Latest / The Matt Walsh Show / How Scammers Make Money By Infesting The Internet With Bots
Transcript
- 0:00Speaker 1: In terms of sheer size, the Internet is bigger than
- 0:04Speaker 1: ever by any objective metric. There are more than a
- 0:06Speaker 1: billion websites in existence right now, I think like 1.5 billion.
- 0:11Speaker 1: In 2010, there were just 250 million. And yet for
- 0:14Speaker 1: all the growth, the Internet for most people feels much
- 0:19Speaker 1: smaller and more restrictive than you probably remember it. Personally,
- 0:25Speaker 1: if you go back a decade, I was probably checking
- 0:27Speaker 1: something like 20 different websites on a regular basis, you know,
- 0:30Speaker 1: 10 or 15 years ago. There was a thing called
- 0:33Speaker 1: surfing the web, which is a phrase that you don't
- 0:35Speaker 1: hear much anymore. But kids, that's what your parents would do.
- 0:40Speaker 1: And today I check maybe two or three websites. And
- 0:43Speaker 1: I think most people have had a similar experience. We've
- 0:45Speaker 1: been bombarded with so many different apps and so many
- 0:48Speaker 1: different websites for more than a decade. And now we've
- 0:51Speaker 1: decided that we don't need most of them. So instead
- 0:55Speaker 1: of following a dozen different independent bloggers or websites, people
- 0:59Speaker 1: are just on social media. They're scrolling Instagram or X,
- 1:03Speaker 1: the endless feed that just brings everything to one place.
- 1:06Speaker 2: They're talking to AI.
- 1:08Speaker 1: And if they want to spend some money, maybe they're
- 1:10Speaker 1: subscribing to the Wall Street Journal or the New York
- 1:12Speaker 1: Times or maybe a premium.
- 1:15Speaker 2: Substack or two.
- 1:16Speaker 1: Our information is coming from a very concentrated handful of sources,
- 1:21Speaker 1: and therefore we are extremely easy to manipulate. in ways
- 1:25Speaker 1: that many people don't realize. This is the exact opposite
- 1:29Speaker 1: of the original promise of the internet, but that's where
- 1:33Speaker 1: we are. So how exactly did this happen? And how
- 1:36Speaker 1: significant is the problem really? Well, to answer those questions,
- 1:39Speaker 1: we'll begin in Russia, which is still waging some kind
- 1:43Speaker 1: of war in Ukraine, a war that, simply based on
- 1:45Speaker 1: the fact that it's still going on, we can assume
- 1:48Speaker 1: that Russia must be losing. Russia has 10 times the
- 1:52Speaker 1: economy of Ukraine, nearly four times the population, and yet
- 1:55Speaker 1: they've apparently been on the defensive for quite some time now.
- 1:58Speaker 1: In fact, as we've previously discussed, Ukraine has been striking
- 2:01Speaker 1: targets deep in Russian territory with total impunity. They've been
- 2:05Speaker 1: ignoring the Trump administration, which doesn't want Ukraine to escalate
- 2:08Speaker 1: the conflict. And for a very small, notoriously corrupt country,
- 2:12Speaker 1: Ukraine is punching well above its weight. And for our purposes,
- 2:16Speaker 1: what's worth talking about is that when they're not bombarding refineries,
- 2:20Speaker 1: and spiking the price of diesel, Ukrainian drones are now
- 2:23Speaker 1: going after Russian data centers, which handle a significant amount
- 2:27Speaker 1: of automated online activity. In the past few days, Ukraine
- 2:30Speaker 1: has bombed at least three data centers belonging to a
- 2:33Speaker 1: technology company called Yandex, which is Russia's equivalent to Google,
- 2:38Speaker 1: in the sense that in Russia it handles much more
- 2:40Speaker 1: traffic than Google does. The data centers were located within
- 2:43Speaker 1: about 100 to 200 miles of Moscow, so these were
- 2:46Speaker 1: aggressive strikes. The leader of Ukraine, Zelenskyy, claimed that swarms
- 2:52Speaker 1: of Russian bots had been taken offline because of the attacks.
- 2:56Speaker 1: In fact, he said that so many bots had been
- 2:58Speaker 1: disabled that, quote, a lot of people noticed as they
- 3:02Speaker 1: were just sort of casually browsing the internet. This was
- 3:05Speaker 1: his victory lap from an event in Warsaw.
- 3:08Speaker 2: Watch.
- 3:09Speaker 3: When we started responding to Russia's operation against our data centers,
- 3:16Speaker 3: and when our strikes reached Yandex data centers, it suddenly
- 3:23Speaker 3: became a little easier to breeze on many social media platforms.
- 3:29Speaker 2: A lot of people, a lot of people.
- 3:32Speaker 3: Noticed it and there was less hate, less division and
- 3:39Speaker 3: fewer provocations because there were fewer bots and it's pretty
- 3:46Speaker 3: clear where those bullets were coming from.
- 3:53Speaker 1: So I don't know if you happen to notice less hate,
- 3:55Speaker 1: less division and fewer provocations online.
- 3:59Speaker 2: I can't say I did.
- 4:00Speaker 1: I mean, all the same, basically the same amount of
- 4:04Speaker 1: provocation and hate as I've become accustomed to. But according
- 4:08Speaker 1: to Zelensky, that's because Ukraine has been conducting bombing runs
- 4:11Speaker 1: deep into Russian territory. Now, even by the standards of
- 4:14Speaker 1: wartime propaganda, this is pretty shameless, ridiculous stuff. On its face,
- 4:20Speaker 1: it's the kind of claim that no one should really
- 4:22Speaker 1: take seriously. He's claiming that if you just keep giving
- 4:25Speaker 1: Ukraine more money and more bombs, then he can fix
- 4:28Speaker 1: the Internet by blowing up stuff in Russia.
- 4:32Speaker 2: Now, credit where it's due, he knows his audience.
