Latest / Business Class: The Global Tourism Leadership Conversation
Go Clam Gardening: Samantha Hackett on Learning a Destination
Tofino, British Columbia has 2,500 residents and just over 700,000 visitors a year. Samantha Hackett, the new Executive Director of Tourism Tofino and a 20-year resident, explains how a community of people who chose a hard, remote place to live thinks about balancing resident and visitor needs, and why a Nuu-chah-nulth teaching of respect, shared by the Tla-o-qui-aht First Nation, now sits at the center of the destination's stewardship plan.
In this episode:
Why most Tofino residents were visitors first, and how that changes the way a town relates to tourism
"Harder to live here than to leave…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.