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South Carolina Switches to Nike | College Basketball News
South Carolina’s athletic department has officially switched from Under Armour to Nike, launching a bold new era with five Gamecock stars—three football and two basketball athletes—signed to Nike’s exclusive Blue Ribbon Elite NIL program. These athletes, including QB LaNorris Sellers and stars Joyce Edwards and Chloe Kitts, are now representing the Swoosh through lucrative Name, Image, and Likeness deals. Nike’s new initiative, designed to deepen athlete-brand partnerships, signals a major shift in college sports as schools chase NIL opportunities. With similar moves underway at Tennessee and…
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