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Feel the Beat — The Science Behind Soundbrenner · Music Explored Podcast

• 0:00
  Florian
• 0:01
  Zimmendinger.
• 0:02
  Did
• 0:02
  I
• 0:02
  get
• 0:03
  that
• 0:03
  right?
• 0:04
  Zimmendinger.
• 0:05
  Not
• 0:05
  too
• 0:05
  bad.
• 0:05
  Not
• 0:05
  too
• 0:06
  bad.
• 0:06
  Zimmerdinger.
• 0:06
  Not
• 0:07
  too
• 0:07
  bad.
• 0:07
  Hi.
• 0:08
  How's
• 0:08
  it
• 0:08
  going?
• 0:08
  Yeah,
• 0:09
  nice
• 0:09
  to
• 0:09
  be
• 0:09
  here.
• 0:10
  Although
• 0:11
  you
• 0:11
  were
• 0:11
  saying
• 0:11
  it's
• 0:11
  not
• 0:12
  too
• 0:12
  cold
• 0:12
  where
• 0:12
  you
• 0:13
  are,
• 0:13
  though,
• 0:13
  right?
• 0:14
  Well,
• 0:15
  yeah,
• 0:15
  for
• 0:15
  me,
• 0:15
  it's
• 0:15
  not
• 0:16
  quite
• 0:17
  that
• 0:17
  cold
• 0:18
  because
• 0:18
  I'm
• 0:18
  actually
• 0:19
  calling
• 0:20
  in
• 0:20
  out
• 0:20
  of
• 0:20
  Hong
• 0:20
  Kong,
• 0:21
  and
• 0:21
  here
• 0:21
  it's
• 0:22
  about
• 0:23
  20,
• 0:24
  25
• 0:24
  degrees.
• 0:25
  So
• 0:25
  it's
• 0:25
  actually
• 0:26
  real
• 0:26
  nice.
• 0:26
  Like,
• 0:27
  better
• 0:27
  than
• 0:28
  in
• 0:28
  the
• 0:28
  summer
• 0:28
  when
• 0:28
  it's
• 0:28
  way
• 0:29
  too
• 0:29
  hot.
• 0:30
  And
• 0:30
  how.
• 0:31
  So
• 0:31
  you're
• 0:32
  there.
• 0:32
  I
• 0:32
  can
• 0:32
  see
• 0:33
  that
• 0:33
  you're
• 0:33
  wearing
• 0:33
  the
• 0:33
  Soundbrenner
• 0:34
  hat.
• 0:35
  Is
• 0:35
  that
• 0:36
  what
• 0:36
  brings
• 0:36
  you
• 0:36
  to
• 0:37
  Hong
• 0:37
  Kong,
• 0:37
  work
• 0:38
  on
• 0:38
  your
• 0:38
  platform?
• 0:41
  Yeah,
• 0:41
  actually,
• 0:42
  that's
• 0:43
  the
• 0:43
  reason.
• 0:43
  So
• 0:44
  I
• 0:44
  started
• 0:44
  at
• 0:45
  Soundbrenner
• 0:45
  in
• 0:46
  2014
• 0:47
  in
• 0:47
  Berlin
• 0:48
  in
• 0:48
  Germany.
• 0:49
  I'm
• 0:49
  originally
• 0:50
  from
• 0:50
  Germany,
• 0:51
  so
• 0:52
  if
• 0:52
  you
• 0:53
  have
• 0:53
  to.
• 0:53
  The
• 0:54
  difficult
• 0:54
  pronunciation,
• 0:57
  you
• 0:57
  have
• 0:57
  to
• 0:57
  thank
• 0:57
  the
• 0:57
  Germans
• 0:58
  for
• 0:58
  that.
• 0:58
  For
• 0:58
  my
• 0:58
  last
• 0:59
  name.
• 0:59
  Right.
• 1:00
  Thanks,
• 1:00
  Germans.
• 1:02
  Yeah.
• 1:03
  And
• 1:05
  yeah,
• 1:06
  when
• 1:06
  we
• 1:06
  started
• 1:06
  working
• 1:07
  on
• 1:07
  Soundprenner,
• 1:09
  I
• 1:09
  mean,
• 1:09
  I
• 1:09
  don't
• 1:10
  know
• 1:10
  if
• 1:10
  all
• 1:11
  of
• 1:11
  the
• 1:11
  listeners
• 1:12
  know
• 1:12
  what
• 1:12
  we
• 1:13
  do.
• 1:14
  Essentially,
• 1:15
  we
• 1:15
  have
• 1:17
  a
• 1:18
  variable
• 1:18
  device.
• 1:18
  You
• 1:19
  can
• 1:19
  kind
• 1:19
  of
• 1:19
  think
• 1:19
  of
• 1:20
  it
• 1:20
  as
• 1:20
  a
• 1:20
  Fitbit,
• 1:21
  but
• 1:21
  for
• 1:21
  musicians,
• 1:22
  it
• 1:23
  has
• 1:23
  various
• 1:24
  music
• 1:24
  tools
• 1:25
  included,
• 1:26
  like
• 1:26
  a
• 1:26
  vibrating
• 1:27
  metronome
• 1:27
  that
• 1:28
  lets
• 1:28
  you
• 1:28
  feel
• 1:28
  the
• 1:28
  beat,
• 1:29
  for
• 1:29
  example.
• 1:30
  So
• 1:30
  it's
• 1:30
  fantastic
• 1:31
  if
• 1:31
  you
• 1:31
  play
• 1:32
  instruments
• 1:32
  to.
• 1:33
  To
• 1:33
  get
• 1:33
  the
• 1:33
  beat
• 1:34
  and
• 1:34
  play
• 1:34
  along.
• 1:35
  And
• 1:35
  so,
• 1:36
  like,
• 1:37
  starting
• 1:38
  to
• 1:39
  work
• 1:39
  on
• 1:39
  hardware
• 1:41
  out
• 1:41
  of
• 1:42
  Europe,
• 1:42
  it
• 1:42
  was
• 1:42
  actually
• 1:43
  really
• 1:43
  difficult.
• 1:43
  Like,
• 1:44
  it's
• 1:44
  very
• 1:44
  hard
• 1:44
  to
• 1:45
  even
• 1:45
  get
• 1:45
  access
• 1:45
  to
• 1:46
  components
• 1:46
  to
• 1:46
  build
• 1:47
  prototypes.
• 1:47
  Right.
• 1:48
  Because
• 1:48
  so
• 1:48
  little
• 1:48
  electronics
• 1:49
  are
• 1:49
  now
• 1:50
  developed
• 1:50
  in
• 1:50
  Europe
• 1:50
  today.
• 1:51
  It's
• 1:51
  all
• 1:52
  developed
• 1:52
  in
• 1:52
  Asia.
• 1:52
  Yeah.
• 1:53
  And
• 1:53
  so
• 1:54
  that
• 1:54
  made
• 1:54
  me
• 1:55
  consider
• 1:56
  I
• 1:56
  actually
• 1:57
  had
• 1:57
  lived
• 1:57
  prior
• 1:57
  to
• 1:57
  that
• 1:58
  as
• 1:58
  a
• 1:58
  student
• 1:58
  in
• 1:58
  Asia.
• 1:59
  And
• 1:59
  then
• 1:59
  I
• 1:59
  was
• 1:59
  like,
• 1:59
  okay,
• 2:00
  I'm
• 2:00
  going
• 2:00
  to
• 2:01
  do
• 2:01
  this
• 2:01
  properly.
• 2:01
  I.
• 2:02
  I
• 2:02
  don't
• 2:03
  want
• 2:03
  to
• 2:03
  start
• 2:04
  the
• 2:04
  race
• 2:04
  with
• 2:04
  kind
• 2:05
  of
• 2:05
  this
• 2:05
  heavy
• 2:05
  cannonball
• 2:06
  attached
• 2:06
  to
• 2:06
  my
• 2:06
  leg.
• 2:07
  Being
• 2:08
  in
• 2:08
  Europe
• 2:08
  and
• 2:08
  being
• 2:09
  so
• 2:09
  far
• 2:09
  away
• 2:09
  from
• 2:10
  where
• 2:10
  all
• 2:10
  the
• 2:10
  magic
• 2:10
  happens.
• 2:12
  So
• 2:12
  I
• 2:12
  just
• 2:12
  started
• 2:13
  off
• 2:13
  right
• 2:13
  out
• 2:14
  of
• 2:14
  the
• 2:14
  gate
• 2:14
  by
• 2:14
  moving
• 2:15
  to
• 2:15
  Hong
• 2:15
  Kong
• 2:15
  to
• 2:15
  do
• 2:16
  this.
• 2:17
  And
• 2:17
  how's
• 2:17
  your
• 2:17
  Cantonese?
• 2:20
  It's
• 2:20
  okay.
• 2:20
  I
• 2:20
  can
• 2:21
  speak
• 2:21
  a
• 2:21
  few
• 2:21
  street
• 2:22
  names.
• 2:22
  And
• 2:24
  the
• 2:24
  challenge
• 2:25
  is,
• 2:25
  in
• 2:25
  Hong
• 2:25
  Kong,
• 2:25
  everybody
• 2:25
  is
• 2:26
  so
• 2:26
  good
• 2:26
  at
• 2:26
  English,
• 2:27
  so
• 2:28
  it's
• 2:28
  not
• 2:28
  really
• 2:28
  very
• 2:28
  motivating
• 2:29
  to
• 2:30
  learn
• 2:30
  Cantonese.
• 2:32
  Oh,
• 2:32
  I
• 2:33
  see
• 2:33
  how
• 2:33
  it
• 2:33
  is.
• 2:34
  No
• 2:34
  motivation
• 2:34
  in
• 2:35
  Hong
• 2:35
  Kong.
• 2:36
  Yeah.
• 2:36
  I
• 2:37
  can
• 2:37
  speak
• 2:37
  Mandarin
• 2:38
  a
• 2:38
  little
• 2:38
  better,
• 2:38
  though.
• 2:38
  I
• 2:38
  lived
• 2:38
  in
• 2:39
  China
• 2:39
  for
• 2:39
  a
• 2:39
  while,
• 2:39
  and
• 2:40
  English
• 2:40
  and
• 2:41
  China
• 2:41
  is
• 2:41
  not
• 2:42
  as
• 2:42
  common,
• 2:43
  so
• 2:44
  that's
• 2:45
  why
• 2:46
  I
• 2:46
  spent
• 2:46
  much
• 2:46
  more
• 2:46
  time
• 2:47
  learning
• 2:47
  Mandarin
• 2:47
  than
• 2:48
  Cantonese.
• 2:49
  Interesting.
• 2:55
  What
• 2:55
  was
• 2:55
  that?
• 2:55
  Wow.
• 2:56
  That's
• 2:56
  convincing.
• 2:57
  What
• 2:57
  did
• 2:57
  you
• 2:57
  just
• 2:57
  call
• 2:58
  us?
• 3:00
  Oh,
• 3:00
  you
• 3:00
  don't.
• 3:00
  You
• 3:00
  don't
• 3:00
  want
• 3:00
  to
• 3:01
  know.
• 3:01
  Oh,
• 3:02
  man.
• 3:04
  If
• 3:04
  you
• 3:04
  want,
• 3:04
  we
• 3:05
  can
• 3:05
  speak
• 3:05
  in
• 3:06
  Chinese
• 3:06
  as
• 3:07
  well,
• 3:07
  no
• 3:07
  problem.
• 3:08
  But
• 3:08
  that
• 3:08
  was
• 3:08
  a
• 3:08
  lie.
• 3:09
  Maybe
• 3:09
  our
• 3:09
  next
• 3:09
  podcast,
• 3:10
  does
• 3:10
  that
• 3:10
  blow.
• 3:10
  People's
• 3:11
  minds,
• 3:11
  or
• 3:11
  is
• 3:11
  that
• 3:11
  a
• 3:11
  normal
• 3:12
  occurrence
• 3:12
  now?
• 3:15
  To
• 3:15
  see
• 3:15
  a
• 3:15
  German
• 3:15
  guy
• 3:16
  speak
• 3:16
  Chinese,
• 3:16
  to
• 3:17
  see
• 3:17
  a
• 3:17
  German
• 3:17
  guy
• 3:17
  speak
• 3:18
  Mandarin,
• 3:18
  Is
• 3:18
  that
• 3:18
  something
• 3:19
  that
• 3:19
  happens
• 3:20
  often
• 3:20
  now,
• 3:21
  or
• 3:21
  is
• 3:21
  it
• 3:21
  still
• 3:21
  something
• 3:22
  like,
• 3:22
  whoa,
• 3:22
  look
• 3:22
  at
• 3:22
  this
• 3:23
  guy?
• 3:24
  I
• 3:24
  mean,
• 3:25
  it
• 3:25
  depends
• 3:26
  where
• 3:26
  you
• 3:26
  go
• 3:26
  in
• 3:26
  China.
• 3:27
  Like,
• 3:27
  in
• 3:27
  Hong
• 3:28
  Kong,
• 3:28
  I
• 3:28
  never
• 3:28
  speak
• 3:29
  Mandarin
• 3:29
  because
• 3:30
  I
• 3:30
  can
• 3:31
  just
• 3:31
  use
• 3:31
  English.
• 3:32
  But
• 3:32
  then
• 3:32
  in
• 3:32
  China,
• 3:33
  when
• 3:33
  you
• 3:33
  go
• 3:34
  to
• 3:34
  really
• 3:34
  rural
• 3:34
  areas,
• 3:35
  then
• 3:35
  people
• 3:35
  are,
• 3:35
  like,
• 3:36
  really
• 3:36
  excited.
• 3:36
  Sometimes
• 3:37
  I
• 3:37
  went
• 3:38
  to
• 3:38
  villages.
• 3:38
  They
• 3:38
  had,
• 3:39
  like,
• 3:39
  never
• 3:39
  seen
• 3:39
  a
• 3:40
  foreigner
• 3:40
  before,
• 3:40
  like
• 3:41
  kids.
• 3:41
  But
• 3:42
  then
• 3:42
  if
• 3:42
  you
• 3:42
  go
• 3:42
  to,
• 3:42
  let's
• 3:43
  say,
• 3:43
  Shanghai
• 3:43
  or
• 3:43
  Beijing,
• 3:44
  then
• 3:44
  people
• 3:45
  are
• 3:45
  not
• 3:45
  that
• 3:45
  excited
• 3:46
  to
• 3:46
  see
• 3:46
  a
• 3:46
  foreigner.
• 3:47
  Impressed.
• 3:47
  Yeah,
• 3:48
  not
• 3:49
  too
• 3:49
  impressed.
• 3:49
  Yeah,
• 3:50
  that's
• 3:51
  pretty
• 3:51
  cool.
• 3:52
  So
• 3:52
  even,
• 3:52
  I
• 3:53
  guess
• 3:53
  even
• 3:53
  before
• 3:54
  that,
• 3:54
  how
• 3:55
  did.
• 3:55
  I'm
• 3:56
  curious
• 3:56
  how
• 3:56
  this
• 3:56
  idea
• 3:57
  came
• 3:57
  to
• 3:58
  be,
• 3:59
  because,
• 4:00
  well,
• 4:00
  I
• 4:00
  mean,
• 4:00
  I
• 4:00
  guess
• 4:01
  you'll
• 4:01
  tell
• 4:01
  me.
• 4:01
  I
• 4:01
  have
• 4:01
  all
• 4:02
  these
• 4:02
  different
• 4:02
  guesses.
• 4:03
  And
• 4:04
  ultimately,
• 4:04
  though,
• 4:05
  what
• 4:05
  led
• 4:06
  you
• 4:06
  to
• 4:07
  decide
• 4:08
  that
• 4:08
  this
• 4:08
  was
• 4:08
  a
• 4:09
  product
• 4:10
  and
• 4:10
  that
• 4:11
  there's
• 4:11
  even
• 4:11
  something
• 4:11
  wrong
• 4:12
  with
• 4:12
  the
• 4:12
  traditional
• 4:13
  metronome
• 4:13
  that
• 4:13
  you
• 4:13
  can
• 4:14
  make
• 4:14
  better?
• 4:16
  How
• 4:16
  did
• 4:16
  it
• 4:16
  come
• 4:16
  to
• 4:16
  be?
• 4:18
  Right.
• 4:19
  Yeah,
• 4:19
  I
• 4:19
  mean,
• 4:19
  basically
• 4:21
  it
• 4:21
  started
• 4:22
  at
• 4:23
  kind
• 4:23
  of
• 4:23
  this
• 4:24
  startup
• 4:24
  event
• 4:24
  in
• 4:25
  Berlin.
• 4:25
  I
• 4:26
  went
• 4:26
  on
• 4:26
  a
• 4:26
  Friday
• 4:27
  on
• 4:27
  a
• 4:27
  whim
• 4:28
  to
• 4:28
  something
• 4:28
  called
• 4:29
  Startup
• 4:29
  Weekend.
• 4:30
  And
• 4:31
  that's.
• 4:32
  That's
• 4:32
  a
• 4:33
  kind
• 4:33
  of
• 4:33
  an
• 4:33
  event
• 4:34
  put
• 4:34
  together.
• 4:34
  I
• 4:35
  think
• 4:35
  back
• 4:35
  then
• 4:35
  it
• 4:35
  was
• 4:35
  by
• 4:36
  Google,
• 4:36
  where
• 4:37
  everybody
• 4:37
  who
• 4:37
  wants
• 4:38
  can
• 4:38
  just
• 4:38
  join.
• 4:38
  And
• 4:39
  you
• 4:39
  go
• 4:39
  there
• 4:39
  Friday
• 4:40
  after
• 4:40
  work,
• 4:40
  kind
• 4:41
  of.
• 4:41
  And
• 4:41
  then
• 4:41
  you
• 4:42
  spent
• 4:43
  48
• 4:44
  hours
• 4:44
  working
• 4:44
  like
• 4:45
  crazy.
• 4:45
  And
• 4:45
  then
• 4:46
  on
• 4:46
  Sunday,
• 4:46
  you
• 4:46
  present
• 4:47
  in
• 4:47
  front
• 4:47
  of
• 4:47
  a
• 4:47
  jury,
• 4:48
  like,
• 4:48
  your
• 4:48
  business,
• 4:49
  and
• 4:49
  as
• 4:49
  if
• 4:50
  you
• 4:50
  had
• 4:50
  a
• 4:50
  business,
• 4:50
  you
• 4:51
  know?
• 4:51
  And
• 4:52
  so
• 4:52
  I
• 4:52
  went.
• 4:52
  I
• 4:52
  went
• 4:52
  there
• 4:52
  for
• 4:53
  fun
• 4:53
  because
• 4:54
  that
• 4:54
  sounded
• 4:55
  like
• 4:55
  a
• 4:55
  fun
• 4:55
  weekend
• 4:56
  to
• 4:56
  me.
• 4:56
  And
• 4:57
  somebody
• 4:57
  in
• 4:58
  the
• 4:58
  crowd,
• 4:59
  you
• 4:59
  know,
• 4:59
  you
• 4:59
  form
• 4:59
  groups
• 5:00
  to
• 5:00
  begin
• 5:00
  with,
• 5:00
  and
• 5:01
  I
• 5:01
  didn't
• 5:01
  even
• 5:01
  have
• 5:01
  an
• 5:01
  idea,
• 5:02
  but
• 5:02
  somebody
• 5:03
  said,
• 5:03
  I
• 5:03
  have
• 5:03
  an
• 5:04
  idea
• 5:04
  for
• 5:04
  a
• 5:04
  vibrating
• 5:05
  metronome.
• 5:06
  And
• 5:06
  that
• 5:06
  made
• 5:07
  instantly
• 5:08
  sense
• 5:08
  to
• 5:08
  me
• 5:08
  because
• 5:09
  I
• 5:10
  grew
• 5:10
  up
• 5:11
  around
• 5:11
  a
• 5:12
  family
• 5:12
  of
• 5:12
  musicians.
• 5:13
  Like,
• 5:13
  my
• 5:13
  brother
• 5:13
  plays
• 5:14
  six
• 5:14
  instruments.
• 5:15
  My
• 5:15
  dad
• 5:15
  actually
• 5:16
  played
• 5:16
  in
• 5:16
  a
• 5:16
  Beatles
• 5:17
  cover
• 5:17
  band
• 5:18
  when
• 5:19
  he
• 5:19
  was
• 5:19
  young.
• 5:20
  And
• 5:22
  I
• 5:23
  actually.
• 5:24
  My
• 5:24
  piano
• 5:25
  teacher
• 5:25
  was
• 5:25
  always
• 5:25
  asking
• 5:26
  me
• 5:26
  to
• 5:26
  use
• 5:26
  a
• 5:27
  metronome.
• 5:27
  And
• 5:28
  I
• 5:28
  always
• 5:28
  hated
• 5:28
  it
• 5:29
  because
• 5:29
  it's
• 5:29
  very
• 5:29
  annoying.
• 5:30
  So
• 5:31
  I
• 5:31
  could
• 5:31
  instantly
• 5:31
  relate.
• 5:32
  I
• 5:32
  was
• 5:32
  like,
• 5:32
  okay,
• 5:32
  this
• 5:32
  sounds
• 5:33
  super
• 5:33
  cool.
• 5:33
  So
• 5:34
  I'm
• 5:34
  going
• 5:34
  to
• 5:34
  join
• 5:35
  this
• 5:35
  guy,
• 5:35
  and
• 5:36
  we're
• 5:37
  going
• 5:37
  to
• 5:37
  win
• 5:38
  this
• 5:38
  startup
• 5:38
  event.
• 5:39
  And
• 5:40
  so
• 5:40
  then
• 5:41
  we
• 5:41
  spent
• 5:41
  the
• 5:41
  whole
• 5:42
  weekend
• 5:42
  working
• 5:43
  and
• 5:43
  we
• 5:43
  actually
• 5:44
  even
• 5:44
  made
• 5:44
  the
• 5:44
  prototype
• 5:45
  in
• 5:45
  48
• 5:46
  hours.
• 5:47
  And
• 5:47
  we
• 5:47
  managed
• 5:47
  to
• 5:48
  win
• 5:48
  the
• 5:48
  first
• 5:48
  prize
• 5:51
  in
• 5:51
  this
• 5:52
  Startup
• 5:52
  Weekend.
• 5:53
  And
• 5:53
  normally
• 5:54
  at
• 5:54
  that
• 5:54
  stage
• 5:55
  it's
• 5:55
  like
• 5:56
  over,
• 5:56
  but
• 5:58
  I
• 5:58
  kind
• 5:58
  of
• 5:59
  got
• 5:59
  obsessed
• 5:59
  with
• 5:59
  it.
• 5:59
  I
• 5:59
  was
• 6:00
  like,
• 6:00
  this
• 6:00
  is
• 6:00
  really
• 6:01
  amazing.
• 6:01
  And
• 6:01
  I
• 6:02
  got
• 6:02
  so
• 6:02
  excited
• 6:03
  by
• 6:03
  it.
• 6:03
  So
• 6:04
  kind
• 6:04
  of,
• 6:04
  we
• 6:04
  were
• 6:04
  five
• 6:05
  people
• 6:05
  that
• 6:05
  came
• 6:06
  together
• 6:06
  and
• 6:07
  four
• 6:07
  of
• 6:07
  them
• 6:08
  kind
• 6:08
  of
• 6:08
  dropped
• 6:09
  out
• 6:09
  and
• 6:10
  stopped
• 6:10
  working
• 6:10
  on
• 6:11
  it
• 6:11
  after
• 6:11
  like
• 6:11
  one
• 6:11
  or
• 6:11
  two
• 6:11
  weeks
• 6:12
  or
• 6:12
  maybe
• 6:12
  a
• 6:12
  month
• 6:13
  to
• 6:13
  be
• 6:14
  fair.
• 6:14
  And
• 6:14
  the
• 6:15
  guy
• 6:15
  who
• 6:15
  had
• 6:15
  the
• 6:15
  initial
• 6:16
  idea,
• 6:16
  he
• 6:16
  was
• 6:16
  actually
• 6:16
  already
• 6:17
  a
• 6:17
  bit
• 6:17
  further
• 6:17
  in
• 6:18
  his
• 6:18
  career,
• 6:18
  actually
• 6:19
  just
• 6:19
  had
• 6:19
  graduated
• 6:19
  from
• 6:20
  university.
• 6:21
  I
• 6:21
  actually
• 6:22
  never
• 6:22
  really
• 6:22
  had
• 6:22
  a
• 6:23
  job
• 6:23
  out
• 6:23
  of
• 6:23
  university.
• 6:24
  I
• 6:24
  just
• 6:24
  graduated
• 6:25
  a
• 6:25
  few
• 6:25
  weeks
• 6:25
  prior
• 6:26
  to
• 6:26
  that.
• 6:26
  Right.
• 6:27
  But,
• 6:27
  but
• 6:28
  the
• 6:28
  guy
• 6:28
  who
• 6:28
  had
• 6:28
  the
• 6:28
  idea,
• 6:29
  he
• 6:29
  was
• 6:29
  already
• 6:29
  a
• 6:29
  bit
• 6:30
  like
• 6:30
  further
• 6:31
  along
• 6:31
  in
• 6:31
  his
• 6:31
  career.
• 6:32
  He
• 6:32
  couldn't
• 6:32
  just
• 6:32
  drop
• 6:32
  everything
• 6:33
  and
• 6:33
  jump
• 6:33
  into
• 6:34
  this,
• 6:34
  but
• 6:34
  he
• 6:35
  was
• 6:35
  able
• 6:35
  to
• 6:35
  fund
• 6:36
  my
• 6:36
  beginnings.
