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Transcript

SHAQ ON BUILDING A $400 MILLION DOLLAR BUSINESS EMPIRE · Earn Your Leisure

• 0:01
  Speaker 1: My graduates from my school being force back drop, bag drop, Mike,
• 0:08
  Speaker 1: drop back drop.
• 0:20
  Speaker 2: Right now, we're gonna reset the room and we're gonna
• 0:24
  Speaker 2: give you a deep dive into one of the greatest
• 0:26
  Speaker 2: entrepreneurs of all times, Shaquille O'Neill. If you watch euy L,
• 0:31
  Speaker 2: you know it's no fluff. We get straight to it
• 0:34
  Speaker 2: and very rare. Do you have an opportunity to have
• 0:36
  Speaker 2: these kind of conversations when we interview Mark Cuban, when
• 0:39
  Speaker 2: we interview Mike Novagratz, who's worth eight billion dollars, when
• 0:43
  Speaker 2: we interview Rick Ross, when we interview Dame Dash It's
• 0:46
  Speaker 2: like you're right there.
• 0:47
  Speaker 3: Keep going.
• 0:48
  Speaker 2: It's like you're right there. So I want you, guys,
• 0:51
  Speaker 2: let's have fun. We're gonna have fun with this today.
• 0:54
  Speaker 2: But more importantly, I want you guys to really listen
• 0:57
  Speaker 2: and learn from this man's journey, his experiences, and the
• 1:02
  Speaker 2: information that he's about to provide. So, without further ado,
• 1:07
  Speaker 2: the big Aristotle.
• 1:10
  Speaker 4: Shack where you at, baby, what's happening?
• 1:58
  Speaker 5: You'll live in this motherfucker? Damn.
• 2:03
  Speaker 6: It's like it's like Game seven.
• 2:05
  Speaker 5: This is what's going on. Any Hawks fans of the building, Okay.
• 2:10
  Speaker 2: Okay, Shaq Shack first and foremost, thank you, brother. We
• 2:15
  Speaker 2: appreciate it. PhD NBA gentleman and a scholar. But more
• 2:21
  Speaker 2: important than anything, great father. So before we start, I
• 2:25
  Speaker 2: want to wish you yes and every father out there fathers, yes, yes, yes, yeah,
• 2:35
  Speaker 2: So Shaq, We're not even gonna waste any time.
• 2:37
  Speaker 6: Let's get right into it. Everybody take your seat.
• 2:39
  Speaker 2: Now it's time to Larn's tom alun pads out. So
• 2:44
  Speaker 2: Magic Johnson, the Great Magic Johnson gave you some advice
• 2:48
  Speaker 2: when he was eighteen years old about financial literacy. You know,
• 2:51
  Speaker 2: we always hear about seventy percent of NBA players going broke,
• 2:55
  Speaker 2: a lot of the NFL players going broke, rappers, entertainers.
• 2:58
  Speaker 2: But you're somebody who obviously made a lot of money
• 3:01
  Speaker 2: while you were playing, but you probably double, quadruple tripled
• 3:04
  Speaker 2: your net worth after you're playing.
• 3:06
  Speaker 6: It's a success story.
• 3:07
  Speaker 2: So what are some of the jewels that he gave
• 3:09
  Speaker 2: you when you was a young man that you still
• 3:11
  Speaker 2: carry with you to this day.
• 3:13
  Speaker 7: Well, at first, before I met Magic Johnson, I spend
• 3:16
  Speaker 7: a million dollars in one day, so I knew nothing
• 3:19
  Speaker 7: about financial literacy. My agent calls me and said, hey,
• 3:23
  Speaker 7: I got a check for a million, so shit, you
• 3:26
  Speaker 7: know me, I already had that black Mercedes lined up,
• 3:29
  Speaker 7: so I said, I'm about to go get the Mercedes
• 3:31
  Speaker 7: with the wheels the pullout deck.
• 3:34
  Speaker 5: So it costs one fifty.
• 3:36
  Speaker 7: So when I get back to the crib, my dad said,
• 3:38
  Speaker 7: where's mine at? So in my mind, I'm like a
• 3:41
  Speaker 7: million minus one fifty. Shit, I got eight to fifty left, right,
• 3:45
  Speaker 7: So I go buy him one and go buy my
• 3:47
  Speaker 7: mother one.
• 3:48
  Speaker 5: You know.
• 3:48
  Speaker 7: I get some ice against some ear rings, and get
• 3:50
  Speaker 7: a couple of suits. So I get a call from
• 3:52
  Speaker 7: the bank manager. He says, you spend a million dollars
• 3:55
  Speaker 7: and I was like, no, I didn't. So then when
• 3:57
  Speaker 7: i'm I'm looking at the paperwork, I see fight. Now
• 4:01
  Speaker 7: get mad. I'm like, hey, I don't know no motherfucking fighter.
• 4:04
  Speaker 5: He'd no. I so like, I didn't.
• 4:07
  Speaker 7: Like, I had no idea what fighter and income to
• 4:11
  Speaker 7: a sales tax stay taxed.
• 4:12
  Speaker 5: I had no idea what that was.
• 4:14
  Speaker 7: So then I said, okay, I don't want to be
• 4:17
  Speaker 7: like the rest of these NBA players. I got to
• 4:19
  Speaker 7: teach myself because this is something that we don't know, Like,
• 4:23
  Speaker 7: you know, my family, work, work, paycheck to paycheck. We
• 4:26
  Speaker 7: never had no money, but I had to get that binds.
• 4:29
  Speaker 7: I had to get my mom a bench like I
• 4:31
  Speaker 7: just had to get that first. So after I spent
• 4:34
  Speaker 7: that million dollars in the day, I sort of, you know,
• 4:36
  Speaker 7: educated myself, and it's okay not to know nothing. So
• 4:40
  Speaker 7: if you don't know nothing, you just ask questions. So
• 4:42
  Speaker 7: everybody I saw that was successful.
• 4:45
  Speaker 5: How you do that? How you do that? How you
• 4:48
  Speaker 5: do that?
• 4:48
  Speaker 7: And the first book I bought was the Dummiest Guide
• 4:51
  Speaker 7: to Starting your Own business. Everybody, everybody should get that
• 4:54
  Speaker 7: book because they give you all the answers on how
• 4:57
  Speaker 7: to start a business, how to be successful, what to look.
• 5:00
  Speaker 7: So after that I became a little more literate, but
• 5:04
  Speaker 7: I still didn't know a lot. Then when I went
• 5:07
  Speaker 7: to La Magic was having a function. He got some praise.
• 5:11
  Speaker 7: I got a little bit more praise. I thought I
• 5:13
  Speaker 7: was the mand and he said, it's all right to
• 5:16
  Speaker 7: be famous, but at some point, you want to start
• 5:18
  Speaker 7: owning things. I didn't know what that means. So I
• 5:21
  Speaker 7: went back to the book and I'm looking up sold proprietorship,
• 5:25
  Speaker 7: you know, joint venture, all this stuff, and I'm devising
• 5:29
  Speaker 7: my plan.
• 5:30
  Speaker 3: That's a valuable lesson, right.
• 5:31
  Speaker 8: We always made that quote that formal education can make
• 5:35
  Speaker 8: you a portune, but self education can make you a fortune.
• 5:38
  Speaker 3: And so I'm glad that you said that. Part.
• 5:40
  Speaker 8: One of the things that I love that you said
• 5:42
  Speaker 8: is that you invest in things that changed people's lives,
• 5:45
  Speaker 8: and so one of those things was Google in two
• 5:47
  Speaker 8: thousand and four before the IPO. Can you talk about
• 5:50
  Speaker 8: how you got introduced to Google and the CEOs or
• 5:55
  Speaker 8: the company itself.
• 5:56
  Speaker 7: Believe or not that was by accident. Wow, I'm at
• 5:59
  Speaker 7: the four season's sitting and some white guys and their
• 6:05
  Speaker 7: kids recognize me. So I'm just being nice, sound on
• 6:09
  Speaker 7: the grass taking pictures, and a gentleman says, hey, man,
• 6:13
  Speaker 7: I respect you. I like what you're doing in the community.
• 6:15
  Speaker 7: I want to tell you about this company Google. I
• 6:18
  Speaker 7: didn't know what he was talking about. So another good
• 6:21
  Speaker 7: thing is always half It's always important to have somebody
• 6:24
  Speaker 7: smarter than you that works for you.
