43
  of
• 27:44
  the
• 27:44
  same
• 27:44
  issues
• 27:45
  that
• 27:45
  I
• 27:45
  was
• 27:45
  like
• 27:45
  having
• 27:46
  there
• 27:47
  followed
• 27:48
  me
• 27:48
  here.
• 27:48
  It's
• 27:49
  like,
• 27:49
  oh
• 27:49
  no,
• 27:49
  you
• 27:49
  still
• 27:49
  have
• 27:49
  to
• 27:50
  deal
• 27:50
  with
• 27:50
  this
• 27:50
  because
• 27:50
  this
• 27:51
  wasn't
• 27:51
  like
• 27:51
  a
• 27:52
  corporate
• 27:52
  problem,
• 27:53
  this
• 27:53
  was
• 27:53
  like
• 27:53
  a
• 27:53
  you
• 27:54
  problem.
• 27:55
  So
• 27:55
  now
• 27:55
  like
• 27:55
  you
• 27:56
  have
• 27:56
  to
• 27:56
  hold
• 27:56
  your
• 27:56
  boundaries.
• 27:57
  You're
• 27:57
  still
• 27:57
  going
• 27:57
  to
• 27:58
  be
• 27:58
  a
• 27:58
  workaholic
• 27:58
  if
• 27:59
  you
• 27:59
  let
• 27:59
  yourself
• 27:59
  be
• 28:00
  like
• 28:01
  you're,
• 28:01
  you
• 28:02
  need
• 28:02
  to
• 28:02
  like
• 28:03
  step
• 28:03
  into
• 28:03
  your
• 28:03
  power
• 28:04
  as
• 28:04
  far
• 28:04
  as
• 28:04
  like
• 28:04
  money
• 28:05
  and
• 28:05
  asking
• 28:05
  for
• 28:06
  your
• 28:06
  value
• 28:06
  as
• 28:07
  like
• 28:07
  all
• 28:07
  of
• 28:07
  those
• 28:07
  same
• 28:08
  things
• 28:08
  like
• 28:08
  I
• 28:08
  dealt
• 28:09
  with
• 28:09
  in
• 28:09
  my
• 28:09
  corporate
• 28:09
  career
• 28:10
  and
• 28:10
  they
• 28:10
  didn't
• 28:10
  go
• 28:11
  away.
• 28:11
  Starting
• 28:12
  my
• 28:12
  own
• 28:12
  business,
• 28:12
  it's
• 28:13
  like
• 28:13
  basically
• 28:14
  it
• 28:14
  made
• 28:14
  it
• 28:14
  even
• 28:14
  worse
• 28:15
  because
• 28:15
  it's
• 28:15
  like
• 28:15
  no
• 28:15
  one's
• 28:15
  going
• 28:16
  to
• 28:16
  save
• 28:16
  you
• 28:16
  unless
• 28:16
  you
• 28:16
  save
• 28:17
  yourself.
• 28:17
  So
• 28:17
  let's
• 28:17
  look
• 28:18
  this
• 28:18
  up
• 28:18
  and
• 28:18
  move
• 28:18
  and
• 28:19
  look
• 28:19
  it
• 28:19
  in
• 28:19
  the
• 28:19
  eye
• 28:19
  and
• 28:20
  move
• 28:20
  through
• 28:20
  it.
• 28:21
  Yeah,
• 28:21
  I
• 28:22
  literally
• 28:23
  cannot
• 28:24
  say
• 28:24
  that
• 28:24
  better.
• 28:24
  It
• 28:25
  is
• 28:25
  not
• 28:25
  a
• 28:25
  corporate
• 28:25
  problem.
• 28:26
  It's
• 28:26
  a
• 28:26
  you
• 28:26
  problem
• 28:27
  that
• 28:27
  defines
• 28:28
  or
• 28:28
  that
• 28:29
  explains
• 28:30
  99.9%
• 28:32
  of
• 28:32
  the
• 28:32
  things
• 28:32
  where
• 28:33
  I'm
• 28:33
  like,
• 28:33
  no,
• 28:33
  I
• 28:33
  thought
• 28:34
  because
• 28:34
  I
• 28:34
  got
• 28:34
  outta
• 28:34
  corporate,
• 28:35
  I
• 28:35
  got
• 28:35
  away
• 28:35
  from
• 28:36
  this.
• 28:36
  No,
• 28:37
  it's
• 28:37
  the
• 28:37
  imposter
• 28:38
  syndrome,
• 28:39
  the
• 28:39
  speaking
• 28:39
  up.
• 28:40
  And
• 28:40
  that's
• 28:40
  a
• 28:40
  whole
• 28:41
  nother
• 28:41
  episode.
• 28:41
  But
• 28:42
  getting
• 28:42
  into
• 28:42
  all
• 28:42
  of
• 28:42
  that
• 28:43
  stuff,
• 28:43
  like
• 28:43
  it
• 28:44
  doesn't
• 28:44
  disappear,
• 28:45
  but
• 28:45
  also
• 28:46
  it
• 28:46
  gives
• 28:46
  you
• 28:46
  an
• 28:46
  opportunity
• 28:47
  to
• 28:47
  do
• 28:47
  it
• 28:47
  without
• 28:47
  kind
• 28:48
  of
• 28:48
  all
• 28:48
  of
• 28:48
  the
• 28:48
  hierarchy
• 28:49
  of
• 28:49
  corporate.