• 6:37
  And
• 6:37
  he
• 6:37
  felt
• 6:38
  like,
• 6:38
  you
• 6:39
  know,
• 6:39
  he
• 6:39
  was
• 6:39
  like,
• 6:39
  okay,
• 6:40
  this,
• 6:40
  this
• 6:40
  guy
• 6:40
  Florian,
• 6:41
  I
• 6:41
  can
• 6:41
  bet
• 6:41
  on
• 6:41
  him.
• 6:41
  So.
• 6:42
  So
• 6:42
  he
• 6:42
  gave
• 6:42
  me
• 6:42
  a
• 6:43
  bit
• 6:43
  of
• 6:43
  cash
• 6:43
  to,
• 6:43
  to
• 6:44
  get
• 6:44
  started.
• 6:44
  Awesome.
• 6:45
  And
• 6:45
  I
• 6:45
  found
• 6:46
  a
• 6:46
  co
• 6:46
  founder
• 6:47
  in
• 6:47
  like
• 6:48
  a,
• 6:48
  A
• 6:49
  technical
• 6:49
  co
• 6:49
  founder
• 6:50
  that
• 6:50
  actually
• 6:50
  knows
• 6:50
  how
• 6:50
  to
• 6:52
  solder
• 6:52
  and
• 6:52
  code
• 6:53
  apps.
• 6:54
  And
• 6:54
  then
• 6:54
  the
• 6:54
  two
• 6:54
  of
• 6:54
  us,
• 6:55
  we
• 6:55
  kind
• 6:55
  of
• 6:55
  kicked
• 6:56
  this
• 6:56
  off
• 6:56
  and
• 6:57
  really
• 6:57
  went
• 6:57
  after
• 6:57
  it.
• 6:57
  Seriously.
• 6:59
  So
• 6:59
  that's
• 6:59
  how
• 7:00
  the
• 7:00
  ball
• 7:00
  got
• 7:00
  rolling.
• 7:01
  Super
• 7:01
  cool.
• 7:02
  Well,
• 7:03
  it's
• 7:03
  a
• 7:03
  very
• 7:03
  interesting
• 7:04
  idea
• 7:06
  that
• 7:07
  your
• 7:07
  main
• 7:08
  product,
• 7:08
  which
• 7:09
  is
• 7:10
  the
• 7:10
  haptic
• 7:11
  metronome,
• 7:12
  and
• 7:12
  there's
• 7:12
  a
• 7:12
  version
• 7:12
  that
• 7:13
  goes
• 7:13
  on
• 7:13
  your
• 7:13
  wrist
• 7:13
  and
• 7:13
  there's
• 7:14
  a
• 7:14
  version
• 7:14
  that
• 7:14
  goes
• 7:14
  on
• 7:14
  your
• 7:14
  chest
• 7:15
  or
• 7:15
  on
• 7:15
  your
• 7:15
  back,
• 7:15
  right?
• 7:16
  And
• 7:16
  it's
• 7:17
  interesting
• 7:17
  to
• 7:17
  think
• 7:18
  about
• 7:18
  because
• 7:18
  really
• 7:18
  all
• 7:18
  it
• 7:19
  is
• 7:19
  is
• 7:19
  a
• 7:20
  communicator
• 7:20
  with
• 7:21
  the
• 7:21
  musician,
• 7:22
  right?
• 7:22
  You're,
• 7:22
  you're,
• 7:23
  you're
• 7:23
  giving
• 7:23
  the
• 7:23
  musician
• 7:24
  information
• 7:25
  about
• 7:26
  the
• 7:26
  timing
• 7:27
  of
• 7:27
  the
• 7:27
  song.
• 7:28
  And
• 7:28
  most
• 7:28
  people
• 7:29
  are
• 7:30
  used
• 7:30
  to
• 7:30
  that
• 7:31
  being,
• 7:32
  excuse
• 7:33
  me,
• 7:34
  an
• 7:35
  auditory
• 7:35
  signal,
• 7:36
  like
• 7:36
  a
• 7:36
  metronome,
• 7:37
  like
• 7:37
  a
• 7:37
  click,
• 7:37
  click,
• 7:38
  click.
• 7:39
  And
• 7:39
  that's
• 7:39
  what
• 7:39
  most
• 7:39
  musicians
• 7:40
  grew
• 7:40
  up
• 7:41
  with,
• 7:41
  if
• 7:41
  they
• 7:41
  grew
• 7:41
  up
• 7:41
  with
• 7:42
  any
• 7:42
  kind
• 7:42
  of
• 7:42
  metronomes.
• 7:43
  And
• 7:44
  if,
• 7:44
  if
• 7:44
  we
• 7:44
  really
• 7:45
  think
• 7:45
  about
• 7:45
  the
• 7:45
  first,
• 7:46
  the
• 7:46
  original
• 7:47
  metronomes,
• 7:47
  there
• 7:48
  were
• 7:48
  like
• 7:48
  a
• 7:48
  stick
• 7:48
  that
• 7:49
  swung
• 7:49
  from
• 7:49
  side
• 7:50
  to
• 7:50
  side,
• 7:50
  right.
• 7:51
  And
• 7:51
  that
• 7:51
  gave
• 7:51
  you
• 7:52
  a
• 7:52
  visual
• 7:53
  feedback
• 7:53
  of
• 7:53
  what's
• 7:54
  going
• 7:54
  on.
• 7:54
  But
• 7:54
  then
• 7:55
  I
• 7:55
  don't
• 7:55
  know
• 7:55
  if
• 7:55
  I'm
• 7:56
  the
• 7:56
  only
• 7:56
  one,
• 7:56
  but
• 7:56
  I
• 7:56
  think
• 7:57
  drum
• 7:57
  teachers
• 7:57
  and
• 7:58
  maybe
• 7:58
  other
• 7:58
  teachers
• 7:58
  in
• 7:58
  general,
• 7:59
  ones
• 7:59
  that
• 7:59
  don't
• 7:59
  mind
• 7:59
  hitting
• 8:00
  kids
• 8:01
  when
• 8:01
  they're
• 8:02
  playing,
• 8:02
  we,
• 8:03
  like
• 8:03
  smack
• 8:03
  them
• 8:04
  on
• 8:04
  the
• 8:04
  back
• 8:04
  to
• 8:04
  give
• 8:04
  them
• 8:05
  the
• 8:05
  timing.
• 8:06
  And
• 8:06
  the,
• 8:07
  the,
• 8:08
  the
• 8:08
  great
• 8:09
  idea
• 8:10
  with
• 8:10
  what
• 8:10
  you
• 8:10
  guys
• 8:11
  are
• 8:11
  doing
• 8:11
  is
• 8:11
  that
• 8:12
  it
• 8:12
  doesn't
• 8:12
  matter
• 8:12
  which
• 8:13
  sense
• 8:13
  you
• 8:13
  use
• 8:14
  as
• 8:15
  communicating
• 8:16
  through
• 8:16
  one
• 8:17
  of
• 8:17
  the
• 8:17
  senses.
• 8:18
  With
• 8:18
  the
• 8:18
  person
• 8:19
  and
• 8:20
  little
• 8:20
  smacks
• 8:20
  like,
• 8:21
  that
• 8:21
  makes
• 8:21
  a
• 8:21
  lot
• 8:21
  of
• 8:22
  sense.
• 8:22
  And.
• 8:22
  And
• 8:23
  for
• 8:23
  some
• 8:23
  musicians,
• 8:24
  those
• 8:24
  clicks
• 8:24
  are
• 8:25
  tiring
• 8:25
  in
• 8:25
  the
• 8:25
  ear.
• 8:26
  You
• 8:26
  have
• 8:26
  to
• 8:26
  turn
• 8:26
  them
• 8:26
  up
• 8:27
  so
• 8:27
  loud
• 8:27
  that
• 8:27
  they
• 8:28
  come
• 8:28
  out
• 8:28
  deaf.
• 8:29
  We
• 8:29
  have
• 8:29
  an
• 8:30
  issue
• 8:30
  with
• 8:31
  drummers
• 8:32
  that
• 8:32
  go
• 8:32
  turn
• 8:33
  the
• 8:33
  click
• 8:33
  up
• 8:33
  more
• 8:33
  and
• 8:33
  more.
• 8:33
  I
• 8:34
  can't
• 8:34
  hear
• 8:34
  myself,
• 8:34
  I
• 8:35
  can't
• 8:35
  hear
• 8:35
  timing.
• 8:35
  And
• 8:35
  then
• 8:36
  when
• 8:36
  it's
• 8:36
  time
• 8:36
  to
• 8:36
  mix,
• 8:37
  you
• 8:37
  hear
• 8:39
  in
• 8:40
  all
• 8:40
  the
• 8:40
  microphones
• 8:40
  because
• 8:41
  it
• 8:41
  bled
• 8:41
  from
• 8:41
  the
• 8:41
  headphones.
• 8:42
  So
• 8:43
  this
• 8:43
  idea
• 8:43
  is
• 8:44
  a.
• 8:45
  A
• 8:45
  huge
• 8:45
  change,
• 8:46
  especially
• 8:46
  that
• 8:46
  you
• 8:47
  made
• 8:47
  it
• 8:47
  so
• 8:47
  compact
• 8:49
  that
• 8:49
  it
• 8:49
  fits
• 8:50
  on
• 8:50
  your
• 8:50
  wrist
• 8:51
  and
• 8:51
  you
• 8:51
  don't
• 8:51
  have
• 8:51
  to
• 8:52
  have
• 8:52
  a
• 8:52
  massive
• 8:52
  battery
• 8:52
  pack
• 8:53
  with
• 8:53
  it.
• 8:53
  What
• 8:54
  kind
• 8:54
  of
• 8:54
  challenges
• 8:54
  did
• 8:54
  you
• 8:55
  have
• 8:55
  developing
• 8:55
  this
• 8:56
  idea?
• 8:56
  Because
• 8:56
  it
• 8:56
  doesn't
• 8:56
  seem
• 8:57
  like
• 8:57
  it'll
• 8:57
  work
• 8:57
  right
• 8:57
  off
• 8:57
  the
• 8:58
  bat.
• 9:00
  Yeah,
• 9:00
  like,
• 9:00
  first
• 9:00
  off,
• 9:01
  you're
• 9:01
  totally
• 9:02
  right.
• 9:02
  Actually,
• 9:02
  I
• 9:02
  forgot
• 9:03
  to
• 9:03
  mention
• 9:03
  this.
• 9:04
  My
• 9:05
  piano
• 9:05
  teacher
• 9:05
  always
• 9:06
  tapped
• 9:06
  me
• 9:06
  on
• 9:07
  the
• 9:07
  shoulder
• 9:07
  as
• 9:07
  well.
• 9:07
  So
• 9:08
  that
• 9:08
  was
• 9:08
  another
• 9:08
  reason
• 9:09
  why
• 9:09
  I
• 9:09
  could,
• 9:09
  like,
• 9:09
  relate
• 9:10
  to
• 9:10
  this
• 9:11
  when
• 9:11
  this
• 9:11
  idea
• 9:12
  came
• 9:12
  up.
• 9:13
  And
• 9:14
  yeah,
• 9:14
  for
• 9:15
  sure.
• 9:16
  Visual
• 9:17
  aspect
• 9:17
  that's
• 9:17
  actually
• 9:18
  even
• 9:18
  important
• 9:18
  now
• 9:19
  in
• 9:19
  our
• 9:19
  product
• 9:19
  too.
• 9:20
  We
• 9:20
  decided
• 9:21
  to
• 9:21
  add,
• 9:22
  like,
• 9:22
  LEDs.
• 9:23
  There's
• 9:23
  an
• 9:23
  LED
• 9:24
  ring
• 9:24
  in
• 9:24
  the
• 9:25
  product
• 9:25
  that
• 9:26
  synchronized
• 9:26
  with
• 9:26
  the
• 9:27
  vibration.
• 9:27
  So
• 9:27
  you
• 9:27
  can
• 9:28
  also
• 9:28
  have
• 9:28
  that,
• 9:29
  the
• 9:30
  visual
• 9:30
  dimension
• 9:31
  as
• 9:31
  well,
• 9:31
  depending
• 9:32
  where
• 9:32
  you
• 9:32
  wear
• 9:32
  it.
• 9:32
  If
• 9:33
  you
• 9:33
  wear
• 9:33
  it
• 9:33
  on
• 9:33
  your
• 9:33
  wrist,
• 9:33
  it's
• 9:34
  very
• 9:34
  easy
• 9:34
  to
• 9:35
  have
• 9:35
  the
• 9:36
  lights
• 9:37
  as
• 9:37
  a
• 9:37
  second
• 9:38
  impulse
• 9:38
  kind
• 9:38
  of.
• 9:39
  And
• 9:40
  I
• 9:40
  mean,
• 9:40
  in
• 9:40
  terms
• 9:41
  of
• 9:41
  the
• 9:41
  challenges
• 9:41
  of
• 9:41
  the
• 9:42
  development,
• 9:43
  actually,
• 9:43
  there's
• 9:44
  a
• 9:44
  lot.
• 9:44
  Like,
• 9:46
  the
• 9:46
  first
• 9:46
  things
• 9:46
  we
• 9:47
  did,
• 9:47
  I
• 9:47
  think,
• 9:48
  which
• 9:48
  was
• 9:48
  very
• 9:48
  good,
• 9:48
  was
• 9:49
  to
• 9:49
  prototype
• 9:49
  a
• 9:50
  lot
• 9:50
  and
• 9:51
  try
• 9:51
  out
• 9:51
  with
• 9:51
  musicians
• 9:52
  what
• 9:52
  works
• 9:53
  well
• 9:53
  and
• 9:53
  what
• 9:53
  doesn't.
• 9:54
  So,
• 9:54
  for
• 9:54
  example,
• 9:55
  one
• 9:55
  of
• 9:55
  our
• 9:55
  key
• 9:55
  questions
• 9:56
  at
• 9:56
  the
• 9:56
  start
• 9:56
  was,
• 9:57
  like,
• 9:57
  what
• 9:57
  kind
• 9:57
  of
• 9:58
  vibration
• 9:58
  motor
• 9:58
  do
• 9:59
  we
• 9:59
  use?
• 9:59
  What
• 10:00
  technologies
• 10:01
  even
• 10:01
  exist?
• 10:02
  Because
• 10:02
  we're
• 10:03
  not
• 10:03
  vibration
• 10:03
  experts
• 10:04
  or
• 10:04
  anything
• 10:04
  like
• 10:04
  that
• 10:05
  at
• 10:05
  that
• 10:05
  time.
• 10:06
  So
• 10:06
  we
• 10:06
  had
• 10:06
  to.
• 10:07
  For
• 10:08
  example,
• 10:08
  that
• 10:08
  was
• 10:09
  one
• 10:09
  of
• 10:09
  the
• 10:09
  problems
• 10:09
  in
• 10:09
  Germany.
• 10:10
  We
• 10:10
  tried
• 10:10
  to
• 10:10
  get
• 10:10
  our
• 10:11
  hands
• 10:11
  on
• 10:11
  vibration
• 10:11
  motors.
• 10:12
  And
• 10:13
  then
• 10:14
  we
• 10:14
  walked
• 10:15
  around
• 10:15
  Berlin
• 10:15
  through
• 10:16
  all
• 10:16
  the
• 10:16
  electronics
• 10:17
  shops
• 10:17
  to
• 10:17
  get
• 10:18
  vibration
• 10:18
  motors.
• 10:19
  And
• 10:19
  they
• 10:19
  basically
• 10:19
  had
• 10:20
  like
• 10:20
  one
• 10:20
  single
• 10:20
  motor
• 10:21
  in
• 10:21
  all
• 10:21
  of
• 10:21
  Berlin.
• 10:22
  And
• 10:23
  I
• 10:23
  remember,
• 10:24
  you
• 10:24
  know,
• 10:25
  then
• 10:25
  being
• 10:25
  in.
• 10:25
  In
• 10:26
  China,
• 10:26
  in
• 10:26
  a
• 10:26
  city
• 10:27
  called
• 10:27
  Shenzhen,
• 10:28
  which
• 10:28
  is
• 10:28
  right
• 10:29
  at
• 10:29
  the
• 10:29
  border
• 10:29
  to
• 10:29
  Hong
• 10:30
  Kong,
• 10:30
  which
• 10:30
  is
• 10:30
  where
• 10:30
  all
• 10:31
  the
• 10:31
  electronics
• 10:32
  are
• 10:33
  designed
• 10:33
  and
• 10:34
  manufactured.
• 10:36
  There
• 10:36
  was
• 10:36
  like
• 10:37
  this.
• 10:37
  This
• 10:37
  mall
• 10:38
  with
• 10:38
  like
• 10:38
  10
• 10:38
  floors,
• 10:39
  and
• 10:39
  each
• 10:39
  floor
• 10:40
  had
• 10:40
  like,
• 10:40
  a
• 10:40
  different
• 10:41
  type
• 10:41
  of
• 10:41
  component.
• 10:42
  Like,
• 10:42
  one
• 10:42
  floor
• 10:43
  was
• 10:43
  just
• 10:43
  batteries,
• 10:44
  and
• 10:44
  the
• 10:44
  other
• 10:44
  floor
• 10:45
  was.
• 10:45
  And
• 10:46
  there
• 10:46
  was
• 10:46
  like
• 10:46
  this
• 10:47
  old
• 10:47
  lady,
• 10:47
  she
• 10:47
  had
• 10:47
  a
• 10:48
  card
• 10:48
  with
• 10:48
  wheels
• 10:49
  to
• 10:50
  glass
• 10:51
  and.
• 10:51
  And
• 10:52
  she
• 10:52
  had
• 10:52
  like,
• 10:53
  I
• 10:53
  think
• 10:53
  150
• 10:54
  vibration
• 10:54
  motors
• 10:55
  in
• 10:55
  her
• 10:56
  little
• 10:56
  glass
• 10:56
  carts.
• 10:57
  And
• 10:57
  we
• 10:57
  could
• 10:57
  just
• 10:58
  like,
• 10:58
  buy
• 10:58
  one
• 10:58
  of
• 10:58
  each,
• 10:58
  you
• 10:59
  know,
• 10:59
  and
• 10:59
  start
• 10:59
  tinkering
• 11:00
  and
• 11:00
  trying
• 11:00
  stuff
• 11:01
  out.
• 11:01
  So.
• 11:02
  So
• 11:02
  that
• 11:02
  was
• 11:02
  like
• 11:03
  one
• 11:03
  big
• 11:03
  question,
• 11:04
  like
• 11:04
  the
• 11:04
  vibration
• 11:05
  motor
• 11:06
  technology,
• 11:07
  and
• 11:07
  then
• 11:07
  another
• 11:07
  one
• 11:08
  was,
• 11:08
  where
• 11:08
  do
• 11:08
  you
• 11:09
  want
• 11:09
  to
• 11:09
  feel
• 11:09
  the
• 11:09
  vibration?
• 11:10
  Like,
• 11:10
  is
• 11:10
  it
• 11:10
  the
• 11:11
  best
• 11:11
  to
• 11:11
  feel
• 11:11
  it
• 11:11
  on
• 11:11
  the
• 11:11
  wrist?
• 11:12
  Do
• 11:12
  you
• 11:13
  want
• 11:13
  to
• 11:13
  feel
• 11:13
  it
• 11:13
  on
• 11:13
  the
• 11:13
  chest,
• 11:14
  the
• 11:14
  neck?
• 11:14
  Like,
• 11:15
  we
• 11:15
  tried
• 11:15
  different
• 11:15
  positions.
• 11:16
  We
• 11:17
  even
• 11:17
  had
• 11:17
  some
• 11:18
  crazy
• 11:18
  ideas,
• 11:18
  like
• 11:19
  having,
• 11:20
  for
• 11:20
  example,
• 11:21
  on
• 11:21
  your
• 11:21
  arm,
• 11:21
  if
• 11:22
  you
• 11:22
  wear
• 11:22
  it
• 11:22
  on
• 11:22
  your
• 11:22
  arm,
• 11:23
  to
• 11:23
  have
• 11:23
  like
• 11:23
  four
• 11:25
  motors
• 11:25
  distributed
• 11:26
  across
• 11:26
  the
• 11:27
  arm
• 11:27
  so
• 11:28
  you
• 11:28
  could
• 11:28
  kind
• 11:28
  of
• 11:28
  feel
• 11:29
  where
• 11:29
  in
• 11:29
  the
• 11:29
  bar
• 11:29
  you
• 11:30
  are,
• 11:30
  depending
• 11:31
  which
• 11:31
  motor
• 11:32
  vibrates.
• 11:32
  Wow,
• 11:33
  that
• 11:33
  sounds.
• 11:34
  But
• 11:35
  it
• 11:35
  turned
• 11:35
  out
• 11:35
  like
• 11:35
  the
• 11:36
  brain
• 11:36
  actually
• 11:37
  is
• 11:37
  not
• 11:37
  able
• 11:37
  to
• 11:37
  distinguish
• 11:38
  if
• 11:38
  it
• 11:38
  feels
• 11:39
  something
• 11:39
  on
• 11:39
  the
• 11:40
  inner
• 11:40
  arm
• 11:40
  or
• 11:40
  the
• 11:40
  outer
• 11:41
  arm.
• 11:42
  It's
• 11:43
  kind
• 11:43
  of
• 11:43
  crazy.
• 11:43
  You
• 11:43
  think
• 11:44
  you
• 11:44
  know,
• 11:45
  but
• 11:45
  you
• 11:45
  actually
• 11:46
  don't.
• 11:46
  You
• 11:46
  just
• 11:46
  really
• 11:47
  feel
• 11:47
  something
• 11:47
  on
• 11:48
  the
• 11:48
  arm.
• 11:48
  So
• 11:49
  that
• 11:49
  didn't
• 11:49
  work.
• 11:50
  And
• 11:52
  like,
• 11:52
  once,
• 11:53
  one
• 11:54
  thing
• 11:54
  that
• 11:54
  came
• 11:54
  out
• 11:54
  of
• 11:54
  all
• 11:54
  this
• 11:55
  testing
• 11:55
  was
• 11:55
  that
• 11:56
  it's
• 11:56
  very
• 11:57
  individual,
• 11:57
  based
• 11:58
  on
• 11:58
  the
• 11:58
  instrument
• 11:59
  and
• 11:59
  also
• 11:59
  the
• 11:59
  musician.
• 12:00
  Which
• 12:00
  position
• 12:00
  people
• 12:01
  prefer.
• 12:03
  Generally,
• 12:04
  the
• 12:04
  best
• 12:05
  position
• 12:05
  is
• 12:05
  something
• 12:06
  very
• 12:06
  central
• 12:06
  that
• 12:07
  you
• 12:07
  don't
• 12:07
  move
• 12:07
  as
• 12:07
  much.
• 12:08
  So
• 12:09
  we
• 12:09
  eventually
• 12:10
  came
• 12:10
  up
• 12:10
  with
• 12:10
  this
• 12:10
  concept
• 12:11
  of
• 12:11
  a
• 12:11
  body
• 12:12
  strap.
• 12:13
  So
• 12:13
  you
• 12:13
  can
• 12:13
  wear
• 12:14
  it
• 12:14
  on
• 12:14
  your
• 12:14
  chest
• 12:15
  or
• 12:16
  it's
• 12:17
  really
• 12:17
  quite
• 12:17
  flexible.
• 12:18
  There's
• 12:18
  also
• 12:18
  the
• 12:18
  option
• 12:18
  to
• 12:19
  wear
• 12:19
  it
• 12:19
  on
• 12:19
  the
• 12:19
  ankle,
• 12:19
  the
• 12:20
  thigh,
• 12:20
  the
• 12:21
  wrist,
• 12:21
  the
• 12:21
  arm.
• 12:21
  So
• 12:22
  we
• 12:22
  suggest
• 12:23
  musicians
• 12:23
  in
• 12:23
  the
• 12:24
  product
• 12:24
  onboarding
• 12:24
  to
• 12:25
  try
• 12:25
  all
• 12:25
  these
• 12:26
  positions
• 12:27
  and
• 12:28
  find
• 12:28
  what
• 12:28
  works
• 12:28
  best
• 12:29
  for
• 12:29
  them.
• 12:29
  And
• 12:29
  we
• 12:29
  just
• 12:29
  made
• 12:30
  the
• 12:30
  product
• 12:30
  really
• 12:30
  flexible
• 12:31
  for
• 12:31
  that.
• 12:31
  That's
• 12:32
  interesting
• 12:33
  because
• 12:33
  I
• 12:33
  can
• 12:33
  imagine
• 12:34
  for
• 12:34
  a
• 12:35
  drummer,
• 12:36
  for
• 12:36
  a
• 12:36
  drummer,
• 12:37
  it
• 12:37
  would
• 12:37
  be
• 12:37
  difficult
• 12:38
  to
• 12:38
  have
• 12:38
  it
• 12:38
  on
• 12:38
  the
• 12:38
  wrist
• 12:39
  because
• 12:39
  there's
• 12:40
  so
• 12:40
  much
• 12:40
  movement
• 12:41
  and
• 12:41
  so
• 12:41
  much
• 12:41
  vibration
• 12:42
  coming
• 12:42
  from
• 12:42
  the
• 12:42
  stick
• 12:43
  that
• 12:43
  it
• 12:43
  may
• 12:44
  not
• 12:44
  be
• 12:44
  as
• 12:45
  conducive.