• 6:27
  Speaker 6: Yeah.
• 6:29
  Speaker 3: Absolutely.
• 6:30
  Speaker 7: If you're the smartest guy in the room, there's a problem.
• 6:34
  Speaker 7: So he talking all this white boy stuff. I don't
• 6:38
  Speaker 7: know what he's talking about, but I was like, you
• 6:39
  Speaker 7: know what, I got some white boys. I understand your language.
• 6:42
  Speaker 7: It sounds good what you're saying, search Engine Future, all
• 6:46
  Speaker 7: that sound good, but nah, I'm not doing that. I
• 6:49
  Speaker 7: hooked him up with my guy. My guy was like,
• 6:51
  Speaker 7: it looks pretty good, let's do it. I put in
• 6:54
  Speaker 7: a bag, and then a couple of years later, I
• 6:58
  Speaker 7: got a bigger bag, and then like, I always go
• 7:05
  Speaker 7: to these text conferences because I like to hear smart
• 7:08
  Speaker 7: people talk, like some people talk too much, and I
• 7:12
  Speaker 7: like the people that talk too much because I'm stealing
• 7:14
  Speaker 7: all this shit. So so Jeff Bezos. Somebody asked Jeff
• 7:23
  Speaker 7: Bezos how you get so rich, and he said, I
• 7:26
  Speaker 7: invest in things that change people's lives.
• 7:29
  Speaker 5: Shit.
• 7:34
  Speaker 7: So the first thing I did. I was coming out
• 7:36
  Speaker 7: of the Orlando Arena and this lady was chewing me
• 7:42
  Speaker 7: a new one. You m efforts charging these babies three
• 7:46
  Speaker 7: hundred dollars for shoes blah blah blah blah blah blah blah.
• 7:49
  Speaker 7: And I was like, ma'am, I don't make the price.
• 7:51
  Speaker 7: I apologized, and I had some money in my pocket.
• 7:53
  Speaker 7: I was like, here you go, baby, go buy your
• 7:55
  Speaker 7: son Jordan's whatever he wants. She smacked the money out
• 7:58
  Speaker 7: of my hand. So at that point I went home
• 8:00
  Speaker 7: and I thought about it. I was like, you know what,
• 8:03
  Speaker 7: I don't feel right charging the kids that want to
• 8:06
  Speaker 7: be us one hundred two hundred dollars shoes. Already had
• 8:09
  Speaker 7: a relationship with Walmart. I had another line. So I
• 8:13
  Speaker 7: met with the CEO of Walmart and I said, look,
• 8:15
  Speaker 7: I want to I want to be the number one
• 8:17
  Speaker 7: shoe seller of Walmart. So we did a deal. That
• 8:20
  Speaker 7: was in ninety five, and ever since ninety five, I've
• 8:22
  Speaker 7: sold over four hundred million bear.
• 8:24
  Speaker 3: Four hundred million clap it up for that, clap it
• 8:27
  Speaker 3: up for that.
• 8:28
  Speaker 7: The Mom's on It mines are twenty nine ninety five,
• 8:31
  Speaker 7: nineteen ninety five. But see, the secret is, I know us.
• 8:36
  Speaker 7: It's not that we don't want to wear twenty dollars shoes.
• 8:38
  Speaker 7: We don't want to wear shoes that look like they
• 8:40
  Speaker 7: cost twenty dollars. I know how to go. So again,
• 8:44
  Speaker 7: I hire some designers. Shit, if the you know Adida's
• 8:48
  Speaker 7: got three strikes, my shit gonna have four.
• 8:51
  Speaker 5: That's Case Swiss, that's KSE Swiss.
• 8:53
  Speaker 7: Case whatever. And then you know, with me being who
• 8:59
  Speaker 7: I am, some kids still get picked on when they
• 9:01
  Speaker 7: go to school, but it's still a little bit of
• 9:04
  Speaker 7: you know, respect behind my name.
• 9:06
  Speaker 2: People don't fully understand that. And I want to dive
• 9:08
  Speaker 2: even deeper because as a young person, you have foresight.
• 9:11
  Speaker 2: I believe you turned down a seven million dollar extension
• 9:15
  Speaker 2: from reebok to start your own company. So speak about
• 9:18
  Speaker 2: that as far as the power of betting itself, because
• 9:20
  Speaker 2: there's people out here who might have a two hundred
• 9:23
  Speaker 2: thousand dollar job that they are afraid to leave. So
• 9:26
  Speaker 2: you turned down a seven million dollar extension from reebok,
• 9:29
  Speaker 2: which was twenty years ago, and that on yourself, and
• 9:34
  Speaker 2: like you said, it ended up working out real big
• 9:36
  Speaker 2: for you.
• 9:36
  Speaker 7: I took a chance what I realized from the previous
• 9:41
  Speaker 7: business that I wasn't going to outsell Michael Jordan. But
• 9:45
  Speaker 7: people know who I was, right because Michael used to
• 9:49
  Speaker 7: kill me a foot locker like they weren't even looking
• 9:51
  Speaker 7: at my shit, which is cool. I understand that's Mike.
• 9:54
  Speaker 7: I ain't tripping. So I said, if I go somewhere
• 9:57
  Speaker 7: where nobody's at, that's all mine, right, And then I said,
• 10:02
  Speaker 7: you know what, I know, it's a lot of kids
• 10:04
  Speaker 7: out there that that you know, want to have something
• 10:06
  Speaker 7: respectable on their feet or respectable names, something that looked
• 10:09
  Speaker 7: good and it's going to work, and it's the right
• 10:12
  Speaker 7: thing to do, because again I didn't feel right charging
• 10:16
  Speaker 7: little kids one hundred and two hundred dollars for shoes.
• 10:18
  Speaker 7: First year, I felt good about it, but then I
• 10:20
  Speaker 7: have to you know, reality kicked in. I was like,
• 10:22
  Speaker 7: this ain't right, this ain't right. So I invested in
• 10:26
  Speaker 7: something that's going to change people's lives, and I just
• 10:29
  Speaker 7: went for it. You know, being a CEO starts up here.
• 10:34
  Speaker 7: Everybody in this room is already a CEO.
• 10:36
  Speaker 3: Yes, yeah, yeah, clapping up yourselves for sure.
• 10:39
  Speaker 7: For sure, you don't you don't have to be a
• 10:42
  Speaker 7: you don't have to own a business to be a CEO.
• 10:44
  Speaker 7: Being a CEO is a mentality. If you have that mentality,
• 10:48
  Speaker 7: if you have that belief, it will work. Of course,
• 10:51
  Speaker 7: there's going to be some ups and downs. When I
• 10:53
  Speaker 7: first started sell ten thousand pair, twenty thousand pairs, fifty
• 10:58
  Speaker 7: thousand pair, and then it just kept on. So you know,
• 11:01
  Speaker 7: I've been doing this since since ninety five, so ninety
• 11:03
  Speaker 7: five to now, that's what thirty something years, four hundred
• 11:06
  Speaker 7: million pair. And then I went to China and did
• 11:09
  Speaker 7: the same thing, get some of that Chinese money getting ennyone.
• 11:14
  Speaker 2: Yeah, but what people don't even digging even deeper to
• 11:18
  Speaker 2: the situation where Reebop you actually designed the logo and
• 11:23
  Speaker 2: talk about that because you I believe you did that
• 11:25
  Speaker 2: when you.
• 11:25
  Speaker 6: Was in college.
• 11:26
  Speaker 7: You know, it's crazy. It was simple how I did it.
• 11:31
  Speaker 7: So Michael Jordan's jump man and I dunk a lot shit.
• 11:34
  Speaker 7: I'm dunk man. That's how I did it. So I
• 11:38
  Speaker 7: went to you know I'm saying. So I went to
• 11:40
  Speaker 7: the office, got a registered. I can only afford to
• 11:45
  Speaker 7: get a registered across the United States, so I had it.
• 11:48
  Speaker 7: So we had a marketing class. The marketing professor said,
• 11:52
  Speaker 7: show us something that could be sold in the future.
• 11:55
  Speaker 7: So I came with the Shack shirts, Shaq underwear, Shak sock,
• 11:59
  Speaker 7: shak shoes. And at that time, big men were not selling.