• 28:50
  But
• 28:50
  we
• 28:51
  should
• 28:51
  do
• 28:51
  an
• 28:51
  episode
• 28:51
  about
• 28:52
  the
• 28:52
  corporate
• 28:53
  transition
• 28:53
  and
• 28:54
  the
• 28:54
  differences
• 28:54
  because
• 28:55
  I
• 28:55
  think
• 28:55
  it's
• 28:55
  so
• 28:55
  fascinating.
• 28:56
  A
• 28:56
  lot
• 28:56
  of
• 28:56
  people
• 28:56
  probably
• 28:57
  come
• 28:57
  from
• 28:57
  that
• 28:58
  space
• 28:58
  and
• 28:58
  we'll
• 28:59
  see
• 28:59
  a
• 28:59
  lot
• 28:59
  of
• 28:59
  these
• 29:00
  things
• 29:00
  bubble
• 29:00
  up
• 29:01
  in
• 29:01
  their
• 29:01
  own
• 29:02
  businesses
• 29:02
  as
• 29:02
  well.
• 29:03
  But.
• 29:04
  Yeah.
• 29:04
  And
• 29:04
  if
• 29:05
  you
• 29:05
  take
• 29:05
  one
• 29:05
  thing
• 29:05
  away
• 29:06
  from
• 29:06
  this
• 29:06
  episode,
• 29:07
  make
• 29:07
  sure
• 29:07
  that
• 29:07
  it's
• 29:08
  like
• 29:08
  your
• 29:08
  boundaries
• 29:09
  are
• 29:09
  the
• 29:09
  most
• 29:09
  important
• 29:10
  thing
• 29:10
  and
• 29:10
  they
• 29:11
  help
• 29:11
  you,
• 29:11
  like,
• 29:11
  make
• 29:11
  your
• 29:12
  clients
• 29:12
  and
• 29:12
  your
• 29:12
  customers
• 29:13
  feel
• 29:13
  safe.
• 29:14
  And
• 29:14
  they
• 29:14
  also
• 29:15
  keep
• 29:15
  you
• 29:16
  away
• 29:16
  from
• 29:16
  burnout,
• 29:17
  which
• 29:18
  I've
• 29:18
  been
• 29:18
  there,
• 29:19
  Jess.
• 29:19
  I
• 29:19
  don't
• 29:19
  know
• 29:19
  about
• 29:20
  you,
• 29:20
  but
• 29:20
  I
• 29:20
  have
• 29:21
  been
• 29:21
  there.
• 29:21
  And
• 29:21
  it
• 29:21
  is
• 29:22
  so
• 29:22
  hard
• 29:23
  to
• 29:23
  dig
• 29:23
  yourself
• 29:23
  out
• 29:23
  of
• 29:24
  that
• 29:24
  hole.
• 29:25
  Yeah,
• 29:25
  I
• 29:25
  think
• 29:25
  I've
• 29:26
  been,
• 29:26
  like,
• 29:26
  teetering
• 29:26
  on
• 29:27
  the
• 29:27
  edge
• 29:27
  of
• 29:27
  burnout
• 29:28
  pretty
• 29:28
  much
• 29:28
  this
• 29:28
  whole
• 29:28
  year,
• 29:29
  which
• 29:29
  is
• 29:29
  why
• 29:29
  I'm
• 29:29
  certainly
• 29:30
  restructuring,
• 29:31
  Burning
• 29:32
  it
• 29:32
  all
• 29:32
  down,
• 29:32
  as
• 29:32
  I
• 29:33
  like
• 29:33
  to
• 29:33
  say.
• 29:34
  We've
• 29:34
  touched
• 29:34
  on
• 29:34
  this
• 29:35
  a
• 29:35
  little
• 29:35
  bit,
• 29:35
  but
• 29:35
  the
• 29:36
  fourth
• 29:36
  way
• 29:37
  that
• 29:37
  you
• 29:37
  become
• 29:37
  a
• 29:38
  magnetic
• 29:38
  business
• 29:38
  is
• 29:39
  really
• 29:39
  nurturing
• 29:39
  your
• 29:40
  client
• 29:41
  relationships.
• 29:42
  When
• 29:42
  you
• 29:42
  care
• 29:42
  about
• 29:43
  your
• 29:43
  clients,
• 29:43
  they
• 29:44
  will
• 29:44
  care
• 29:44
  about
• 29:44
  you.
• 29:45
  And
• 29:45
  that
• 29:46
  is
• 29:46
  how
• 29:47
  you
• 29:47
  know
• 29:47
  you're
• 29:47
  going
• 29:47
  to
• 29:48
  be
• 29:48
  able
• 29:48
  to
• 29:48
  go.
• 29:49
  I
• 29:49
  had
• 29:49
  this
• 29:49
  wonderful,
• 29:50
  beautiful
• 29:50
  conversation
• 29:51
  with
• 29:51
  this
• 29:51
  client
• 29:52
  who
• 29:52
  I
• 29:52
  was
• 29:52
  charging,
• 29:52
  like,
• 29:53
  I
• 29:53
  half
• 29:53
  of
• 29:54
  what
• 29:54
  I
• 29:54
  was
• 29:54
  charging
• 29:55
  everything
• 29:55
  else.
• 29:55
  And
• 29:55
  I
• 29:55
  really
• 29:56
  respect
• 29:56
  her
• 29:56
  as
• 29:56
  a
• 29:56
  business
• 29:57
  owner.
• 29:57
  She's
• 29:57
  a
• 29:57
  smart,
• 29:58
  savvy
• 29:59
  business
• 29:59
  owner.