• 12:45
  But
• 12:45
  then
• 12:45
  you
• 12:45
  put
• 12:46
  that
• 12:46
  on
• 12:46
  your
• 12:46
  chest.
• 12:47
  It's
• 12:47
  such
• 12:47
  a
• 12:48
  cool
• 12:48
  idea.
• 12:49
  I
• 12:49
  haven't
• 12:49
  had
• 12:49
  a
• 12:49
  chance
• 12:50
  to
• 12:50
  try
• 12:50
  it
• 12:50
  because
• 12:50
  Covid
• 12:50
  and
• 12:51
  you
• 12:51
  can't
• 12:51
  try
• 12:51
  things
• 12:52
  now
• 12:52
  at
• 12:52
  music
• 12:52
  stores,
• 12:53
  which
• 12:53
  used
• 12:54
  to
• 12:54
  be
• 12:54
  my
• 12:54
  only
• 12:54
  hobby.
• 12:56
  But
• 12:57
  it
• 12:57
  looks
• 12:57
  like
• 12:57
  a
• 12:57
  very
• 12:58
  exciting
• 12:58
  idea,
• 12:59
  especially.
• 12:59
  I'm
• 13:00
  just
• 13:00
  talking
• 13:00
  from
• 13:00
  an
• 13:00
  engineer
• 13:01
  perspective,
• 13:01
  especially
• 13:02
  because
• 13:02
  of
• 13:02
  that
• 13:02
  headphone
• 13:03
  bleed.
• 13:04
  What
• 13:04
  kind
• 13:04
  of
• 13:04
  resistance
• 13:05
  did
• 13:05
  you
• 13:05
  have?
• 13:05
  Because
• 13:07
  I've
• 13:07
  had
• 13:07
  a
• 13:08
  bit
• 13:08
  of
• 13:08
  experience
• 13:08
  with
• 13:09
  developing
• 13:09
  an
• 13:09
  audio
• 13:10
  product
• 13:10
  and
• 13:10
  there's
• 13:11
  always
• 13:11
  unfounded
• 13:12
  resistance.
• 13:13
  Even
• 13:13
  if
• 13:13
  you
• 13:13
  have
• 13:13
  the
• 13:13
  best
• 13:14
  product
• 13:14
  in
• 13:14
  the
• 13:14
  world,
• 13:14
  people
• 13:14
  are
• 13:15
  going
• 13:15
  to
• 13:15
  come
• 13:15
  out
• 13:15
  and
• 13:15
  say,
• 13:17
  mostly,
• 13:17
  guys,
• 13:18
  I'm
• 13:18
  going
• 13:18
  to
• 13:18
  say,
• 13:19
  I
• 13:19
  know
• 13:19
  better.
• 13:19
  And
• 13:20
  here's
• 13:20
  why.
• 13:20
  In
• 13:21
  physics.
• 13:22
  Right.
• 13:23
  So
• 13:24
  are
• 13:24
  you
• 13:24
  experiencing
• 13:25
  a
• 13:25
  lot
• 13:25
  of
• 13:25
  that
• 13:25
  these
• 13:26
  days?
• 13:27
  Oh,
• 13:27
  yeah.
• 13:27
  You're
• 13:27
  like
• 13:28
  100%
• 13:28
  spot
• 13:28
  on
• 13:29
  on
• 13:29
  this.
• 13:29
  Like,
• 13:29
  so
• 13:30
  we.
• 13:30
  We
• 13:30
  are
• 13:31
  running
• 13:31
  a
• 13:31
  lot
• 13:31
  of
• 13:31
  Facebook
• 13:32
  ads
• 13:32
  to
• 13:33
  get
• 13:33
  the
• 13:33
  word
• 13:33
  out
• 13:33
  and
• 13:34
  bring
• 13:34
  people
• 13:34
  to
• 13:34
  our
• 13:35
  site
• 13:35
  and
• 13:35
  check
• 13:35
  out
• 13:35
  our
• 13:35
  product.
• 13:36
  Yeah.
• 13:36
  And
• 13:37
  then
• 13:37
  the
• 13:37
  comment
• 13:37
  section,
• 13:38
  it's
• 13:38
  always
• 13:38
  outright
• 13:39
  war
• 13:39
  between
• 13:40
  musicians.
• 13:40
  So,
• 13:41
  like,
• 13:41
  the
• 13:42
  one
• 13:42
  group
• 13:42
  of
• 13:42
  people
• 13:42
  is
• 13:43
  like,
• 13:43
  ah,
• 13:43
  if
• 13:44
  you
• 13:44
  need
• 13:44
  this,
• 13:44
  you
• 13:44
  have
• 13:45
  no
• 13:45
  talent.
• 13:45
  You're
• 13:45
  not
• 13:45
  a
• 13:46
  real
• 13:46
  musician.
• 13:46
  And
• 13:46
  then
• 13:46
  the
• 13:47
  other
• 13:47
  group
• 13:47
  is
• 13:47
  like,
• 13:48
  what
• 13:48
  are
• 13:48
  you
• 13:48
  talking
• 13:49
  about?
• 13:49
  Like,
• 13:49
  every
• 13:49
  serious
• 13:50
  musician
• 13:50
  is
• 13:50
  using
• 13:50
  a
• 13:51
  click
• 13:51
  and
• 13:51
  a
• 13:51
  metronome.
• 13:52
  Like,
• 13:52
  why
• 13:52
  wouldn't
• 13:52
  you
• 13:52
  be
• 13:52
  using
• 13:53
  a
• 13:53
  metronome?
• 13:53
  You
• 13:53
  know,
• 13:54
  you
• 13:54
  don't
• 13:54
  know
• 13:55
  what
• 13:55
  you're
• 13:55
  doing.
• 13:56
  And
• 13:56
  then,
• 13:57
  you
• 13:57
  know,
• 13:57
  people
• 13:57
  are
• 13:57
  just
• 13:58
  arguing
• 13:58
  about
• 13:59
  all
• 13:59
  kinds
• 14:00
  of
• 14:00
  elements
• 14:00
  there.
• 14:01
  I
• 14:01
  would
• 14:01
  say
• 14:01
  that
• 14:03
  it's
• 14:04
  just
• 14:04
  part
• 14:04
  of
• 14:04
  every
• 14:04
  product,
• 14:05
  probably.
• 14:05
  I
• 14:05
  don't
• 14:06
  know
• 14:06
  if
• 14:06
  it's
• 14:06
  music
• 14:06
  specific.
• 14:07
  Like,
• 14:07
  whenever
• 14:07
  something
• 14:08
  new
• 14:08
  comes
• 14:08
  up,
• 14:09
  you
• 14:09
  know,
• 14:09
  there's
• 14:09
  a
• 14:09
  certain
• 14:10
  kind
• 14:10
  of
• 14:10
  personality
• 14:11
  that
• 14:11
  would.
• 14:11
  That
• 14:12
  would
• 14:12
  get
• 14:12
  skeptical
• 14:13
  and
• 14:13
  question
• 14:13
  it.
• 14:14
  And
• 14:14
  yeah,
• 14:15
  that's
• 14:15
  fine.
• 14:16
  That's
• 14:16
  probably
• 14:17
  healthy
• 14:17
  that,
• 14:18
  you
• 14:18
  know,
• 14:19
  there's
• 14:19
  some
• 14:19
  people
• 14:20
  that
• 14:20
  question
• 14:20
  stuff.
• 14:20
  Yeah.
• 14:22
  And
• 14:22
  how
• 14:22
  do
• 14:22
  you
• 14:22
  kind
• 14:23
  of
• 14:23
  like,
• 14:24
  block
• 14:24
  out
• 14:24
  that
• 14:24
  noise?
• 14:25
  Because
• 14:25
  it
• 14:25
  must
• 14:25
  be
• 14:25
  demoralizing
• 14:26
  as
• 14:27
  a
• 14:27
  developer,
• 14:27
  when
• 14:27
  you
• 14:28
  see
• 14:28
  some
• 14:29
  of
• 14:29
  the
• 14:29
  people
• 14:29
  bashing.
• 14:29
  I'm
• 14:30
  sure,
• 14:30
  Matt,
• 14:30
  you
• 14:30
  could
• 14:30
  talk
• 14:30
  to
• 14:31
  this
• 14:31
  too,
• 14:31
  but
• 14:32
  how
• 14:32
  do
• 14:32
  you
• 14:33
  kind
• 14:33
  of
• 14:33
  get
• 14:33
  past
• 14:33
  that?
• 14:33
  Because
• 14:34
  I
• 14:34
  know
• 14:35
  some
• 14:35
  people
• 14:35
  are
• 14:35
  sensitive
• 14:36
  and
• 14:36
  that
• 14:36
  might
• 14:36
  be
• 14:36
  a
• 14:36
  deterrent
• 14:37
  to
• 14:37
  kind
• 14:37
  of
• 14:37
  keep
• 14:37
  going.
• 14:38
  So
• 14:39
  do
• 14:39
  you
• 14:39
  have
• 14:39
  any
• 14:39
  tips
• 14:39
  for
• 14:39
  anyone
• 14:40
  that.
• 14:40
  That
• 14:40
  does
• 14:41
  experience
• 14:41
  some
• 14:41
  of
• 14:41
  that
• 14:41
  negativity
• 14:42
  and
• 14:42
  how
• 14:42
  they
• 14:42
  can
• 14:43
  kind
• 14:43
  of
• 14:43
  move
• 14:43
  past.
• 14:44
  Through
• 14:44
  that
• 14:44
  or
• 14:45
  your
• 14:45
  experience
• 14:45
  what
• 14:45
  you
• 14:46
  did
• 14:46
  to
• 14:46
  move
• 14:46
  past
• 14:46
  it?
• 14:48
  Yeah,
• 14:49
  I
• 14:49
  mean,
• 14:49
  like,
• 14:49
  even
• 14:50
  in
• 14:50
  the
• 14:50
  early
• 14:51
  stages
• 14:51
  of
• 14:51
  development,
• 14:52
  it's.
• 14:52
  It
• 14:52
  was
• 14:53
  maybe
• 14:53
  the
• 14:53
  worst
• 14:54
  because
• 14:54
  we
• 14:54
  had
• 14:54
  the
• 14:54
  least
• 14:55
  confidence
• 14:55
  that
• 14:55
  this
• 14:56
  was
• 14:56
  going
• 14:56
  to
• 14:56
  work
• 14:57
  at
• 14:57
  all.
• 14:57
  Like,
• 14:58
  it's
• 14:58
  a
• 14:58
  question
• 14:58
  whether.
• 14:59
  Whether
• 14:59
  you
• 15:00
  can
• 15:00
  actually
• 15:01
  pick
• 15:01
  up
• 15:02
  the
• 15:02
  rhythm
• 15:02
  with
• 15:02
  a
• 15:02
  vibration.
• 15:03
  Yeah.
• 15:04
  And
• 15:04
  then
• 15:05
  also,
• 15:05
  you
• 15:06
  know,
• 15:06
  when
• 15:06
  we
• 15:06
  didn't
• 15:06
  have
• 15:06
  the
• 15:06
  technology
• 15:07
  figured
• 15:08
  out
• 15:08
  yet,
• 15:08
  like,
• 15:08
  the
• 15:08
  vibrations
• 15:09
  were
• 15:09
  maybe
• 15:09
  very
• 15:10
  weak.
• 15:10
  They
• 15:10
  were
• 15:10
  very
• 15:10
  drawn
• 15:11
  out.
• 15:11
  We
• 15:12
  didn't
• 15:12
  know
• 15:12
  where
• 15:13
  to
• 15:13
  wear
• 15:13
  it.
• 15:13
  And
• 15:14
  then
• 15:14
  we
• 15:14
  tried
• 15:15
  it
• 15:15
  out
• 15:15
  with
• 15:15
  people
• 15:15
  and
• 15:15
  they
• 15:16
  were
• 15:16
  like,
• 15:16
  sorry,
• 15:18
  this
• 15:18
  is
• 15:18
  not
• 15:18
  it.
• 15:19
  And
• 15:19
  then
• 15:20
  I'm
• 15:21
  kind
• 15:21
  of
• 15:21
  an
• 15:21
  optimist,
• 15:22
  so
• 15:23
  I'm
• 15:23
  not
• 15:23
  sure
• 15:23
  if
• 15:23
  that's
• 15:24
  a
• 15:24
  helpful
• 15:24
  advice
• 15:24
  for
• 15:25
  other
• 15:25
  people,
• 15:25
  but
• 15:26
  for
• 15:26
  me,
• 15:26
  I
• 15:26
  kind
• 15:27
  of
• 15:27
  had
• 15:27
  this
• 15:27
  vision
• 15:27
  in
• 15:27
  my
• 15:28
  head.
• 15:28
  I
• 15:28
  was
• 15:28
  like,
• 15:28
  okay,
• 15:29
  I
• 15:29
  understand
• 15:29
  what
• 15:29
  you're
• 15:30
  saying,
• 15:30
  and
• 15:31
  I
• 15:31
  agree
• 15:31
  right
• 15:32
  now
• 15:32
  it's
• 15:32
  not
• 15:32
  there.
• 15:33
  But
• 15:33
  then
• 15:33
  I
• 15:33
  had
• 15:33
  this
• 15:33
  vision
• 15:34
  in
• 15:34
  my
• 15:34
  head.
• 15:34
  So
• 15:34
  if
• 15:34
  you
• 15:34
  put
• 15:35
  all
• 15:35
  the
• 15:35
  pieces
• 15:35
  in
• 15:36
  the
• 15:36
  place
• 15:36
  just
• 15:37
  right,
• 15:37
  then
• 15:38
  eventually
• 15:39
  it's
• 15:39
  going
• 15:39
  to
• 15:39
  be
• 15:39
  amazing.
• 15:40
  So
• 15:41
  then
• 15:41
  that
• 15:41
  just
• 15:42
  kept
• 15:43
  us
• 15:43
  going.
• 15:44
  And
• 15:44
  I
• 15:45
  mean,
• 15:45
  today,
• 15:46
  what's
• 15:46
  really
• 15:46
  cool
• 15:46
  is
• 15:47
  that
• 15:48
  with
• 15:49
  different
• 15:49
  tech
• 15:50
  tools,
• 15:50
  you
• 15:50
  can
• 15:51
  be
• 15:51
  really
• 15:51
  close
• 15:52
  to
• 15:52
  customer
• 15:53
  feedback.
• 15:53
  So,
• 15:54
  for
• 15:54
  example,
• 15:54
  what
• 15:54
  we
• 15:55
  do
• 15:55
  is
• 15:56
  when
• 15:56
  you
• 15:56
  set
• 15:56
  up
• 15:56
  the
• 15:56
  device
• 15:58
  in
• 15:58
  the
• 15:58
  app,
• 16:00
  you
• 16:00
  register
• 16:01
  an
• 16:01
  account
• 16:01
  with
• 16:01
  Soundprenner.
• 16:02
  And
• 16:02
  so
• 16:03
  then
• 16:03
  automatically
• 16:03
  every
• 16:04
  two
• 16:04
  weeks.
• 16:04
  Sorry,
• 16:05
  not
• 16:05
  every
• 16:05
  two
• 16:05
  weeks.
• 16:06
  Two
• 16:06
  weeks
• 16:06
  after
• 16:06
  you
• 16:07
  set
• 16:07
  up
• 16:07
  the
• 16:07
  product,
• 16:08
  we
• 16:08
  send
• 16:08
  out
• 16:08
  a
• 16:08
  survey
• 16:09
  with
• 16:09
  a
• 16:09
  simple
• 16:10
  question.
• 16:10
  Whether
• 16:11
  you
• 16:11
  would
• 16:11
  like
• 16:12
  to
• 16:12
  recommend.
• 16:13
  If
• 16:13
  you
• 16:13
  would
• 16:13
  recommend
• 16:14
  the
• 16:14
  product
• 16:14
  to
• 16:14
  a
• 16:14
  friend
• 16:15
  and
• 16:15
  if
• 16:15
  you
• 16:15
  would
• 16:15
  like
• 16:15
  to
• 16:15
  leave
• 16:16
  a
• 16:16
  comment.
• 16:16
  So
• 16:17
  basically
• 16:17
  every
• 16:17
  morning
• 16:18
  when
• 16:18
  I
• 16:18
  get
• 16:18
  up,
• 16:18
  I
• 16:19
  get
• 16:19
  like
• 16:20
  maybe
• 16:20
  10,
• 16:21
  20
• 16:21
  messages
• 16:22
  from
• 16:22
  customers
• 16:23
  that
• 16:23
  just
• 16:23
  set
• 16:23
  up
• 16:23
  the
• 16:24
  product
• 16:24
  in
• 16:24
  my.
• 16:25
  It's
• 16:25
  called
• 16:25
  Slack,
• 16:26
  if
• 16:26
  you
• 16:26
  guys
• 16:26
  know
• 16:26
  Slack.
• 16:27
  Yeah,
• 16:27
  right.
• 16:27
  Kind
• 16:28
  of
• 16:28
  like
• 16:28
  Discord,
• 16:29
  maybe
• 16:29
  also
• 16:29
  very
• 16:29
  known.
• 16:31
  That's
• 16:32
  just
• 16:32
  the
• 16:32
  first
• 16:32
  thing
• 16:32
  in
• 16:32
  the
• 16:32
  morning.
• 16:32
  I
• 16:33
  read
• 16:33
  it's
• 16:33
  like
• 16:33
  20
• 16:33
  messages
• 16:34
  from
• 16:34
  customers
• 16:35
  with
• 16:35
  their
• 16:35
  feedback,
• 16:35
  good
• 16:36
  or
• 16:36
  bad.
• 16:37
  And
• 16:37
  that's
• 16:38
  always
• 16:38
  cool
• 16:38
  to
• 16:39
  have
• 16:40
  something
• 16:40
  in
• 16:40
  the
• 16:41
  morning
• 16:41
  like,
• 16:41
  oh,
• 16:41
  it
• 16:41
  changed
• 16:41
  my
• 16:41
  life.
• 16:42
  I
• 16:42
  love
• 16:42
  this.
• 16:42
  I
• 16:42
  use
• 16:43
  it
• 16:43
  every
• 16:43
  time
• 16:43
  I
• 16:43
  play
• 16:43
  music.
• 16:45
  That's
• 16:46
  really
• 16:46
  cool.
• 16:46
  And
• 16:46
  also,
• 16:47
  of
• 16:47
  course,
• 16:47
  the
• 16:47
  negative
• 16:48
  things
• 16:49
  are
• 16:49
  good
• 16:49
  to
• 16:50
  see.
• 16:50
  What
• 16:51
  are
• 16:51
  the
• 16:51
  patterns?
• 16:52
  What
• 16:52
  can
• 16:52
  we
• 16:52
  do
• 16:52
  better?
• 16:53
  So
• 16:53
  this
• 16:54
  is
• 16:54
  pretty
• 16:54
  nice.
• 16:57
  That's
• 16:57
  some
• 16:58
  great
• 16:59
  advice
• 16:59
  and
• 17:00
  feedback
• 17:00
  for
• 17:00
  people
• 17:01
  who
• 17:01
  are
• 17:01
  starting
• 17:01
  off
• 17:02
  in
• 17:02
  something
• 17:02
  new
• 17:02
  and
• 17:03
  like
• 17:03
  Jericho
• 17:04
  said,
• 17:04
  just
• 17:04
  overwhelmed
• 17:05
  by
• 17:05
  the
• 17:05
  resistance
• 17:06
  that
• 17:06
  you're
• 17:07
  gonna
• 17:07
  get.
• 17:07
  Whether
• 17:07
  the
• 17:08
  thing
• 17:08
  is
• 17:08
  great,
• 17:08
  not
• 17:09
  great,
• 17:09
  whatever
• 17:10
  it
• 17:10
  is,
• 17:10
  whether
• 17:11
  most
• 17:11
  people
• 17:11
  like
• 17:11
  it,
• 17:11
  there's
• 17:12
  still
• 17:12
  gonna
• 17:12
  be
• 17:12
  some
• 17:12
  that
• 17:13
  don't.
• 17:13
  So
• 17:14
  that
• 17:14
  is
• 17:14
  huge.
• 17:16
  One
• 17:16
  final,
• 17:17
  final
• 17:17
  word
• 17:17
  on
• 17:18
  that.
• 17:18
  I
• 17:18
  think
• 17:20
  when
• 17:20
  you
• 17:20
  start
• 17:20
  out
• 17:21
  with
• 17:21
  a
• 17:21
  new
• 17:21
  idea
• 17:22
  or
• 17:22
  a
• 17:22
  new
• 17:22
  project.
• 17:22
  Yeah,
• 17:23
  yeah.
• 17:24
  It's
• 17:24
  always.
• 17:26
  I
• 17:26
  think
• 17:26
  the
• 17:26
  hardest
• 17:27
  thing
• 17:27
  is
• 17:27
  to
• 17:27
  do
• 17:27
  the
• 17:27
  right
• 17:28
  things
• 17:28
  because
• 17:28
  there
• 17:29
  are
• 17:29
  so
• 17:29
  many
• 17:29
  things
• 17:30
  you
• 17:30
  could
• 17:30
  be
• 17:30
  doing,
• 17:30
  and
• 17:31
  you're
• 17:31
  usually
• 17:31
  just
• 17:31
  one
• 17:31
  or
• 17:32
  two
• 17:32
  people.
• 17:33
  And
• 17:33
  so
• 17:33
  the
• 17:33
  key
• 17:33
  is
• 17:34
  and
• 17:34
  not
• 17:34
  doing
• 17:34
  the
• 17:35
  wrong
• 17:35
  stuff.
• 17:35
  So
• 17:36
  it's
• 17:36
  kind
• 17:36
  of
• 17:36
  seductive
• 17:37
  to
• 17:37
  start
• 17:37
  working
• 17:38
  on
• 17:38
  your
• 17:38
  brand
• 17:38
  and
• 17:39
  write
• 17:39
  your
• 17:39
  business
• 17:40
  plan
• 17:40
  and
• 17:41
  to,
• 17:41
  you
• 17:42
  know,
• 17:42
  build
• 17:42
  your
• 17:43
  castle
• 17:43
  in
• 17:43
  the
• 17:43
  sky.
• 17:44
  But
• 17:44
  then
• 17:45
  what
• 17:45
  really
• 17:45
  matters
• 17:46
  is
• 17:46
  that
• 17:46
  you
• 17:46
  make
• 17:46
  something
• 17:47
  that
• 17:47
  people
• 17:47
  want.
• 17:47
  Absolutely.
• 17:48
  And
• 17:48
  so
• 17:49
  that
• 17:50
  can
• 17:50
  be
• 17:50
  quite
• 17:50
  painful
• 17:51
  because
• 17:51
  you
• 17:51
  need
• 17:52
  to
• 17:52
  actually
• 17:53
  make
• 17:53
  it
• 17:54
  and
• 17:54
  show
• 17:55
  it
• 17:55
  to
• 17:55
  people
• 17:55
  and
• 17:55
  hear
• 17:56
  what
• 17:56
  they
• 17:56
  say.
• 17:59
  You
• 17:59
  just
• 17:59
  do
• 17:59
  that
• 18:00
  and
• 18:00
  you
• 18:00
  ignore
• 18:00
  everything
• 18:01
  else.
• 18:01
  And
• 18:01
  only
• 18:01
  once
• 18:01
  you
• 18:02
  have
• 18:02
  something
• 18:03
  where
• 18:03
  you
• 18:03
  can
• 18:03
  feel
• 18:04
  or
• 18:04
  people
• 18:04
  say
• 18:05
  this
• 18:05
  is
• 18:05
  going
• 18:06
  to
• 18:06
  be
• 18:06
  something
• 18:06
  people
• 18:06
  actually
• 18:07
  want,
• 18:07
  then
• 18:08
  you
• 18:08
  can
• 18:09
  do
• 18:09
  all
• 18:09
  the
• 18:09
  other
• 18:09
  stuff.
• 18:10
  And,
• 18:10
  yeah,
• 18:11
  it
• 18:11
  takes.
• 18:13
  You
• 18:13
  just
• 18:13
  have
• 18:14
  to
• 18:14
  work
• 18:14
  through
• 18:14
  this
• 18:14
  negative
• 18:15
  feedback
• 18:15
  and
• 18:16
  do
• 18:16
  that.
• 18:17
  But
• 18:17
  I
• 18:18
  think
• 18:18
  it's.
• 18:19
  That's
• 18:20
  what
• 18:20
  it
• 18:20
  takes
• 18:20
  to
• 18:21
  develop
• 18:21
  something
• 18:22
  good.
• 18:22
  Yeah,
• 18:23
  that's
• 18:23
  a
• 18:23
  great
• 18:24
  point
• 18:24
  because
• 18:24
  you
• 18:24
  depend
• 18:25
  on
• 18:25
  the
• 18:25
  feedback
• 18:26
  you
• 18:26
  get
• 18:26
  from
• 18:26
  the
• 18:26
  musicians.
• 18:27
  And
• 18:27
  your
• 18:27
  customers
• 18:28
  to
• 18:28
  know
• 18:29
  if
• 18:29
  it
• 18:29
  was
• 18:30
  worth
• 18:31
  all
• 18:31
  the
• 18:31
  time
• 18:31
  that
• 18:31
  you
• 18:31
  put
• 18:32
  into
• 18:32
  it.