• 12:03
  Speaker 7: Only guys were selling. That was doctor Magic Johnson, Larry Bird.
• 12:08
  Speaker 7: So the guy gave me an f he said, this
• 12:09
  Speaker 7: will never work because big guys don't sell.
• 12:13
  Speaker 5: So then I thought about what he said. It made
• 12:15
  Speaker 5: a lot of sense.
• 12:16
  Speaker 7: So as I'm back in my dorm room, I'm sitting
• 12:18
  Speaker 7: I seen this dumb ass dog on TV and I'm
• 12:26
  Speaker 7: just sitting there. This dude got like twenty commercials, and
• 12:29
  Speaker 7: I go through the store. He got cups and hats.
• 12:31
  Speaker 7: So now I go back and study him. And every
• 12:33
  Speaker 7: commercial he did was funny. So I said, a Hi,
• 12:36
  Speaker 7: if I ever get the chance to do a commercial,
• 12:38
  Speaker 7: I just got to add a lot of humor to
• 12:40
  Speaker 7: the commercial. So I've always had the ability to create
• 12:42
  Speaker 7: my own commercials and it's working out pretty good for me.
• 12:46
  Speaker 8: One of the other things that happened in college is
• 12:49
  Speaker 8: and you actually turned into a business, was the lack
• 12:51
  Speaker 8: of the ability to get car insurance, and so now
• 12:54
  Speaker 8: you have a deal with the General insurance. Can you
• 12:57
  Speaker 8: tell about that story, because a lot of times people
• 12:59
  Speaker 8: see the Immershaw and they see the cartoon, it's, ah,
• 13:02
  Speaker 8: this is not serious, But Na, this is something that
• 13:04
  Speaker 8: you've been doing for a long time because of that story.
• 13:06
  Speaker 7: In college, everybody everybody had a car but me. So
• 13:10
  Speaker 7: I'm walking one day and I see this Bronco too.
• 13:13
  Speaker 7: That shit was raggedy, but it was a car fifteen hundred.
• 13:17
  Speaker 7: So I get the pel grant for eighteen hundred. So yeah,
• 13:21
  Speaker 7: we know that, we know the pel grants, so we
• 13:23
  Speaker 7: know that. So I go to the bank and get
• 13:26
  Speaker 7: about three hundred and I get the rest in ones,
• 13:29
  Speaker 7: so I got the big knot. So then I go
• 13:33
  Speaker 7: buy the car and the guy says, hey, man, before
• 13:36
  Speaker 7: I let you drive, you need insurance. I'm like, what's insurance?
• 13:40
  Speaker 7: He said, you need insurance. So I go to all
• 13:42
  Speaker 7: these places three hundred a month, two hundred a month.
• 13:47
  Speaker 7: So now I got to go back to the dude like,
• 13:49
  Speaker 7: hey man, I need my money back. I can't afford
• 13:51
  Speaker 7: the insurance. So he said, no, go to this place.
• 13:54
  Speaker 7: And the place I went to was the General. And
• 13:57
  Speaker 7: the reason why I do commercial for the General now, one,
• 14:01
  Speaker 7: they took care of me when I was young. But
• 14:03
  Speaker 7: it's affordable insurance. We ain't got time these days, especially
• 14:08
  Speaker 7: since they laying people off. We ain't got time to
• 14:10
  Speaker 7: be paying five hundred and six hundred for insurance. So
• 14:13
  Speaker 7: it's really a quality insurance company, just like all the
• 14:16
  Speaker 7: other companies. But we decide we're not overcharging people and
• 14:20
  Speaker 7: you get the same thing. So that's why I'm with
• 14:22
  Speaker 7: the General. I'm more about I'm more about introducing products
• 14:26
  Speaker 7: that are affordable to people rather than just you know,
• 14:28
  Speaker 7: introducing everything so lo to you for.
• 14:31
  Speaker 6: That that's a fact.
• 14:33
  Speaker 2: Let's get back to this logo, because I don't I
• 14:35
  Speaker 2: think that that might have won over a few people's heads.
• 14:37
  Speaker 2: It's valuable lessons in this situation. A. You was in college,
• 14:41
  Speaker 2: you was an All American, you're the top basketball player
• 14:44
  Speaker 2: in college. You come up with an idea, your professor
• 14:48
  Speaker 2: tells you that's a bad idea, gives you an f
• 14:51
  Speaker 2: and said big men are not marketable. So A, I
• 14:55
  Speaker 2: think that a lot of times in our life we
• 14:57
  Speaker 2: let people dictate our future by their opinion.
• 15:01
  Speaker 6: You could have easily said you're right, But also.
• 15:03
  Speaker 2: You didn't take it personal because in a way he
• 15:05
  Speaker 2: kind of was right. But you realize that you had
• 15:10
  Speaker 2: to become a personality. So that's why when you start
• 15:13
  Speaker 2: the commercials. But McKenzie, it's like, okay, the shock and
• 15:16
  Speaker 2: the fool. People see you dancing and all that. They think, like,
• 15:18
  Speaker 2: you are a nice guy. But that's also part of
• 15:22
  Speaker 2: the marketing play because you knew you had to make
• 15:24
  Speaker 2: yourself a lovable character.
• 15:26
  Speaker 3: Earns what's going on.
• 15:27
  Speaker 8: Traditional universities are outdated and don't teach you how to
• 15:30
  Speaker 8: become an entrepreneur.
• 15:31
  Speaker 3: They just teach you how to become an employee.
• 15:34
  Speaker 2: You go to school for four years and you leave
• 15:36
  Speaker 2: with nothing but debt. But here are EYL University. Our
• 15:40
  Speaker 2: curriculum is much different.
• 15:42
  Speaker 8: Our university teaches you real world skills that you can
• 15:45
  Speaker 8: use to gain financial freedom right away.
• 15:47
  Speaker 3: And traditional universities you learn.
• 15:49
  Speaker 8: From professors that have never did what they teach, and
• 15:51
  Speaker 8: they teach you how to become an employee. At our university,
• 15:54
  Speaker 8: we use instructors that are currently successful in specific field
• 15:57
  Speaker 8: that they teach, and they teach you how to become entrepreneur.
• 16:00
  Speaker 2: For a limited time only, you can join eyl University
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• 16:11
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• 16:15
  Speaker 2: an earner.
• 16:16
  Speaker 3: Don't wait, don't hesitate it over there, now, give.
• 16:18
  Speaker 7: Me a favor. If you feel like you're somebody, put
• 16:21
  Speaker 7: your hand up. This is the quote I tell my kids.
• 16:26
  Speaker 7: If a nobody can influence to somebody, then that nobody wins.
• 16:31
  Speaker 7: But the question of the day is who the fuck
• 16:33
  Speaker 7: are you? Nobody think about that. I don't let people
• 16:37
  Speaker 7: tell me what I can and can't do. It won't happen.
• 16:40
  Speaker 7: So he's saying, he's saying, big guys ain't gonna sell it.
• 16:43
  Speaker 7: I'm like, okay, all right, whatever, don't do this, don't
• 16:48
  Speaker 7: do that, okay, whatever. Like it don't matter what they say.
• 16:50
  Speaker 7: You gotta whatever you believe, you go for it, and
• 16:53
  Speaker 7: you gotta understand before you succeed, you must first learn
• 16:56
  Speaker 7: to fail. Like if you fail one or two times
• 16:59
  Speaker 7: and you and you stop pursuing your dream, you ain't ready.
• 17:03
  Speaker 8: Anyway, that's a valuable lesson. A lot of people discount that.
• 17:07
  Speaker 5: Right.
• 17:08
  Speaker 8: I read this quote and said that failure is the
• 17:10
  Speaker 8: beginning of the journey. It is right because after that
• 17:13
  Speaker 8: point you've now learned what not to do. So a
• 17:16
  Speaker 8: lot of people got to get really understand that.
• 17:18
  Speaker 5: Right.
• 17:18
  Speaker 3: You have to feel at some point.
• 17:20
  Speaker 6: Just to know, and you learn from the mistakes of others.
• 17:22
  Speaker 2: So obviously Michael Jordan a goat, but he doesn't own
• 17:26
  Speaker 2: the junk Man logo. And there's actually a lawsuit a
• 17:28
  Speaker 2: few years ago with the photographer that took that picture.