• 29:59
  And
• 29:59
  last
• 29:59
  week,
• 30:00
  like,
• 30:00
  I
• 30:00
  was
• 30:00
  just
• 30:00
  like,
• 30:01
  hey,
• 30:01
  I
• 30:01
  need
• 30:01
  to
• 30:01
  open
• 30:01
  up
• 30:01
  this
• 30:02
  conversation
• 30:02
  because
• 30:02
  I
• 30:03
  love
• 30:03
  working
• 30:03
  for
• 30:03
  you.
• 30:04
  I
• 30:04
  know
• 30:04
  you
• 30:04
  like
• 30:05
  having
• 30:05
  me
• 30:05
  on
• 30:05
  your
• 30:05
  team,
• 30:06
  but
• 30:07
  right
• 30:07
  now
• 30:07
  I'm
• 30:08
  working
• 30:08
  at
• 30:08
  about
• 30:08
  half
• 30:09
  of
• 30:09
  the
• 30:09
  rate
• 30:10
  of
• 30:10
  what
• 30:10
  I'm
• 30:10
  working
• 30:10
  with
• 30:11
  everybody
• 30:11
  else.
• 30:11
  And
• 30:11
  in
• 30:12
  order
• 30:12
  to
• 30:12
  sustain
• 30:13
  this
• 30:13
  relationship,
• 30:14
  like,
• 30:14
  we
• 30:14
  gotta
• 30:14
  figure
• 30:15
  something
• 30:15
  out,
• 30:15
  like,
• 30:15
  I
• 30:15
  still
• 30:16
  wanna
• 30:16
  stay
• 30:16
  with
• 30:16
  you.
• 30:17
  And
• 30:17
  we
• 30:17
  just
• 30:17
  have
• 30:17
  this
• 30:18
  beautiful
• 30:18
  relationship
• 30:19
  where,
• 30:19
  like,
• 30:19
  she's
• 30:20
  been
• 30:20
  a
• 30:20
  freelance
• 30:21
  or
• 30:21
  work
• 30:21
  for
• 30:22
  herself
• 30:22
  for
• 30:22
  a
• 30:22
  lot
• 30:22
  longer
• 30:22
  than
• 30:23
  me,
• 30:23
  so
• 30:23
  she
• 30:23
  was
• 30:23
  able
• 30:23
  to
• 30:23
  offer
• 30:24
  advice.
• 30:25
  She
• 30:25
  is
• 30:25
  my
• 30:25
  ideal
• 30:26
  client
• 30:26
  and
• 30:27
  has
• 30:27
  referred
• 30:27
  me
• 30:28
  to
• 30:28
  a
• 30:28
  lot
• 30:28
  of
• 30:28
  her
• 30:29
  peers.
• 30:30
  So
• 30:30
  she
• 30:30
  was
• 30:30
  able
• 30:31
  to
• 30:31
  give
• 30:31
  me
• 30:31
  some
• 30:31
  insight
• 30:31
  about
• 30:32
  what
• 30:32
  they're
• 30:32
  looking
• 30:32
  for
• 30:33
  and,
• 30:33
  like,
• 30:34
  even
• 30:34
  what
• 30:34
  they
• 30:34
  can
• 30:35
  afford
• 30:35
  and
• 30:35
  the
• 30:35
  exact
• 30:36
  help
• 30:36
  they
• 30:36
  need.
• 30:37
  And
• 30:37
  I
• 30:38
  think
• 30:38
  that
• 30:38
  that
• 30:39
  would
• 30:39
  not.
• 30:39
  That
• 30:40
  conversation
• 30:40
  wouldn't
• 30:40
  have
• 30:40
  came
• 30:40
  about
• 30:41
  if
• 30:41
  I
• 30:41
  truly
• 30:42
  wasn't
• 30:42
  there,
• 30:42
  like,
• 30:42
  expressing,
• 30:43
  like,
• 30:43
  care
• 30:44
  and
• 30:44
  empathy
• 30:45
  for
• 30:45
  parents
• 30:46
  throughout.
• 30:46
  Throughout
• 30:47
  our
• 30:47
  time
• 30:47
  working
• 30:47
  together.
• 30:48
  One
• 30:49
  main
• 30:49
  thing
• 30:49
  too
• 30:50
  with
• 30:50
  me
• 30:50
  is.
• 30:50
  And
• 30:50
  sometimes
• 30:51
  I
• 30:51
  struggle
• 30:51
  with
• 30:51
  this,
• 30:51
  is
• 30:52
  maintaining
• 30:52
  an
• 30:52
  attitude
• 30:53
  of
• 30:53
  gratitude
• 30:53
  for
• 30:53
  my
• 30:53
  clients.
• 30:54
  Because
• 30:54
  sometimes
• 30:54
  working
• 30:55
  with
• 30:55
  clients
• 30:55
  is
• 30:55
  challenging.
• 30:56
  Right?
• 30:57
  But
• 30:57
  ultimately
• 30:58
  the
• 30:58
  reason
• 30:58
  why
• 30:58
  they
• 30:59
  hired
• 30:59
  us,
• 31:00
  like,
• 31:00
  one
• 31:00
  of
• 31:00
  the
• 31:00
  great
• 31:01
  reasons
• 31:01
  is,
• 31:01
  like,
• 31:01
  they're
• 31:02
  overwhelmed
• 31:02
  in
• 31:02
  their
• 31:02
  business
• 31:03
  and
• 31:03
  they
• 31:03
  can't
• 31:03
  do
• 31:04
  it
• 31:04
  alone
• 31:04
  and
• 31:04
  they
• 31:04
  need
• 31:05
  some
• 31:05
  help.
