Latest / The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories
How Patagonia Built Its Anti-Growth Strategy
Patagonia’s decision to transfer ownership to a trust and Earth Fund wasn’t just a PR stunt—it was a structural rewrite of corporate purpose. This episode explores how the outdoor retailer prioritized planetary health over profit margins, what it means for fiduciary duty, and why this model might be the future of resilient business leadership in an era of climate uncertainty.
#Patagonia #CorporatePurpose #FiduciaryDuty #ESG #Sustainability #BusinessStrategy #LeadershipLessons #ClimateAction #OwnershipStructure #TrustModel #BCorp #StakeholderCapitalism #RetailInnovation #LucasAndLuna…
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