• 17:31
  Speaker 2: Nike paid them like ten thousand dollars. But think about
• 17:35
  Speaker 2: how valuable that logo billions. That logo itself is worth
• 17:39
  Speaker 2: billions of dollars. So you learned from that and said, Okay,
• 17:42
  Speaker 2: I got the dunk Man logo, but you own that logo.
• 17:46
  Speaker 2: So artists, entertainers, you see people that don't own their masters.
• 17:51
  Speaker 2: You've seen the horror stories. Learn from it. Don't continue
• 17:55
  Speaker 2: to make the same mistake.
• 17:56
  Speaker 7: Yes, I've always learned from mistakes. My father was a
• 18:00
  Speaker 7: drill sergeant. So when every every time somebody did something crazy,
• 18:04
  Speaker 7: I got a whooping len bias passed away from doing cocaine.
• 18:08
  Speaker 7: My father came in and told me a new one.
• 18:12
  Speaker 7: He came in the house. He said, if you ever
• 18:13
  Speaker 7: do coke, I'll kill you. And I'm so young and dumb,
• 18:16
  Speaker 7: I was like, I don't. I don't do coke. I
• 18:18
  Speaker 7: drink PEPSI. It just hit me with that, with the two.
• 18:21
  Speaker 5: Piece bo bo. That's why I don't. That's why I
• 18:24
  Speaker 5: don't do drugs.
• 18:26
  Speaker 7: One time he caught me sipping on the beer, he
• 18:29
  Speaker 7: made me drink a twelve pack to the head. That's
• 18:32
  Speaker 7: why I don't do stuff like that. Every time every
• 18:33
  Speaker 7: time I athlete did something crazy, I would get in trouble. So,
• 18:37
  Speaker 7: you know, rather than really cute and judging people, I
• 18:40
  Speaker 7: just learned, you know, from their mistakes.
• 18:43
  Speaker 3: So just the logo.
• 18:44
  Speaker 8: I'm thinking from my perspective, and I want him to
• 18:46
  Speaker 8: your take on it. This is something that you sketched
• 18:48
  Speaker 8: in college. If we go to l A right now,
• 18:51
  Speaker 8: that logo is in front of the Staples Center.
• 18:54
  Speaker 3: What is that feeling like for you?
• 18:55
  Speaker 6: Oh, don't let that go over your head, ladies.
• 18:57
  Speaker 2: And this is the idea that he sketched his college,
• 19:01
  Speaker 2: and then he got a statue in front of the
• 19:02
  Speaker 2: Staples Center of that same logo.
• 19:04
  Speaker 5: Yo, I made for.
• 19:08
  Speaker 3: Christige.
• 19:10
  Speaker 7: I see, I see a lot of kids in here,
• 19:14
  Speaker 7: and I tell kids the same thing. Listen to your
• 19:17
  Speaker 7: mother and father. I wasn't the smartest guy in her room,
• 19:21
  Speaker 7: wasn't the brightest guy in a room. But I listened
• 19:23
  Speaker 7: to my mother and father. They believed in my dream.
• 19:26
  Speaker 7: They made me believe in my dream. And I just
• 19:29
  Speaker 7: I just wanted to fight. I'm a fighter. Like when
• 19:32
  Speaker 7: you tell me I can't do nothing, I'm gonna just
• 19:34
  Speaker 7: go and do it. So when I first got to LA,
• 19:37
  Speaker 7: nobody could be as famous as Magic and kareem you'll
• 19:39
  Speaker 7: never win and all that, and I'm saying, Okay, you're
• 19:42
  Speaker 7: a nobody. I'm a somebody. I ain't trying to hear
• 19:45
  Speaker 7: all that, and you know, you just keep fighting. So
• 19:47
  Speaker 7: the first four years me and Kobe we got swept.
• 19:50
  Speaker 7: We ain't give up. We just kept going, and then
• 19:52
  Speaker 7: we won three in a row. I got traded. You
• 19:54
  Speaker 7: all know the story. But again, it doesn't matter what
• 19:57
  Speaker 7: anybody tell you. It's what you believe. Again, everybody here
• 20:01
  Speaker 7: is the CEO. The CEO is mental.
• 20:04
  Speaker 2: So yeah, one of the things that you're known for
• 20:08
  Speaker 2: is being a franchise owner. You own a bunch of franchises.
• 20:12
  Speaker 2: They talked about it earlier, Papa John's twenty four hour fitness. Yeah,
• 20:19
  Speaker 2: any other that I'm missing five guys, but you sold
• 20:21
  Speaker 2: so far sold five guys.
• 20:24
  Speaker 5: I don't know.
• 20:26
  Speaker 2: But so the franchise. It's a lot of NBA players
• 20:29
  Speaker 2: that a franchise. Jamal Mashburn, Chauncey Billups, Chauncey Billups, Magic Johnson,
• 20:36
  Speaker 2: Junior Bridgeman, a person that probably nobody here has ever
• 20:39
  Speaker 2: heard that.
• 20:40
  Speaker 8: That's not true because they listened to Hopefully. They want Hopefully,
• 20:44
  Speaker 8: so y'all should know Junior Bridgeman.
• 20:45
  Speaker 6: But Junior Bridgeman is interesting.
• 20:48
  Speaker 2: Can you talk about the story of Juliy Bridgeman and
• 20:50
  Speaker 2: how he influenced you.
• 20:52
  Speaker 7: I always use people that are better than me to
• 20:54
  Speaker 7: influence me. So coming up Magic Johnson, Michael Jordan, doctor
• 20:59
  Speaker 7: j and business is Junior Bridgeman because he did the
• 21:03
  Speaker 7: same thing I did as a professional basketball player. After
• 21:06
  Speaker 7: that he bridge out into business. Dudes a billionaire. So
• 21:12
  Speaker 7: even though I'm forty nine, I don't feel ashamed when
• 21:15
  Speaker 7: I say I want to be like somebody else. I
• 21:18
  Speaker 7: strive to be like him. And he owns a lot
• 21:20
  Speaker 7: of things and he's a very impressive man. The Papa
• 21:23
  Speaker 7: Johns was a very interesting story. So after the dude
• 21:27
  Speaker 7: did what he did, I was already trying to get franchises,
• 21:32
  Speaker 7: but he kind of turned me down. So after the
• 21:34
  Speaker 7: dude did what he did, a friend of mine said, hey,
• 21:38
  Speaker 7: we're going to go buy Papa John's. I said what
• 21:41
  Speaker 7: you mean? He said, come with me. So we go
• 21:44
  Speaker 7: in and a friend that I know he buys Papa
• 21:46
  Speaker 7: John's and he said, Shack, I want you a board.
• 21:49
  Speaker 7: I said, well, you know, you messed up with my people.
• 21:52
  Speaker 7: He said, no, it wasn't me, it was in. I said,
• 21:54
  Speaker 7: well you know they messed up with my people. I said,
• 21:57
  Speaker 7: if you put me on board. I gotta be on
• 22:01
  Speaker 7: the board. I gotta be in charge, and I gotta
• 22:04
  Speaker 7: get some franchises. I got to help y'all understand what's
• 22:07
  Speaker 7: going on. So the first thing I did when they
• 22:11
  Speaker 7: came in, they'll say, hey, man, the numbers, the numbers
• 22:15
  Speaker 7: are still the same. We're not getting any better. I said,
• 22:17
  Speaker 7: can I be frank? I said yeah. I said, how
• 22:20
  Speaker 7: y'all gonna call people the N word and then charge
• 22:22
  Speaker 7: them the highest price for pizza. We ain't going for that,
• 22:24
  Speaker 7: show talk about it. We ain't going for that. So
• 22:30
  Speaker 7: I said, first thing you need to do, drop them prices.
• 22:32
  Speaker 5: Though.
• 22:33
  Speaker 7: So you dropped the prices, things start getting back. And
• 22:37
  Speaker 7: at first I took a lot of flat and I
• 22:39
  Speaker 7: understood because a lot of times I don't tell people
• 22:42
  Speaker 7: what I'm doing because I don't want it to be
• 22:44
  Speaker 7: perceived as bragging. He do this, he do that, I'm
• 22:47
  Speaker 7: doing business for me. It was a great thing to do.