• 18:32
  When
• 18:32
  did
• 18:33
  you
• 18:33
  finally
• 18:35
  have
• 18:35
  a
• 18:35
  sigh
• 18:36
  of
• 18:36
  relief
• 18:36
  like,
• 18:36
  aha,
• 18:37
  yes,
• 18:37
  people
• 18:37
  like
• 18:37
  it,
• 18:38
  this
• 18:38
  is
• 18:38
  gonna
• 18:39
  work
• 18:39
  and
• 18:39
  the
• 18:39
  market
• 18:39
  likes
• 18:40
  it.
• 18:40
  Do
• 18:40
  you
• 18:40
  know
• 18:41
  that
• 18:41
  exact
• 18:41
  moment
• 18:41
  when
• 18:41
  that
• 18:42
  started
• 18:42
  happening
• 18:42
  for
• 18:42
  you?
• 18:47
  Yeah,
• 18:47
  actually
• 18:47
  I
• 18:47
  do.
• 18:48
  Yeah.
• 18:48
  I
• 18:48
  mean
• 18:48
  it
• 18:49
  was
• 18:49
  quite
• 18:49
  a
• 18:49
  long
• 18:50
  journey.
• 18:50
  Maybe
• 18:50
  I
• 18:50
  can
• 18:52
  tell
• 18:52
  the
• 18:52
  side
• 18:53
  story
• 18:53
  in
• 18:53
  between
• 18:53
  because
• 18:54
  that's
• 18:54
  also
• 18:54
  a
• 18:54
  bit
• 18:55
  interesting.
• 18:55
  Like
• 18:56
  basically
• 18:56
  after
• 18:57
  we
• 18:57
  had
• 18:57
  the
• 18:58
  concept
• 18:58
  figured
• 18:58
  out,
• 18:58
  okay,
• 18:59
  the
• 18:59
  next
• 18:59
  step
• 19:00
  for
• 19:00
  us
• 19:00
  was
• 19:00
  to
• 19:00
  get
• 19:01
  the
• 19:01
  customer
• 19:02
  validation
• 19:03
  at
• 19:03
  scale
• 19:03
  kind
• 19:03
  of
• 19:04
  and
• 19:04
  see
• 19:04
  if
• 19:05
  we're
• 19:05
  actually
• 19:06
  just
• 19:06
  high
• 19:06
  on
• 19:07
  our
• 19:07
  own
• 19:07
  supply
• 19:07
  or
• 19:08
  we
• 19:08
  talk
• 19:09
  to
• 19:09
  a
• 19:09
  few
• 19:09
  people,
• 19:09
  they
• 19:10
  know
• 19:10
  us
• 19:10
  in
• 19:10
  person
• 19:11
  now
• 19:11
  we
• 19:11
  get
• 19:11
  good
• 19:11
  feedback.
• 19:12
  But
• 19:12
  is
• 19:12
  it
• 19:12
  like
• 19:13
  real?
• 19:14
  And
• 19:14
  so
• 19:14
  then
• 19:14
  to
• 19:15
  do
• 19:15
  that,
• 19:15
  we
• 19:15
  launched
• 19:15
  a
• 19:15
  crowdfunding
• 19:16
  campaign
• 19:16
  on
• 19:17
  Indiegogo
• 19:18
  as
• 19:18
  also
• 19:18
  Kickstarter
• 19:19
  for
• 19:19
  people
• 19:20
  who
• 19:20
  don't
• 19:20
  know
• 19:20
  Indiegogo.
• 19:21
  But
• 19:22
  basically
• 19:22
  we
• 19:22
  put
• 19:22
  up
• 19:23
  the
• 19:23
  product
• 19:23
  project
• 19:24
  and
• 19:24
  people
• 19:24
  could
• 19:25
  pre
• 19:25
  order
• 19:25
  the
• 19:25
  product
• 19:27
  and
• 19:28
  it
• 19:28
  was,
• 19:29
  yeah,
• 19:29
  I
• 19:29
  remember
• 19:29
  that,
• 19:30
  quite
• 19:31
  the
• 19:31
  roller
• 19:31
  coaster.
• 19:32
  I
• 19:32
  remember
• 19:32
  our
• 19:32
  campaign
• 19:33
  or.
• 19:35
  Yeah,
• 19:35
  cool.
• 19:36
  Yeah,
• 19:37
  actually
• 19:37
  a
• 19:37
  lot
• 19:37
  of
• 19:37
  people
• 19:37
  saw
• 19:38
  the
• 19:38
  campaign
• 19:38
  so
• 19:39
  kind
• 19:39
  of
• 19:39
  how
• 19:39
  it
• 19:39
  went
• 19:40
  was
• 19:41
  there's
• 19:42
  like
• 19:42
  this
• 19:42
  pre
• 19:42
  campaign
• 19:43
  phase
• 19:43
  because
• 19:43
  what
• 19:44
  you
• 19:44
  want
• 19:44
  to
• 19:44
  do
• 19:44
  is
• 19:44
  you
• 19:45
  don't
• 19:45
  just
• 19:45
  want
• 19:45
  to
• 19:45
  put
• 19:45
  it
• 19:45
  up
• 19:46
  and
• 19:47
  hope
• 19:47
  somebody
• 19:48
  finds
• 19:48
  it,
• 19:48
  but
• 19:49
  you
• 19:49
  kind
• 19:49
  of
• 19:49
  want
• 19:49
  to
• 19:50
  build
• 19:50
  up
• 19:50
  some
• 19:51
  hype
• 19:51
  leading
• 19:51
  up
• 19:52
  to
• 19:52
  the
• 19:52
  launch
• 19:52
  so
• 19:52
  that
• 19:52
  you
• 19:53
  have
• 19:53
  an
• 19:53
  audience
• 19:53
  waiting
• 19:54
  for
• 19:54
  you
• 19:54
  to
• 19:54
  launch
• 19:55
  and
• 19:55
  then
• 19:56
  it
• 19:56
  launches
• 19:56
  with
• 19:57
  a
• 19:57
  lot
• 19:57
  of
• 19:57
  momentum
• 19:57
  and
• 19:57
  you
• 19:58
  can
• 19:58
  pick
• 19:58
  up
• 19:58
  some
• 19:58
  press
• 19:59
  and
• 19:59
  stuff
• 19:59
  like
• 20:00
  that.
• 20:00
  So
• 20:01
  we
• 20:01
  did
• 20:01
  an
• 20:01
  excellent
• 20:02
  job
• 20:02
  at
• 20:02
  this
• 20:02
  free
• 20:03
  campaign
• 20:03
  and
• 20:03
  we
• 20:03
  actually
• 20:04
  got,
• 20:04
  you
• 20:04
  know,
• 20:05
  we
• 20:05
  posted
• 20:05
  in
• 20:05
  forums
• 20:06
  and
• 20:06
  stuff
• 20:06
  and
• 20:06
  we
• 20:06
  got
• 20:06
  20,000
• 20:07
  musicians
• 20:08
  to
• 20:08
  sign
• 20:08
  up
• 20:08
  to
• 20:08
  our
• 20:09
  email
• 20:09
  newsletter
• 20:10
  before
• 20:10
  we
• 20:10
  even
• 20:10
  started.
• 20:11
  Yeah,
• 20:12
  this
• 20:13
  by
• 20:13
  spending
• 20:14
  about
• 20:14
  5,000
• 20:15
  US
• 20:15
  on
• 20:15
  Facebook
• 20:16
  ads
• 20:16
  to
• 20:17
  bring
• 20:17
  people
• 20:17
  to
• 20:17
  our
• 20:18
  website.
• 20:18
  And
• 20:19
  the
• 20:19
  sign
• 20:19
  up
• 20:19
  rate
• 20:20
  was
• 20:20
  amazing.
• 20:20
  Everybody
• 20:21
  was
• 20:22
  so
• 20:22
  curious
• 20:23
  what
• 20:23
  it
• 20:24
  was
• 20:24
  going
• 20:24
  to
• 20:24
  be
• 20:24
  because
• 20:26
  we
• 20:26
  made
• 20:26
  it
• 20:27
  very
• 20:27
  mysterious.
• 20:27
  We
• 20:28
  said,
• 20:28
  this
• 20:28
  is
• 20:29
  going
• 20:29
  to
• 20:29
  be
• 20:29
  the
• 20:29
  first
• 20:30
  variable
• 20:30
  device
• 20:31
  for
• 20:31
  musicians.
• 20:31
  It's
• 20:32
  going
• 20:32
  to
• 20:32
  be
• 20:33
  the
• 20:33
  future
• 20:33
  of
• 20:34
  rhythm
• 20:34
  and
• 20:34
  stuff.
• 20:35
  And
• 20:35
  everybody
• 20:35
  was
• 20:36
  like,
• 20:36
  wow,
• 20:36
  this
• 20:36
  sounds
• 20:37
  intriguing,
• 20:37
  I
• 20:38
  want
• 20:38
  to
• 20:38
  know
• 20:38
  what
• 20:38
  it
• 20:38
  is.
• 20:38
  And
• 20:38
  they
• 20:39
  sign
• 20:39
  up.
• 20:40
  And
• 20:40
  then
• 20:40
  we
• 20:40
  got
• 20:40
  like
• 20:40
  really
• 20:40
  cocky
• 20:41
  and
• 20:41
  we
• 20:41
  got
• 20:41
  really
• 20:41
  hyped
• 20:42
  and
• 20:42
  we
• 20:42
  were
• 20:42
  like,
• 20:42
  wow,
• 20:43
  this
• 20:43
  is
• 20:43
  going
• 20:43
  to
• 20:43
  be
• 20:44
  a
• 20:44
  smash
• 20:44
  hit.
• 20:45
  Like,
• 20:46
  you
• 20:46
  know,
• 20:47
  and
• 20:47
  I
• 20:47
  remember,
• 20:48
  you
• 20:48
  know,
• 20:48
  calculating
• 20:49
  already
• 20:49
  like,
• 20:49
  oh,
• 20:50
  if
• 20:50
  you
• 20:50
  get
• 20:50
  5%
• 20:51
  of
• 20:51
  people
• 20:51
  to
• 20:51
  buy,
• 20:53
  I
• 20:53
  don't
• 20:53
  know
• 20:53
  the
• 20:53
  exact
• 20:54
  numbers
• 20:54
  anymore,
• 20:54
  but
• 20:54
  it
• 20:54
  was
• 20:55
  something
• 20:55
  like
• 20:55
  we're
• 20:56
  already
• 20:56
  going
• 20:56
  to
• 20:56
  have
• 20:56
  200,000
• 20:57
  US
• 20:57
  in
• 20:58
  pre
• 20:58
  orders
• 20:58
  in
• 20:58
  the
• 20:59
  first
• 20:59
  24
• 20:59
  hours,
• 21:00
  just
• 21:00
  with
• 21:00
  a
• 21:01
  Very
• 21:01
  modest
• 21:01
  rate.
• 21:03
  And
• 21:03
  then
• 21:03
  my
• 21:04
  co
• 21:04
  founder,
• 21:04
  he
• 21:05
  was
• 21:05
  like,
• 21:06
  I
• 21:06
  think
• 21:06
  we
• 21:06
  can
• 21:06
  only
• 21:07
  hit
• 21:07
  like
• 21:07
  80,000.
• 21:08
  And
• 21:08
  I
• 21:08
  remember
• 21:08
  thinking
• 21:09
  we
• 21:09
  made
• 21:09
  like,
• 21:10
  bets
• 21:10
  who
• 21:10
  got
• 21:11
  it,
• 21:11
  right.
• 21:11
  Yeah,
• 21:11
  yeah.
• 21:12
  And
• 21:12
  I
• 21:12
  was
• 21:12
  like,
• 21:12
  ha.
• 21:13
  Like,
• 21:13
  I'm
• 21:13
  going
• 21:13
  to
• 21:13
  win
• 21:14
  this
• 21:14
  so
• 21:14
  easily.
• 21:14
  Like,
• 21:15
  he's
• 21:15
  so
• 21:15
  negative.
• 21:16
  Yeah,
• 21:16
  yeah.
• 21:17
  Why
• 21:17
  is
• 21:17
  he
• 21:18
  such
• 21:18
  a
• 21:18
  pessimist?
• 21:18
  Like
• 21:19
  80,000,
• 21:20
  like,
• 21:20
  that's
• 21:20
  nothing,
• 21:20
  right?
• 21:21
  And
• 21:21
  then
• 21:21
  we
• 21:21
  actually
• 21:22
  had
• 21:23
  like
• 21:23
  a
• 21:23
  big
• 21:24
  launch
• 21:24
  event,
• 21:24
  which
• 21:25
  was
• 21:25
  also
• 21:25
  stupid
• 21:26
  because,
• 21:26
  you
• 21:27
  know,
• 21:27
  when
• 21:27
  you
• 21:27
  launch
• 21:27
  a
• 21:27
  campaign,
• 21:28
  you
• 21:28
  really
• 21:28
  need
• 21:28
  to
• 21:28
  work
• 21:29
  and
• 21:29
  reply
• 21:29
  to
• 21:30
  all
• 21:30
  the
• 21:30
  comments.
• 21:30
  But
• 21:30
  we
• 21:31
  had
• 21:31
  a
• 21:31
  party
• 21:32
  to
• 21:32
  celebrate
• 21:32
  that.
• 21:35
  And
• 21:36
  so
• 21:36
  we
• 21:36
  had
• 21:36
  the
• 21:36
  party,
• 21:37
  we
• 21:37
  opened
• 21:37
  the
• 21:37
  champagne,
• 21:38
  and
• 21:38
  we
• 21:38
  invited
• 21:38
  all
• 21:39
  our
• 21:39
  friends.
• 21:39
  And
• 21:40
  it
• 21:40
  was
• 21:41
  super,
• 21:41
  super
• 21:42
  amazing
• 21:43
  feelings.
• 21:44
  And
• 21:44
  then
• 21:46
  nothing
• 21:46
  happened.
• 21:47
  Like,
• 21:47
  we
• 21:47
  got
• 21:47
  a
• 21:47
  few
• 21:48
  sales
• 21:49
  and
• 21:49
  like,
• 21:50
  it
• 21:50
  was.
• 21:50
  It
• 21:50
  was
• 21:51
  10pm
• 21:51
  in
• 21:51
  Hong
• 21:51
  Kong
• 21:52
  when
• 21:52
  we
• 21:52
  launched,
• 21:52
  which
• 21:52
  was
• 21:52
  in
• 21:53
  the
• 21:53
  morning
• 21:53
  in
• 21:53
  the
• 21:54
  US
• 21:54
  where
• 21:54
  most
• 21:54
  of
• 21:55
  the
• 21:55
  email
• 21:55
  signups
• 21:55
  were.
• 21:56
  Yeah.
• 21:57
  And
• 21:59
  I
• 21:59
  remember
• 21:59
  going
• 22:00
  to
• 22:00
  bed
• 22:00
  at
• 22:00
  like
• 22:00
  3am
• 22:01
  and
• 22:01
  our
• 22:02
  campaign
• 22:02
  was
• 22:02
  like
• 22:02
  at
• 22:03
  5,000
• 22:03
  US
• 22:03
  pre
• 22:04
  orders.
• 22:04
  So
• 22:05
  it
• 22:05
  was
• 22:05
  like
• 22:06
  more
• 22:06
  than
• 22:07
  10
• 22:07
  times
• 22:07
  less
• 22:07
  than
• 22:08
  the
• 22:08
  pessimistic
• 22:09
  expectations
• 22:10
  I
• 22:10
  got
• 22:10
  from
• 22:11
  my
• 22:11
  co
• 22:11
  founder.
• 22:11
  Yeah,
• 22:12
  yeah,
• 22:12
  yeah.
• 22:12
  And
• 22:13
  so
• 22:13
  then
• 22:13
  I
• 22:13
  remember
• 22:13
  waking
• 22:14
  up
• 22:14
  one
• 22:14
  morning,
• 22:15
  right?
• 22:16
  And
• 22:16
  I
• 22:16
  was
• 22:16
  like,
• 22:18
  maybe
• 22:18
  everybody
• 22:19
  was
• 22:19
  asleep
• 22:19
  in
• 22:19
  the
• 22:19
  US
• 22:20
  and
• 22:20
  now
• 22:21
  that
• 22:21
  it's
• 22:21
  like
• 22:21
  the
• 22:21
  middle
• 22:22
  of
• 22:22
  the
• 22:22
  day
• 22:22
  in
• 22:22
  the
• 22:22
  US
• 22:23
  It'll
• 22:23
  pick
• 22:23
  up.
• 22:23
  You
• 22:23
  know,
• 22:24
  they
• 22:24
  had
• 22:24
  time
• 22:24
  to
• 22:24
  buy
• 22:25
  and.
• 22:25
  But
• 22:25
  I
• 22:25
  was
• 22:26
  so
• 22:26
  scared
• 22:26
  to
• 22:26
  look.
• 22:26
  And
• 22:27
  while
• 22:27
  I
• 22:27
  was
• 22:27
  sleeping,
• 22:28
  we
• 22:28
  like
• 22:28
  sold
• 22:28
  five
• 22:29
  units.
• 22:29
  It
• 22:29
  was
• 22:29
  terrible.
• 22:31
  And
• 22:31
  basically
• 22:31
  it
• 22:32
  was.
• 22:33
  It
• 22:33
  was
• 22:33
  a
• 22:33
  complete
• 22:34
  failure
• 22:34
  in
• 22:34
  marketing.
• 22:37
  We
• 22:37
  had,
• 22:38
  like,
• 22:38
  told
• 22:38
  people
• 22:39
  nothing
• 22:40
  about
• 22:40
  the
• 22:40
  product.
• 22:40
  We
• 22:41
  just
• 22:41
  made
• 22:41
  them
• 22:41
  curious.
• 22:42
  But
• 22:42
  they
• 22:43
  didn't
• 22:43
  really
• 22:43
  know
• 22:44
  what
• 22:44
  they
• 22:44
  were.
• 22:45
  They
• 22:45
  didn't
• 22:45
  really
• 22:46
  know
• 22:46
  what
• 22:46
  they
• 22:46
  signed
• 22:46
  up
• 22:47
  for
• 22:47
  being
• 22:48
  a
• 22:48
  metronome.
• 22:49
  And
• 22:49
  so
• 22:50
  we
• 22:50
  were
• 22:50
  like,
• 22:50
  really
• 22:50
  crushed
• 22:51
  for
• 22:51
  like
• 22:51
  two
• 22:51
  days.
• 22:52
  I
• 22:52
  remember
• 22:52
  I
• 22:53
  didn't
• 22:53
  even
• 22:53
  work
• 22:53
  on
• 22:53
  the
• 22:53
  campaign.
• 22:54
  I
• 22:54
  just
• 22:54
  played
• 22:54
  video
• 22:54
  games.
• 22:55
  And
• 22:55
  we
• 22:55
  felt
• 22:56
  like,
• 22:56
  so
• 22:56
  stupid.
• 22:58
  And.
• 22:58
  And
• 22:58
  then
• 22:58
  we
• 22:58
  were
• 22:59
  like,
• 22:59
  okay,
• 22:59
  like,
• 23:00
  go
• 23:00
  on.
• 23:00
  Like,
• 23:01
  maybe.
• 23:01
  Because
• 23:02
  we
• 23:02
  thought,
• 23:03
  you
• 23:03
  know,
• 23:03
  we
• 23:03
  didn't
• 23:03
  know.
• 23:03
  Is
• 23:04
  it
• 23:04
  our
• 23:04
  marketing
• 23:04
  or
• 23:04
  is
• 23:05
  it
• 23:05
  just
• 23:05
  a
• 23:05
  stupid
• 23:06
  idea?
• 23:06
  Right?
• 23:07
  And,
• 23:08
  well,
• 23:08
  we
• 23:09
  just
• 23:09
  went
• 23:09
  back
• 23:09
  to
• 23:09
  the
• 23:09
  drawing
• 23:10
  table
• 23:10
  and
• 23:11
  we
• 23:12
  kept
• 23:12
  working
• 23:12
  on
• 23:12
  it.
• 23:12
  And
• 23:13
  we
• 23:14
  just,
• 23:14
  you
• 23:14
  know,
• 23:15
  started
• 23:15
  grinding
• 23:16
  and
• 23:17
  turned
• 23:17
  over
• 23:17
  every
• 23:18
  stone.
• 23:18
  And
• 23:18
  we
• 23:18
  ended
• 23:18
  the
• 23:19
  campaign
• 23:19
  with
• 23:19
  250,000
• 23:20
  U.S.
• 23:20
  stocks
• 23:21
  and
• 23:21
  pre
• 23:21
  orders
• 23:21
  after
• 23:22
  60
• 23:22
  days
• 23:22
  later.
• 23:23
  Nice.
• 23:23
  But
• 23:23
  that
• 23:24
  was
• 23:24
  a
• 23:24
  really
• 23:24
  hard
• 23:24
  grind.
• 23:27
  250,000
• 23:28
  orders.
• 23:29
  Damn.
• 23:30
  No,
• 23:30
  no,
• 23:30
  no,
• 23:31
  no
• 23:31
  US
• 23:31
  dollars.
• 23:32
  So
• 23:32
  that's
• 23:32
  like
• 23:33
  value.
• 23:34
  So
• 23:34
  it
• 23:35
  was
• 23:35
  about
• 23:36
  3,000
• 23:36
  orders,
• 23:37
  I
• 23:37
  think.
• 23:38
  And
• 23:39
  that
• 23:39
  was
• 23:39
  enough
• 23:39
  to
• 23:40
  continue
• 23:41
  the
• 23:41
  business
• 23:41
  and
• 23:42
  like
• 23:42
  seriously
• 23:43
  develop
• 23:43
  a
• 23:44
  mass
• 23:44
  production
• 23:44
  version
• 23:45
  which
• 23:45
  is
• 23:45
  very
• 23:45
  expensive,
• 23:46
  right?
• 23:47
  But
• 23:48
  yeah,
• 23:49
  then
• 23:49
  to
• 23:49
  get
• 23:49
  to
• 23:49
  your
• 23:50
  question,
• 23:50
  you
• 23:50
  know,
• 23:50
  when
• 23:51
  did
• 23:51
  we
• 23:51
  know
• 23:51
  it
• 23:51
  was
• 23:51
  a
• 23:51
  success?
• 23:52
  I
• 23:52
  mean,
• 23:52
  at
• 23:52
  that
• 23:52
  stage
• 23:53
  we,
• 23:54
  we
• 23:54
  knew
• 23:54
  we
• 23:54
  could
• 23:54
  convince
• 23:55
  people
• 23:55
  to
• 23:56
  buy
• 23:56
  it,
• 23:57
  but
• 23:57
  we
• 23:57
  didn't
• 23:58
  know
• 23:58
  whether
• 23:58
  they
• 23:59
  were
• 23:59
  going
• 23:59
  to
• 23:59
  like
• 23:59
  it.
• 24:00
  So
• 24:01
  once
• 24:01
  we
• 24:01
  shipped
• 24:02
  those
• 24:02
  first
• 24:02
  pre
• 24:02
  orders,
• 24:03
  about
• 24:04
  one
• 24:04
  year
• 24:04
  after
• 24:04
  we
• 24:05
  had
• 24:05
  the
• 24:05
  idea
• 24:06
  and
• 24:07
  the
• 24:07
  first
• 24:07
  feedback
• 24:07
  was
• 24:08
  good,
• 24:08
  that
• 24:09
  was
• 24:09
  such
• 24:09
  a
• 24:09
  relief
• 24:10
  because
• 24:11
  basically
• 24:11
  for
• 24:11
  one
• 24:12
  and
• 24:12
  a
• 24:12
  half
• 24:12
  years
• 24:12
  we
• 24:12
  didn't
• 24:13
  know,
• 24:13
  is
• 24:14
  everybody
• 24:14
  going
• 24:14
  to
• 24:15
  say,
• 24:15
  this
• 24:15
  is
• 24:16
  horrible,
• 24:16
  you
• 24:16
  idiots?
• 24:19
  And
• 24:20
  then
• 24:20
  we
• 24:20
  shipped
• 24:20
  out
• 24:20
  these
• 24:21
  thousands
• 24:21
  of
• 24:21
  units
• 24:21
  and
• 24:22
  the
• 24:22
  feedback
• 24:22
  was
• 24:22
  like,
• 24:23
  I
• 24:23
  love
• 24:23
  this.
• 24:24
  And
• 24:24
  then
• 24:25
  we
• 24:25
  were
• 24:25
  like,
• 24:25
  oh,
• 24:27
  we
• 24:27
  didn't
• 24:27
  waste
• 24:27
  our
• 24:27
  life,
• 24:28
  like
• 24:28
  one
• 24:29
  and
• 24:29
  a
• 24:29
  half
• 24:29
  years
• 24:29
  of
• 24:29
  our
• 24:30
  life.
• 24:30
  That's
• 24:30
  amazing.
• 24:31
  Good
• 24:32
  story.
• 24:32
  You
• 24:32
  know,
• 24:33
  I
• 24:33
  heard
• 24:34
  you're
• 24:35
  talking
• 24:35
  a
• 24:35
  lot
• 24:35
  about
• 24:36
  like,
• 24:36
  that
• 24:36
  grit
• 24:36
  and
• 24:37
  determination
• 24:37
  that
• 24:37
  it
• 24:38
  takes
• 24:38
  to
• 24:38
  succeed
• 24:39
  in
• 24:39
  business
• 24:40
  or
• 24:40
  in
• 24:40
  music
• 24:41
  really,
• 24:42
  I
• 24:42
  guess
• 24:42
  in
• 24:43
  anything
• 24:43
  in
• 24:43
  life,
• 24:43
  if
• 24:43
  you
• 24:44
  want
• 24:44
  to
• 24:44
  be
• 24:44
  really
• 24:45
  successful,
• 24:45
  you
• 24:45
  have
• 24:45
  to
• 24:45
  push
• 24:46
  through
• 24:46
  these
• 24:47
  pain
• 24:47
  points.