• 31:06
  So
• 31:06
  instead
• 31:06
  of
• 31:06
  getting
• 31:07
  frustrated
• 31:07
  when
• 31:08
  they
• 31:08
  like,
• 31:08
  don't
• 31:08
  turn
• 31:09
  something
• 31:09
  in
• 31:09
  on
• 31:09
  time.
• 31:10
  Even
• 31:10
  though
• 31:10
  you've
• 31:10
  established
• 31:11
  the
• 31:11
  boundaries.
• 31:11
  It's
• 31:12
  like
• 31:13
  having
• 31:13
  empathy
• 31:14
  towards
• 31:14
  them
• 31:15
  and
• 31:15
  realizing
• 31:15
  like
• 31:15
  they're
• 31:16
  running
• 31:16
  a
• 31:16
  whole
• 31:16
  lot
• 31:16
  of
• 31:17
  business
• 31:17
  and
• 31:17
  not
• 31:18
  just
• 31:18
  giving
• 31:18
  you
• 31:18
  the
• 31:19
  things
• 31:19
  that
• 31:19
  you
• 31:19
  need.
• 31:20
  So
• 31:20
  having
• 31:21
  empathy
• 31:22
  and
• 31:22
  while
• 31:23
  navigating
• 31:23
  your
• 31:23
  boundaries
• 31:24
  is
• 31:24
  like
• 31:24
  this
• 31:24
  kind
• 31:25
  of
• 31:25
  like
• 31:25
  balance
• 31:25
  that
• 31:26
  you
• 31:26
  have
• 31:26
  to
• 31:26
  be
• 31:26
  able
• 31:27
  to
• 31:27
  give.
• 31:27
  I
• 31:28
  do
• 31:28
  that
• 31:29
  by
• 31:29
  building
• 31:29
  very
• 31:29
  spacious
• 31:30
  timelines
• 31:30
  when
• 31:31
  I'm
• 31:31
  working
• 31:31
  with
• 31:31
  clients
• 31:31
  and
• 31:32
  like
• 31:32
  knowing
• 31:33
  that
• 31:34
  they're
• 31:35
  probably
• 31:35
  not
• 31:35
  going
• 31:35
  to
• 31:36
  get
• 31:36
  certain
• 31:36
  things
• 31:36
  to
• 31:37
  me
• 31:37
  on
• 31:37
  time
• 31:37
  and
• 31:38
  allowing
• 31:38
  myself
• 31:38
  to
• 31:38
  be
• 31:39
  a
• 31:39
  little
• 31:39
  more
• 31:39
  flexible
• 31:40
  and
• 31:40
  like
• 31:40
  working
• 31:41
  that
• 31:41
  into
• 31:41
  my
• 31:41
  rates
• 31:42
  and
• 31:42
  everything
• 31:42
  as
• 31:42
  well
• 31:42
  so
• 31:43
  that
• 31:43
  I
• 31:43
  can
• 31:43
  show
• 31:43
  up
• 31:44
  as
• 31:44
  like
• 31:44
  an
• 31:44
  empathetic
• 31:45
  person
• 31:45
  while
• 31:45
  also
• 31:46
  maintaining
• 31:47
  the
• 31:47
  balance
• 31:48
  that
• 31:48
  I
• 31:48
  need
• 31:49
  in
• 31:49
  my
• 31:49
  business.
• 31:51
  Yeah,
• 31:51
  I,
• 31:52
  I
• 31:52
  don't
• 31:52
  know.
• 31:54
  I
• 31:54
  hope
• 31:54
  this
• 31:54
  resonates
• 31:55
  because
• 31:55
  I
• 31:55
  saw
• 31:56
  this
• 31:56
  really
• 31:56
  powerful
• 31:57
  thing.
• 31:57
  It
• 31:57
  was
• 31:57
  more
• 31:57
  about
• 31:58
  couples
• 31:58
  relationship,
• 31:59
  but
• 31:59
  it
• 31:59
  was
• 31:59
  talking
• 32:00
  about
• 32:00
  like
• 32:00
  how
• 32:01
  like
• 32:01
  intimacy
• 32:02
  in
• 32:02
  a
• 32:02
  couple's
• 32:02
  relationship
• 32:03
  isn't
• 32:03
  about
• 32:04
  like
• 32:04
  the
• 32:04
  physical
• 32:04
  stuff.
• 32:05
  It's
• 32:05
  about
• 32:05
  having
• 32:05
  those
• 32:06
  difficult
• 32:06
  conversations
• 32:08
  and
• 32:08
  growing
• 32:08
  from
• 32:08
  it
• 32:09
  and
• 32:09
  planting
• 32:10
  those
• 32:10
  like
• 32:10
  roots
• 32:11
  and
• 32:12
  growing
• 32:12
  them
• 32:12
  further
• 32:13
  into
• 32:13
  it.
• 32:14
  And
• 32:14
  I
• 32:14
  think
• 32:14
  that
• 32:15
  goes
• 32:15
  also
• 32:15
  for
• 32:16
  client
• 32:16
  relationships
• 32:17
  too.
• 32:17
  If
• 32:18
  you're
• 32:18
  terrified
• 32:18
  to
• 32:19
  have
• 32:19
  conversation
• 32:21
  with
• 32:21
  one
• 32:21
  of
• 32:21
  your
• 32:21
  clients,
• 32:22
  it's
• 32:22
  almost
• 32:22
  like
• 32:22
  you
• 32:23
  have
• 32:23
  to
• 32:23
  have
• 32:23
  it
• 32:24
  right.