• 22:51
  Speaker 7: And listen, Papa John's is a good brand. The guy
• 22:53
  Speaker 7: just messed up, but he had to pay for that.
• 22:55
  Speaker 7: He sold it to us. So now that he sold
• 22:58
  Speaker 7: it to us, I'm just gonna make it's right. Slowly,
• 23:01
  Speaker 7: but surely. But a lot of people you sell out
• 23:03
  Speaker 7: this and that. But one thing I will never do
• 23:05
  Speaker 7: is sell my people out. I'll never like if he
• 23:08
  Speaker 7: was still involved, yes, sir, listen, if he was.
• 23:12
  Speaker 5: Still involved, I would never do that. But he out.
• 23:16
  Speaker 5: My man owned it and I own it now, so
• 23:18
  Speaker 5: we're straight.
• 23:23
  Speaker 3: And the marketing is amazing.
• 23:24
  Speaker 8: By the way, So when you're going into company, is
• 23:27
  Speaker 8: there a specific thing that you're looking for when you're
• 23:29
  Speaker 8: trying to investigate a company. Obviously you wanted to change lives,
• 23:32
  Speaker 8: but is there any other criteria that you're looking for
• 23:34
  Speaker 8: when you want to get.
• 23:35
  Speaker 3: Into a company.
• 23:36
  Speaker 7: I man, I just want to make people happy and
• 23:38
  Speaker 7: make people smile. So the general because that's affordable insurance, yep,
• 23:42
  Speaker 7: shack shoes for the kids.
• 23:45
  Speaker 5: What else?
• 23:46
  Speaker 7: Papa John's because you know we love pizza. Yeah, I
• 23:50
  Speaker 7: sold my aunt N's. Yeah, because black people don't like
• 23:53
  Speaker 7: pretzels that much, so I had to switch it out.
• 23:58
  Speaker 8: Now, the cinnamon ones we eat, the cinnamon flavored ones
• 24:01
  Speaker 8: we eat. We eat done right, y'all eat the cinnamon pretzels.
• 24:04
  Speaker 7: Yeah, yeah, I don'tbody eat no cinnamon prenzels. You know,
• 24:10
  Speaker 7: if we do, if we don't get your motherfucker Vince
• 24:14
  Speaker 7: Carter looking at ass out there.
• 24:18
  Speaker 5: You don't hat no cinnamon putting my hell.
• 24:20
  Speaker 6: Now, no, no troys you're making. So it's the spices
• 24:26
  Speaker 6: and all that. No, I don't.
• 24:28
  Speaker 5: Yeah, I thought it was a good investing.
• 24:30
  Speaker 3: But yeah, big live man.
• 24:35
  Speaker 6: But before I'm ask you another question.
• 24:38
  Speaker 2: But before we go there, it's a it's a lesson
• 24:40
  Speaker 2: in humility and not to look past anybody. The reason
• 24:44
  Speaker 2: why I brought up Junior Bridgeman is because, like I said,
• 24:47
  Speaker 2: the vast majority of people who never heard of him.
• 24:49
  Speaker 2: He played in the NBA in the nineteen seventies. I
• 24:51
  Speaker 2: think the most he ever made was like two hundred
• 24:53
  Speaker 2: thousand dollars. He worked in Wendy's during the off season.
• 24:56
  Speaker 2: He didn't work in Wendy's because he needed the job.
• 24:58
  Speaker 2: He worked in Windy's to learn in the business. So
• 25:01
  Speaker 2: after he was done, he started investing in win these franchises.
• 25:03
  Speaker 2: He ended up owning over four hundred whin these franchises
• 25:06
  Speaker 2: and became the second largest win these franchise owner in
• 25:08
  Speaker 2: the world, not America, in the world. And he amassed
• 25:12
  Speaker 2: a network for four hundred million dollars in a process.
• 25:16
  Speaker 6: No no, no, no no.
• 25:17
  Speaker 2: So then he sold that, he sold all of those
• 25:21
  Speaker 2: and flipped it and now he's nine hundred million. So
• 25:24
  Speaker 2: Shaq said, he looks up to him. So if you
• 25:26
  Speaker 2: just looking at it, like Junior Bridgeman, he's not an
• 25:29
  Speaker 2: All Stars, he's not a Hall of Fame, you might
• 25:32
  Speaker 2: he might be in an audience right now you walk
• 25:34
  Speaker 2: right past him. You never know who you're sitting next to.
• 25:38
  Speaker 2: And just because you're not at the top of a
• 25:41
  Speaker 2: certain level now doesn't mean you can't get to the
• 25:43
  Speaker 2: top of something else later on.
• 25:44
  Speaker 3: And that's and that was one of the things.
• 25:46
  Speaker 8: He was at the top of a list, right So
• 25:48
  Speaker 8: when you I read the story where he said that
• 25:50
  Speaker 8: you searched up NBA players with the greatest fortune and
• 25:54
  Speaker 8: you thought your name would.
• 25:55
  Speaker 5: Be on that. I thought I was at the top.
• 25:56
  Speaker 3: I'm close to your surprise, it was Julia Bridgmane.
• 26:01
  Speaker 7: You know, it's crazy because I was at the airport too,
• 26:03
  Speaker 7: like NBA richest players. I was like, I was like
• 26:17
  Speaker 7: number seven. I'm like, damn, I'm broke compared to these dudes.
• 26:23
  Speaker 7: But it just it just motivated and like the crazy
• 26:27
  Speaker 7: thing is I never wanted to be rich. I just
• 26:31
  Speaker 7: wanted to be able to buy my mother or anything
• 26:33
  Speaker 7: she wants. That's it. I don't care about. Look, you can't.
• 26:39
  Speaker 7: You can't take none of this with you, just like
• 26:43
  Speaker 7: some of the ladies in here, and you know some
• 26:45
  Speaker 7: of your parents. My mom used to cook us breakfast,
• 26:50
  Speaker 7: iron our clothes, go to work, come home, cook dinner,
• 26:56
  Speaker 7: never complain. So that was motivating for me. The first
• 26:59
  Speaker 7: thing I said, I said, when I get this money,
• 27:01
  Speaker 7: you ain't gonna have to do nothing ever again in
• 27:04
  Speaker 7: your life. I heard a little seriously like nothing so
• 27:10
  Speaker 7: and she's she never asked me for nothing. But right
• 27:14
  Speaker 7: before Kobe died, my sister passed away, so my family
• 27:18
  Speaker 7: was living in Orlando. I only got to see him
• 27:21
  Speaker 7: four times at work. It's like, y'all got to come
• 27:23
  Speaker 7: home with me, So mother go pick a house. You know,
• 27:26
  Speaker 7: she's still want of them my old school, my baby.
• 27:28
  Speaker 7: That's too much. I'm like, you want it, and like
• 27:31
  Speaker 7: it feels good to just tell them, yeah, give me
• 27:34
  Speaker 7: that without without do with without no checking credit or
• 27:38
  Speaker 7: none of that. Like the lady was like, she was like,
• 27:40
  Speaker 7: I need to check your credit. I was like, I
• 27:41
  Speaker 7: beg your pardon, excuse me.
• 27:47
  Speaker 5: Yeah.
• 27:48
  Speaker 7: My mama was like, baby, don't do that. I was like,
• 27:50
  Speaker 7: hold on, mama, she disrespected me. Hey lady, I want
• 27:54
  Speaker 7: this house and I want to ten day closing right now.
• 27:56
  Speaker 5: Do it?
• 27:57
  Speaker 7: Thank you appreciate it. So that's that's that's what I'm
• 28:01
  Speaker 7: doing for. So you know my kids. My kids are
• 28:07
  Speaker 7: older now and they're kind of upset with me, not
• 28:10
  Speaker 7: really upset, but they don't understand because I tell them
• 28:12
  Speaker 7: all the time.
• 28:13
  Speaker 5: We ain't rich. I'm rich. Yeah, we don't know.
• 28:19
  Speaker 7: You got to You got to have bachelors or masters,
• 28:22
  Speaker 7: and then if you want me to invest in one
• 28:24
  Speaker 7: of your companies, you're gonna have to present it boom
• 28:26
  Speaker 7: boom boom and bring it to me. I'll let you know.
• 28:28
  Speaker 7: I'm not giving you nothing. The girls, I'll take care
• 28:32
  Speaker 7: of the girl. But my boys or they're not getting nothing.
