Dana Design Brief — Welcome to Storyflo Daily Design. I'm Dana, here to brighten your day with the hot topics reshaping our creative landscape. Today, we’re div
First up, we’re turning our attention to a groundbreaking brand launch that promises to shake up the baby skincare market. Smoosh, envisioned by founders Sophie and Victoria and developed in collaboration with LULACREATES, is setting out to redefine how parents approach product efficacy through visually striking, yet health-conscious design (Design Week). Gone are the days of clinical and cartoonish branding. Instead, Smoosh embodies a softer, tactile aesthetic, employing rounded lowercase typography and an ochre-yellow accent to resonate with modern, style-conscious caregivers. With this…
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