Reviewing SuperZoo and Looking Ahead to Pet Connect
Fresh from her first SuperZoo experience, Pet Connect Event Director Poppy Howard-Wall joins Peter to discuss the trends reshaping our industry. From the "Year of the Cat" finally materializing to the continued evolution away from traditional kibble, this conversation reveals what 20,000+ attendees and three Home Depots worth of exhibition space taught a strategic conference organizer.
We dive deep into the strategic divergence between brands doubling down on independent pet retail versus those pivoting to direct-to-consumer models—exemplified by Stella & Chewy's surprising absence from…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.