• 24:48
  And
• 24:48
  I
• 24:48
  did
• 24:48
  hear
• 24:49
  one
• 24:49
  of
• 24:49
  your
• 24:50
  interviews,
• 24:50
  actually,
• 24:50
  you
• 24:51
  mentioned
• 24:52
  one
• 24:52
  of
• 24:52
  the
• 24:52
  things
• 24:53
  that
• 24:54
  most
• 24:54
  people
• 24:55
  fail
• 24:55
  at
• 24:55
  in
• 24:55
  life
• 24:55
  is
• 24:56
  music.
• 24:56
  I
• 24:57
  think
• 24:57
  he
• 24:57
  quoted
• 24:57
  like
• 24:58
  90%
• 24:58
  of
• 24:58
  people
• 24:59
  try
• 24:59
  music
• 25:00
  and
• 25:00
  give
• 25:00
  up
• 25:01
  mostly
• 25:01
  as
• 25:02
  a
• 25:02
  result
• 25:02
  of
• 25:02
  not
• 25:03
  having,
• 25:04
  I
• 25:04
  guess,
• 25:04
  the
• 25:05
  determination
• 25:05
  to
• 25:06
  keep
• 25:06
  practicing
• 25:06
  and
• 25:07
  push
• 25:07
  themselves
• 25:08
  through
• 25:08
  the
• 25:08
  practice.
• 25:08
  When
• 25:09
  you're
• 25:09
  not
• 25:09
  good
• 25:09
  to
• 25:09
  be,
• 25:10
  obviously
• 25:11
  become
• 25:11
  better.
• 25:12
  Can
• 25:12
  you
• 25:12
  talk
• 25:12
  to
• 25:13
  us
• 25:13
  about
• 25:13
  your
• 25:13
  mindset
• 25:14
  and
• 25:14
  how
• 25:16
  maybe
• 25:16
  not
• 25:16
  the
• 25:17
  specifics,
• 25:17
  but
• 25:17
  you
• 25:17
  can
• 25:17
  throw
• 25:18
  some
• 25:18
  in,
• 25:18
  but
• 25:18
  just
• 25:18
  how
• 25:19
  you
• 25:19
  were
• 25:19
  able
• 25:19
  to
• 25:19
  take
• 25:20
  that
• 25:20
  failure,
• 25:21
  your
• 25:21
  initial
• 25:22
  failure
• 25:22
  in
• 25:22
  business,
• 25:23
  and
• 25:23
  turn
• 25:23
  that
• 25:23
  around
• 25:24
  and
• 25:24
  push
• 25:25
  through
• 25:25
  it.
• 25:25
  Most
• 25:26
  importantly,
• 25:26
  having
• 25:26
  the
• 25:27
  foresight
• 25:27
  to
• 25:28
  know
• 25:28
  that
• 25:28
  you
• 25:28
  have
• 25:28
  to
• 25:28
  keep
• 25:28
  going.
• 25:30
  Yeah,
• 25:30
  I
• 25:31
  think
• 25:31
  it's
• 25:32
  a
• 25:32
  mix
• 25:32
  of,
• 25:33
  like
• 25:33
  I
• 25:33
  said,
• 25:34
  you
• 25:34
  have
• 25:34
  to
• 25:34
  kind
• 25:35
  of
• 25:35
  have
• 25:35
  a
• 25:35
  certain
• 25:35
  type
• 25:36
  of
• 25:36
  personality
• 25:36
  to
• 25:37
  be
• 25:37
  a
• 25:38
  creator
• 25:38
  and
• 25:39
  expose
• 25:39
  yourself.
• 25:40
  You're
• 25:41
  kind
• 25:41
  of
• 25:41
  in
• 25:41
  the
• 25:41
  arena,
• 25:42
  there's
• 25:42
  all
• 25:42
  the
• 25:42
  haters
• 25:43
  outside
• 25:43
  and
• 25:44
  you
• 25:44
  have
• 25:45
  to
• 25:45
  keep
• 25:46
  going
• 25:46
  on.
• 25:46
  So
• 25:47
  I
• 25:47
  think
• 25:48
  it's
• 25:48
  not
• 25:48
  for
• 25:48
  everyone.
• 25:49
  But
• 25:49
  yeah,
• 25:50
  I
• 25:50
  mean,
• 25:50
  from.
• 25:54
  Perspective
• 25:55
  of
• 25:56
  what
• 25:56
  you
• 25:57
  can
• 25:57
  do
• 25:57
  to
• 25:57
  increase
• 25:58
  your
• 25:58
  chances
• 25:58
  of
• 25:59
  success,
• 25:59
  I
• 25:59
  think
• 26:01
  you
• 26:01
  just
• 26:01
  have
• 26:02
  to
• 26:02
  be
• 26:02
  prepared
• 26:02
  for
• 26:03
  it.
• 26:03
  Also
• 26:04
  a
• 26:04
  lot
• 26:04
  of
• 26:04
  people
• 26:04
  also
• 26:05
  in
• 26:05
  the
• 26:05
  startup
• 26:05
  world,
• 26:05
  I
• 26:06
  think
• 26:06
  also
• 26:06
  in
• 26:06
  the
• 26:06
  music
• 26:06
  world,
• 26:07
  they
• 26:07
  think
• 26:07
  of,
• 26:08
  oh,
• 26:08
  I
• 26:08
  don't
• 26:09
  want
• 26:09
  a
• 26:09
  real
• 26:09
  job,
• 26:09
  I'm
• 26:10
  just
• 26:10
  gonna
• 26:10
  follow
• 26:10
  my
• 26:10
  passion
• 26:11
  and
• 26:11
  do
• 26:11
  what
• 26:11
  I
• 26:11
  love
• 26:12
  kind
• 26:12
  of
• 26:12
  thing.
• 26:13
  And.
• 26:13
  And
• 26:14
  they
• 26:14
  are,
• 26:14
  maybe
• 26:16
  they
• 26:16
  understood
• 26:16
  something
• 26:17
  wrong,
• 26:17
  I
• 26:17
  think,
• 26:17
  because
• 26:19
  instead
• 26:19
  of
• 26:19
  talking
• 26:20
  about
• 26:20
  passion,
• 26:21
  I
• 26:21
  like
• 26:21
  to
• 26:22
  think
• 26:22
  of
• 26:22
  it
• 26:22
  more
• 26:22
  as
• 26:23
  like
• 26:23
  relentless
• 26:23
  determination.
• 26:24
  Like,
• 26:25
  I
• 26:25
  want
• 26:25
  this
• 26:26
  to
• 26:26
  happen
• 26:26
  so
• 26:27
  bad
• 26:27
  that
• 26:27
  I'm
• 26:28
  not
• 26:28
  going
• 26:28
  to
• 26:28
  give
• 26:28
  up
• 26:29
  no
• 26:29
  matter
• 26:29
  what.
• 26:29
  Like,
• 26:29
  you
• 26:30
  have
• 26:30
  to
• 26:30
  carry
• 26:30
  me
• 26:30
  out,
• 26:31
  you
• 26:31
  know,
• 26:32
  debt,
• 26:32
  out
• 26:32
  of
• 26:32
  this
• 26:32
  building
• 26:33
  for
• 26:33
  me
• 26:33
  to
• 26:33
  give
• 26:33
  up.
• 26:34
  Because
• 26:34
  I
• 26:34
  want.
• 26:34
  This
• 26:34
  is
• 26:35
  what
• 26:35
  I
• 26:35
  want.
• 26:36
  And
• 26:36
  I
• 26:37
  want
• 26:37
  it
• 26:37
  more
• 26:37
  than
• 26:38
  most
• 26:38
  other
• 26:38
  things.
• 26:39
  And
• 26:39
  so
• 26:39
  if
• 26:40
  you
• 26:40
  feel
• 26:40
  like
• 26:40
  that
• 26:40
  about
• 26:41
  something
• 26:41
  and
• 26:41
  you're
• 26:41
  prepared
• 26:42
  to
• 26:42
  do
• 26:43
  what
• 26:43
  it
• 26:43
  takes
• 26:43
  to
• 26:43
  make
• 26:44
  it
• 26:44
  happen,
• 26:44
  like,
• 26:44
  this
• 26:45
  is
• 26:45
  kind
• 26:45
  of
• 26:45
  the
• 26:46
  ingredient
• 26:46
  for
• 26:47
  success.
• 26:47
  So
• 26:48
  that
• 26:48
  has
• 26:48
  something
• 26:48
  to
• 26:49
  do
• 26:49
  with
• 26:49
  passion.
• 26:49
  Right.
• 26:50
  But
• 26:50
  it
• 26:50
  also
• 26:51
  isn't
• 26:52
  like
• 26:52
  a
• 26:53
  shortcut
• 26:53
  to
• 26:53
  avoid
• 26:54
  working
• 26:54
  hard
• 26:55
  or
• 26:56
  getting
• 26:56
  a
• 26:56
  real
• 26:56
  job
• 26:56
  or
• 26:57
  something.
• 26:57
  Like,
• 26:57
  it's.
• 26:57
  It's
• 26:58
  actually
• 26:58
  the
• 26:58
  opposite
• 26:59
  in
• 26:59
  many
• 27:00
  ways.
• 27:00
  You
• 27:00
  are,
• 27:01
  you
• 27:01
  know,
• 27:01
  working
• 27:02
  more
• 27:02
  than,
• 27:02
  let's
• 27:03
  say,
• 27:03
  the
• 27:03
  average
• 27:03
  path.
• 27:04
  Yeah.
• 27:04
  But
• 27:04
  on
• 27:05
  the
• 27:05
  other
• 27:05
  side.
• 27:05
  Yeah.
• 27:06
  At
• 27:06
  times
• 27:06
  it
• 27:07
  can
• 27:07
  also
• 27:07
  feel
• 27:08
  like
• 27:08
  play.
• 27:08
  It's
• 27:09
  like,
• 27:10
  you
• 27:10
  know,
• 27:10
  like
• 27:11
  a
• 27:11
  roller
• 27:11
  coaster.
• 27:12
  Yeah.
• 27:12
  Emotionally.
• 27:14
  Well,
• 27:15
  yeah,
• 27:15
  that's
• 27:15
  like
• 27:16
  jumping
• 27:16
  off
• 27:16
  a
• 27:16
  cliff
• 27:16
  everywhere.
• 27:17
  That's
• 27:18
  what
• 27:18
  I
• 27:18
  think.
• 27:19
  So
• 27:20
  I'm
• 27:21
  wondering,
• 27:22
  not
• 27:23
  really
• 27:23
  wondering,
• 27:23
  but
• 27:24
  this
• 27:24
  is
• 27:24
  sort
• 27:24
  of
• 27:24
  a.
• 27:26
  I
• 27:26
  think
• 27:26
  we
• 27:26
  can
• 27:27
  call
• 27:27
  it
• 27:27
  an
• 27:27
  issue
• 27:27
  with
• 27:28
  manufacturing
• 27:28
  these
• 27:29
  days.
• 27:30
  It
• 27:31
  was
• 27:31
  sort
• 27:31
  of
• 27:31
  in
• 27:32
  the
• 27:32
  Post
• 27:32
  World
• 27:32
  War
• 27:33
  II,
• 27:34
  the
• 27:35
  Western
• 27:36
  world
• 27:36
  kind
• 27:37
  of
• 27:37
  switched
• 27:37
  from
• 27:38
  manufacturing
• 27:39
  to
• 27:40
  hiring
• 27:40
  other
• 27:40
  people
• 27:41
  in
• 27:41
  other
• 27:41
  countries
• 27:41
  to
• 27:42
  do
• 27:42
  it.
• 27:42
  And
• 27:43
  the
• 27:43
  original
• 27:43
  reason
• 27:44
  was
• 27:45
  essentially
• 27:46
  like,
• 27:46
  ah,
• 27:47
  we
• 27:47
  don't
• 27:47
  feel
• 27:47
  bad
• 27:47
  paying
• 27:48
  these
• 27:48
  people
• 27:48
  less.
• 27:49
  It
• 27:49
  doesn't
• 27:49
  really
• 27:49
  matter.
• 27:50
  We're
• 27:51
  going
• 27:51
  to
• 27:51
  focus
• 27:51
  on
• 27:51
  services
• 27:52
  and
• 27:52
  have
• 27:52
  people
• 27:52
  in
• 27:52
  Asia
• 27:53
  make
• 27:53
  all
• 27:53
  of
• 27:53
  our
• 27:53
  stuff.
• 27:54
  And
• 27:54
  that
• 27:55
  felt
• 27:55
  okay
• 27:56
  to
• 27:57
  the
• 27:57
  Western
• 27:57
  world
• 27:58
  for
• 27:58
  a
• 27:58
  while,
• 27:58
  until
• 27:58
  Corona.
• 27:59
  But
• 27:59
  then
• 28:00
  we
• 28:00
  get
• 28:00
  to
• 28:00
  a
• 28:00
  point
• 28:01
  like
• 28:01
  with
• 28:01
  COVID
• 28:03
  in
• 28:03
  Canada,
• 28:03
  in
• 28:04
  the
• 28:04
  US
• 28:04
  it
• 28:05
  turned
• 28:05
  turned
• 28:05
  out
• 28:05
  that
• 28:06
  all
• 28:06
  masks,
• 28:06
  for
• 28:07
  example,
• 28:07
  were
• 28:07
  made.
• 28:08
  I
• 28:08
  forget
• 28:08
  where
• 28:08
  they
• 28:08
  were,
• 28:09
  but
• 28:09
  they
• 28:09
  were
• 28:09
  in
• 28:09
  South
• 28:09
  America.
• 28:10
  Like,
• 28:10
  there
• 28:10
  were
• 28:10
  no
• 28:10
  factories
• 28:12
  in
• 28:12
  the
• 28:12
  States
• 28:12
  or
• 28:12
  in
• 28:13
  Canada
• 28:13
  making
• 28:13
  masks.
• 28:14
  And
• 28:15
  I
• 28:15
  remember
• 28:16
  there
• 28:16
  was
• 28:16
  an
• 28:16
  interview
• 28:16
  with
• 28:17
  Tim
• 28:17
  Cook
• 28:17
  where
• 28:17
  he
• 28:18
  was
• 28:18
  kind
• 28:18
  of
• 28:18
  being
• 28:18
  grilled
• 28:19
  on,
• 28:19
  why
• 28:19
  do
• 28:19
  you
• 28:19
  hire?
• 28:20
  Why
• 28:20
  do
• 28:21
  you
• 28:21
  build
• 28:21
  your
• 28:21
  factories
• 28:21
  in
• 28:22
  China
• 28:22
  instead
• 28:22
  of
• 28:22
  in
• 28:22
  America?
• 28:24
  And
• 28:25
  I
• 28:25
  remember
• 28:26
  his
• 28:26
  answer
• 28:26
  was
• 28:27
  kind
• 28:27
  of
• 28:27
  surprising
• 28:27
  to
• 28:27
  me
• 28:27
  at
• 28:27
  the
• 28:27
  time.
• 28:28
  He's
• 28:28
  like,
• 28:28
  because
• 28:28
  they
• 28:28
  work
• 28:28
  better,
• 28:29
  they
• 28:29
  have
• 28:30
  better
• 28:30
  factories.
• 28:31
  They
• 28:31
  have
• 28:31
  people
• 28:31
  who've
• 28:32
  been
• 28:32
  doing
• 28:32
  this
• 28:32
  forever.
• 28:33
  They're
• 28:34
  more
• 28:34
  serious
• 28:34
  about
• 28:34
  the
• 28:35
  products
• 28:35
  that
• 28:35
  they
• 28:35
  make
• 28:36
  and
• 28:36
  about
• 28:37
  the
• 28:37
  quality
• 28:37
  in
• 28:37
  the
• 28:37
  end.
• 28:38
  So
• 28:38
  it
• 28:38
  stopped.
• 28:39
  This
• 28:39
  whole
• 28:40
  thing
• 28:40
  started
• 28:40
  as
• 28:41
  the
• 28:41
  Western
• 28:42
  world
• 28:42
  sort
• 28:42
  of
• 28:42
  throwing
• 28:43
  the
• 28:43
  jobs
• 28:43
  they
• 28:43
  didn't
• 28:44
  want
• 28:44
  at
• 28:45
  the
• 28:45
  east.
• 28:46
  And
• 28:46
  it
• 28:47
  ended
• 28:47
  with
• 28:48
  the
• 28:48
  west
• 28:48
  kind
• 28:48
  of
• 28:49
  being
• 28:49
  stuck
• 28:49
  with
• 28:49
  a
• 28:49
  manufacturing.
• 28:51
  So
• 28:51
  the,
• 28:52
  the
• 28:52
  challenge
• 28:53
  of,
• 28:53
  of
• 28:53
  being
• 28:53
  from.
• 28:54
  From
• 28:55
  Germany,
• 28:56
  a
• 28:56
  country
• 28:56
  that
• 28:56
  can
• 28:57
  definitely
• 28:57
  manufacture
• 28:58
  if
• 28:58
  they
• 28:58
  wanted
• 28:59
  to,
• 28:59
  and
• 28:59
  not
• 29:00
  even
• 29:00
  having
• 29:00
  that
• 29:01
  option.
• 29:01
  That
• 29:02
  must
• 29:02
  be
• 29:02
  really
• 29:02
  frustrating.
• 29:03
  And
• 29:06
  can
• 29:07
  you
• 29:07
  speak
• 29:09
  more
• 29:09
  about
• 29:09
  that?
• 29:10
  What
• 29:10
  kind
• 29:11
  of.
• 29:11
  Because
• 29:12
  it
• 29:12
  wasn't
• 29:12
  just
• 29:12
  the
• 29:12
  motor.
• 29:13
  Right.
• 29:13
  It's
• 29:14
  assembly
• 29:15
  and
• 29:15
  everything.
• 29:15
  And
• 29:16
  you're
• 29:16
  in
• 29:16
  Hong
• 29:16
  Kong
• 29:16
  now
• 29:17
  because
• 29:17
  of
• 29:17
  that
• 29:18
  very
• 29:18
  reason.
• 29:19
  Is
• 29:20
  that
• 29:20
  something
• 29:20
  you'd
• 29:20
  like
• 29:20
  to
• 29:21
  see
• 29:21
  change
• 29:21
  in
• 29:21
  the
• 29:21
  future
• 29:21
  or
• 29:22
  are
• 29:22
  you
• 29:22
  happy
• 29:22
  with
• 29:22
  this
• 29:22
  setup?
• 29:24
  Yeah,
• 29:25
  I
• 29:25
  mean,
• 29:25
  it's
• 29:25
  an
• 29:25
  interesting
• 29:26
  question.
• 29:26
  Like,
• 29:27
  I
• 29:27
  definitely
• 29:27
  have
• 29:29
  quite
• 29:29
  a
• 29:29
  bit
• 29:29
  of
• 29:29
  experience
• 29:30
  with
• 29:30
  this
• 29:30
  manufacturing
• 29:31
  question.
• 29:31
  Like,
• 29:31
  I
• 29:31
  have
• 29:32
  been
• 29:32
  to
• 29:32
  maybe
• 29:33
  10,
• 29:33
  10
• 29:34
  different
• 29:34
  Chinese
• 29:34
  factories
• 29:35
  and
• 29:36
  spend
• 29:36
  a
• 29:36
  lot
• 29:36
  of
• 29:37
  time
• 29:37
  at
• 29:37
  the
• 29:37
  assembly
• 29:38
  lines
• 29:38
  and
• 29:39
  talking
• 29:39
  to
• 29:40
  workers
• 29:40
  and
• 29:40
  meeting
• 29:41
  different,
• 29:42
  you
• 29:42
  know,
• 29:43
  executives
• 29:43
  at
• 29:44
  these
• 29:44
  factories
• 29:44
  that
• 29:44
  try
• 29:45
  to
• 29:45
  get
• 29:45
  our
• 29:45
  business.
• 29:46
  And
• 29:47
  I
• 29:47
  would
• 29:47
  say,
• 29:47
  like,
• 29:48
  in
• 29:48
  general,
• 29:48
  for,
• 29:49
  let's
• 29:49
  say
• 29:49
  the
• 29:50
  consumer
• 29:50
  electronics
• 29:51
  industry
• 29:51
  is
• 29:51
  specifically,
• 29:52
  that's
• 29:52
  mine.
• 29:53
  Based
• 29:53
  on
• 29:54
  area
• 29:54
  of
• 29:54
  expertise.
• 29:55
  There's
• 29:56
  a
• 29:56
  lot
• 29:56
  of
• 29:56
  network
• 29:56
  effects
• 29:57
  in
• 29:57
  manufacturing.
• 29:58
  So
• 29:59
  you,
• 30:00
  you
• 30:00
  want
• 30:01
  to
• 30:01
  have
• 30:01
  everything
• 30:02
  in
• 30:02
  the
• 30:02
  same
• 30:02
  region.
• 30:02
  You
• 30:03
  know,
• 30:03
  you
• 30:03
  want
• 30:03
  to
• 30:03
  have
• 30:04
  all
• 30:04
  the
• 30:05
  suppliers.
• 30:05
  For
• 30:06
  example,
• 30:06
  let's
• 30:07
  say
• 30:07
  in
• 30:07
  our
• 30:07
  Sunbrander
• 30:08
  core,
• 30:09
  we
• 30:09
  have
• 30:09
  leather
• 30:10
  straps
• 30:10
  going
• 30:11
  into
• 30:11
  that,
• 30:12
  we
• 30:12
  have
• 30:12
  different
• 30:13
  metal
• 30:13
  parts,
• 30:14
  we
• 30:14
  have
• 30:14
  steel
• 30:14
  parts,
• 30:15
  we
• 30:15
  have
• 30:15
  screens,
• 30:16
  we
• 30:16
  have
• 30:17
  printed
• 30:17
  circus
• 30:18
  boards.
• 30:18
  During
• 30:19
  the
• 30:19
  development,
• 30:19
  we
• 30:20
  needed
• 30:20
  prototypes,
• 30:22
  we
• 30:22
  needed
• 30:22
  packaging,
• 30:23
  we
• 30:23
  needed
• 30:24
  people
• 30:24
  that
• 30:24
  know
• 30:25
  how
• 30:25
  to
• 30:25
  develop
• 30:25
  all
• 30:25
  of
• 30:26
  these
• 30:26
  things,
• 30:26
  sample
• 30:26
  these
• 30:27
  things,
• 30:27
  put
• 30:27
  them
• 30:27
  all
• 30:28
  together.
• 30:29
  And
• 30:29
  basically
• 30:29
  in
• 30:30
  South
• 30:30
  China,
• 30:31
  we
• 30:31
  have
• 30:31
  like
• 30:31
  one
• 30:32
  city
• 30:32
  that
• 30:32
  has
• 30:33
  100
• 30:33
  options
• 30:34
  for
• 30:34
  every
• 30:34
  single
• 30:35
  one
• 30:35
  of
• 30:35
  these
• 30:35
  things.
• 30:36
  So
• 30:36
  that's
• 30:37
  like.
• 30:38
  Yeah,
• 30:38
  I
• 30:39
  mean,
• 30:39
  I,
• 30:39
  I'm
• 30:40
  sure
• 30:40
  I
• 30:40
  could,
• 30:40
  I
• 30:40
  could
• 30:41
  find
• 30:41
  you
• 30:41
  100
• 30:42
  packaging
• 30:42
  factories
• 30:43
  in
• 30:44
  that
• 30:44
  city
• 30:44
  or
• 30:45
  in
• 30:45
  that
• 30:45
  broader
• 30:46
  region
• 30:46
  at
• 30:46
  least.
• 30:47
  And
• 30:47
  so
• 30:47
  that
• 30:48
  makes
• 30:48
  it
• 30:48
  really
• 30:49
  efficient
• 30:49
  to
• 30:50
  develop
• 30:50
  something
• 30:51
  there.
• 30:51
  So
• 30:51
  it's
• 30:52
  not
• 30:52
  just,
• 30:52
  you
• 30:53
  know,
• 30:53
  most
• 30:53
  people,
• 30:53
  they
• 30:53
  have
• 30:54
  maybe
• 30:54
  a
• 30:54
  quite
• 30:54
  simplistic
• 30:55
  idea.
• 30:55
  Oh,
• 30:56
  the,
• 30:56
  the
• 30:56
  assembly
• 30:57
  workers,
• 30:57
  they
• 30:57
  are
• 30:57
  cheaper.
• 30:58
  So
• 30:59
  everybody
• 30:59
  goes
• 30:59
  to
• 30:59
  China
• 31:00
  because
• 31:00
  the
• 31:00
  assembly
• 31:00
  workers
• 31:01
  are
• 31:01
  cheaper.
• 31:01
  But
• 31:03
  for
• 31:03
  a
• 31:04
  company
• 31:04
  at
• 31:04
  our
• 31:05
  scale,
• 31:05
  like
• 31:05
  just
• 31:06
  this
• 31:06
  efficiency
• 31:07
  of
• 31:07
  having
• 31:07
  everything
• 31:07
  in
• 31:08
  the
• 31:08
  same
• 31:08
  place,
• 31:08
  like,
• 31:08
  that's
• 31:09
  really
• 31:09
  good.
