Latest / The SmallBizChat with Melinda Emerson / Hit It and Quit It with Syama Bunten, Kellé Thorpe, and Sarah Ohanesian

Transcript

Hit It and Quit It with Syama Bunten, Kellé Thorpe, and Sarah Ohanesian · The SmallBizChat with Melinda Emerson

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  Three, two, one, zero.
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  Ignition.
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  Lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the small biz chat lady herself, Melinda Emerson.
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  Have you subscribed to the small biz chat podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just twenty minutes or so a week, you can get a ton of insight and resources to propel
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  your business forward.
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  Be sure to subscribe to the Small Biz Chat podcast today.
• 0:58
  Let's be real.
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  Nine apps, multiple logins, and rising costs, that's chaos.
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  What if you could replace all of it with just one platform?
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  Zoho One runs your entire business, sales, marketing, finance, scheduling, and more for
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  just $45 a month per user.
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  Less stress, more control.
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  Try it for free today.
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  Head over to zoho.com/one.
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  And here's what we're gonna do really quickly.
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  We're gonna have a quick panel that I like to call hit it and quit it, and we're gonna talk
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  about you guys' favorite things as it relates to business.
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  So, Shama, since we started with you, we're gonna start with you.
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  So our first question is, what is your favorite business podcast?
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  Favorite business podcast?
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  And you only have thirty seconds to answer.
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  My favorite business podcast is called the angel next door, and it's all about investors
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  and people building business.
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  And I I think it's so entertaining to hear the different stories.
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  Love it.
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  Love it.
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  Love it.
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  Alright.
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  Kelly, what is your favorite business podcast?
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  The Diary of a CEO, Steven Bartlett.
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  That's definitely because it explores leadership psychology, risk scaling, and just
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  the mindsets of making big decisions as we grow as CEOs.
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  I love that.
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  I actually like his podcast too.
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  Sarah, what is your favorite podcast?
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  I'm really into Acquired right now.
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  So they do a deep dive, like, three or four hour episode, but they go deep into the history
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  of businesses, what those business took you know, what they did to grow.
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  So it is a fascinating deep dive podcast.
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  You know what?
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  I haven't heard of that one.
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  So I am actually gonna check that out.
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  That's actually very interesting to me.
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  Alright.
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  Second questions, ladies.
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  What is your favorite business app?
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  Kelly, your first favorite business app.
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  It's ChatGPT.
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  Does that count?
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  Absolutely.
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  Absolutely.
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  That counts.
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  It saves me so like you mentioned, it saves so much time and money.
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  I know you do a lot of work around and guiding people on app building and well building their
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  avatars and things and apps.
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  Yeah, I think it's very underutilized by most people though.
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  I think it's because people don't know how to use it.
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  Like people put in one sentence in the chat and they're thinking that's not it.
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  You gotta really know what you're doing when you do prompt engineering.
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  Alright.
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  Sarah, what is your favorite business app?
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  It's Asana.
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  We are certified Asana partners, and so that keeps all of our tasks in the right order, and
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  it helps us know who is doing what by when.
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  I should have been able to guess that about you.
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  Okay.
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  Shama, what is your favorite business app?
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  Google Analytics.
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  I love having that on my phone.
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  I think it's, like, it makes me a little neurotic, but it's, it's great to know, like,
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  what is moving the needle and, like, how to how can I capture trends right away?
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  And it's a free thing that Google does that people don't even bother to look at monthly.
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  I'm like, no.
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  It's fantastic.
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  So no.
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  Very, very good idea.
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  Alright.
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  Here is your third question.
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  And, Sarah, I'm gonna come to you first for this one.
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  What is your favorite old school marketing tip?
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  Oh, gosh, from a whole marketing career.
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  Know your audience.
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  I mean, I think that is just like a tried and true staple that doesn't go out of style.
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  Know, whatever apps you're using, you gotta know who you're who you're talking to, who
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  you're selling to, who you're dealing with.
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  Right.
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  Read the room.
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  Absolutely.
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  Yep.
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  Alright.
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  Shama, what is your favorite old school marketing tip?
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  You know, you might have been saying something for twelve years, but that customer has only
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  heard it for the first time.
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  So you gotta keep driving home messaging no matter, like, how over it you are.
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  I agree with that.
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  I agree with that.
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  Kelly, what is your favorite old school marketing tip?
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  Build real relationships.
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  So I think that's what's missing.
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  You know, we before funnels and algorithms, businesses built on trust.
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  So that is definitely my favorite old school tip is building real relationships.
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  And by the way, business is still built on trust.
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  Okay, now let's talk about the last question and Shama, I'm gonna start with you, then I'm
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  gonna go to you, Kelly, and then you, Sarah.
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  What is the best business book you have ever read?
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  Gay Hendrix, The Big Leap.
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  And it's all about understanding zone of genius.
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  I think it unlocks people to creating a life of purpose through their work.
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  And I think ultimately align purpose and work together and you've got yourself a great life.
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  I know that's right.
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  All right.
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  Kelly, what is your favorite business book you ever read?
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  Gosh.
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  It's
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  tough.
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  I would have to say 10x is easier than 2x.
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  Oh,
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  fine.
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  Okay.
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  All right.
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  All right.
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  I gotta take that.
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  10X is Easier Than 2X by Dan Sullivan is one of my favorite books and I believe it changed my
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  life.
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  Me But I'll let you had it.
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  Okay, Sarah, what is your favorite business book you've ever read?
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  I'm going with Rocket Fuel, which is all about the differences between visionaries and
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  integrators.
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  And that fundamentally changed how I operate with other people that I partner with.
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  All right.
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  Good stuff.
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  Well, I wanna thank you all so much for being guests on the Small Biz Chat podcast.
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  It is Women's History Month, and we have had three powerhouse women.
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  We have talked to you about everything from financial strategy to wealth and legacy, to
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  getting real about your productivity.
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  And I'm so grateful that these ladies were able to be with us today.
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  Please support them.
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  All of their information will be in our show notes.
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  And thank you all for once again for joining me for this episode of the Small Biz Chat podcast.
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  I am Melinda Emerson, the Small Biz Lady, your host.
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  And I just wanna invite you, if you are ready to grow your business, if you're ready to get
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  serious about the sales systems in your business, please head over to The Small Biz
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  Lady University.
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  We have so many tools to help you take your revenue and your business to the next level.
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  I leave you with this.
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  You never lose in business.
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  Either you win or you learn.
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  God bless everybody.
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  Thanks for listening to the small biz chat podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website, succeedasyourownboss.com.
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  Thanks again for listening, and we'll see you next week.