- 4:34Speaker 1: He knows how to manipulate Westerners into giving him exactly
- 4:37Speaker 1: what he wants. Ever since Donald Trump very unexpectedly won
- 4:40Speaker 1: the 2016 election, A critical mass of Americans have been
- 4:44Speaker 1: primed to believe that the Russians can hack anything they want.
- 4:47Speaker 2: They can hack elections. They can hack Facebook memes.
- 4:51Speaker 1: They can basically mind control us anytime they want with their,
- 4:54Speaker 1: you know, amazing hacking skills. It's much easier for Democrats
- 4:59Speaker 1: to just blame Russia for everything than it is to
- 5:02Speaker 1: assess their own failure.
- 5:03Speaker 2: So that's what they decided to do.
- 5:05Speaker 1: And now Zelensky is once again taking advantage of this derangement.
- 5:09Speaker 1: by presenting three random Russian data centers as a kind
- 5:13Speaker 1: of ground zero for online hate and division. You know,
- 5:18Speaker 1: the ongoing concern about data centers in some corners of
- 5:20Speaker 1: the country and broader concerns about AI in general, prime
- 5:25Speaker 1: people to take this.
- 5:26Speaker 2: Seriously as well.
- 5:28Speaker 1: So this is going to be a big theme heading
- 5:30Speaker 1: into the elections next month. It's probably going to be
- 5:33Speaker 1: a theme in every American election for the foreseeable future.
- 5:37Speaker 1: And that's because there's a fundamental truth underlying the obvious
- 5:41Speaker 1: lie that Zelensky is peddling, which is that nobody trusts
- 5:45Speaker 1: anything they see online anymore.
- 5:48Speaker 2: And for good reason, you shouldn't.
- 5:51Speaker 1: Even when you remove AI from the equation, which you
- 5:53Speaker 1: really can't, it's a big part of the picture, it
- 5:56Speaker 1: seems like pretty much every influencer and online commentator has
- 6:00Speaker 1: been taking money.
- 6:00Speaker 2: Without disclosing it.
- 6:02Speaker 1: This is from a deep dive the Wall Street Journal
- 6:04Speaker 1: published earlier this year, quote, Last summer, Donald Trump's 28-year-old
- 6:08Speaker 1: former campaign aide Alex Brusewitz had some new advice for
- 6:12Speaker 1: the president. Reclassify marijuana as a less dangerous drug. Nearly
- 6:18Speaker 1: 70% of Republican voters support Trump on this. No brainer,
- 6:21Speaker 1: he said, to more than 640,000 followers on X. What
- 6:25Speaker 1: Brusewitz left out of the post, a political action committee
- 6:28Speaker 1: funded by legal marijuana's biggest players had just paid him $ 300, 000.
- 6:33Speaker 1: Israel made plans over the past summer to spend $ 900, 000
- 6:36Speaker 1: on an influencer campaign with a U.S. audience, according to
- 6:40Speaker 1: disclosure documents. As Israel fights negative sentiment on the right,
- 6:44Speaker 1: Prime Minister Benjamin Netanyahu met with conservative social media.
- 6:47Speaker 2: Stars on at least two of his visits.
- 6:49Speaker 1: The solar energy and health industries have paid thousands of
- 6:52Speaker 1: dollars to influencers to support their interests, according to people
- 6:55Speaker 1: who have been offered or participated in such deals. Qatar,
- 6:59Speaker 1: beverage interests, and others have courted those with online political followings. Now,
- 7:05Speaker 1: they go through many more examples. Just a couple of
- 7:07Speaker 1: years ago, the DOJ presented evidence that Russian operatives had
- 7:11Speaker 1: secretly been funding Tenet Media, which was an up-and-coming media
- 7:15Speaker 1: organization that was appearing everywhere all of a sudden, although
- 7:19Speaker 1: it was never proven in court that they knew the
- 7:20Speaker 1: money was coming from Russia. We cited Tenet's reporting once
- 7:24Speaker 1: or twice on the show. For the most part, they
- 7:26Speaker 1: were doing legitimate work. But behind the scenes, according to
- 7:30Speaker 1: the DOJ, They were taking a lot of money from
- 7:32Speaker 1: foreign sources, far more than you would think. You were
- 7:35Speaker 1: talking millions of dollars for a relatively small outfit. Then
- 7:40Speaker 1: there was the soda debacle of 2025, where you may
- 7:43Speaker 1: remember a lot of conservatives with big social media accounts
- 7:46Speaker 1: suddenly became mysteriously advocates for food stamps to cover soda purchases.
- 7:52Speaker 1: It was a strange position, since any actual conservative would
- 7:56Speaker 1: support abolishing the food stamp program altogether. No conservative is
- 8:01Speaker 1: sitting around worried about making sure that poor people can
- 8:03Speaker 1: get soda for free. We don't need food stamps at
- 8:07Speaker 1: all because poor people aren't starving. If anything, they're too fat.
- 8:10Speaker 1: Something like two thirds of food stamp recipients are overweight.
- 8:13Speaker 1: But in this case, a bunch of alleged conservatives came
- 8:17Speaker 1: out and pushed for food stamps to cover soda in
- 8:21Speaker 1: the face of possible regulations that would have restricted SNAP
- 8:24Speaker 1: for that purpose.
- 8:25Speaker 2: Watch.
- 8:27Speaker 4: Something peculiar happened this weekend. A handful of conservative influencers
- 8:32Speaker 4: all defended big soda, people who make sugary drinks. They
- 8:37Speaker 4: said the Make America Healthy Again movement is out of
- 8:40Speaker 4: line trying to cut soda and other junk food out
- 8:42Speaker 4: of SNAP benefits. Arkansas, among other states, wants to ban
- 8:46Speaker 4: the use of food stamps for junk food.
- 8:48Speaker 2: And you can see here all of the posts.
- 8:51Speaker 4: And they're all parroting the same talking points and are
- 8:54Speaker 4: oddly similar. Why? Well, former swimmer turned women's rights activist
- 8:59Speaker 4: Riley Gaines let us know why. She posted on Twitter
- 9:02Speaker 4: in response to this, quote, they offered to pay me
- 9:05Speaker 4: to post a big fat heck no.