• 32:24
  Because
• 32:25
  if
• 32:25
  you
• 32:25
  don't,
• 32:25
  then
• 32:26
  that
• 32:26
  creates
• 32:26
  this
• 32:26
  like
• 32:27
  disconnect
• 32:27
  and
• 32:28
  this
• 32:28
  fear
• 32:29
  and
• 32:29
  worry.
• 32:30
  And
• 32:30
  I
• 32:31
  think
• 32:31
  one
• 32:31
  of
• 32:31
  the
• 32:31
  most
• 32:32
  powerful
• 32:33
  things
• 32:33
  is
• 32:33
  that
• 32:34
  those
• 32:34
  conversations,
• 32:35
  if
• 32:35
  they're
• 32:35
  the
• 32:36
  right
• 32:36
  client,
• 32:37
  always
• 32:37
  end
• 32:38
  well.
• 32:38
  Like
• 32:39
  you
• 32:39
  may
• 32:39
  be
• 32:40
  terrified
• 32:40
  to
• 32:41
  have
• 32:41
  it,
• 32:41
  but
• 32:41
  it
• 32:41
  was
• 32:41
  probably
• 32:42
  a
• 32:42
  much
• 32:42
  needed
• 32:43
  conversation
• 32:43
  and
• 32:44
  there
• 32:44
  was
• 32:44
  probably
• 32:44
  no
• 32:45
  need
• 32:45
  to
• 32:45
  be
• 32:46
  worried
• 32:46
  about
• 32:46
  it.
• 32:47
  But
• 32:48
  yeah,
• 32:48
  I
• 32:48
  think
• 32:48
  that
• 32:49
  it's
• 32:50
  probably
• 32:50
  one
• 32:50
  of
• 32:50
  those
• 32:50
  things
• 32:51
  that
• 32:52
  it's
• 32:52
  really
• 32:52
  impactful
• 32:53
  just
• 32:53
  to
• 32:54
  have
• 32:55
  that
• 32:55
  relationship
• 32:56
  that's
• 32:56
  trusted
• 32:57
  and
• 32:57
  one
• 32:57
  with
• 32:58
  that
• 32:58
  boundary
• 32:59
  placed
• 32:59
  there
• 32:59
  properly,
• 33:01
  it
• 33:01
  allows
• 33:01
  you
• 33:01
  to
• 33:01
  just
• 33:01
  grow
• 33:02
  and
• 33:02
  build
• 33:02
  and
• 33:03
  nurture
• 33:03
  those
• 33:03
  relationships
• 33:04
  like
• 33:04
  even
• 33:05
  deeper.
• 33:06
  Yeah,
• 33:06
  I
• 33:07
  think
• 33:07
  another
• 33:07
  big
• 33:08
  one
• 33:08
  too
• 33:08
  is
• 33:08
  like
• 33:08
  releasing
• 33:10
  scarcity
• 33:10
  mindset.
• 33:11
  So
• 33:12
  one
• 33:12
  being
• 33:13
  scared
• 33:13
  of.
• 33:14
  If
• 33:14
  I
• 33:14
  let,
• 33:14
  if
• 33:15
  I
• 33:15
  have
• 33:15
  this
• 33:15
  conversation
• 33:15
  with
• 33:16
  my
• 33:16
  client,
• 33:16
  they're
• 33:16
  going
• 33:17
  to
• 33:17
  fire
• 33:17
  me.
• 33:18
  They
• 33:18
  could.
• 33:19
  That
• 33:19
  could
• 33:20
  absolutely
• 33:20
  not
• 33:20
  happen.
• 33:21
  I've
• 33:21
  had
• 33:21
  recent
• 33:21
  conversations
• 33:22
  because
• 33:22
  like
• 33:22
  I
• 33:22
  said,
• 33:23
  I've
• 33:23
  been
• 33:23
  reworking
• 33:23
  everything
• 33:24
  with
• 33:24
  all
• 33:24
  my
• 33:24
  clients
• 33:24
  right
• 33:25
  now.
• 33:25
  And
• 33:25
  there
• 33:25
  are
• 33:25
  clients
• 33:26
  who
• 33:27
  right
• 33:27
  now
• 33:27
  couldn't
• 33:28
  afford
• 33:28
  where
• 33:28
  I
• 33:28
  was
• 33:29
  going
• 33:29
  up
• 33:29
  to,
• 33:30
  but
• 33:30
  I
• 33:30
  developed
• 33:31
  some
• 33:31
  like,
• 33:31
  smaller
• 33:31
  offers
• 33:32
  where
• 33:32
  they
• 33:32
  could
• 33:32
  still
• 33:32
  have
• 33:33
  access
• 33:33
  to
• 33:33
  me
• 33:33
  in
• 33:34
  their
• 33:34
  business
• 33:34
  or
• 33:34
  smaller
• 33:35
  capacity,
• 33:35
  but
• 33:36
  at
• 33:36
  a
• 33:36
  rate
• 33:36
  that
• 33:36
  they
• 33:37
  could
• 33:37
  afford.
• 33:37
  Because
• 33:37
  my
• 33:38
  ultimate
• 33:38
  goal
• 33:38
  is
• 33:38
  for
• 33:39
  you
• 33:39
  to
• 33:39
  be
• 33:39
  a
• 33:39
  profitable
• 33:40
  business.
