The Goo Stage

3-Minute Reframe with Cameron Conaway · Apr 30, 2026 · 3m

"Is everything alright?"

That's what a Chief Marketing Officer asked Cameron before delivering feedback that rattled his ego and left him disoriented in ways he couldn't explain. He didn't have language for what happened next. Virginia Satir did.

In the 1970s, family therapist Virginia Satir mapped something she kept seeing in the families she worked with: change doesn't move in a straight line. After a foreign element arrives — a piece of feedback, a job loss, a diagnosis, a conversation that changes everything — what follows isn't smooth transition. It's chaos. Performance drops. Clarity…