#589 - How to Build a World-Class SDR Team (Complete Playbook)

30 Minutes to President's Club | No-Nonsense Sales · Jul 9, 2026 · 46m

We've all felt the heavy silence of a sales floor trying to find its rhythm.

Armand Farrokh breaks down his playbook to turn an underperforming SDR team into an outbound machine.

Armand’s playbook includes:

🚀 The "Between You, Me, and the Wall" tactic to win over individuals privately before you ever address the group publicly.

📉 The 5 core weekly meetings you need to bookend your team's activity with raw energy and continuous coaching.

🔥 How to run a mock cold call filter during interviews to test for a candidate's coachability and execution under pressure.

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