From Wiping Counters to CEO of Luisa Graff Jewelers | Andrew Graff

Colorado Business Podcast · Aug 28, 2026 · 1h 3m

Andrew Graff did not step into his family’s jewelry business at the top. After serving in the Navy and building a corporate retail career, he joined Luisa Graff Jewelers by applying through HR, interviewing with his mother, and starting at the bottom wiping counters.

In this episode of the Colorado Business Podcast, Andrew explains how he earned his way into ownership, built role-specific training systems, helped his mother retire, and became CEO of the Colorado Springs jewelry store his family built. He also shares the leadership rule he returns to under pressure: when you want to react…