What Did It Take to Make MadeGood Great?
Most founders want to grow fast. Nima Fotovat says that's exactly how brands get into trouble.
In this episode, the MadeGood co-founder explains how a disciplined, long-term approach helped transform the company from a lunchbox solution into one of the world's leading better-for-you snack brands.
He discusses why taste – and not MadeGood's allergen-friendly reputation – has always been the brand's greatest competitive advantage and why the company invested in its own manufacturing. Nima also talks about how MadeGood navigated the financial strain of its early years, and why putting employees…
The skinny
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