• 33:41
  So
• 33:41
  if
• 33:41
  I'm
• 33:41
  like,
• 33:42
  eating
• 33:42
  away
• 33:43
  at
• 33:43
  your
• 33:43
  profit
• 33:43
  because
• 33:43
  I
• 33:44
  have
• 33:44
  this
• 33:44
  high
• 33:44
  retainer
• 33:45
  that
• 33:45
  you're
• 33:45
  not
• 33:45
  at
• 33:46
  a
• 33:46
  revenue
• 33:46
  that
• 33:46
  can
• 33:46
  afford,
• 33:47
  then
• 33:47
  that's
• 33:47
  not
• 33:47
  beneficial
• 33:48
  for
• 33:48
  me.
• 33:48
  So
• 33:48
  I'm
• 33:48
  like,
• 33:49
  okay,
• 33:49
  let's
• 33:49
  work
• 33:49
  together
• 33:50
  to
• 33:50
  figure
• 33:50
  out
• 33:50
  how
• 33:51
  we
• 33:51
  can
• 33:51
  still
• 33:52
  work
• 33:52
  together.
• 33:52
  I
• 33:53
  can
• 33:53
  support
• 33:53
  you
• 33:53
  and
• 33:54
  still
• 33:54
  get
• 33:54
  your
• 33:54
  results,
• 33:54
  but
• 33:55
  in
• 33:55
  a
• 33:55
  way
• 33:55
  that's
• 33:55
  going
• 33:55
  to
• 33:55
  be
• 33:56
  mutually
• 33:56
  beneficial
• 33:57
  to
• 33:57
  us.
• 33:57
  I
• 33:58
  had
• 33:58
  this
• 33:58
  conversation,
• 33:58
  we
• 33:59
  developed
• 33:59
  this
• 33:59
  whole
• 33:59
  new
• 33:59
  offer
• 34:00
  now
• 34:00
  that
• 34:00
  I'm
• 34:01
  offered
• 34:01
  not
• 34:02
  just
• 34:02
  her,
• 34:02
  but
• 34:02
  to
• 34:02
  everyone
• 34:03
  who's
• 34:03
  in
• 34:03
  a
• 34:03
  similar
• 34:04
  revenue
• 34:04
  tier
• 34:04
  to
• 34:05
  her.
• 34:05
  And
• 34:05
  after
• 34:06
  that
• 34:06
  conversation,
• 34:07
  she
• 34:07
  referred
• 34:07
  me
• 34:07
  to
• 34:07
  two
• 34:08
  other
• 34:08
  people
• 34:09
  that
• 34:09
  could
• 34:10
  afford
• 34:10
  me
• 34:10
  at
• 34:11
  a
• 34:11
  higher
• 34:11
  revenue
• 34:11
  tier.
• 34:12
  So,
• 34:12
  but
• 34:12
  if
• 34:12
  I
• 34:12
  went
• 34:13
  into
• 34:13
  that
• 34:13
  with,
• 34:13
  no,
• 34:13
  you
• 34:14
  need
• 34:14
  to
• 34:14
  pay
• 34:14
  me
• 34:14
  this,
• 34:14
  because
• 34:15
  if
• 34:15
  I
• 34:15
  can't
• 34:15
  let
• 34:15
  you
• 34:15
  go
• 34:16
  and
• 34:16
  I
• 34:16
  need
• 34:16
  to
• 34:16
  hold
• 34:16
  onto
• 34:17
  this
• 34:17
  so
• 34:17
  tight,
• 34:17
  she
• 34:18
  probably
• 34:19
  would
• 34:19
  have
• 34:20
  called
• 34:20
  on
• 34:20
  for
• 34:21
  another
• 34:21
  three
• 34:21
  months
• 34:21
  of
• 34:22
  contract
• 34:22
  and
• 34:22
  then
• 34:22
  realized,
• 34:23
  I
• 34:23
  really
• 34:23
  can't
• 34:23
  sustain
• 34:24
  this
• 34:24
  cost
• 34:25
  or
• 34:25
  investment.
• 34:26
  But
• 34:26
  now,
• 34:26
  not
• 34:27
  only
• 34:27
  did
• 34:27
  I
• 34:27
  get
• 34:27
  her,
• 34:28
  I've
• 34:28
  probably
• 34:28
  got
• 34:28
  two
• 34:29
  or
• 34:29
  three
• 34:29
  other
• 34:29
  potential
• 34:29
  clients
• 34:30
  coming
• 34:30
  in
• 34:30
  because
• 34:31
  I
• 34:31
  was
• 34:31
  able
• 34:31
  to
• 34:31
  release
• 34:32
  the
• 34:32
  grip
• 34:32
  and
• 34:33
  just
• 34:33
  allow
• 34:34
  what
• 34:35
  could
• 34:35
  be
• 34:36
  would
• 34:36
  be.
• 34:37
  Yeah,
• 34:38
  I
• 34:39
  love
• 34:39
  that.
• 34:39
  And
• 34:39
  honestly,
• 34:40
  I
• 34:41
  think
• 34:42
  one
• 34:42
  of
• 34:42
  the
• 34:43
  deeper
• 34:43
  conversations
• 34:44
  we've
• 34:44
  had,
• 34:44
  not
• 34:45
  on
• 34:45
  the
• 34:45
  podcast
• 34:45
  yet,
• 34:45
  but
• 34:46
  one
• 34:46
  of
• 34:46
  the
• 34:46
  things
• 34:46
  about
• 34:46
  it
• 34:47
  is,
• 34:47
  like,
• 34:47
  the
• 34:47
  ethical
• 34:48
  running
• 34:48
  of
• 34:48
  businesses
• 34:49
  and,
• 34:49
  like,
• 34:50
  this
• 34:51
  is
• 34:51
  going
• 34:51
  to
• 34:51
  be
• 34:51
  its
• 34:52
  own
• 34:52
  other
• 34:52
  pod
• 34:53
  or
• 34:53
  episode.