- 9:07Speaker 2: Robert F.
- 9:08Speaker 4: Kennedy, now Secretary of Health and Human Services, thanked her.
- 9:10Speaker 4: It's troubling that some companies now think they have a
- 9:13Speaker 4: right to demand taxpayer money to poison our children. Podcast host,
- 9:16Speaker 4: investigative reporter Nick Sorter unveiled all this on Twitter, claiming
- 9:22Speaker 4: the company Influensible is behind it all, paying MAGA influencers
- 9:26Speaker 4: to post in favor of the soda companies.
- 9:30Speaker 1: So this is an incredibly common routine. It plays out
- 9:32Speaker 1: constantly on social media, very widespread. In this case, they
- 9:35Speaker 1: got caught, but usually it goes undetected. And what happens
- 9:40Speaker 1: is that some powerful industry, in this case, the soda companies,
- 9:43Speaker 1: see an opportunity to earn some corporate welfare by manipulating
- 9:46Speaker 1: public opinion. And here they want poor people to be
- 9:49Speaker 1: able to use their SNAP benefits provided by taxpayers to
- 9:52Speaker 1: buy soda, because that means the soda company will earn
- 9:55Speaker 1: more money, obviously. But there was a plan to make
- 9:57Speaker 1: soda ineligible for SNAP. So soda companies decided to engage
- 10:00Speaker 1: in some lobbying. And rather than disclose what they're doing
- 10:03Speaker 1: up front, they paid social media influencers under the table,
- 10:07Speaker 1: apparently using a cutout, some third-party influencer firm, so that
- 10:10Speaker 1: the soda companies themselves are not implicated. And after all,
- 10:14Speaker 1: advertising is always more effective if people think that it's organic.
- 10:17Speaker 1: And the problem with these social media campaigns is, number one,
- 10:20Speaker 1: They aren't cheap. If you want a big influencer or
- 10:23Speaker 1: even a medium-sized one to read your script, they'll often
- 10:28Speaker 1: charge tens of thousands of dollars at a minimum. And secondly,
- 10:32Speaker 1: as we saw in this case, they carry a lot
- 10:33Speaker 1: of risk. The risk of exposure is fairly high. And
- 10:36Speaker 1: on top of that, people are getting more familiar with
- 10:38Speaker 1: how influencer campaigns work. So the marketing is losing its effectiveness.
- 10:42Speaker 1: People are starting to realize that these influencers aren't actually
- 10:46Speaker 1: offering their authentic opinions, it turns out.
- 10:48Speaker 2: Big shocker.
- 10:50Speaker 1: And that's where AI comes in. And this is the
- 10:52Speaker 1: reason that bots can be so powerful. Now, if you're
- 10:54Speaker 1: a marketing firm, instead of spending a million dollars for
- 10:58Speaker 1: a handful of influencers to send a few tweets, it
- 11:01Speaker 1: makes more sense to spend half that money and hire
- 11:05Speaker 1: a swarm of bots. Those bots will engage with other
- 11:08Speaker 1: people and promote your product in conversation without those people
- 11:11Speaker 1: even realizing what's happening. This is becoming the default way
- 11:15Speaker 1: that these operations are run. So when Zelensky claims that
- 11:17Speaker 1: his bombs are putting an end to this insanity, whether
- 11:20Speaker 1: that's true or not, a lot of people want to
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- 13:20Speaker 1: paid for by SLF PAC, not authorized by any candidate
- 13:23Speaker 1: or candidate's committee. But while Zelensky is obviously overselling vastly
- 13:29Speaker 1: what Ukraine's drones actually accomplished, the bombing campaign does raise
- 13:33Speaker 1: a couple of interesting questions. You have to wonder, was
- 13:36Speaker 1: there any noticeable decrease in fake online traffic as a
- 13:40Speaker 1: result of the destruction of these data centers? I'm talking
- 13:43Speaker 1: about AI-generated replies on sites like X, Reddit, and Instagram.
- 13:47Speaker 1: And even if most people wouldn't have noticed it, did
- 13:51Speaker 1: the destruction of these data centers have any impact on
- 13:54Speaker 1: traffic on these websites?
- 13:55Speaker 2: That's the first question we need to answer. And the
- 13:57Speaker 2: second question is, hypothetically, if.
- 13:59Speaker 1: We eliminated every bot farm and data center in the
- 14:02Speaker 1: entire country, what would the internet look like? I'm not
- 14:06Speaker 1: necessarily saying we should do that, but as a thought experiment,
- 14:09Speaker 1: it's a question that's worth answering, even aside from the
- 14:12Speaker 1: wisdom of Ukraine's bombing campaign. So as to the first question,
- 14:16Speaker 1: the practical effect of this particular attack by Ukraine, the
- 14:19Speaker 1: truth is it's difficult to measure. Pretty much everyone who's
- 14:21Speaker 1: attempting to answer the question has a conflict of interest.
- 14:24Speaker 1: As the tech website Mashable notes, much of the buzz
- 14:27Speaker 1: about the drone attacks affecting bot traffic traces back to
- 14:30Speaker 1: a report from U24 Media, the media arm of United24,
- 14:34Speaker 1: which is a platform run, by the Ukrainian government. U24
- 14:39Speaker 1: reported that automated web traffic from Yandex's network fell immediately
- 14:43Speaker 1: after the first drone attack on October 8th and nearly
- 14:46Speaker 1: disappeared after the third attack on October 11th. And you
- 14:52Speaker 1: can see the chart on your screen. The chart shows
- 14:55Speaker 1: automated traffic plummeted to just 0.3% of its peak as
- 14:59Speaker 1: compared with 88% at the same hour from a week earlier.
- 15:03Speaker 1: Even when you keep in mind that correlation isn't causation,
- 15:05Speaker 1: that seems like a smoking gun. But if you understand
- 15:08Speaker 1: what the numbers mean, it's not that remarkable at all.