• 31:10
  And
• 31:11
  then
• 31:11
  it's
• 31:11
  kind
• 31:11
  of
• 31:12
  like
• 31:12
  a
• 31:12
  spiral
• 31:12
  effect.
• 31:13
  The
• 31:13
  more
• 31:13
  efficient
• 31:14
  it
• 31:14
  gets
• 31:14
  in
• 31:15
  one
• 31:15
  place,
• 31:15
  the
• 31:15
  less
• 31:16
  efficient
• 31:16
  it
• 31:16
  gets
• 31:16
  in
• 31:17
  all
• 31:17
  the
• 31:17
  other
• 31:17
  places.
• 31:17
  For
• 31:18
  example,
• 31:18
  in,
• 31:19
  in
• 31:19
  Germany,
• 31:20
  you
• 31:20
  would
• 31:20
  have
• 31:20
  a
• 31:21
  really
• 31:21
  hard
• 31:21
  time
• 31:21
  to
• 31:22
  find
• 31:23
  anybody
• 31:23
  that
• 31:24
  would
• 31:24
  develop
• 31:25
  consumer
• 31:25
  electronics
• 31:26
  products
• 31:27
  designed
• 31:27
  for
• 31:27
  mass
• 31:27
  manufacturing
• 31:28
  because
• 31:29
  there
• 31:29
  are
• 31:29
  simply
• 31:29
  so
• 31:30
  few
• 31:30
  projects
• 31:30
  that
• 31:31
  it's
• 31:31
  not
• 31:31
  worth
• 31:31
  to
• 31:31
  run
• 31:32
  such
• 31:32
  a
• 31:33
  design
• 31:34
  service
• 31:34
  provider
• 31:35
  company.
• 31:35
  Like,
• 31:36
  if
• 31:36
  you
• 31:36
  wanted
• 31:36
  to
• 31:36
  make
• 31:36
  such
• 31:37
  a
• 31:37
  company,
• 31:37
  you
• 31:37
  would
• 31:37
  go
• 31:38
  to
• 31:38
  Korea
• 31:38
  or
• 31:39
  China,
• 31:39
  and
• 31:40
  that's
• 31:40
  where
• 31:40
  these
• 31:40
  type
• 31:41
  of
• 31:41
  companies,
• 31:42
  again,
• 31:42
  there
• 31:42
  would
• 31:42
  be
• 31:43
  100.
• 31:44
  So
• 31:45
  that's
• 31:45
  like
• 31:45
  one
• 31:45
  aspect
• 31:46
  of
• 31:46
  it.
• 31:46
  And
• 31:49
  yeah,
• 31:49
  I
• 31:49
  mean,
• 31:49
  what
• 31:50
  Tim
• 31:50
  Cook
• 31:50
  said,
• 31:51
  they
• 31:51
  have
• 31:51
  a
• 31:52
  different
• 31:52
  problem.
• 31:52
  They
• 31:53
  have
• 31:53
  everything
• 31:53
  in
• 31:54
  house
• 31:54
  in
• 31:54
  terms
• 31:54
  of
• 31:54
  the
• 31:54
  development,
• 31:55
  but
• 31:57
  they
• 31:57
  operate
• 31:57
  at
• 31:57
  such
• 31:58
  a
• 31:58
  scale.
• 31:59
  I
• 31:59
  think
• 31:59
  one
• 31:59
  thing
• 32:00
  to
• 32:00
  put
• 32:00
  it
• 32:00
  in
• 32:00
  perspective
• 32:01
  from
• 32:02
  Apple,
• 32:03
  the
• 32:03
  factories
• 32:04
  that
• 32:04
  manufacture
• 32:05
  Apple
• 32:05
  products,
• 32:05
  they
• 32:06
  control
• 32:06
  more
• 32:06
  people
• 32:07
  every
• 32:08
  day
• 32:09
  with
• 32:09
  backtracks
• 32:10
  than
• 32:10
  the
• 32:10
  TSA
• 32:13
  at
• 32:13
  US
• 32:13
  Airports.
• 32:14
  So.
• 32:15
  Because
• 32:15
  they
• 32:15
  have,
• 32:15
  like,
• 32:16
  so
• 32:16
  many
• 32:17
  at
• 32:18
  all
• 32:18
  U.S.
• 32:18
  airports.
• 32:19
  Yeah.
• 32:19
  So
• 32:20
  that
• 32:21
  gives
• 32:21
  you
• 32:21
  an
• 32:21
  idea
• 32:21
  of
• 32:22
  the
• 32:22
  scale.
• 32:22
  So
• 32:22
  they
• 32:23
  couldn't
• 32:23
  even
• 32:23
  find
• 32:24
  enough
• 32:24
  assembly
• 32:24
  workers
• 32:25
  in
• 32:25
  all
• 32:25
  of
• 32:25
  the
• 32:26
  United
• 32:26
  States
• 32:26
  to
• 32:27
  manufacture
• 32:28
  the
• 32:28
  iPhones.
• 32:29
  There's
• 32:29
  simply
• 32:29
  not
• 32:30
  enough.
• 32:30
  And
• 32:31
  then
• 32:31
  the
• 32:31
  scale
• 32:31
  in
• 32:32
  terms
• 32:32
  of
• 32:32
  the
• 32:32
  factories
• 32:33
  and
• 32:33
  just
• 32:34
  all
• 32:34
  the
• 32:34
  components
• 32:35
  are
• 32:35
  manufactured
• 32:35
  there,
• 32:36
  so
• 32:36
  you'd
• 32:36
  have
• 32:36
  to
• 32:36
  ship
• 32:37
  them
• 32:37
  and.
• 32:39
  Yeah,
• 32:39
  which
• 32:39
  is
• 32:39
  hilarious.
• 32:41
  Yeah.
• 32:41
  Because.
• 32:42
  Because
• 32:42
  it's
• 32:42
  all
• 32:42
  about
• 32:43
  every
• 32:43
  politician.
• 32:45
  The
• 32:45
  one
• 32:45
  of
• 32:45
  their
• 32:45
  main
• 32:46
  speaking
• 32:46
  points
• 32:46
  is,
• 32:46
  I'm
• 32:46
  going
• 32:47
  to
• 32:47
  get
• 32:47
  more
• 32:47
  jobs.
• 32:47
  More
• 32:48
  jobs,
• 32:48
  more
• 32:48
  jobs.
• 32:49
  And
• 32:50
  here
• 32:50
  you're
• 32:50
  telling
• 32:51
  us
• 32:51
  that
• 32:52
  potentially
• 32:53
  there
• 32:53
  was
• 32:53
  the
• 32:53
  option
• 32:54
  to
• 32:54
  hire,
• 32:54
  like,
• 32:55
  all
• 32:55
  of
• 32:55
  America
• 32:56
  to
• 32:56
  make
• 32:56
  iPhones,
• 32:59
  and
• 32:59
  the
• 33:00
  infrastructure
• 33:00
  is
• 33:00
  just
• 33:01
  so
• 33:01
  unsupportive
• 33:02
  of
• 33:02
  that
• 33:02
  in
• 33:02
  the
• 33:02
  west
• 33:03
  that
• 33:03
  they're
• 33:03
  like,
• 33:04
  let's
• 33:04
  just
• 33:04
  go
• 33:04
  to
• 33:04
  China.
• 33:05
  They
• 33:05
  know
• 33:05
  what
• 33:05
  they're
• 33:05
  doing.
• 33:07
  Yeah.
• 33:09
  Over
• 33:10
  the
• 33:10
  last
• 33:10
  decades.
• 33:12
  Exactly.
• 33:13
  Like
• 33:13
  Apple
• 33:13
  tried
• 33:14
  a
• 33:14
  bit,
• 33:14
  or
• 33:14
  is
• 33:14
  maybe
• 33:15
  still
• 33:15
  trying
• 33:15
  a
• 33:15
  bit
• 33:16
  to
• 33:16
  bring
• 33:16
  manufacturing
• 33:17
  into
• 33:17
  the
• 33:17
  US
• 33:18
  with,
• 33:18
  for
• 33:18
  example,
• 33:19
  I
• 33:19
  think
• 33:19
  the
• 33:19
  MacBook,
• 33:20
  but
• 33:20
  not
• 33:20
  the
• 33:20
  Mac
• 33:21
  Pros
• 33:21
  are
• 33:22
  manufactured
• 33:22
  in
• 33:22
  the
• 33:23
  United
• 33:23
  States,
• 33:23
  for
• 33:23
  example.
• 33:24
  And
• 33:25
  I
• 33:25
  could
• 33:26
  see
• 33:26
  them.
• 33:26
  I
• 33:27
  mean,
• 33:27
  in
• 33:27
  general,
• 33:27
  they
• 33:28
  are
• 33:28
  actually
• 33:28
  diversifying
• 33:29
  from
• 33:30
  China
• 33:30
  away
• 33:31
  into
• 33:31
  other
• 33:32
  regions
• 33:32
  like
• 33:32
  India
• 33:33
  and
• 33:34
  I
• 33:34
  think
• 33:34
  also
• 33:34
  Vietnam,
• 33:35
  just
• 33:36
  so
• 33:36
  they
• 33:36
  have
• 33:37
  more
• 33:37
  leverage
• 33:37
  when
• 33:38
  they
• 33:38
  negotiate
• 33:38
  with
• 33:38
  the
• 33:38
  different
• 33:39
  governments.
• 33:40
  You
• 33:41
  don't
• 33:41
  want
• 33:41
  to
• 33:41
  have
• 33:41
  all
• 33:41
  your
• 33:41
  eggs
• 33:42
  in
• 33:42
  one
• 33:42
  basket.
• 33:42
  And
• 33:43
  I'm
• 33:43
  sure
• 33:43
  they.
• 33:43
  They
• 33:44
  also,
• 33:44
  you
• 33:44
  know,
• 33:45
  bring
• 33:46
  back
• 33:46
  a
• 33:46
  bit
• 33:46
  more
• 33:47
  to
• 33:47
  the
• 33:47
  US
• 33:47
  but
• 33:48
  if.
• 33:48
  If
• 33:48
  somebody
• 33:49
  would
• 33:49
  flip
• 33:49
  a
• 33:49
  switch
• 33:50
  overnight
• 33:50
  and
• 33:50
  say,
• 33:51
  you
• 33:52
  can't,
• 33:52
  you
• 33:52
  have
• 33:52
  to
• 33:52
  manufacture
• 33:53
  in
• 33:53
  the
• 33:53
  US
• 33:53
  it
• 33:54
  would
• 33:54
  be
• 33:54
  impossible.
• 33:54
  Like,
• 33:55
  there
• 33:55
  would
• 33:55
  be
• 33:55
  an
• 33:55
  iPhone
• 33:55
  shortage
• 33:56
  for
• 33:56
  10
• 33:56
  years.
• 33:56
  Yeah.
• 34:00
  Maybe
• 34:00
  this
• 34:00
  is
• 34:00
  the
• 34:01
  world's
• 34:02
  way
• 34:02
  to
• 34:02
  equalize
• 34:03
  and
• 34:03
  bring
• 34:03
  everybody
• 34:04
  else
• 34:04
  to
• 34:04
  the
• 34:04
  first
• 34:05
  world.
• 34:05
  Right.
• 34:05
  Because
• 34:06
  you
• 34:06
  look
• 34:06
  at
• 34:06
  China
• 34:07
  and
• 34:07
  they've
• 34:08
  definitely
• 34:08
  grown
• 34:09
  because
• 34:10
  of
• 34:10
  all
• 34:10
  this
• 34:10
  business.
• 34:10
  So
• 34:11
  maybe
• 34:12
  that's
• 34:12
  sort
• 34:12
  of
• 34:13
  an
• 34:13
  unintentional
• 34:14
  way
• 34:14
  to
• 34:14
  bring
• 34:14
  everybody
• 34:15
  up
• 34:15
  to
• 34:16
  speed.
• 34:16
  Right.
• 34:16
  Then
• 34:17
  we
• 34:17
  take
• 34:17
  India
• 34:18
  and
• 34:18
  we
• 34:18
  bring
• 34:19
  them
• 34:19
  up
• 34:19
  to
• 34:19
  speed
• 34:20
  by
• 34:20
  doing
• 34:20
  all
• 34:21
  the
• 34:21
  manufacturing
• 34:21
  there.
• 34:22
  And
• 34:22
  then
• 34:22
  eventually
• 34:22
  everybody's
• 34:23
  in
• 34:23
  the
• 34:23
  first
• 34:23
  world,
• 34:23
  and
• 34:24
  then
• 34:24
  we
• 34:24
  have
• 34:24
  a
• 34:24
  war
• 34:24
  over
• 34:25
  resources
• 34:26
  like
• 34:26
  batteries.
• 34:28
  Yeah.
• 34:28
  Yeah.
• 34:29
  I
• 34:29
  mean,
• 34:29
  it's
• 34:29
  definitely
• 34:29
  what
• 34:30
  happened.
• 34:30
  I
• 34:30
  think.
• 34:30
  I
• 34:30
  think
• 34:31
  people
• 34:31
  have
• 34:31
  a
• 34:31
  very.
• 34:32
  I
• 34:32
  mean,
• 34:32
  it
• 34:32
  depends
• 34:32
  how.
• 34:33
  How
• 34:33
  familiar
• 34:34
  they
• 34:34
  are
• 34:34
  with
• 34:34
  things,
• 34:34
  but
• 34:35
  I
• 34:35
  think
• 34:35
  a
• 34:35
  lot
• 34:35
  of
• 34:35
  people
• 34:35
  have
• 34:36
  a
• 34:36
  very
• 34:38
  outdated
• 34:39
  picture
• 34:39
  of
• 34:39
  China
• 34:40
  in
• 34:40
  where
• 34:41
  they
• 34:41
  think,
• 34:42
  you
• 34:42
  know,
• 34:42
  the
• 34:42
  Chinese
• 34:42
  assembly
• 34:43
  workers
• 34:43
  are,
• 34:43
  like,
• 34:44
  extremely
• 34:44
  underpaid.
• 34:45
  Like,
• 34:45
  I
• 34:45
  see
• 34:45
  all
• 34:45
  the
• 34:46
  time,
• 34:46
  and
• 34:46
  I
• 34:46
  browse
• 34:46
  Reddit
• 34:47
  or
• 34:47
  something.
• 34:47
  People
• 34:47
  refer
• 34:48
  to
• 34:48
  Chinese
• 34:48
  assembly
• 34:49
  workers
• 34:49
  as
• 34:49
  slaves
• 34:50
  or
• 34:50
  something
• 34:50
  like
• 34:51
  that,
• 34:51
  which
• 34:53
  it's
• 34:53
  not
• 34:53
  true
• 34:53
  at
• 34:54
  all.
• 34:55
  Actually,
• 34:56
  the
• 34:56
  factories
• 34:57
  in
• 34:57
  China,
• 34:57
  they
• 34:57
  now
• 34:57
  have
• 34:58
  problems
• 34:58
  to
• 34:58
  find
• 34:58
  people
• 34:59
  because
• 35:00
  there
• 35:00
  are
• 35:00
  also
• 35:00
  so
• 35:00
  many
• 35:00
  opportunities
• 35:01
  for
• 35:01
  assembly
• 35:02
  workers
• 35:02
  and
• 35:02
  they're
• 35:03
  so
• 35:03
  sought
• 35:03
  out
• 35:03
  after.
• 35:04
  And
• 35:05
  I
• 35:05
  think
• 35:05
  right
• 35:05
  now,
• 35:07
  don't
• 35:07
  quote
• 35:07
  me
• 35:07
  on
• 35:07
  this,
• 35:08
  but
• 35:08
  I
• 35:08
  think
• 35:08
  you
• 35:08
  get
• 35:08
  around
• 35:09
  7,800
• 35:10
  US
• 35:10
  dollars
• 35:10
  a
• 35:11
  month.
• 35:11
  And
• 35:12
  obviously
• 35:12
  the
• 35:12
  living
• 35:13
  costs
• 35:13
  in
• 35:13
  China
• 35:13
  are
• 35:14
  much
• 35:14
  lower,
• 35:14
  like
• 35:14
  rent,
• 35:15
  food,
• 35:15
  everything
• 35:16
  is
• 35:16
  much
• 35:16
  less.
• 35:17
  So
• 35:18
  you
• 35:18
  can
• 35:18
  have
• 35:19
  a
• 35:19
  pretty
• 35:19
  decent
• 35:19
  life
• 35:20
  with
• 35:20
  this
• 35:21
  salary.
• 35:21
  It's
• 35:22
  not
• 35:22
  amazing.
• 35:22
  You're
• 35:23
  still
• 35:23
  obviously
• 35:24
  an
• 35:24
  assembly
• 35:25
  worker.
• 35:25
  You're
• 35:25
  not
• 35:25
  gonna
• 35:26
  live
• 35:26
  the
• 35:26
  life
• 35:27
  of
• 35:29
  Wall
• 35:29
  street
• 35:29
  banker.
• 35:30
  But
• 35:30
  it's
• 35:31
  fine.
• 35:32
  If
• 35:32
  you
• 35:32
  Compare
• 35:32
  it
• 35:33
  to
• 35:33
  20,
• 35:33
  30
• 35:33
  years
• 35:34
  ago,
• 35:35
  it's
• 35:35
  insane
• 35:35
  actually
• 35:36
  how
• 35:36
  much
• 35:36
  it
• 35:37
  has
• 35:37
  improved.
• 35:38
  And
• 35:38
  that's
• 35:38
  all
• 35:39
  thanks
• 35:39
  to
• 35:40
  the
• 35:40
  business
• 35:41
  that
• 35:41
  was
• 35:41
  taken
• 35:41
  out
• 35:42
  of
• 35:42
  the
• 35:42
  west
• 35:43
  and
• 35:43
  brought
• 35:44
  into
• 35:44
  Asia.
• 35:45
  I
• 35:46
  remember
• 35:46
  it
• 35:47
  was
• 35:47
  like
• 35:47
  10
• 35:47
  years
• 35:47
  ago,
• 35:49
  there
• 35:50
  were
• 35:50
  news
• 35:51
  breaking
• 35:51
  on
• 35:53
  people
• 35:53
  in,
• 35:54
  I
• 35:54
  think
• 35:54
  it
• 35:54
  was
• 35:54
  Foxconn,
• 35:55
  Apple's
• 35:56
  and
• 35:56
  Xboxes
• 35:57
  and
• 35:57
  PlayStation's
• 35:58
  factory
• 36:00
  jumping
• 36:00
  off
• 36:00
  the
• 36:00
  roof.
• 36:01
  And
• 36:01
  they
• 36:02
  set
• 36:02
  up
• 36:02
  a
• 36:02
  net
• 36:03
  to
• 36:03
  stop
• 36:03
  people
• 36:04
  from
• 36:04
  jumping
• 36:04
  and
• 36:04
  people
• 36:05
  were
• 36:05
  freaking
• 36:05
  out.
• 36:06
  This
• 36:06
  is
• 36:06
  all
• 36:06
  unfair.
• 36:07
  Look
• 36:07
  at
• 36:07
  their
• 36:07
  conditions.
• 36:07
  But
• 36:08
  what
• 36:08
  they
• 36:08
  failed
• 36:08
  to
• 36:08
  look
• 36:09
  at
• 36:09
  is
• 36:09
  the
• 36:09
  suicide
• 36:10
  rate
• 36:10
  in
• 36:10
  that
• 36:10
  factory
• 36:11
  was
• 36:11
  lower
• 36:11
  than
• 36:11
  the
• 36:12
  rest
• 36:12
  of
• 36:12
  the
• 36:12
  country.
• 36:13
  Right.
• 36:13
  If
• 36:14
  we
• 36:14
  go
• 36:14
  to
• 36:14
  a
• 36:15
  bridge
• 36:15
  in
• 36:15
  Toronto
• 36:15
  here,
• 36:16
  there's
• 36:16
  also
• 36:16
  a
• 36:16
  net
• 36:16
  there
• 36:17
  to
• 36:17
  prevent
• 36:17
  people
• 36:17
  from
• 36:17
  jumping.
• 36:18
  So
• 36:18
  it's
• 36:19
  all
• 36:19
  kind
• 36:19
  of
• 36:19
  another
• 36:19
  example
• 36:20
  of
• 36:20
  sensationalizing
• 36:21
  the
• 36:21
  news
• 36:22
  and
• 36:22
  sort
• 36:22
  of
• 36:22
  telling
• 36:23
  whatever
• 36:23
  story
• 36:24
  that
• 36:24
  outlet
• 36:25
  wants
• 36:25
  to
• 36:25
  tell.
• 36:26
  When
• 36:26
  in
• 36:26
  reality
• 36:27
  you're
• 36:28
  saying
• 36:28
  that
• 36:29
  in
• 36:29
  your
• 36:29
  own
• 36:29
  experience,
• 36:30
  people
• 36:30
  are
• 36:30
  getting
• 36:30
  fair
• 36:31
  wages
• 36:31
  at
• 36:31
  this
• 36:32
  point
• 36:32
  compared
• 36:32
  to
• 36:33
  their
• 36:33
  cost
• 36:33
  of
• 36:33
  living.
• 36:34
  Of
• 36:34
  course.
• 36:34
  Right.
• 36:35
  If
• 36:35
  somebody
• 36:35
  got
• 36:35
  700amonth
• 36:36
  here,
• 36:37
  they
• 36:37
  would
• 36:37
  be
• 36:38
  less
• 36:39
  than
• 36:39
  homeless.
• 36:39
  That's
• 36:40
  not
• 36:40
  enough
• 36:40
  for
• 36:40
  anything.
• 36:43
  Yeah.
• 36:43
  They'd
• 36:44
  be
• 36:44
  person
• 36:45
  still,
• 36:45
  still
• 36:45
  with,
• 36:46
  with
• 36:46
  credit
• 36:46
  card
• 36:47
  debt.
• 36:49
  It's,
• 36:49
  it's
• 36:50
  very
• 36:50
  interesting
• 36:50
  how,
• 36:51
  how
• 36:51
  that's
• 36:51
  working.
• 36:51
  And
• 36:53
  here's
• 36:54
  something
• 36:54
  else
• 36:54
  that
• 36:55
  I'm
• 36:55
  curious
• 36:56
  about.
• 36:56
  Just
• 36:56
  from
• 36:57
  hearsay.
• 36:57
  I
• 36:57
  haven't
• 36:58
  had
• 36:58
  any
• 36:58
  experience
• 36:58
  with
• 36:59
  manufacturing
• 37:00
  in,
• 37:00
  in
• 37:01
  Hong
• 37:01
  Kong
• 37:01
  or
• 37:01
  China.
• 37:03
  Is
• 37:04
  there
• 37:06
  a
• 37:06
  sort
• 37:07
  of
• 37:07
  culture
• 37:08
  of
• 37:08
  friendship
• 37:09
  and
• 37:09
  keeping
• 37:10
  in
• 37:10
  touch
• 37:10
  with
• 37:11
  people
• 37:11
  that
• 37:11
  you
• 37:11
  work
• 37:12
  with
• 37:12
  there?
• 37:13
  Because
• 37:13
  from
• 37:13
  what
• 37:13
  I
• 37:13
  hear,
• 37:14
  it's
• 37:14
  much
• 37:14
  less
• 37:14
  transactional
• 37:15
  than
• 37:15
  what
• 37:15
  it
• 37:15
  is
• 37:15
  here.
• 37:16
  Because
• 37:16
  here
• 37:16
  you
• 37:16
  go
• 37:16
  to
• 37:16
  a
• 37:16
  factory,
• 37:17
  you
• 37:17
  go,
• 37:17
  here
• 37:17
  are
• 37:17
  the
• 37:18
  blueprints,
• 37:18
  here's
• 37:18
  the
• 37:18
  money.
• 37:19
  Never
• 37:19
  talk
• 37:19
  to
• 37:19
  me
• 37:19
  again.
• 37:20
  Right.
• 37:21
  It's
• 37:22
  different
• 37:22
  there,
• 37:22
  right?
• 37:24
  Yeah.
• 37:25
  So
• 37:26
  yeah,
• 37:26
  of
• 37:26
  course,
• 37:27
  like
• 37:28
  for
• 37:28
  example,
• 37:28
  when
• 37:29
  we
• 37:29
  brought
• 37:29
  this
• 37:30
  soundprinter
• 37:31
  core,
• 37:31
  it's
• 37:31
  like
• 37:31
  our
• 37:32
  second
• 37:32
  generation
• 37:32
  device
• 37:33
  which
• 37:33
  features
• 37:34
  a
• 37:34
  lot
• 37:34
  of
• 37:34
  new
• 37:34
  things
• 37:35
  beyond
• 37:35
  the
• 37:35
  vibrating
• 37:36
  metronome.
• 37:37
  So
• 37:37
  when
• 37:37
  we
• 37:37
  launched,
• 37:38
  this
• 37:38
  was
• 37:38
  the
• 37:38
  factory,
• 37:39
  it
• 37:39
  was
• 37:39
  like
• 37:39
  a
• 37:40
  18
• 37:40
  months
• 37:40
  project
• 37:41
  to
• 37:41
  co
• 37:42
  develop
• 37:42
  this
• 37:42
  and
• 37:42
  then
• 37:43
  set
• 37:43
  up
• 37:43
  the
• 37:43
  assembly
• 37:44
  lines
• 37:44
  and
• 37:44
  all
• 37:44
  the
• 37:45
  manufacturing
• 37:45
  tools
• 37:45
  and
• 37:46
  stuff.
