Latest / Affiliate Marketing For Lenders
E051 - Real Talk On How Long It Takes To Get Into Big Affiliate Platforms
Most lenders underestimate how long it takes to get onto a major affiliate platform. The honest answer is 6 to 12 months. Sometimes 18. If one of these channels is on your 2027 roadmap, you need to start now.
In this solo episode, Carlos breaks down the five phases that explain the timeline:
Internal prep. Do you have a competitive product and funnel? Get your application rate above 40%. Card issuers need 70 to 80% approval rates, which implies serious work on model alignment. Personal loan lenders need a dialed-in funding rate, too.
Getting the partner's attention. A single intro call can…
The skinny
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