Design principles for text-to-image generative artificial intelligence creativity support tools for visual design — Herath et al. (2026)
Generative AI (GenAI) presents significant opportunities, particularly for creative work like visual design. GenAI can effectively address creative challenges like the “blank page” problem by enabling rapid visual conceptualisation, thereby enhancing productivity in visual design tasks. However, organisations face significant challenges in integrating off-the-shelf, untamed foundation models, whose complex user interfaces are misaligned with production-oriented workflows, exacerbating issues such as AI illiteracy, employee resistance, and job displacement. To facilitate GenAI integration into…
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