• 37:46
  And
• 37:46
  then
• 37:47
  when
• 37:47
  we
• 37:47
  finished
• 37:47
  the
• 37:48
  project,
• 37:48
  we
• 37:48
  had
• 37:48
  a
• 37:48
  big
• 37:49
  party
• 37:49
  at
• 37:49
  the
• 37:49
  factory
• 37:50
  with
• 37:50
  all
• 37:50
  the
• 37:52
  assembly
• 37:52
  workers
• 37:52
  that
• 37:53
  participated
• 37:53
  in
• 37:53
  the
• 37:54
  project
• 37:54
  and
• 37:55
  kind
• 37:55
  of
• 37:55
  the
• 37:56
  different
• 37:56
  project
• 37:56
  managers.
• 37:58
  And
• 37:58
  for
• 37:59
  sure
• 37:59
  there's
• 37:59
  like,
• 38:01
  I'm
• 38:01
  not
• 38:01
  really
• 38:02
  sure
• 38:02
  if
• 38:02
  it's
• 38:02
  like
• 38:03
  different
• 38:03
  than
• 38:03
  with
• 38:04
  a
• 38:04
  factory
• 38:04
  in
• 38:05
  the
• 38:05
  US
• 38:05
  or
• 38:05
  Canada,
• 38:06
  but
• 38:06
  for
• 38:06
  sure
• 38:07
  there's
• 38:07
  also
• 38:08
  kind
• 38:08
  of
• 38:08
  a
• 38:09
  friendship
• 38:09
  and
• 38:10
  you
• 38:10
  know
• 38:10
  you,
• 38:11
  you
• 38:11
  kind
• 38:11
  of
• 38:12
  look
• 38:12
  out
• 38:12
  for
• 38:12
  each
• 38:13
  other
• 38:13
  in
• 38:13
  a,
• 38:13
  you
• 38:14
  know,
• 38:14
  you
• 38:14
  want
• 38:14
  each
• 38:14
  other
• 38:15
  to
• 38:15
  succeed.
• 38:15
  Like
• 38:15
  it's,
• 38:16
  it's
• 38:16
  a
• 38:16
  long
• 38:16
  term
• 38:17
  partnership.
• 38:17
  If
• 38:18
  when
• 38:18
  you
• 38:18
  work
• 38:18
  with
• 38:19
  a
• 38:19
  factory
• 38:19
  like
• 38:19
  that.
• 38:19
  Yeah,
• 38:20
  yeah.
• 38:21
  And
• 38:22
  you
• 38:22
  go,
• 38:22
  you
• 38:22
  know,
• 38:23
  they
• 38:23
  invite
• 38:23
  us
• 38:23
  for
• 38:23
  dinners
• 38:24
  and,
• 38:24
  and
• 38:25
  things
• 38:25
  like
• 38:25
  that
• 38:25
  to
• 38:26
  socialize
• 38:26
  as
• 38:26
  well.
• 38:27
  That's
• 38:27
  awesome.
• 38:29
  How
• 38:29
  long
• 38:29
  like
• 38:30
  what?
• 38:30
  My,
• 38:30
  my,
• 38:31
  one
• 38:31
  of
• 38:31
  my
• 38:31
  employees
• 38:32
  who,
• 38:32
  who
• 38:33
  had
• 38:34
  the
• 38:34
  title
• 38:35
  head
• 38:35
  of
• 38:36
  hardware
• 38:36
  product,
• 38:36
  he
• 38:37
  went
• 38:37
  to
• 38:37
  the
• 38:37
  factory
• 38:37
  much
• 38:38
  more
• 38:38
  than
• 38:38
  me
• 38:38
  every
• 38:38
  week
• 38:39
  and
• 38:39
  he
• 38:39
  actually
• 38:40
  added
• 38:40
  a
• 38:41
  lot
• 38:41
  of
• 38:41
  the
• 38:41
  assembly
• 38:42
  workers
• 38:42
  to
• 38:43
  his
• 38:44
  kind
• 38:44
  of
• 38:44
  messaging
• 38:45
  apps.
• 38:45
  In
• 38:46
  China
• 38:46
  people
• 38:46
  use
• 38:46
  WeChat.
• 38:47
  So
• 38:48
  he
• 38:48
  was
• 38:48
  like
• 38:48
  really
• 38:49
  good
• 38:49
  friends
• 38:49
  with
• 38:49
  them
• 38:49
  and
• 38:50
  they
• 38:50
  were
• 38:50
  laughing
• 38:50
  a
• 38:50
  lot.
• 38:52
  They
• 38:52
  never
• 38:52
  made
• 38:53
  a
• 38:53
  music
• 38:53
  product
• 38:53
  before.
• 38:54
  And
• 38:54
  kind
• 38:54
  of
• 38:54
  the
• 38:55
  hilarious
• 38:55
  thing
• 38:55
  about
• 38:56
  manufacturing
• 38:56
  music
• 38:56
  products
• 38:57
  is
• 38:57
  that
• 38:57
  you
• 38:57
  need
• 38:57
  instruments
• 38:58
  to
• 38:58
  test
• 38:58
  them.
• 38:59
  For
• 38:59
  example,
• 38:59
  they
• 39:00
  include
• 39:00
  a
• 39:00
  contact
• 39:01
  tuner.
• 39:01
  So
• 39:02
  then
• 39:02
  these
• 39:02
  Chinese
• 39:03
  assembly
• 39:03
  workers,
• 39:03
  they
• 39:04
  were
• 39:04
  sitting
• 39:04
  there
• 39:04
  with
• 39:04
  a
• 39:05
  guitar
• 39:05
  at
• 39:05
  the
• 39:06
  assembly
• 39:06
  line
• 39:07
  like
• 39:07
  trying
• 39:07
  out
• 39:08
  the
• 39:08
  tuning
• 39:08
  and
• 39:08
  stuff
• 39:09
  and
• 39:10
  there's
• 39:10
  a
• 39:10
  lot
• 39:10
  of
• 39:10
  pictures
• 39:11
  of
• 39:11
  them
• 39:11
  like
• 39:11
  laughing
• 39:12
  their
• 39:12
  ass
• 39:12
  off
• 39:12
  basically
• 39:16
  just
• 39:16
  messing
• 39:16
  around.
• 39:17
  So
• 39:18
  it's
• 39:18
  a
• 39:18
  very
• 39:19
  nice
• 39:19
  atmosphere
• 39:22
  at
• 39:22
  least
• 39:22
  with
• 39:22
  the
• 39:22
  fact
• 39:23
  that
• 39:23
  we're
• 39:23
  working
• 39:23
  with
• 39:24
  and
• 39:24
  yeah,
• 39:25
  I
• 39:25
  mean
• 39:25
  there's
• 39:25
  also,
• 39:26
  I
• 39:26
  mean
• 39:26
  not,
• 39:26
  you
• 39:27
  know,
• 39:27
  maybe
• 39:27
  this
• 39:27
  was
• 39:27
  a
• 39:28
  very
• 39:28
  one
• 39:28
  sided
• 39:28
  discussion
• 39:29
  just
• 39:29
  to
• 39:30
  kind
• 39:30
  of
• 39:30
  also
• 39:31
  make
• 39:31
  it
• 39:31
  a
• 39:31
  bit
• 39:32
  more
• 39:32
  balanced.
• 39:32
  Like
• 39:32
  obviously
• 39:33
  there's
• 39:34
  also
• 39:34
  bad
• 39:34
  things
• 39:34
  happening
• 39:35
  in
• 39:35
  China
• 39:35
  and
• 39:36
  there's
• 39:36
  also
• 39:37
  factories
• 39:38
  that
• 39:38
  look
• 39:38
  different.
• 39:39
  I
• 39:39
  think
• 39:40
  for
• 39:41
  example,
• 39:42
  consumer
• 39:43
  electronics
• 39:43
  are
• 39:44
  relatively
• 39:44
  high
• 39:44
  end
• 39:45
  products.
• 39:45
  Yeah.
• 39:46
  So
• 39:47
  there
• 39:47
  tends
• 39:48
  to
• 39:48
  be
• 39:48
  more
• 39:48
  budgets
• 39:48
  to
• 39:49
  just,
• 39:50
  you
• 39:50
  know,
• 39:51
  there's
• 39:51
  not
• 39:51
  much
• 39:51
  purpose
• 39:52
  to
• 39:53
  squeeze,
• 39:54
  like
• 39:54
  make
• 39:54
  it
• 39:55
  horrible
• 39:55
  working
• 39:55
  conditions
• 39:56
  and
• 39:56
  squeeze
• 39:56
  the
• 39:56
  assembly
• 39:57
  costs
• 39:58
  down
• 39:58
  to
• 39:59
  the
• 39:59
  minimum.
• 39:59
  It's
• 40:00
  just
• 40:00
  much
• 40:00
  better
• 40:00
  to
• 40:01
  run
• 40:02
  a
• 40:02
  good
• 40:02
  chip,
• 40:02
  let's
• 40:03
  say.
• 40:03
  But
• 40:03
  I
• 40:04
  could
• 40:04
  imagine
• 40:04
  if
• 40:05
  you
• 40:05
  go
• 40:05
  to,
• 40:05
  let's
• 40:06
  say
• 40:06
  the
• 40:06
  textile
• 40:06
  industry,
• 40:07
  for
• 40:07
  example,
• 40:10
  the
• 40:11
  materials
• 40:11
  are
• 40:11
  very
• 40:11
  cheap,
• 40:12
  the
• 40:12
  products
• 40:12
  are
• 40:12
  much
• 40:12
  more
• 40:13
  affordable
• 40:13
  and
• 40:14
  so
• 40:14
  then
• 40:14
  the
• 40:14
  worker
• 40:15
  costs
• 40:15
  are
• 40:15
  a
• 40:16
  high
• 40:16
  percentage
• 40:16
  of
• 40:16
  the
• 40:17
  product.
• 40:17
  And
• 40:18
  then
• 40:18
  I'm
• 40:18
  sure
• 40:18
  there
• 40:18
  are
• 40:19
  some
• 40:20
  also
• 40:20
  like,
• 40:21
  you
• 40:21
  know,
• 40:21
  I'm
• 40:21
  here
• 40:21
  in
• 40:22
  kind
• 40:22
  of
• 40:22
  the
• 40:22
  east
• 40:22
  of
• 40:23
  China,
• 40:23
  which
• 40:23
  is
• 40:24
  quite
• 40:24
  wealthy.
• 40:25
  Yeah.
• 40:25
  If
• 40:25
  you
• 40:25
  Go
• 40:25
  more
• 40:26
  to
• 40:26
  the
• 40:26
  west,
• 40:26
  which
• 40:27
  is
• 40:27
  less
• 40:27
  wealthy.
• 40:29
  Things
• 40:30
  are
• 40:30
  maybe
• 40:31
  a
• 40:31
  decade
• 40:32
  back
• 40:32
  in
• 40:32
  the
• 40:32
  past.
• 40:33
  So,
• 40:33
  you
• 40:34
  know,
• 40:34
  it
• 40:35
  would
• 40:35
  also
• 40:35
  be
• 40:35
  wrong
• 40:36
  to
• 40:36
  just
• 40:36
  say,
• 40:36
  oh,
• 40:37
  cool,
• 40:37
  everything's
• 40:38
  fine
• 40:38
  and
• 40:38
  right.
• 40:39
  Yeah,
• 40:39
  you
• 40:39
  know,
• 40:40
  everything's
• 40:40
  going
• 40:40
  great.
• 40:41
  Yeah,
• 40:42
  yeah,
• 40:42
  yeah.
• 40:43
  But
• 40:43
  that's
• 40:43
  the
• 40:44
  opposite.
• 40:44
  I
• 40:44
  wouldn't
• 40:44
  have
• 40:44
  too
• 40:44
  many
• 40:45
  worries
• 40:45
  when
• 40:45
  you
• 40:45
  buy
• 40:45
  an
• 40:46
  Apple
• 40:46
  product.
• 40:47
  I
• 40:47
  would
• 40:47
  have
• 40:47
  more
• 40:48
  worries
• 40:48
  when
• 40:48
  you
• 40:49
  buy,
• 40:50
  you
• 40:50
  know,
• 40:50
  like
• 40:50
  a
• 40:51
  $10
• 40:52
  sneaker
• 40:52
  from
• 40:52
  China
• 40:53
  that
• 40:53
  might
• 40:53
  be
• 40:53
  made
• 40:53
  under
• 40:55
  not
• 40:55
  so
• 40:55
  good
• 40:55
  conditions.
• 40:56
  Yeah,
• 40:56
  because
• 40:56
  you
• 40:57
  got
• 40:57
  to
• 40:57
  think
• 40:57
  about
• 40:57
  everything
• 40:58
  is
• 40:58
  made
• 40:58
  somewhere.
• 40:59
  The
• 40:59
  plastic
• 41:00
  wrap
• 41:00
  on
• 41:00
  your
• 41:00
  product
• 41:01
  was
• 41:01
  made
• 41:01
  by
• 41:02
  people.
• 41:02
  The
• 41:02
  screws,
• 41:03
  the
• 41:03
  tape,
• 41:04
  the
• 41:04
  knobs.
• 41:05
  Everything
• 41:05
  had
• 41:05
  to
• 41:06
  be
• 41:06
  made
• 41:06
  somewhere.
• 41:07
  And
• 41:07
  yeah,
• 41:08
  probably
• 41:08
  those
• 41:09
  factories
• 41:09
  aren't
• 41:10
  all
• 41:10
  super
• 41:10
  friendly
• 41:11
  and
• 41:11
  nice.
• 41:12
  And
• 41:12
  that
• 41:13
  breaks
• 41:13
  my
• 41:13
  heart
• 41:13
  looking
• 41:14
  around
• 41:14
  here.
• 41:15
  See,
• 41:15
  I
• 41:15
  mean,
• 41:15
  anybody
• 41:16
  at
• 41:16
  home,
• 41:16
  take
• 41:16
  a
• 41:17
  look
• 41:17
  around
• 41:17
  where
• 41:18
  you
• 41:18
  are
• 41:18
  and
• 41:18
  imagine
• 41:19
  all
• 41:19
  the
• 41:20
  factories
• 41:20
  that
• 41:21
  were
• 41:21
  involved
• 41:21
  and
• 41:21
  all
• 41:21
  the
• 41:22
  people
• 41:22
  that
• 41:22
  were
• 41:22
  involved.
• 41:23
  Never
• 41:23
  thought
• 41:23
  about
• 41:23
  that.
• 41:24
  All
• 41:24
  of
• 41:24
  this
• 41:24
  nonsense
• 41:25
  around
• 41:25
  us.
• 41:26
  We'd
• 41:27
  be
• 41:27
  lost
• 41:27
  without
• 41:28
  all
• 41:28
  this
• 41:28
  stuff.
• 41:29
  Stuff.
• 41:31
  So
• 41:33
  what's
• 41:34
  next?
• 41:35
  What
• 41:35
  do
• 41:35
  you
• 41:35
  guys.
• 41:36
  I
• 41:36
  don't
• 41:36
  know
• 41:36
  if
• 41:36
  you
• 41:36
  can
• 41:37
  tell
• 41:37
  us,
• 41:37
  but
• 41:38
  I'm
• 41:38
  sure
• 41:38
  you
• 41:39
  guys
• 41:39
  have
• 41:39
  something
• 41:39
  great
• 41:40
  up
• 41:40
  your
• 41:40
  sleeve
• 41:40
  at
• 41:40
  this
• 41:41
  point.
• 41:41
  Can
• 41:41
  you
• 41:41
  maybe
• 41:42
  hint
• 41:42
  at
• 41:42
  it?
• 41:44
  Yeah,
• 41:45
  for
• 41:45
  sure.
• 41:45
  Like,
• 41:45
  something
• 41:45
  we
• 41:46
  haven't
• 41:46
  talked
• 41:46
  about
• 41:46
  much
• 41:46
  is
• 41:47
  actually
• 41:47
  our
• 41:47
  software
• 41:48
  side
• 41:48
  the
• 41:48
  of
• 41:48
  of
• 41:48
  the
• 41:49
  business.
• 41:49
  So
• 41:49
  it
• 41:50
  kind
• 41:50
  of
• 41:50
  happened
• 41:50
  by
• 41:50
  accident.
• 41:53
  When
• 41:53
  we
• 41:53
  designed
• 41:54
  the
• 41:54
  vibrating
• 41:55
  metronome,
• 41:56
  we
• 41:56
  wanted
• 41:56
  to
• 41:56
  keep
• 41:57
  the
• 41:57
  interface
• 41:57
  really
• 41:58
  simple.
• 41:59
  So
• 41:59
  that
• 41:59
  meant
• 42:00
  that
• 42:00
  we
• 42:01
  would
• 42:02
  basically
• 42:02
  use
• 42:03
  a
• 42:03
  phone
• 42:04
  to
• 42:04
  change
• 42:04
  most
• 42:04
  of
• 42:05
  the
• 42:05
  advanced
• 42:05
  settings,
• 42:06
  like
• 42:07
  assigning
• 42:07
  different
• 42:07
  vibrations,
• 42:09
  setting
• 42:09
  up
• 42:09
  subdivisions,
• 42:11
  building
• 42:11
  a
• 42:12
  library,
• 42:12
  and
• 42:12
  set
• 42:13
  lists
• 42:13
  so
• 42:13
  you
• 42:13
  don't
• 42:14
  have
• 42:14
  to
• 42:14
  program
• 42:14
  everything
• 42:15
  every
• 42:15
  time.
• 42:16
  So
• 42:16
  basically
• 42:16
  we
• 42:16
  made
• 42:16
  this
• 42:17
  elaborate
• 42:17
  metronome
• 42:18
  app
• 42:18
  to
• 42:18
  control
• 42:19
  the
• 42:19
  hardware.
• 42:19
  And
• 42:20
  then
• 42:20
  we
• 42:20
  had
• 42:20
  the
• 42:20
  idea
• 42:21
  to
• 42:21
  say,
• 42:21
  oh,
• 42:22
  this
• 42:22
  is
• 42:22
  just
• 42:22
  going
• 42:23
  to
• 42:23
  be
• 42:23
  free
• 42:23
  for
• 42:23
  everybody.
• 42:24
  And
• 42:25
  maybe
• 42:25
  then
• 42:26
  it
• 42:26
  would
• 42:26
  be
• 42:26
  a
• 42:26
  great
• 42:27
  promotional
• 42:27
  tool.
• 42:27
  People
• 42:28
  would
• 42:28
  like
• 42:28
  our
• 42:28
  app,
• 42:29
  and
• 42:29
  then
• 42:29
  they
• 42:29
  would
• 42:29
  upgrade
• 42:30
  to
• 42:30
  the
• 42:30
  hardware.
• 42:31
  And
• 42:31
  it
• 42:31
  turned
• 42:32
  out
• 42:32
  that
• 42:32
  was
• 42:33
  a
• 42:33
  really
• 42:33
  good
• 42:33
  decision
• 42:34
  because
• 42:34
  the
• 42:34
  app
• 42:35
  really
• 42:35
  took
• 42:35
  off
• 42:36
  and
• 42:36
  it's
• 42:36
  now
• 42:37
  the
• 42:37
  top
• 42:37
  metronome
• 42:38
  app
• 42:38
  in
• 42:38
  the
• 42:38
  world.
• 42:38
  Nice.
• 42:39
  So
• 42:39
  that
• 42:39
  means
• 42:40
  we
• 42:40
  have
• 42:40
  around
• 42:41
  8
• 42:41
  million
• 42:42
  downloads
• 42:42
  of
• 42:42
  the
• 42:42
  app,
• 42:43
  and
• 42:43
  there's
• 42:43
  about
• 42:44
  700,000
• 42:44
  musicians
• 42:45
  that
• 42:45
  use
• 42:46
  the
• 42:46
  app
• 42:46
  every
• 42:46
  month
• 42:46
  to
• 42:47
  play
• 42:47
  music.
• 42:48
  So
• 42:48
  the
• 42:48
  app
• 42:49
  is
• 42:49
  actually
• 42:50
  much,
• 42:50
  much
• 42:50
  more
• 42:50
  successful
• 42:51
  than
• 42:51
  the
• 42:51
  hardware.
• 42:55
  But
• 42:55
  it
• 42:55
  also
• 42:56
  worked,
• 42:56
  right?
• 42:56
  I
• 42:56
  mean,
• 42:57
  it
• 42:57
  makes
• 42:57
  sense
• 42:58
  because
• 42:58
  the
• 42:58
  hardware
• 42:58
  costs
• 42:59
  money
• 42:59
  and
• 42:59
  the
• 42:59
  app
• 43:00
  doesn't.
• 43:01
  And
• 43:02
  so
• 43:02
  we've
• 43:02
  been
• 43:02
  also,
• 43:03
  you
• 43:03
  know,
• 43:03
  of
• 43:03
  course,
• 43:04
  we
• 43:04
  are
• 43:04
  working
• 43:04
  on
• 43:04
  the
• 43:04
  hardware,
• 43:05
  and
• 43:05
  we
• 43:05
  have
• 43:05
  new
• 43:05
  plans
• 43:06
  there
• 43:06
  as
• 43:07
  well
• 43:07
  coming
• 43:07
  out
• 43:08
  this
• 43:08
  year.
• 43:10
  You
• 43:10
  can't
• 43:10
  hear
• 43:10
  it
• 43:10
  if
• 43:11
  you're
• 43:11
  listening
• 43:11
  to
• 43:11
  this
• 43:12
  podcast,
• 43:12
  but
• 43:13
  a
• 43:13
  lot
• 43:13
  of
• 43:13
  people
• 43:14
  showing
• 43:15
  the
• 43:15
  app
• 43:15
  on
• 43:16
  video
• 43:16
  right
• 43:16
  now.
• 43:16
  So
• 43:16
  glad
• 43:17
  you
• 43:17
  guys
• 43:17
  are
• 43:17
  fans.
• 43:20
  Here's
• 43:20
  a
• 43:20
  question
• 43:20
  that
• 43:22
  all
• 43:22
  the
• 43:22
  musicians
• 43:22
  in
• 43:22
  the
• 43:23
  house
• 43:23
  are
• 43:23
  wondering
• 43:23
  about.
• 43:24
  Can
• 43:24
  these.
• 43:25
  And
• 43:25
  I
• 43:26
  know
• 43:26
  the
• 43:26
  answer
• 43:26
  is
• 43:26
  they
• 43:27
  will
• 43:27
  be.
• 43:27
  If
• 43:27
  they're
• 43:27
  not
• 43:28
  yet,
• 43:29
  can
• 43:29
  these
• 43:31
  metronomes
• 43:31
  be
• 43:32
  synchronized
• 43:32
  to
• 43:33
  each
• 43:33
  other
• 43:34
  and
• 43:34
  can
• 43:34
  they
• 43:34
  be
• 43:35
  synchronized
• 43:35
  to
• 43:35
  a
• 43:36
  dawn?
• 43:38
  Yes,
• 43:39
  to
• 43:39
  both.
• 43:39
  So
• 43:40
  we
• 43:40
  have
• 43:40
  a
• 43:40
  multiplayer
• 43:41
  sync
• 43:41
  algorithm.
• 43:42
  So
• 43:42
  basically
• 43:43
  you
• 43:43
  can
• 43:43
  connect
• 43:44
  the
• 43:45
  variables
• 43:45
  to
• 43:45
  the
• 43:46
  same
• 43:46
  phone
• 43:47
  or
• 43:47
  tablet,
• 43:48
  and
• 43:48
  then
• 43:49
  you
• 43:49
  can
• 43:49
  sync
• 43:50
  up
• 43:50
  to
• 43:50
  5
• 43:50
  very
• 43:51
  easily
• 43:51
  through
• 43:51
  Bluetooth
• 43:52
  and
• 43:52
  then
• 43:52
  they
• 43:53
  will
• 43:53
  all
• 43:53
  be
• 43:53
  synchronized.
• 43:54
  And
• 43:55
  this
• 43:55
  works
• 43:55
  quite
• 43:56
  well.
• 43:56
  And
• 43:57
  then
• 43:57
  for
• 43:58
  the
• 43:58
  daws,
• 43:59
  we
• 43:59
  have
• 43:59
  a
• 44:00
  beta
• 44:01
  that
• 44:01
  works
• 44:01
  through
• 44:02
  mini.
• 44:03
  Basically,
• 44:03
  you
• 44:03
  connect
• 44:04
  your
• 44:04
  phone
• 44:05
  with
• 44:05
  a
• 44:06
  USB
• 44:07
  cable
• 44:07
  to
• 44:07
  your
• 44:08
  desktop
• 44:09
  machine,
• 44:10
  and
• 44:10
  then
• 44:11
  you
• 44:11
  can
• 44:12
  set
• 44:12
  up
• 44:12
  USB
• 44:13
  MIDI
• 44:13
  to
• 44:13
  be
• 44:13
  fed
• 44:14
  into
• 44:14
  the
• 44:15
  phone
• 44:15
  with
• 44:15
  no
• 44:15
  latency
• 44:16
  through
• 44:16
  the
• 44:16
  cable,
• 44:17
  and
• 44:17
  then
• 44:18
  the
• 44:18
  only
• 44:18
  connection
• 44:19
  is
• 44:19
  then
• 44:19
  from
• 44:19
  the
• 44:20
  phone
• 44:20
  with
• 44:21
  Bluetooth
• 44:21
  to
• 44:21
  our
• 44:21
  device.
