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How Herman Miller Pivoted to the Home Office Revolution
In 2020, Herman Miller saw commercial office furniture sales plunge 40 percent. Instead of waiting for companies to re-open cubicles, the century-old manufacturer bet on your living room. This episode tracks how they redesigned their supply chain, launched a direct-to-consumer business, and turned the Aeron chair into a status symbol for remote workers. By 2025, home office revenue had surpassed pre-pandemic commercial sales. Lucas and Luna unpack the numbers, the missteps, and what every legacy manufacturer can learn from a furniture maker that refused to stay in its lane.
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The skinny
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