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Could Matt Fraser Still Win? Brian Friend on the Future of Competitive CrossFit

Can competitive fitness become a sustainable career for more athletes, in more places? Brian Friend has stepped away from coaching to travel full-time and tell the stories behind the sport, and he lays out how WFP is trying to change the path to a world championship.Brian joins the Brute Training Podcast to talk about his shift from coaching to full-time travel and media work with WFP. His goal is to tell stories about athletes and the sport, and he believes the methodology can help people far beyond the competition floor.He explains how WFP shapes its competition model and season changes by…

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