• 28:35
  Speaker 8: Do you see the entrepreneurial spirit and get children. I
• 28:38
  Speaker 8: know some of the boys are playing basketball. Did you
• 28:41
  Speaker 8: see that spirit in them?
• 28:42
  Speaker 5: Yeah?
• 28:42
  Speaker 7: I do, but I try to let them figure it out.
• 28:44
  Speaker 7: You know, listen, it's one rule education. I don't care
• 28:48
  Speaker 7: if you play basketball. I don't care about none of
• 28:50
  Speaker 7: that because unless I got six kids, I would like
• 28:54
  Speaker 7: a doctor, somebody own a hedge fund, a pharmacist, a lawyer,
• 29:00
  Speaker 7: someone that owns multiple businesses, someone to take over my business.
• 29:03
  Speaker 7: But I tell him, I said we not. I'm not
• 29:05
  Speaker 7: just gonna hand it to you. You got to earn
• 29:08
  Speaker 7: it so they'll they understand. So for Christmas, one of
• 29:12
  Speaker 7: my sons got all a's. I said, man, go pick
• 29:14
  Speaker 7: what you want. So he come back with the Tesla.
• 29:19
  Speaker 7: I said, you better take your ass frush straight to
• 29:21
  Speaker 7: the chargers. You better get you a charger. I ain't
• 29:25
  Speaker 7: getting no by fucking tesla, no dog, better get you
• 29:32
  Speaker 7: a charger. The V six at that, I get the
• 29:34
  Speaker 7: hell cat. You don't get the hell Cat.
• 29:38
  Speaker 2: Let me ask you a question cuz you're a very
• 29:41
  Speaker 2: observant person and you make investments based off of the
• 29:43
  Speaker 2: things that you observe.
• 29:45
  Speaker 3: Ring.
• 29:46
  Speaker 2: You were early invested in Ring, and it's an interesting story.
• 29:50
  Speaker 6: So can you tell that story?
• 29:52
  Speaker 7: So this is the first time I'm not living like
• 29:54
  Speaker 7: a spoiled bread I love Atlanta. These are my people.
• 29:58
  Speaker 7: I live amongst the people, right. So I call a
• 30:02
  Speaker 7: security company say, hey, man, I need some cameras because
• 30:05
  Speaker 7: people are still crazy now. So I said, I need
• 30:08
  Speaker 7: some cameras. So the dude comes to the house eighty thousand.
• 30:15
  Speaker 7: I'm not paying no motherfucking eighty thousand.
• 30:18
  Speaker 5: Be there.
• 30:19
  Speaker 7: Call another company sixty five thousand. I'm not paying that either.
• 30:27
  Speaker 7: So I go to best Buy. I'm getting TV and
• 30:29
  Speaker 7: stuff at the house and I see this little ring camera.
• 30:32
  Speaker 7: And the crazy thing about it is I hooked it
• 30:34
  Speaker 7: up myself. I put it on the door. I forgot
• 30:36
  Speaker 7: about it. I'm weigh in China, me and my man Rock,
• 30:40
  Speaker 7: we're doing like this. You know, if there's this thing
• 30:42
  Speaker 7: in China and somebody rings a bell and I'm talking
• 30:45
  Speaker 7: to him. I was like, damn, my people don't know
• 30:47
  Speaker 7: about this. So I went to the conference. I told
• 30:50
  Speaker 7: the guy, said, hey, my name is Shaquille O'Neil. I
• 30:53
  Speaker 7: want to invest in your company, and you're gonna pay
• 30:56
  Speaker 7: me to do commercials. And then whatever happens happened. So
• 31:00
  Speaker 7: I invested some money in it, and then the year later,
• 31:03
  Speaker 7: Jeff was about the company.
• 31:05
  Speaker 5: I make us.
• 31:05
  Speaker 7: Look, it's good for us. It's affordable security that that
• 31:10
  Speaker 7: really works. I mean, just think about my other security
• 31:14
  Speaker 7: in my other house. I paid a lot of money
• 31:15
  Speaker 7: for it. They don't call the phone you can't see
• 31:19
  Speaker 7: who's who's you know, doing what? So I actually like
• 31:23
  Speaker 7: this guy. I was like, you know what I want
• 31:25
  Speaker 7: to invest in. You know he did.
• 31:27
  Speaker 2: How much did Jeff Bezos by the company for your
• 31:29
  Speaker 2: cool billion?
• 31:30
  Speaker 8: A cool billion billion billion would be congrats on that one.
• 31:37
  Speaker 5: I didn't get that money.
• 31:39
  Speaker 3: Early investor as an early investor.
• 31:42
  Speaker 6: Another another story that you told me when I.
• 31:46
  Speaker 7: Get a billion dollars, I'm gonna start walking around with
• 31:48
  Speaker 7: those shoes on. Motherfucker toes just out.
• 31:53
  Speaker 3: Shot shot, shot, shot shot. This picture is on the
• 31:57
  Speaker 3: Internet of your toe.
• 31:58
  Speaker 5: I'm sorry.
• 31:59
  Speaker 3: You can't do that.
• 32:01
  Speaker 5: Toes just gonna be out.
• 32:03
  Speaker 6: You had you halfway there. You got sway sway loafers,
• 32:06
  Speaker 6: halfway halfway there.
• 32:07
  Speaker 5: My shoes.
• 32:08
  Speaker 3: I like the shoes like this, We like to shoes like.
• 32:14
  Speaker 3: It's the toes that I'm concerned about.
• 32:16
  Speaker 5: My toes ugly as hell.
• 32:18
  Speaker 3: The word, respectfully, probably the worst.
• 32:21
  Speaker 5: I've never seen my ship bad. I know it.
• 32:27
  Speaker 6: Playing with the Great Kobe Bryant, they.
• 32:34
  Speaker 5: Got to happen. The god the cameras on his feet.
• 32:38
  Speaker 5: They put, Oh you don't want to see my toes?
• 32:40
  Speaker 8: No, no, no, yo zoomnom.
• 32:54
  Speaker 3: I thought it was a photoshop the first time I saw.
• 32:57
  Speaker 5: My ship terrible. Damn.
• 33:02
  Speaker 6: Can't I see some things you cannot see?
• 33:04
  Speaker 8: You can'not see that? No, that might that's your leasure. First.
• 33:09
  Speaker 8: I'm not sure if that was a tone down or what.
• 33:11
  Speaker 8: The ugly feet, so what billionaire feet?
• 33:15
  Speaker 6: Shack playing?
• 33:16
  Speaker 7: My feet looked better than them ugly short You got
• 33:19
  Speaker 7: on you about that?
• 33:22
  Speaker 5: I thought I wasn't gonna come back. Huh huh, what's
• 33:31
  Speaker 5: wrong with them? Don't let him do that?
• 33:32
  Speaker 3: Shout it? Yeah, stopp laughing, y'all. That's my brother. Stopped laughing, y'all.
• 33:35
  Speaker 5: What's happening?
• 33:36
  Speaker 6: He thought about that?
• 33:37
  Speaker 5: He thought about that? Shaky at?
• 33:39
  Speaker 6: What's shaky?
• 33:40
  Speaker 5: When you need him?
• 33:42
  Speaker 6: Shaky?
• 33:42
  Speaker 5: Where you aat?
• 33:44
  Speaker 6: I got?
• 33:45
  Speaker 2: I got reinforcements, man nah.
• 33:49
  Speaker 6: Playing playing, playing with the Great Kobe Bryant.
• 33:53
  Speaker 2: And as far as his work ethic, what did you
• 33:57
  Speaker 2: learn from playing and seeing somebody? He's so focused, so determine, Uh,
• 34:03
  Speaker 2: what did you learn from that? And with's some lessons
• 34:06
  Speaker 2: that you can kind of give the people here because
• 34:08
  Speaker 2: you played with him, and you as a teammate and
• 34:10
  Speaker 2: you were a friend of his.
• 34:11
  Speaker 7: When I say I didn't learn anything from him, I
• 34:13
  Speaker 7: don't mean that in a disrespectful way, because every CEO
• 34:17
  Speaker 7: in here has their own route, right. You don't have
• 34:20
  Speaker 7: to follow my route. You got to follow your route.
