eCommerce, Clearly | Episode 23: India's Festive Sale 2026 — What's Growing, What's Slowing & What Brands Need to Know
India's festive e-commerce season is here, but what do the latest numbers really tell us?
In Episode 23 of eCommerce, Clearly, Vedika Agrawal breaks down India's 2026 festive sales, Amazon Great Indian Festival, Flipkart Big Billion Days, changing consumer behaviour and the rapid rise of quick commerce.
With festive online sales projected to reach ₹1.5–1.55 lakh crore and India's quick-commerce market potentially reaching $70–90 billion by FY2031, the opportunity is significant. But growth isn't uniform across categories, cities or shopping channels.
In this episode, we explore:
Amazon Great…
The skinny
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