• 34:53
  But
• 34:54
  I
• 34:54
  think
• 34:54
  that
• 34:55
  is
• 34:55
  one
• 34:56
  of
• 34:56
  those,
• 34:56
  like,
• 34:56
  truly
• 34:58
  living
• 34:58
  in
• 34:58
  that
• 34:59
  energy
• 35:00
  where
• 35:00
  it's
• 35:00
  saying,
• 35:00
  ethically,
• 35:01
  I
• 35:02
  can't
• 35:02
  continue
• 35:02
  to
• 35:03
  charge
• 35:03
  you
• 35:03
  this
• 35:04
  because
• 35:04
  it
• 35:04
  doesn't
• 35:05
  align
• 35:05
  with
• 35:05
  my
• 35:06
  values.
• 35:07
  And
• 35:08
  what
• 35:09
  did
• 35:09
  it
• 35:09
  like
• 35:09
  out
• 35:09
  of
• 35:10
  it?
• 35:10
  It
• 35:10
  literally
• 35:10
  resulted
• 35:11
  in
• 35:11
  additional
• 35:12
  revenue.
• 35:13
  Like,
• 35:13
  the
• 35:13
  universe
• 35:14
  was
• 35:14
  like,
• 35:14
  yes,
• 35:15
  live
• 35:15
  in
• 35:16
  alignment,
• 35:16
  do
• 35:17
  this.
• 35:17
  I
• 35:18
  think
• 35:18
  there's
• 35:18
  a
• 35:18
  lot
• 35:18
  of
• 35:18
  people
• 35:18
  out
• 35:19
  there
• 35:19
  that
• 35:19
  would
• 35:19
  not
• 35:19
  have
• 35:19
  done
• 35:20
  that,
• 35:20
  But
• 35:20
  I
• 35:21
  think
• 35:21
  it
• 35:21
  really
• 35:21
  does
• 35:22
  connect
• 35:22
  with
• 35:23
  running
• 35:24
  your
• 35:24
  business
• 35:24
  ethically,
• 35:25
  running
• 35:25
  it
• 35:25
  sustainably.
• 35:26
  You
• 35:27
  can't
• 35:28
  exist
• 35:28
  in
• 35:28
  a
• 35:28
  space
• 35:29
  where
• 35:29
  you
• 35:29
  feel
• 35:29
  the
• 35:30
  ick
• 35:30
  about
• 35:31
  how
• 35:31
  you
• 35:31
  run
• 35:31
  your
• 35:31
  business
• 35:32
  with
• 35:32
  your
• 35:32
  clients.
• 35:33
  But
• 35:33
  when
• 35:33
  you
• 35:33
  feel
• 35:34
  good
• 35:34
  and
• 35:34
  when
• 35:35
  you're
• 35:35
  aligned
• 35:35
  with
• 35:35
  it,
• 35:36
  like,
• 35:37
  abundance.
• 35:41
  If
• 35:41
  I
• 35:41
  know
• 35:41
  this
• 35:41
  client
• 35:42
  can't
• 35:42
  afford
• 35:42
  me,
• 35:43
  then
• 35:43
  I'm
• 35:43
  going
• 35:43
  to
• 35:43
  be
• 35:43
  stressing
• 35:43
  every
• 35:44
  month,
• 35:44
  are
• 35:44
  they
• 35:44
  going
• 35:44
  to
• 35:44
  be
• 35:44
  able
• 35:45
  to
• 35:45
  pay
• 35:45
  their
• 35:45
  invoice?
• 35:46
  And
• 35:46
  I'd
• 35:46
  rather
• 35:47
  just
• 35:47
  release
• 35:47
  that.
• 35:49
  Yeah,
• 35:49
  that's
• 35:49
  not
• 35:49
  the
• 35:49
  vibe.
• 35:50
  Not
• 35:50
  the
• 35:50
  vibe.
• 35:50
  We
• 35:50
  want
• 35:51
  that.
• 35:52
  And
• 35:52
  then
• 35:52
  trust
• 35:52
  the
• 35:52
  universe.
• 35:53
  Actually,
• 35:53
  I
• 35:54
  had
• 35:54
  brought
• 35:54
  out,
• 35:54
  like,
• 35:55
  this
• 35:55
  book.
• 35:55
  This
• 35:55
  is.
• 35:55
  I
• 35:56
  don't
• 35:56
  know
• 35:56
  if
• 35:56
  you've
• 35:56
  read
• 35:56
  this
• 35:56
  one,
• 35:56
  but
• 35:57
  this
• 35:57
  Deepak
• 35:58
  Chopra
• 36:00
  success.
• 36:00
  And
• 36:00
  it's
• 36:01
  basically,
• 36:01
  it's
• 36:02
  like
• 36:02
  everything
• 36:02
  we've
• 36:02
  talked
• 36:02
  about
• 36:03
  today
• 36:03
  of,
• 36:03
  like,
• 36:03
  how
• 36:03
  to
• 36:03
  become
• 36:04
  a
• 36:04
  manual
• 36:04
  business.