- 15:12Speaker 1: As Mashable reports, quote, the catch is that automated traffic
- 15:16Speaker 1: and Russian propaganda bots aren't the same thing. Automated traffic
- 15:19Speaker 1: is any request sent to a website by software rather
- 15:22Speaker 1: than a person.
- 15:23Speaker 2: Most of it is mundane.
- 15:25Speaker 1: Search engine crawlers indexing pages or monitoring tools, checking whether
- 15:29Speaker 1: sites are up. Because Yandex runs Russia's biggest search engine,
- 15:33Speaker 1: its network constantly sends out crawlers to index the web.
- 15:37Speaker 1: knocking its data centers offline would bring traffic to a
- 15:39Speaker 1: halt regardless of whether a single troll account went quiet.
- 15:44Speaker 2: Okay, so we're back to square one.
- 15:46Speaker 1: The fact that automated traffic decreased does not by itself
- 15:50Speaker 1: tell us anything.
- 15:50Speaker 2: About bot activity necessarily.
- 15:53Speaker 1: I saw a few other armchair attempts at crunching the numbers,
- 15:56Speaker 1: including this analysis, which happens to show that traffic plummeted
- 16:00Speaker 1: on various subreddits following the bombings. And This looked convincing
- 16:06Speaker 1: too at first glance, but when you zoom out, you
- 16:09Speaker 1: realize that it's highly misleading. They looked at a thousand
- 16:12Speaker 1: subreddits and found that only 90 of them had a
- 16:15Speaker 1: drop in activity over a three-day period. And as the
- 16:18Speaker 1: account Reddit Lies has pointed out, there's nothing remotely unusual
- 16:21Speaker 1: about that. Reddit Lies monitors Reddit all the time, as
- 16:24Speaker 1: the name implies, so they have some experience here. Sometimes
- 16:27Speaker 1: there's a big event that everyone's talking about in that community,
- 16:30Speaker 1: and then the next day traffic falls off a cliff.
- 16:32Speaker 1: For example, One of the subreddits, which focuses on Czech politics,
- 16:37Speaker 1: experienced a 20% drop after the Ukrainian bombings. But the
- 16:40Speaker 1: Czech Republic was also holding elections right before the bombing.
- 16:43Speaker 1: So you'd expect a spike followed by a sudden crash.
- 16:46Speaker 2: And that's what happened here.
- 16:48Speaker 1: A researcher named Waldemar Ostead has confirmed that according to
- 16:52Speaker 1: his analysis, nothing unusual happened on Reddit. The gray boxes
- 16:57Speaker 1: are the normal expected range for posting levels.
- 17:00Speaker 2: Everything was exactly what you'd expect. on the right-wing end
- 17:03Speaker 2: of the spectrum.
- 17:04Speaker 1: I also saw someone else post this chart supposedly showing
- 17:08Speaker 1: that on X, references to free Palestine dropped after the bombings.
- 17:15Speaker 1: And you can see it there. But again, we have
- 17:18Speaker 1: no idea whether this is normal noise or not. At
- 17:21Speaker 1: a minimum, as expected, we can conclude that there's no
- 17:24Speaker 1: objective basis for what Zelensky is claiming, which is not
- 17:27Speaker 1: a great shock. But that leads us to the more
- 17:30Speaker 1: interesting question, which is what would happen if we actually
- 17:34Speaker 1: could somehow eliminate the ability of bots to communicate with
- 17:37Speaker 1: us on the Internet? What if we could revert back
- 17:40Speaker 1: to the Internet of the 1990s and early 2000s when
- 17:43Speaker 1: AI-powered bots simply didn't exist? Or at least didn't remotely
- 17:47Speaker 1: resemble what we have now? To get a sense of
- 17:51Speaker 1: how much things have changed, a woman named Ellie May
- 17:54Speaker 1: recently conducted something of an unscientific experiment on Instagram. At
- 18:00Speaker 1: the height of the Lindsay Clancy hysteria, she posted the
- 18:02Speaker 1: following video on Instagram.
- 18:05Speaker 2: Here it is.
- 18:07Speaker 5: If you think anything about this trial, listen to this,
- 18:11Speaker 5: because Lindsay Clancy is a person. There was just a mistrial.
- 18:15Speaker 5: Reddington represented her. And I'm just saying words with emphasis
- 18:20Speaker 5: and a certain cadence to see what the algorithm picks
- 18:23Speaker 5: up and whether or not bots will drop in to
- 18:26Speaker 5: say hello. Because justice. Women. It's unfair. Men. Men. Patrick Clancy. Innocent.
- 18:34Speaker 4: Guilty.
- 18:35Speaker 5: The judge is a man. The prosecution.
- 18:38Speaker 3: Woman.
- 18:39Speaker 5: Voting rights. 19th Amendment. Children. The second floor window.
- 18:43Speaker 2: SSRIs.
- 18:44Speaker 5: Unalived. Winter.
- 18:47Speaker 4: Snow.
- 18:48Speaker 2: Wet. Temperature.
- 18:49Speaker 5: Spinal injury.
- 18:50Speaker 2: Exercise bans.
- 18:51Speaker 5: Lindsay Clancy.
- 18:53Speaker 2: Wheelchair.
- 18:55Speaker 1: Honestly, when it comes to the quality of female created
- 18:57Speaker 1: Lindsay Clancy content on Instagram, this is probably in the
- 19:00Speaker 1: top 5%, maybe even top 1%. There's more depth and
- 19:04Speaker 1: intellectual horsepower on display in this footage than the vast
- 19:06Speaker 1: majority of content that women were uploading unironically.
- 19:09Speaker 2: Throughout the trial.
- 19:11Speaker 1: So low bar, but still, she does a great job
- 19:14Speaker 1: with it. Maybe she could have thrown in a few
- 19:15Speaker 1: more references to astrology, but otherwise, pretty much dead on.