• 44:22
  And
• 44:22
  that
• 44:22
  does
• 44:23
  work,
• 44:23
  but
• 44:23
  it's
• 44:24
  still
• 44:24
  in
• 44:24
  beta.
• 44:25
  So
• 44:25
  we
• 44:25
  have
• 44:25
  a
• 44:25
  lot
• 44:25
  of
• 44:25
  support
• 44:26
  documentation
• 44:26
  on
• 44:27
  that
• 44:28
  on
• 44:28
  our
• 44:28
  website.
• 44:28
  So
• 44:29
  if
• 44:29
  you
• 44:29
  want
• 44:29
  to
• 44:29
  know
• 44:30
  how
• 44:30
  exactly
• 44:31
  that
• 44:31
  works,
• 44:32
  then
• 44:32
  just
• 44:33
  go
• 44:33
  to
• 44:33
  soundprinter.com
• 44:34
  and
• 44:35
  go
• 44:35
  to
• 44:35
  the
• 44:35
  support
• 44:36
  section
• 44:36
  and
• 44:36
  there's
• 44:36
  a
• 44:37
  whole
• 44:37
  DAW
• 44:38
  area
• 44:38
  with
• 44:39
  more
• 44:39
  details.
• 44:41
  And
• 44:41
  the
• 44:41
  software
• 44:42
  was
• 44:42
  the
• 44:42
  very
• 44:42
  next
• 44:43
  thing
• 44:43
  you
• 44:43
  guys
• 44:43
  worked
• 44:44
  on
• 44:44
  after
• 44:44
  the
• 44:44
  core
• 44:44
  product,
• 44:45
  or
• 44:46
  was
• 44:46
  there
• 44:46
  something
• 44:46
  else
• 44:47
  that
• 44:47
  you
• 44:47
  launched
• 44:47
  after
• 44:47
  that?
• 44:48
  Oh,
• 44:48
  well,
• 44:48
  we
• 44:48
  actually
• 44:49
  launched
• 44:49
  it
• 44:49
  together
• 44:49
  with
• 44:50
  the
• 44:50
  Pulse.
• 44:50
  And
• 44:51
  then
• 44:51
  since
• 44:51
  then,
• 44:51
  we
• 44:51
  have
• 44:52
  been
• 44:52
  continuously
• 44:52
  improving
• 44:53
  it
• 44:53
  throughout
• 44:54
  the
• 44:54
  years.
• 44:55
  And
• 44:55
  so
• 44:56
  we
• 44:57
  have
• 44:57
  some.
• 44:58
  Basically
• 44:59
  our
• 44:59
  next
• 45:00
  goal,
• 45:00
  we
• 45:00
  have
• 45:00
  been
• 45:01
  very
• 45:01
  focused
• 45:01
  on
• 45:02
  tools,
• 45:03
  Metronome
• 45:04
  Tuner,
• 45:04
  DB
• 45:05
  Meter,
• 45:06
  and
• 45:07
  we
• 45:07
  feel
• 45:07
  like
• 45:08
  another
• 45:08
  area
• 45:09
  that
• 45:09
  fits.
• 45:10
  What
• 45:10
  we
• 45:11
  do
• 45:11
  really
• 45:11
  well
• 45:11
  is
• 45:13
  habit
• 45:13
  building
• 45:14
  and
• 45:14
  motivation.
• 45:15
  So
• 45:16
  that's
• 45:16
  the
• 45:16
  next
• 45:17
  category
• 45:17
  we
• 45:18
  want
• 45:18
  to
• 45:18
  enter.
• 45:20
  We
• 45:20
  are
• 45:20
  starting
• 45:21
  a
• 45:21
  lot
• 45:21
  of
• 45:21
  the
• 45:22
  other
• 45:22
  apps
• 45:23
  that
• 45:23
  help
• 45:23
  you
• 45:23
  build
• 45:24
  habits
• 45:25
  of
• 45:25
  things
• 45:25
  that
• 45:25
  are
• 45:25
  difficult
• 45:26
  to
• 45:26
  do
• 45:26
  regularly,
• 45:27
  like
• 45:27
  language
• 45:27
  learning,
• 45:28
  exercise,
• 45:29
  mindfulness,
• 45:30
  and
• 45:30
  there's
• 45:31
  a
• 45:31
  lot
• 45:31
  of
• 45:31
  really
• 45:31
  successful
• 45:33
  products
• 45:33
  there.
• 45:34
  And
• 45:35
  everybody
• 45:35
  who
• 45:36
  plays
• 45:36
  music
• 45:36
  usually
• 45:37
  says
• 45:37
  they
• 45:37
  wish
• 45:37
  they
• 45:38
  would
• 45:38
  practice
• 45:38
  more,
• 45:39
  Right.
• 45:39
  And
• 45:39
  so
• 45:39
  it
• 45:40
  seems
• 45:40
  like
• 45:40
  a
• 45:40
  good
• 45:40
  fit
• 45:41
  to
• 45:41
  help
• 45:41
  people,
• 45:43
  you
• 45:43
  know,
• 45:43
  build
• 45:43
  better
• 45:43
  practice
• 45:44
  habits
• 45:44
  and
• 45:45
  play
• 45:45
  more
• 45:46
  often.
• 45:46
  So
• 45:47
  that's
• 45:47
  one
• 45:48
  of
• 45:48
  the
• 45:48
  next
• 45:49
  focus
• 45:49
  points
• 45:50
  for
• 45:50
  us.
• 45:51
  But
• 45:51
  that's
• 45:51
  cheating,
• 45:51
  man.
• 45:52
  If
• 45:52
  you're
• 45:52
  not
• 45:52
  inspired
• 45:53
  on
• 45:53
  your
• 45:53
  own,.
• 45:57
  Inspiration
• 45:57
  can
• 45:57
  come
• 45:58
  from
• 45:58
  anywhere.
• 45:58
  That's
• 45:59
  awesome,
• 46:00
  man.
• 46:00
  We
• 46:01
  love
• 46:01
  the
• 46:01
  work
• 46:01
  that
• 46:01
  you're
• 46:01
  doing,
• 46:02
  though.
• 46:02
  Oh,
• 46:02
  did
• 46:02
  you
• 46:02
  have
• 46:03
  another
• 46:03
  question?
• 46:03
  No,
• 46:04
  I
• 46:04
  was
• 46:04
  gonna
• 46:04
  do
• 46:04
  exactly
• 46:05
  what
• 46:05
  you
• 46:05
  were
• 46:05
  about
• 46:05
  to
• 46:05
  do.
• 46:06
  I
• 46:07
  bet
• 46:07
  you
• 46:07
  weren't.
• 46:08
  Okay,
• 46:09
  you
• 46:10
  know
• 46:10
  what?
• 46:10
  You
• 46:10
  probably
• 46:11
  were,
• 46:11
  but
• 46:11
  now
• 46:11
  you're
• 46:11
  not
• 46:12
  because
• 46:12
  I'm
• 46:12
  about
• 46:12
  to
• 46:12
  change
• 46:12
  what
• 46:12
  I
• 46:13
  was
• 46:13
  about
• 46:13
  to
• 46:13
  do.
• 46:13
  So
• 46:14
  before
• 46:14
  we
• 46:14
  let
• 46:15
  you
• 46:15
  run,
• 46:15
  we
• 46:15
  thank
• 46:15
  you
• 46:16
  so
• 46:16
  much
• 46:16
  for
• 46:16
  all
• 46:16
  the
• 46:16
  information
• 46:17
  that
• 46:18
  you've.
• 46:18
  It's
• 46:19
  been
• 46:19
  really
• 46:19
  good.
• 46:19
  Business,
• 46:20
  music,
• 46:20
  right
• 46:21
  across
• 46:21
  the
• 46:21
  board.
• 46:22
  Motivation.
• 46:23
  Love
• 46:23
  it.
• 46:24
  I
• 46:24
  wanted
• 46:25
  to
• 46:25
  ask
• 46:25
  you
• 46:25
  one
• 46:25
  thing
• 46:25
  that
• 46:26
  I
• 46:26
  didn't
• 46:26
  get
• 46:26
  to
• 46:26
  sneak
• 46:26
  in,
• 46:27
  so
• 46:27
  now's
• 46:27
  my
• 46:27
  chance.
• 46:28
  Has
• 46:30
  your
• 46:30
  competitive
• 46:31
  gaming
• 46:31
  helped
• 46:31
  in
• 46:32
  your
• 46:32
  business
• 46:32
  career?
• 46:34
  I
• 46:35
  see
• 46:35
  you
• 46:35
  studied
• 46:35
  my
• 46:36
  social
• 46:36
  media
• 46:36
  bio.
• 46:38
  I
• 46:39
  watched
• 46:39
  an
• 46:39
  interview.
• 46:39
  I
• 46:39
  loved
• 46:40
  it.
• 46:40
  Okay.
• 46:41
  Okay,
• 46:41
  cool.
• 46:43
  Well,
• 46:44
  I
• 46:44
  would
• 46:44
  say
• 46:44
  so,
• 46:45
  actually.
• 46:45
  I
• 46:46
  think
• 46:46
  that
• 46:47
  I
• 46:47
  was
• 46:47
  actually
• 46:48
  surprised.
• 46:48
  So
• 46:49
  the
• 46:49
  game
• 46:49
  I'm
• 46:49
  particularly
• 46:50
  into
• 46:50
  is
• 46:50
  called
• 46:50
  starcraft.
• 46:51
  I
• 46:51
  don't
• 46:51
  know
• 46:51
  if
• 46:52
  anybody
• 46:52
  here
• 46:52
  knows
• 46:52
  starcraft.
• 46:53
  I
• 46:53
  definitely
• 46:53
  played
• 46:53
  it.
• 46:55
  It's
• 46:55
  kind
• 46:56
  of
• 46:56
  this
• 46:56
  crazy
• 46:57
  competitive
• 46:58
  game.
• 46:59
  There's
• 47:00
  a
• 47:00
  StarCraft
• 47:01
  personality.
• 47:02
  He
• 47:03
  says
• 47:03
  it's
• 47:03
  like
• 47:04
  playing
• 47:05
  the
• 47:05
  piano
• 47:06
  while
• 47:06
  somebody
• 47:06
  shoots
• 47:07
  at
• 47:07
  you
• 47:07
  with
• 47:07
  a
• 47:07
  gun,
• 47:08
  because
• 47:09
  it's
• 47:09
  very
• 47:10
  mechanically
• 47:10
  demanding,
• 47:11
  just
• 47:11
  like
• 47:11
  playing
• 47:12
  the
• 47:12
  piano.
• 47:12
  But
• 47:12
  then
• 47:12
  at
• 47:13
  the
• 47:13
  same
• 47:13
  time,
• 47:14
  your
• 47:15
  plans
• 47:15
  are
• 47:15
  constantly
• 47:16
  interrupted
• 47:16
  and
• 47:17
  there's
• 47:18
  a
• 47:18
  very
• 47:18
  strategic
• 47:19
  element
• 47:19
  to
• 47:19
  it.
• 47:20
  And.
• 47:21
  Well,
• 47:21
  I
• 47:22
  think,
• 47:22
  like,
• 47:22
  broadly
• 47:22
  speaking,
• 47:23
  what
• 47:23
  video
• 47:23
  games
• 47:24
  can
• 47:24
  help
• 47:24
  with
• 47:24
  or
• 47:25
  what
• 47:25
  they
• 47:25
  taught
• 47:26
  me
• 47:26
  is
• 47:27
  problem
• 47:27
  solving.
• 47:28
  So
• 47:30
  I
• 47:30
  oftentimes
• 47:30
  had
• 47:31
  to
• 47:31
  figure
• 47:31
  things
• 47:31
  out
• 47:31
  on
• 47:32
  my
• 47:32
  own
• 47:32
  in
• 47:32
  the
• 47:32
  game.
• 47:33
  And
• 47:34
  maybe
• 47:34
  today
• 47:35
  it
• 47:35
  really
• 47:35
  depends
• 47:36
  on
• 47:36
  what
• 47:36
  games
• 47:37
  you
• 47:37
  play.
• 47:37
  Like
• 47:37
  today
• 47:38
  they
• 47:38
  get
• 47:38
  so
• 47:38
  frictionless
• 47:39
  and
• 47:39
  dumb.
• 47:40
  You
• 47:40
  know,
• 47:40
  if
• 47:40
  you
• 47:40
  play
• 47:41
  Candy
• 47:41
  Crush,
• 47:41
  that's
• 47:41
  not
• 47:42
  gonna
• 47:42
  teach
• 47:42
  you
• 47:42
  anything.
• 47:43
  Yeah,
• 47:43
  frictionless
• 47:44
  and
• 47:44
  dumb.
• 47:45
  I
• 47:46
  love
• 47:46
  that.
• 47:46
  Should
• 47:46
  be
• 47:46
  a
• 47:46
  T
• 47:46
  shirt.
• 47:47
  There
• 47:48
  should
• 47:48
  be
• 47:48
  a
• 47:48
  label
• 47:48
  for
• 47:48
  people,.
• 47:49
  A
• 47:50
  sticker
• 47:50
  you
• 47:50
  put
• 47:50
  in
• 47:50
  a
• 47:51
  person.
• 47:52
  Yeah.
• 47:54
  You
• 47:54
  know,
• 47:55
  maybe.
• 47:55
  Maybe
• 47:55
  it's
• 47:56
  just
• 47:56
  my
• 47:58
  elitism
• 47:59
  as
• 47:59
  a.
• 48:00
  As
• 48:00
  an
• 48:00
  aging
• 48:01
  early
• 48:01
  gamer
• 48:02
  from
• 48:03
  the
• 48:03
  90s,
• 48:04
  but
• 48:04
  I
• 48:04
  feel
• 48:04
  like
• 48:05
  the
• 48:05
  games
• 48:05
  in
• 48:06
  the
• 48:06
  late
• 48:06
  90s,
• 48:06
  early
• 48:07
  2000s,
• 48:07
  they
• 48:08
  were
• 48:08
  really
• 48:11
  good
• 48:12
  that
• 48:12
  they
• 48:12
  did.
• 48:13
  To
• 48:13
  learn
• 48:14
  problem
• 48:14
  solving,
• 48:14
  and
• 48:14
  they
• 48:15
  were
• 48:15
  challenging.
• 48:15
  And,
• 48:17
  yeah,
• 48:17
  you
• 48:18
  could
• 48:18
  really
• 48:18
  learn
• 48:18
  a
• 48:18
  lot
• 48:18
  of
• 48:19
  things
• 48:19
  there.
• 48:19
  So
• 48:20
  I
• 48:21
  just
• 48:21
  had
• 48:21
  my
• 48:21
  first
• 48:21
  son.
• 48:22
  I'm
• 48:22
  making
• 48:22
  sure.
• 48:23
  Never
• 48:23
  gonna
• 48:24
  get
• 48:24
  an
• 48:24
  iPad
• 48:25
  to
• 48:25
  play
• 48:25
  Candy
• 48:26
  Crush.
• 48:27
  I'm
• 48:28
  gonna
• 48:28
  give
• 48:28
  him
• 48:28
  all
• 48:29
  the
• 48:29
  good
• 48:29
  challenging
• 48:30
  games
• 48:30
  that
• 48:30
  I
• 48:31
  played,
• 48:31
  so
• 48:32
  hopefully
• 48:33
  he's
• 48:33
  gonna
• 48:33
  be
• 48:33
  into
• 48:33
  them.
• 48:34
  And
• 48:34
  Legos,
• 48:34
  don't
• 48:35
  forget
• 48:35
  about
• 48:35
  Legos.
• 48:36
  Legos
• 48:36
  are
• 48:36
  great
• 48:36
  for
• 48:36
  kids.
• 48:38
  Yeah,
• 48:38
  exactly.
• 48:39
  That's
• 48:40
  an
• 48:40
  offline
• 48:40
  game.
• 48:40
  That's
• 48:41
  good.
• 48:41
  Yeah.
• 48:42
  Speaking
• 48:43
  of
• 48:43
  playing
• 48:43
  piano
• 48:44
  by
• 48:44
  being
• 48:44
  shot
• 48:44
  at,
• 48:45
  that
• 48:45
  just
• 48:45
  reminded
• 48:45
  me
• 48:45
  of
• 48:46
  the
• 48:46
  Pianist
• 48:46
  with
• 48:46
  Adrien
• 48:47
  Brody.
• 48:47
  Bringing
• 48:47
  it
• 48:48
  back
• 48:48
  to
• 48:48
  Germany.
• 48:49
  Would
• 48:49
  you.
• 48:51
  Yeah,
• 48:51
  that's
• 48:51
  a
• 48:52
  crazy,
• 48:52
  crazy
• 48:52
  movie.
• 48:54
  Would
• 48:55
  you
• 48:56
  tell
• 48:56
  the
• 48:57
  folks
• 48:57
  at
• 48:57
  home,
• 48:57
  and
• 48:58
  many
• 48:58
  of
• 48:58
  them
• 48:59
  who
• 48:59
  are
• 48:59
  driving
• 49:00
  how
• 49:00
  to
• 49:01
  reach
• 49:01
  you,
• 49:02
  how
• 49:02
  to
• 49:02
  find
• 49:03
  this
• 49:03
  product?
• 49:06
  Anything
• 49:06
  that
• 49:06
  you
• 49:07
  want
• 49:07
  people
• 49:07
  to
• 49:07
  know
• 49:07
  at
• 49:07
  this
• 49:08
  point?
• 49:08
  Socials.
• 49:09
  Exactly.
• 49:10
  Yeah,
• 49:11
  sure.
• 49:11
  So
• 49:11
  if
• 49:11
  you
• 49:12
  want
• 49:12
  to
• 49:12
  learn
• 49:12
  more
• 49:12
  about
• 49:13
  Soundprenner
• 49:13
  and
• 49:13
  our
• 49:14
  products,
• 49:14
  the
• 49:15
  best
• 49:15
  place
• 49:15
  to
• 49:15
  go
• 49:15
  is
• 49:16
  soundprenner.com
• 49:17
  we're
• 49:17
  also
• 49:18
  on
• 49:18
  Instagram,
• 49:19
  under
• 49:19
  soundbrenner,
• 49:21
  you
• 49:21
  spell
• 49:21
  it
• 49:21
  sound
• 49:22
  and
• 49:22
  then
• 49:22
  B
• 49:23
  R,
• 49:23
  E,
• 49:23
  N,
• 49:23
  N,
• 49:24
  E,
• 49:24
  R.
• 49:25
  And
• 49:25
  then
• 49:26
  for
• 49:26
  me
• 49:26
  specifically,
• 49:27
  if
• 49:27
  you
• 49:27
  want
• 49:27
  to
• 49:27
  follow
• 49:27
  me,
• 49:28
  I
• 49:28
  am
• 49:28
  under
• 49:28
  the
• 49:29
  handle
• 49:29
  Simon
• 49:30
  Fl
• 49:31
  on
• 49:32
  Twitter,
• 49:32
  Instagram,
• 49:33
  and
• 49:34
  there
• 49:34
  you
• 49:34
  can
• 49:35
  also
• 49:35
  DM
• 49:35
  me
• 49:35
  and
• 49:35
  reach
• 49:36
  me
• 49:37
  Twitch.
• 49:37
  I'm
• 49:37
  just
• 49:38
  a
• 49:38
  viewer,
• 49:38
  not
• 49:38
  a
• 49:39
  streamer.
• 49:41
  You'll
• 49:42
  find
• 49:42
  me
• 49:42
  in
• 49:42
  the
• 49:42
  channels
• 49:43
  of
• 49:43
  the
• 49:43
  big
• 49:43
  starcraft
• 49:44
  tournaments
• 49:44
  in
• 49:44
  the
• 49:44
  chat.
• 49:45
  Awesome.
• 49:46
  Thank
• 49:47
  you
• 49:47
  so
• 49:47
  much
• 49:48
  for
• 49:48
  developing
• 49:49
  something
• 49:50
  that's
• 49:50
  so
• 49:50
  helpful
• 49:50
  for
• 49:51
  musicians
• 49:52
  and
• 49:53
  not
• 49:53
  even
• 49:53
  the
• 49:54
  whole
• 49:54
  cheating
• 49:54
  thing
• 49:55
  we've
• 49:55
  covered,
• 49:56
  but.
• 49:56
  But
• 49:56
  even
• 49:56
  just
• 49:57
  the
• 49:57
  idea
• 49:57
  of
• 49:57
  some
• 49:58
  people
• 49:58
  can't
• 49:58
  make
• 49:58
  any
• 49:59
  noise
• 49:59
  at
• 49:59
  home.
• 49:59
  People
• 50:00
  are
• 50:00
  stuck
• 50:00
  in
• 50:00
  their
• 50:01
  homes
• 50:01
  during
• 50:01
  this
• 50:01
  pandemic
• 50:03
  or
• 50:03
  otherwise.
• 50:04
  They're
• 50:04
  stuck
• 50:04
  at
• 50:05
  home,
• 50:05
  they
• 50:05
  can't
• 50:05
  make
• 50:05
  noise.
• 50:06
  And
• 50:06
  anybody
• 50:07
  that's
• 50:07
  practiced
• 50:07
  for
• 50:07
  the
• 50:07
  metronome,
• 50:08
  you
• 50:08
  know
• 50:08
  that
• 50:08
  it
• 50:08
  has
• 50:08
  to
• 50:08
  be
• 50:09
  louder
• 50:09
  than
• 50:09
  what
• 50:09
  you're
• 50:10
  playing
• 50:10
  so
• 50:10
  you
• 50:10
  can
• 50:10
  hear
• 50:10
  it,
• 50:11
  and
• 50:12
  that's
• 50:12
  sometimes
• 50:12
  more
• 50:12
  annoying
• 50:13
  than
• 50:13
  the
• 50:13
  instrument
• 50:13
  itself.
• 50:13
  And
• 50:14
  you've
• 50:14
  given
• 50:14
  people
• 50:14
  a
• 50:15
  solution,
• 50:15
  an
• 50:15
  affordable
• 50:16
  solution
• 50:17
  that
• 50:17
  they
• 50:17
  can
• 50:17
  practice,
• 50:17
  and
• 50:18
  they
• 50:18
  can
• 50:18
  practice
• 50:18
  on
• 50:18
  the
• 50:19
  bus
• 50:19
  on
• 50:19
  the
• 50:19
  way
• 50:19
  to
• 50:19
  work,
• 50:20
  whatever
• 50:20
  they
• 50:20
  want.
• 50:21
  It's
• 50:21
  on
• 50:21
  you.
• 50:21
  Right.
• 50:23
  And
• 50:23
  that's
• 50:23
  incredible.
• 50:24
  Thank
• 50:24
  you.
• 50:24
  Keep
• 50:24
  on
• 50:24
  doing
• 50:25
  those
• 50:25
  developments.
• 50:26
  And
• 50:26
  if
• 50:26
  you're
• 50:26
  taking
• 50:26
  that
• 50:27
  kind
• 50:27
  of
• 50:27
  spirit
• 50:28
  into
• 50:28
  other
• 50:29
  avenues,
• 50:29
  like
• 50:29
  you
• 50:30
  said
• 50:30
  about
• 50:30
  practice
• 50:31
  and
• 50:31
  mindfulness,
• 50:32
  then
• 50:33
  no
• 50:33
  doubt
• 50:33
  that
• 50:33
  you
• 50:34
  guys
• 50:34
  are
• 50:34
  going
• 50:34
  to
• 50:34
  succeed
• 50:34
  with
• 50:35
  that
• 50:35
  as
• 50:35
  well.
• 50:35
  So
• 50:35
  good
• 50:36
  luck
• 50:36
  with
• 50:36
  all
• 50:36
  that.
• 50:37
  Hopefully
• 50:37
  we'll
• 50:38
  have
• 50:38
  you
• 50:38
  on
• 50:38
  the
• 50:39
  show
• 50:39
  in
• 50:39
  the
• 50:39
  future
• 50:39
  where
• 50:40
  you
• 50:40
  can
• 50:40
  talk
• 50:40
  to
• 50:40
  us
• 50:40
  about
• 50:41
  other
• 50:41
  products,
• 50:41
  maybe
• 50:42
  in
• 50:42
  person,
• 50:42
  since
• 50:42
  you
• 50:43
  travel
• 50:43
  so
• 50:43
  much.
• 50:45
  Take
• 50:45
  care
• 50:45
  of
• 50:45
  yourself
• 50:46
  out
• 50:46
  there.
• 50:47
  Thanks
• 50:47
  for
• 50:47
  stopping
• 50:47
  by.
• 50:48
  Really
• 50:48
  appreciate
• 50:49
  it.
• 50:49
  Hang
• 50:49
  ten.
• 50:50
  Thank
• 50:51
  you.
• 50:52
  Well,
• 50:52
  thank
• 50:52
  you.
• 50:52
  Thank
• 50:53
  you
• 50:53
  so
• 50:53
  much.
• 50:53
  Thank
• 50:53
  you
• 50:53
  so
• 50:54
  much
• 50:54
  for
• 50:54
  having
• 50:54
  me.
• 50:54
  It
• 50:54
  was
• 50:55
  a.
• 50:55
  Was
• 50:55
  a
• 50:55
  pleasure.
• 50:56
  Cheers.