• 36:05
  Don't
• 36:05
  not
• 36:06
  return
• 36:06
  your
• 36:06
  library
• 36:06
  book
• 36:07
  from
• 36:07
  two
• 36:07
  years
• 36:07
  ago
• 36:07
  because
• 36:08
  that's
• 36:08
  probably
• 36:08
  bad
• 36:08
  karma.
• 36:11
  But
• 36:11
  I
• 36:11
  really
• 36:11
  love
• 36:12
  this
• 36:12
  book.
• 36:14
  Why?
• 36:15
  But
• 36:16
  in
• 36:16
  it,
• 36:16
  one
• 36:17
  of
• 36:17
  the
• 36:17
  laws
• 36:17
  is
• 36:17
  the
• 36:17
  law
• 36:17
  of
• 36:18
  giving
• 36:18
  and
• 36:18
  receiving
• 36:18
  and
• 36:18
  trusting.
• 36:19
  If
• 36:19
  you're
• 36:19
  going
• 36:19
  to
• 36:19
  give,
• 36:19
  then
• 36:20
  it's
• 36:20
  just
• 36:20
  going
• 36:20
  to
• 36:20
  come
• 36:20
  back
• 36:21
  to
• 36:21
  you.
• 36:22
  And
• 36:22
  that's
• 36:22
  what
• 36:22
  I
• 36:23
  keep
• 36:23
  in
• 36:23
  mind.
• 36:23
  Whenever
• 36:24
  I
• 36:24
  have
• 36:24
  to
• 36:24
  go
• 36:24
  into
• 36:25
  one
• 36:25
  of
• 36:25
  these
• 36:26
  tougher
• 36:26
  situations
• 36:27
  where
• 36:27
  I
• 36:27
  know
• 36:28
  that
• 36:29
  I'm
• 36:29
  going
• 36:29
  to
• 36:30
  potentially
• 36:30
  lose
• 36:31
  the
• 36:31
  client,
• 36:31
  instead
• 36:31
  of
• 36:31
  looking
• 36:32
  at
• 36:32
  it,
• 36:32
  I
• 36:32
  might
• 36:32
  potentially
• 36:33
  lose
• 36:33
  this
• 36:33
  client.
• 36:33
  It's
• 36:33
  like
• 36:34
  I'm
• 36:34
  making
• 36:34
  space
• 36:34
  for
• 36:35
  something
• 36:35
  bigger
• 36:36
  and
• 36:36
  better
• 36:36
  to
• 36:37
  come
• 36:37
  in.
• 36:38
  Hell,
• 36:38
  yeah.
• 36:39
  Yes,
• 36:41
  I.
• 36:41
  Nothing
• 36:42
  else
• 36:42
  to
• 36:42
  add?
• 36:42
  Hell
• 36:43
  yes.
• 36:44
  Yeah.
• 36:45
  So
• 36:45
  those
• 36:45
  are
• 36:45
  our
• 36:46
  five
• 36:47
  strategies
• 36:48
  for
• 36:48
  becoming
• 36:49
  a
• 36:50
  magnetic
• 36:51
  business.
• 36:52
  That's
• 36:52
  all
• 36:52
  I've
• 36:53
  got
• 36:53
  for
• 36:53
  you
• 36:53
  unless
• 36:53
  Rachel
• 36:54
  has
• 36:54
  some
• 36:54
  final
• 36:55
  thoughts.
• 36:56
  Oh,
• 36:56
  my
• 36:56
  gosh.
• 36:57
  I
• 36:57
  know
• 36:57
  I
• 36:57
  went
• 36:58
  a
• 36:58
  little
• 36:58
  bit
• 36:58
  all
• 36:58
  over
• 36:58
  the
• 36:59
  place,
• 36:59
  but
• 36:59
  again,
• 37:00
  take
• 37:00
  something
• 37:00
  away
• 37:01
  from
• 37:01
  this.
• 37:01
  I
• 37:02
  hope
• 37:02
  it's
• 37:03
  finding
• 37:03
  and
• 37:03
  aligning,
• 37:04
  trying
• 37:04
  and
• 37:05
  experimenting,
• 37:06
  sticking
• 37:06
  to
• 37:07
  your
• 37:07
  boundaries.
• 37:09
  Business
• 37:09
  is
• 37:10
  messy,
• 37:10
  but
• 37:11
  if
• 37:11
  you
• 37:11
  keep
• 37:11
  an
• 37:11
  open
• 37:12
  mind
• 37:12
  about
• 37:12
  it
• 37:12
  and
• 37:13
  really
• 37:14
  push
• 37:14
  through
• 37:15
  to
• 37:15
  observe
• 37:16
  and
• 37:16
  honor
• 37:17
  your
• 37:17
  energies,
• 37:17
  I
• 37:18
  think
• 37:18
  that's
• 37:18
  going
• 37:18
  to
• 37:18
  be
• 37:19
  such
• 37:19
  a.
• 37:20
  It's
• 37:20
  going
• 37:20
  to
• 37:20
  be
• 37:21
  a
• 37:21
  beautiful
• 37:21
  transformation
• 37:22
  throughout
• 37:23
  the
• 37:23
  whole
• 37:23
  process.
• 37:23
  But,
• 37:24
  yeah,
• 37:25
  here's
• 37:26
  to
• 37:26
  becoming
• 37:27
  magnetic.
• 37:28
  All
• 37:29
  right,
• 37:29
  y'.
• 37:30
  All.
• 37:30
  Next
• 37:30
  episode.
• 37:31
  We're
• 37:31
  rooting
• 37:32
  for
• 37:32
  you.