- 19:21Speaker 1: But the point is, she's trying to attract bots to
- 19:24Speaker 1: comment on her video. She was weeding out humans to
- 19:26Speaker 1: see how many bot replies she would get. And very quickly,
- 19:31Speaker 1: some unusual replies rolled in. And we'll put them up
- 19:35Speaker 1: on the screen right now. Quote, don't give a crap
- 19:38Speaker 1: about her disability, more so about her children.
- 19:42Speaker 2: Retard.
- 19:44Speaker 1: Liberal white women in Dahmer glasses. Where's the footage from
- 19:47Speaker 1: the police body worn cameras? Why didn't the police arrest Patrick?
- 19:51Speaker 1: Why hasn't Patrick's phone examined? Why wasn't his phone examined?
- 19:55Speaker 1: Will be forced to repeal.
- 19:56Speaker 2: The 19th Amendment. And they continue from there.
- 20:00Speaker 1: Now, while this is both entertaining and kind of depressing
- 20:02Speaker 1: at the same time, we do have to concede that
- 20:04Speaker 1: there's a pretty big problem with this experiment, which is
- 20:07Speaker 1: that She just sort of assumes that all of these
- 20:09Speaker 1: responses must be from bots simply because they have nothing
- 20:13Speaker 1: to do with her video. But as someone who's been
- 20:17Speaker 1: uploading videos online long before the current AI bot epidemic,
- 20:23Speaker 1: I have to take some issue with this methodology. Based
- 20:26Speaker 1: on my extensive experience, she is vastly underestimating the number
- 20:29Speaker 1: of people who are actual people and will respond to
- 20:33Speaker 1: a video with very passionate and lengthy responses that have
- 20:38Speaker 1: nothing to do with anything because they haven't watched it.
- 20:43Speaker 1: That's not to say that most people don't watch the
- 20:45Speaker 1: full videos. We have the metrics on that, at least
- 20:48Speaker 1: in the case of our videos, and the average viewer
- 20:50Speaker 1: does indeed watch most of the show. But when you're
- 20:53Speaker 1: talking about people who leave comments, that's a demographic that's
- 20:56Speaker 1: hit or miss. And as far as watching the actual
- 20:58Speaker 1: content of the video, it can kind of go either way.
- 21:01Speaker 1: People will leave comments because they want to get something
- 21:03Speaker 1: off their chest. So they go to the first video
- 21:06Speaker 1: that's tangentially related to something that they're upset about and
- 21:09Speaker 1: they'll just let loose. People will leave comments because they're
- 21:12Speaker 1: heavily intoxicated and they think they're writing the State of
- 21:15Speaker 1: the Union address, which will be personally delivered word for
- 21:18Speaker 1: word to the President of the United States. People will
- 21:21Speaker 1: leave comments for all kinds of reasons that would shock
- 21:24Speaker 1: and horrify the typical God-fearing American. Not to disparage the
- 21:28Speaker 1: good name of many people who comment on my videos,
- 21:31Speaker 1: because most of them are great, but There's a very
- 21:33Speaker 1: vocal minority of lunatics that drift from YouTube video to
- 21:36Speaker 1: YouTube video like a swarm of locusts, and they're totally
- 21:39Speaker 1: unbothered by the content of whatever they're responding to. And
- 21:43Speaker 1: with respect to the internet lady running this experiment, she
- 21:46Speaker 1: doesn't appear to have considered that possibility.
- 21:50Speaker 2: There's always a.
- 21:50Speaker 1: Possibility that human beings can be very stupid. There's always that.
- 21:55Speaker 1: You can never discount that. You got to factor that in.
- 21:58Speaker 1: You got to bake that into the equation whenever you're
- 22:00Speaker 1: doing any kind of experiment like this. But there's no
- 22:03Speaker 1: question that as a general matter, she's making a legitimate point.
- 22:07Speaker 1: From my perspective, and this is anecdotal, but I think
- 22:11Speaker 1: many people would relate, if I go to just my
- 22:14Speaker 1: X feed, which is one of the two or three
- 22:17Speaker 1: places I go on the internet now, feels like 95%
- 22:21Speaker 1: of the feed is fake now. And maybe it's not
- 22:24Speaker 1: that high in reality, it's probably not 95%. But if
- 22:28Speaker 1: you go there, you go to any social media, or
- 22:31Speaker 1: you read the comments under anything, it does appear that
- 22:36Speaker 1: a huge number of them are fake.
- 22:38Speaker 2: Comments are fake. Posts are fake.
- 22:42Speaker 1: Bots will come up with some irrelevant or idiotic take,
- 22:44Speaker 1: and then another bot will respond to it. So you've
- 22:47Speaker 1: got fake posts and then fake comments responding to the
- 22:53Speaker 1: fake posts. So you've got bots talking to bots all
- 22:55Speaker 1: over the place. And this happens millions of times every day.
- 23:01Speaker 1: You know, it's a particularly big problem on Facebook where
- 23:03Speaker 1: this image here was posted.
- 23:06Speaker 2: Check this out.
- 23:09Speaker 1: So it's, you know, I don't want to, I mean,
- 23:12Speaker 1: I've done my own assessment of this very scientifically. And
- 23:15Speaker 1: I can tell you that this appears to be AI generated.
- 23:19Speaker 1: So this is an AI generated picture of a wounded
- 23:22Speaker 1: soldier in a wheelchair with the sign that says, today's
- 23:28Speaker 1: my birthday. No one loved me because I'm poor. And
- 23:33Speaker 1: he appears to be sitting, where is he? Like he's
- 23:35Speaker 1: in some kind of control room. He appears to be
- 23:38Speaker 1: in some kind of control room over at NASA or something.
- 23:41Speaker 1: I mean, that picture makes more sense if he's on
- 23:44Speaker 1: the street corner. So he's in a control room somewhere
- 23:50Speaker 1: in his uniform, in a wheelchair with a cardboard sign saying,
- 23:53Speaker 1: today's my birthday. No one loves me because I'm poor.