• 34:23
  Speaker 7: Kobe was different, like he worked, work, work, work, work,
• 34:27
  Speaker 7: work or work I work, go to the club, work,
• 34:34
  Speaker 7: go to the mall, work in people's DM work like this.
• 34:41
  Speaker 7: But he just right work. That ain't me, but the
• 34:48
  Speaker 7: way he did it was just Our mentors were similar.
• 34:53
  Speaker 7: He wanted to be the best ever. I didn't want
• 34:56
  Speaker 7: to be the best ever. I wanted to be the
• 34:57
  Speaker 7: most dominant ever. So he but he worked, he worked,
• 35:02
  Speaker 7: did he work, And I'm glad he did because I
• 35:05
  Speaker 7: definitely wouldn't have got three without him. I know that, right.
• 35:14
  Speaker 7: And the last five brothers that was up here, they're
• 35:19
  Speaker 7: all CEOs, right, but you know why they all get
• 35:22
  Speaker 7: along one word respect. So I'm sure they have arguments
• 35:28
  Speaker 7: or beefs or whatever. But as long as the respect
• 35:31
  Speaker 7: is there, the success will always be there. We had
• 35:34
  Speaker 7: our differences. He wanted to shoot. I'm like, nah, don't shoot.
• 35:37
  Speaker 7: Throw it to me.
• 35:39
  Speaker 3: Respectfully.
• 35:41
  Speaker 7: True story. We in Massis square guard. I'm at the
• 35:44
  Speaker 7: free throw line. Halle Berry's walking down the steps. I
• 35:49
  Speaker 7: had to call a time out, huddle up, Hey, Holly,
• 35:58
  Speaker 7: here to see me. Don't nobody shoot mother fuck up
• 36:00
  Speaker 7: at me, Kobe, nobody, No, she hit shoot shoot shoot
• 36:06
  Speaker 7: that ship and see what happened? One two, three, break
• 36:18
  Speaker 7: And I made the first one, so I thought I was.
• 36:20
  Speaker 7: I was like shit, I made it. I missed the
• 36:28
  Speaker 7: second one, though, but we always just that was our argument.
• 36:34
  Speaker 7: I shoot, you shoot. That's because you got two CEOs
• 36:38
  Speaker 7: on the same team. And he was definitely a CEO,
• 36:42
  Speaker 7: the way he thought, the way he played, and that's
• 36:44
  Speaker 7: why he's one of the greatest ever. And again I'm
• 36:47
  Speaker 7: glad I was. I'm glad I was a part of that.
• 36:50
  Speaker 7: But each individual CEO has their own route. Like the
• 36:58
  Speaker 7: way he did it is cool. The way I did
• 37:00
  Speaker 7: it is cool, but you have to create your own route.
• 37:03
  Speaker 7: Like he never went to the club. I got to
• 37:05
  Speaker 7: go to the club when I come to. Like when
• 37:08
  Speaker 7: we was in l a and I'm coming to the Atlanta.
• 37:10
  Speaker 7: We got a night off, Magic City, Baby, make.
• 37:15
  Speaker 5: It rain, make it right.
• 37:18
  Speaker 7: What you think I'm gonna just sit in the room,
• 37:20
  Speaker 7: No I'm not and focus on the game.
• 37:23
  Speaker 5: No I'm not.
• 37:26
  Speaker 7: You know why I got the kembab my tumbo guarden me,
• 37:29
  Speaker 7: I ain't got to do nothing for that.
• 37:32
  Speaker 5: What I said, chicken alert, I ain't worry about that.
• 37:39
  Speaker 8: Speak speaking of Kobe when I when I think of
• 37:41
  Speaker 8: one of your greatest highlights, it's the crossover at the
• 37:44
  Speaker 8: top of the key out of you that sends out
• 37:45
  Speaker 8: to the finals. I want to know what, in your perspective,
• 37:50
  Speaker 8: what is your greatest highlighting business that's far What's something
• 37:54
  Speaker 8: that you look at and say, you know what, this
• 37:56
  Speaker 8: is incredible.
• 37:57
  Speaker 3: I'm so proud that I did this.
• 37:59
  Speaker 7: I don't like to seem like I'm bragging. What I'm
• 38:03
  Speaker 7: gonna ask you a question. Who owns who owns Marilyn Monroe?
• 38:13
  Speaker 7: Marylyn Monroe?
• 38:14
  Speaker 5: Playboy?
• 38:15
  Speaker 7: Who owns Elvis Presley? Who owns Forever twenty one? Who
• 38:23
  Speaker 7: owns J? C.
• 38:24
  Speaker 5: Penny Me the Deezer? Yeah, my real.
• 38:33
  Speaker 8: Hey, stand up for that, y'all Stop playing Stop playing.
• 38:39
  Speaker 5: Talk heavy talk heavy My real.
• 38:42
  Speaker 8: Talk to talk to.
• 38:46
  Speaker 7: So my real business, my real business is our own
• 38:50
  Speaker 7: fifty brands. So when I was retiring, I'm looking around,
• 38:56
  Speaker 7: I'm like, how does Michael Jackson and all these guys
• 38:58
  Speaker 7: live forever? So one of the chapters in the book
• 39:01
  Speaker 7: Joint Ventureship. So I called the three companies that help
• 39:05
  Speaker 7: people live forever, and they brought my band for a
• 39:08
  Speaker 7: lot of money. So I took half that money put
• 39:10
  Speaker 7: it back in the company. Now I'm the number two
• 39:12
  Speaker 7: guy in the company. Instead of taking all that money
• 39:15
  Speaker 7: and just saying, okay, you control fifty percent of my brand, Nope,
• 39:19
  Speaker 7: I'm gonna put it back in just in case, because
• 39:23
  Speaker 7: you always got to keep an eye on them, right.
• 39:25
  Speaker 7: They could have they could have bought my brand and
• 39:27
  Speaker 7: made me go away, But I'm like, nope, put money
• 39:29
  Speaker 7: back in the company. Now I own all those other brands.
• 39:32
  Speaker 7: So if Shot goes away, ship, we still got Elvis.
• 39:38
  Speaker 7: You ain't nothing butter don't. So that That's how I
• 39:44
  Speaker 7: was looking at it. Y'all want to see my toes again?
• 39:47
  Speaker 7: All that throw your toes in the air and away with.
• 39:54
  Speaker 2: Talk, heavy talk before we leave. I want to, I
• 39:57
  Speaker 2: want to. I want to end this vibe. You had
• 40:01
  Speaker 2: the honor of sitting down with a lot of great people.
• 40:03
  Speaker 2: You uhould do music. You got a bag from music.
• 40:06
  Speaker 2: But you said that the late great Christopher Wallace, notorious Big.
• 40:10
  Speaker 2: You had the honor of him doing a song with
• 40:13
  Speaker 2: you and you say afterwards, your eight And he was
• 40:17
  Speaker 2: telling you about his dreams, about what he wanted to
• 40:20
  Speaker 2: do in business, what he wanted to do on entrepreneurship, fatherhood.
• 40:24
  Speaker 6: He never got a chance to do that. He was
• 40:27
  Speaker 6: killed when he was twenty four years old.
• 40:29
  Speaker 2: So people here, can you talk about that and what's
• 40:32
  Speaker 2: the importance of living for today, taking action today because
• 40:38
  Speaker 2: tomorrow's not promise, and.
• 40:40
  Speaker 7: Living for today you take advantage of all opportunities. I
• 40:46
  Speaker 7: like rapping. I'm not a rapper, right, I know this,
• 40:51
  Speaker 7: So I go on the on Citio Hall show. I
• 40:54
  Speaker 7: like being different. I don't want to just come in
• 40:56
  Speaker 7: a suit and talk. So I say, yo, let me
• 40:58
  Speaker 7: rap up. My favorite rapper at the time was ful Shnaking.
• 41:03
  Speaker 7: I killed it. So the next day my agent said,
• 41:06
  Speaker 7: hey man, these guys want to give you a record deal.
• 41:09
  Speaker 7: Like now, I'm not interested. Ten million for three albums. Shit,
• 41:12
  Speaker 7: I'll take it. I'll take it. But then I said,
• 41:17
  Speaker 7: you know what, they not gonna like me rapping by myself.
