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How the WTO Is Being Rewritten for a Services-Driven Trade Era
The World Trade Organization was built for goods trade in the 1990s. But in 2026, global services exports have passed $8 trillion, and cross-border data flows now surpass physical goods by value. Lucas and Luna examine how the WTO's rulebook is struggling to keep up, focusing on the new Joint Initiative on Services Domestic Regulation—a pact signed by 75 countries that aims to standardize licensing, data localization, and professional qualifications. They discuss why India and Brazil are pushing back, how the US digital trade agenda has stalled, and what the shift means for a…
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