- 23:57Speaker 1: And the hashtag on this post naturally includes Wonder Woman,
- 24:01Speaker 1: Kylie Jenner, Christian Bale, and Angelina Jolie. Now, this post
- 24:08Speaker 1: that you see there, obviously completely fake and nonsensical, racked
- 24:12Speaker 1: up more than 290,000 likes.
- 24:18Speaker 2: And 49,000 comments.
- 24:21Speaker 1: And yes, most of those likes and comments are fake
- 24:24Speaker 1: as well. It's an endless cycle. And it's compromised many
- 24:28Speaker 1: different websites from Quora to Reddit to pretty much every
- 24:31Speaker 1: other social media platform. You've got these conversations that are
- 24:35Speaker 1: happening on these sites between thousands of accounts. And there
- 24:39Speaker 1: might not be a single real person there at all.
- 24:44Speaker 1: Then you have the many different AI slop accounts that
- 24:46Speaker 1: post fake photos of celebrities doing something incredibly generous or selfless.
- 24:53Speaker 1: Peyton Manning is one of the more prominent athletes in
- 24:55Speaker 1: this genre for some reason. The point isn't simply to
- 24:59Speaker 1: trick boomers, although there's plenty of that going on. And
- 25:02Speaker 1: once again, as we talk about, you can't discount the
- 25:05Speaker 1: possibility that people are stupid. When you see posts like this,
- 25:08Speaker 1: a lot of the comments are fake. A lot of
- 25:10Speaker 1: the accounts that are responding are not people at all.
- 25:14Speaker 1: But then you also have people who genuinely will look
- 25:18Speaker 1: at an image like that and not know that it's fake.
- 25:22Speaker 2: And I don't know what's more disturbing.
- 25:24Speaker 1: You go back to the The Wounded Warrior, I don't know, 50,000 comments.
- 25:32Speaker 1: What's more disturbing, if 50,000 people actually believed that and
- 25:36Speaker 1: thought it was real or if 50,000 bots are responding?
- 25:39Speaker 1: I don't know which is worse, honestly. I think it's
- 25:42Speaker 1: just kind of a combination.
- 25:43Speaker 2: It's the worst of all worlds.
- 25:46Speaker 1: But the idea is also to scam Facebook's algorithm into
- 25:49Speaker 1: thinking that these are legitimate views so the account owner
- 25:52Speaker 1: gets the advertising revenue from the post. And this is
- 25:55Speaker 1: a totally hands-off process now. You could program AIs to
- 25:59Speaker 1: go out and create these posts for you all day
- 26:03Speaker 1: across every platform you can think of. Realistically, there's no
- 26:07Speaker 1: way to stop the flood of constant garbage. Five years
- 26:13Speaker 1: from now, the entire internet is just going to be that.
- 26:17Speaker 2: A year from now, maybe.
- 26:20Speaker 1: It's going to be totally unusable. And there doesn't appear
- 26:22Speaker 1: to be any real plan to stop that from happening.
- 26:26Speaker 1: Every year, the holiday shopping season starts earlier and earlier.
- 26:29Speaker 1: We used to wait until Thanksgiving and now Halloween candy
- 26:32Speaker 1: shares an aisle with artificial Christmas trees because the retail
- 26:35Speaker 1: calendar has abandoned all restraint. Somewhere right now, an inflatable
- 26:40Speaker 1: reindeer is on sale and it's still October. So before
- 26:43Speaker 1: you start buying gifts for everyone you care about, handle
- 26:46Speaker 1: something that can protect those same people long after the
- 26:49Speaker 1: wrapping paper is gone. Life insurance is nobody's favorite purchase.
- 26:53Speaker 1: Nobody's ever excited to unwrap it. which is why it
- 26:55Speaker 1: keeps getting pushed to next year and then the next one,
- 26:57Speaker 1: the next one, the next one. If you've been putting
- 26:59Speaker 1: it off because the process seems complicated, Policy Genius is
- 27:03Speaker 1: exactly the kind of place I'd want to start. Policy
- 27:06Speaker 1: Genius is a free online marketplace where you can compare
- 27:08Speaker 1: quotes from some of America's top insurers side by side.
- 27:11Speaker 1: Their license team helps explain the coverage, the prices, and
- 27:14Speaker 1: the terms, answers your questions, handles your.
- 27:16Speaker 2: Paperwork, and advocates for you throughout the process.
- 27:19Speaker 1: With Policy Genius, you can find 20-year life insurance policies
- 27:21Speaker 1: starting at just $ 276, 000 a year, For a million dollars
- 27:25Speaker 1: in coverage, head to PolicyGenius.com slash Walsh to compare life
- 27:28Speaker 1: insurance quotes from top companies and see how much you
- 27:31Speaker 1: could save. That's PolicyGenius.com slash Walsh. Just the other day,
- 27:37Speaker 1: the DOJ announced that a 54-year-old man named Michael Smith
- 27:40Speaker 1: has been sentenced to 18 months in prison for running
- 27:43Speaker 1: a scam kind of like this from 2017 to 2024.
- 27:48Speaker 1: So he was doing this for seven years before he
- 27:50Speaker 1: was caught. started doing this back when the AI and
- 27:53Speaker 1: bot technology was nothing like what it is now, so
- 27:56Speaker 1: it's only getting worse.
- 27:57Speaker 2: But here's what he did, according to the DOJ's press release.
- 28:00Speaker 1: He targeted Amazon Music, Apple Music, Spotify, and YouTube Music
- 28:04Speaker 1: in particular. Quote, First, Smith created thousands of fraudulent accounts
- 28:09Speaker 1: on the streaming platforms, the bot accounts, that he could
- 28:12Speaker 1: use to stream songs. Second, he used software to cause
- 28:15Speaker 1: the bot accounts to continuously stream purported songs that he owned,
- 28:19Speaker 1: which were generally created using superintelligence.
- 28:22Speaker 2: Artificial intelligence. I'm not doing the superintelligence thing.
