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Serve Honorably, Drink Honorably: The Four Branches Bourbon Story
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Four veterans from different military branches share how they created Four Branches Bourbon with a mission to honor fallen comrades and change the narrative around veterans and alcohol consumption through their message of "serve honorably, drink honorably."
• Four Branches was founded by veterans from the Army, Navy, Marines, and Air Force—the only spirits company with founders from all four branches
• The brand's origin connects to fallen CIA operative Greg, whose death 20 years ago inspired the founders to create a way to remember those who didn't return
• Their mantra…
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