• 41:20
  Speaker 7: Tell him I want to rap it all my favorite rapper,
• 41:23
  Speaker 7: my favorite rappers. They agreed to it. So I get
• 41:26
  Speaker 7: a song called you Can Sop the Rain and I'm
• 41:30
  Speaker 7: riding in the car. I already got my verse done,
• 41:33
  Speaker 7: and Biggie says my name, I'm slamming brothers like Shaquille,
• 41:36
  Speaker 7: and I'm like, even though I'm in shock, I'm still
• 41:38
  Speaker 7: a kid and a fan, I'm a regular person. I'm like, damn,
• 41:41
  Speaker 7: Biggie know who I am. So I have somebody contact Puff.
• 41:45
  Speaker 7: I send the jet to go get Biggie. He comes down.
• 41:48
  Speaker 7: So now I'm like, this is Biggie. I already got
• 41:50
  Speaker 7: my verse done. And Biggie say, my shit is terrible.
• 41:53
  Speaker 7: I'm gonna be devastated. So I'm like, and I hit
• 42:00
  Speaker 7: playing big. He's like, so then I said, yo, here's
• 42:06
  Speaker 7: a pin in the pad, because I had the studio
• 42:08
  Speaker 7: at the house pinning in the pad. I'm gonna be
• 42:11
  Speaker 7: in the house. Let me know when you get done.
• 42:13
  Speaker 7: He said, no, I'm ready. Now I say what you mean.
• 42:16
  Speaker 7: He goes in the booth killed it. But it was
• 42:19
  Speaker 7: real raid and r and I was like, big.
• 42:24
  Speaker 3: I gotta sell this in Walmart.
• 42:27
  Speaker 7: I hated to do it too. He said, oh, yeah,
• 42:29
  Speaker 7: the kids kids, my bad, and then he went and
• 42:31
  Speaker 7: spit the other verse. But it was just it was
• 42:34
  Speaker 7: just amazing. And then he was a cool guy. Went
• 42:36
  Speaker 7: in the house and ate got on the sea. Dude,
• 42:38
  Speaker 7: he just told me all his dreams. I told him
• 42:41
  Speaker 7: all my seekers. I told him how to get it done.
• 42:43
  Speaker 7: And then the next time I see him was the
• 42:45
  Speaker 7: night before he passed away. He was a good brother.
• 42:48
  Speaker 7: But moral of the story is take advantage of all
• 42:51
  Speaker 7: opportunities right now today.
• 42:54
  Speaker 2: Can we got one more question? Yeah, go ahead, all right,
• 42:57
  Speaker 2: bonus round. It's called bonus round. It's called the So
• 43:01
  Speaker 2: we hate a lot of entertainers and athletes they get robbed.
• 43:06
  Speaker 2: We heard an unfortunate situation with Fatcho. I saw God,
• 43:08
  Speaker 2: We interviewed them. They give access to that business managers,
• 43:12
  Speaker 2: they give access to the accountants to pay their bills
• 43:14
  Speaker 2: for them and all of that.
• 43:15
  Speaker 6: You learned that early on.
• 43:17
  Speaker 2: As far as the power of attorney in college, and
• 43:19
  Speaker 2: you say you're not with that, explain.
• 43:21
  Speaker 7: That you have to have education to know what you're
• 43:24
  Speaker 7: looking at. See what I'm saying. So I have the
• 43:27
  Speaker 7: education to when I feel like I'm getting robbed, I
• 43:30
  Speaker 7: can go look at the books be like what is
• 43:32
  Speaker 7: this like. If you don't have education and you put
• 43:36
  Speaker 7: trust in somebody else, then they can tell you whatever.
• 43:39
  Speaker 7: So you know, like when I say educate yourself, you
• 43:42
  Speaker 7: don't have to have a degree. Look at that book,
• 43:45
  Speaker 7: dummies got how to start your business learn learn about
• 43:48
  Speaker 7: assets and liabilities, learn about you know what I'm saying,
• 43:51
  Speaker 7: learn about you know, debts and credit dudes and don'ts.
• 43:55
  Speaker 7: So that's the first thing I wanted to do. I
• 43:58
  Speaker 7: got the book. Then I got my bachelor, then I
• 44:00
  Speaker 7: got my master's. Because every time I go set up
• 44:03
  Speaker 7: a meeting to be me and my white boys, like
• 44:05
  Speaker 7: the people be like, hey, shak, how you doing, and
• 44:07
  Speaker 7: then they turn and start talking to my white boys,
• 44:10
  Speaker 7: but they don't know I'm in charge. The white boys
• 44:12
  Speaker 7: were for me. So I said, okay, I got it, y'all.
• 44:15
  Speaker 7: Don't think I know what I'm talking about. Win got
• 44:18
  Speaker 7: my masters. So now everybody talk to me, and you
• 44:21
  Speaker 7: just have to be educated to know what you're looking at.
• 44:24
  Speaker 5: It's okay to have somebody pay your bills.
• 44:26
  Speaker 7: But like me, I get something every first and at
• 44:29
  Speaker 7: fifteenth and it comes straight to my office, which is
• 44:32
  Speaker 7: my phone. So I go up the room. I like
• 44:35
  Speaker 7: that hookah up and I'm looking, hey, man, what's happening?
• 44:44
  Speaker 7: We only saw how many pieces last week. Now, man,
• 44:48
  Speaker 7: you need to fix you like I know what I'm
• 44:49
  Speaker 7: looking at. Like again, I can't say we sold a
• 44:52
  Speaker 7: thousand pieces and then we only sold twenty. No, no, no,
• 44:55
  Speaker 7: no no, something's wrong with that picture. Let me see you.
• 45:00
  Speaker 5: Your toes, glass boy.
• 45:04
  Speaker 7: We're talking about my toe glass boy.
• 45:18
  Speaker 2: Gotta gott I got you, Oh, Shock, Man, it's been
• 45:23
  Speaker 2: an honor, a pleasure.
• 45:24
  Speaker 6: I gotta. My son really wanted to come.
• 45:26
  Speaker 5: I got a question, huh are you light skin of
• 45:29
  Speaker 5: brown skin?
• 45:30
  Speaker 2: Oh?
• 45:30
  Speaker 5: Hey go here go yeah, because here I'm glad that
• 45:34
  Speaker 5: shot this son.
• 45:34
  Speaker 7: All the brown skin homies put your hand up, you
• 45:38
  Speaker 7: light skin cats, think y'all high y'all niggas ain't hot.
• 45:43
  Speaker 5: Dark skinned, brown skin. We run this. We run this, Yo,
• 45:52
  Speaker 5: Play some drake? Better not playing? No drake?
• 45:54
  Speaker 6: What drake on?
• 45:56
  Speaker 5: Play some biggie.
• 45:57
  Speaker 2: We only leave it if drake Come on, Shack, I
• 46:00
  Speaker 2: gotta ask you what last ding My son loves. He's
• 46:03
  Speaker 2: ten years old, and I'm like, how you know Shock?
• 46:05
  Speaker 5: I could tell he like he got pretty lips, pretty team.
• 46:08
  Speaker 8: Hey you got that shot Shock, that's fuse.
• 46:17
  Speaker 5: Tell me about pretty boy?
• 46:21
  Speaker 4: Yo?
• 46:22
  Speaker 5: I hate you pretty.
• 46:26
  Speaker 2: Oh my son, my son loves Shack and I'm like,
• 46:30
  Speaker 2: how you know Shock?
• 46:30
  Speaker 6: He's ten years old. He's like, Shocking the fool.
• 46:33
  Speaker 2: So he wanted to come, but he had to stay
• 46:35
  Speaker 2: in New York for my cousin's graduation. But he's like,
• 46:38
  Speaker 2: can you just give me a shout out? His name
• 46:40
  Speaker 2: is not Sid, can you give him a shout out?
• 46:43
  Speaker 2: Not Si, It like nas, not.
• 46:45
  Speaker 5: Sir Uncle Shaq.
• 46:46
  Speaker 7: Want to say, listen to your father, listen to your mama,
• 46:49
  Speaker 7: and always follow your dreams.
• 46:53
  Speaker 5: Away.
• 46:54
  Speaker 8: Give it up for the Big Adam Stottle, the Big
• 46:56
  Speaker 8: Diesel
• 46:59
  Speaker 1: My graduate from my school being force back drop back
• 47:04
  Speaker 1: drop or Mike drop back drop B drop