- 28:26Speaker 1: I'm not respecting the AI's pronouns that Donald Trump has
- 28:29Speaker 1: assigned to it for some dumb reason. Anyway. Third, Smith
- 28:32Speaker 1: collected royalties based on the fraudulent streams that he orchestrated
- 28:35Speaker 1: his own bot accounts to conduct. Smith spread his automated
- 28:38Speaker 1: streams across thousands of songs to avoid anomalous streaming as
- 28:42Speaker 1: to any single song. which would likely cause the streaming
- 28:46Speaker 1: platforms to discover his scheme. At times, Smith was using
- 28:49Speaker 1: as many as 10,000 bot accounts at once to fraudulently
- 28:53Speaker 1: stream music, and he used fake email accounts and fraudulently
- 28:55Speaker 1: obtained debit cards to create the bot accounts. To obtain
- 28:58Speaker 1: the necessary number of songs for his scheme to succeed,
- 29:01Speaker 1: Smith turned to superintelligence, otherwise known as artificial intelligence, which
- 29:06Speaker 1: he used to create hundreds of thousands of AI-generated songs
- 29:10Speaker 1: for which he could manipulate the streams. Smith's hundreds of
- 29:13Speaker 1: thousands of AI-generated songs were streamed by his bot accounts
- 29:16Speaker 1: billions of times. Yes, billions of times. So his only
- 29:23Speaker 1: mistake was getting too greedy. Otherwise, nobody would have suspected anything.
- 29:27Speaker 1: To give you an idea of how brazen this was,
- 29:30Speaker 1: in the month of April 2023, Taylor Swift's entire catalog
- 29:36Speaker 1: received 9.3 million streams on YouTube Music from family plan streams.
- 29:43Speaker 1: That same month, according to DOJ, Smith's bot accounts used
- 29:47Speaker 1: family plans to fraudulently stream his AI-generated music 80.9.
- 29:52Speaker 2: Million times on YouTube music.
- 29:55Speaker 1: As a result, he collected more than $ 8 million in royalties.
- 29:59Speaker 1: This is why if you use Spotify's Discover Weekly playlist,
- 30:05Speaker 1: you keep coming across like terrible covers all the time.
- 30:08Speaker 1: Most of them are made with AI for the sole
- 30:10Speaker 1: purpose of scamming the system. And because of these scams,
- 30:15Speaker 1: the service gets noticeably worse for everybody. We're seeing this
- 30:19Speaker 1: play out all over the Internet. It is a gold
- 30:21Speaker 1: rush for scammers. And meanwhile, people actually create good content.
- 30:26Speaker 1: actual humans are being drowned out. It's harder than it's
- 30:29Speaker 1: ever been to get a real audience. And again, there's
- 30:34Speaker 1: no plan in place to do anything about this really,
- 30:38Speaker 1: other than to rename AI, to call it super intelligence.
- 30:42Speaker 1: Maybe if we flatter it, it won't kill us all.
- 30:45Speaker 2: Maybe that's the plan. Good idea.
- 30:47Speaker 1: That'll solve it. As best I can tell at the moment,
- 30:51Speaker 1: and maybe this is self-serving to say, but I think
- 30:53Speaker 1: it's true. You know, The only way to survive right now,
- 30:59Speaker 1: if you're creating content, maybe, is to create actually good content,
- 31:05Speaker 1: and particularly with writing, great writing. This is one thing
- 31:08Speaker 1: that the AI has gotten very sophisticated in a lot
- 31:11Speaker 1: of ways very quickly.
- 31:12Speaker 2: It still can't write for sure. I mean, it cannot
- 31:16Speaker 2: write at all.
- 31:18Speaker 1: And if you're even vaguely intelligent, you can spot AI
- 31:20Speaker 1: writing from a mile away. Now, if you're a media
- 31:23Speaker 1: organization that wants to continue existing in a few years,
- 31:26Speaker 1: this is non-negotiable.
- 31:28Speaker 2: You need good writing.
- 31:30Speaker 1: The problem is that most writers, even human writers, are
- 31:32Speaker 1: generally god-awful. And we kind of talked about this last week.
- 31:36Speaker 1: They're only going to get worse as human writers who
- 31:38Speaker 1: are already, many of them, especially on the internet, are
- 31:41Speaker 1: really bad. And now they're reading a lot of AI-generated
- 31:44Speaker 1: content and they're using AI more and more. And so
- 31:46Speaker 1: their writing skills are getting worse and worse. That's why
- 31:49Speaker 1: the phenomenon of the viral article which used to be
- 31:52Speaker 1: a thing, is dead now with rare exceptions. There was
- 31:55Speaker 1: that Boston Globe article about the lesbian bar, the one
- 31:58Speaker 1: we covered on the show a couple of weeks ago.
- 32:00Speaker 1: That was a massively viral article. It's the first one
- 32:03Speaker 1: that I can remember in months. And one of the
- 32:06Speaker 1: things that made it a viral article is that aside
- 32:08Speaker 1: from the fact that the story they were telling was
- 32:10Speaker 1: so ridiculous and funny, it was good writing. Whoever write,
- 32:15Speaker 1: I forget the author's name, but whoever wrote that was
- 32:17Speaker 1: actually good writing, good human writing. This is a change
- 32:22Speaker 1: that I've seen up close because I was an independent
- 32:24Speaker 1: blogger in the early 2010s, which was a reputable career
- 32:28Speaker 1: back then. Well, not reputable, but it was a career
- 32:30Speaker 1: and it was a thing you could do. And all
- 32:33Speaker 1: I did was write blog posts. And in doing so,
- 32:35Speaker 1: I made enough money to support a family. I'd get
- 32:39Speaker 1: four or five million views on a single viral post easily.
- 32:44Speaker 1: Even with a base of... My follower base, mostly on Facebook, was...
- 32:49Speaker 1: very small compared to now. It was like maybe 50,000, 60,000 followers.
- 32:54Speaker 1: That was enough because you actually had access because, you know,
- 32:57Speaker 1: 50 or 60,000 followers, they were all humans.
- 33:01Speaker 2: First of all, they were real people.
