Don't Touch Etsy Ads Until You See This (Critical Update)

Handmade & Beyond Podcast · Aug 20, 2025 · 4m

Etsy just dropped a massive change to their ads platform — and it's going to affect every seller running Etsy Ads. I walk you through exactly what's different, how the new "ad strategy buckets" work, and why this could be a big problem if you're not careful.

Here's what I cover step by step:

• The new $25/day minimum to access Etsy's ad strategy options

• What each of the three strategies actually means for your shop

• Why the "balanced" strategy is your default if you spend less than $25

• The risk of increasing orders vs. increasing return on ad spend

• The hidden cost sellers don't realize…