- 33:03Speaker 1: And you could access like all of them. It isn't
- 33:06Speaker 1: like it is now where you've got a bunch of followers,
- 33:08Speaker 1: but through the algorithms, you only really only about 0.1%
- 33:11Speaker 1: of them will see what you post. Back then you
- 33:13Speaker 1: have 50, 60,000 followers. All of them will see your
- 33:16Speaker 1: stuff because they're following you. And, um, I had a
- 33:20Speaker 1: post that would go viral once a month, sometimes more
- 33:22Speaker 1: frequently than that. And now that's impossible. Somebody with my
- 33:26Speaker 1: exact perspective and skillset writing the same kind of stuff
- 33:30Speaker 1: today would have an infinitely more difficult time getting noticed.
- 33:33Speaker 1: And if they did get noticed, there's no way they
- 33:36Speaker 1: could scratch out a career just writing long articles or commentaries.
- 33:39Speaker 1: That just doesn't exist anymore. You might remember Matt Drudge.
- 33:43Speaker 1: Remember how in January of 1998, he blew open the
- 33:46Speaker 1: Monica Lewinsky scandal because Newsweek had spiked the reporting on it.
- 33:51Speaker 2: They didn't want to run the story.
- 33:53Speaker 1: Because they couldn't verify the authenticity of Lewinsky's conversations with
- 33:57Speaker 1: Linda Tripp. So Drudge just went ahead and published it himself.
- 34:00Speaker 1: And here's how the BBC covered that development at the time,
- 34:04Speaker 1: all the way back in the ancient past. Quote, holding
- 34:06Speaker 1: the story wasn't an issue for Matt Drudge, the maverick
- 34:09Speaker 1: internet reporter who authored the story.
- 34:11Speaker 4: Mr.
- 34:11Speaker 1: Drudge proudly admits he has no editor but himself. On Saturday,
- 34:15Speaker 1: he published the story to the web's worldwide audience. Plus,
- 34:19Speaker 1: according to his own calculation, is more than 85,000 subscribers.
- 34:23Speaker 1: By the early hours of Sunday, the news had hit
- 34:26Speaker 1: internet news groups. It moved from alt-current events, Clinton, Whitewater,
- 34:30Speaker 1: to alt-impeach Clinton, and then to more mainstream political discussion groups.
- 34:35Speaker 1: An early interview about the scandal, former Clinton aide George
- 34:37Speaker 1: Stephanopoulos dismissed the report. And where did that come from?
- 34:41Speaker 1: The Drudge Report? You know, we've all seen how discredited
- 34:44Speaker 1: that's been. This was the moment it became clear to
- 34:47Speaker 1: everybody that the mainstream press has lost its ability to
- 34:49Speaker 1: control the national narrative for the first time. The internet
- 34:52Speaker 1: gave everybody the ability to become a blogger and reach
- 34:55Speaker 1: an audience of millions. Anyone could reach an audience. And therefore,
- 34:59Speaker 1: as the scandal broke, people were wondering what the media
- 35:02Speaker 1: would look like in 30 years. Would many more websites
- 35:05Speaker 1: like the Drugs Report spring up challenging the established narratives? Well,
- 35:11Speaker 1: And people wonder, would people still be making those little
- 35:14Speaker 1: geosites pages about their pets and sharing them with their
- 35:17Speaker 1: friends and family? How advanced would those websites be in
- 35:20Speaker 1: 30 years? People could only imagine. Well, what they didn't
- 35:24Speaker 1: expect was that 30 years later, all of this creativity,
- 35:29Speaker 1: most of it, all of the value of surfing the web,
- 35:33Speaker 1: as they call it at the time, would be replaced
- 35:35Speaker 1: in large part by a flood of AI slop and
- 35:39Speaker 1: scams designed to manipulate the algorithm. They probably didn't imagine
- 35:43Speaker 1: that 30 years after Drudge took down the mainstream press,
- 35:47Speaker 1: Drudge itself would be limping along like a hollowed out
- 35:50Speaker 1: husk of its former self, endlessly aggregating pointless stories that
- 35:53Speaker 1: nobody cares about anymore. And nobody thought that 30 years later,
- 35:57Speaker 1: with more websites and podcasts available than ever before, Most
- 36:01Speaker 1: people would go back to relying on just one or
- 36:04Speaker 1: two sources for their daily news and information. Now, whatever
- 36:08Speaker 1: you call this phenomenon, dead internet theory, as the term
- 36:12Speaker 1: that's used now, or anything else, it's obviously real. And
- 36:16Speaker 1: over in Ukraine, Zelensky has clearly concluded that any politician
- 36:21Speaker 1: who promises to bomb our way out of it, even
- 36:24Speaker 1: if he's lying, is going to be immensely popular as
- 36:26Speaker 1: a result. He's determined that military action in the form
- 36:29Speaker 1: of drone warfare is a palatable solution to the dead internet.
- 36:35Speaker 2: Is he right about that?
- 36:36Speaker 1: Well, it's really not clear at the moment, but until
- 36:39Speaker 1: someone provides a viable alternative, it's the solution that a
- 36:42Speaker 1: lot of people are going to support. Many more bombs
- 36:45Speaker 1: will fall. Many more data centers will inevitably be destroyed.
- 36:48Speaker 1: Many more bot farms incinerated. We'll continue our march backwards
- 36:53Speaker 1: through what they used to call the information age, but
- 36:56Speaker 1: on the bright side, You know, a random guy talking
- 36:59Speaker 1: to a camera in his car will have a much
- 37:01Speaker 1: better chance of finding an audience, earning a living. That's
- 37:05Speaker 1: a trade that many young men would happily make at
- 37:07Speaker 1: this point. And as someone who knows a lot about
- 37:10Speaker 1: broadcasting from a car, I can't blame them.
- 37:14Speaker 2: That'll do it for the show today. Thanks for watching.
- 37:15Speaker 2: Thanks for listening. Talk to you tomorrow. Have a great day. Godspeed.