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Finishing the Year Strong with Holiday Client Strategies · Unstoppable Real Estate Agents

• 0:00
  SPEAKER_00: Well, here we are in the fourth quarter of the year.
• 0:03
  SPEAKER_00: We are at the end of the year, ready to put together the new year.
• 0:09
  SPEAKER_00: But we still have to do a few things to finish out the current year.
• 0:13
  SPEAKER_00: So stick around.
• 0:14
  SPEAKER_00: I'm going to give you some tips to finish out in a big way.
• 0:19
  SPEAKER_00: Welcome to the Unstoppable Real Estate Agents Podcast.
• 0:23
  SPEAKER_00: I'm your host and real estate productivity expert, Kim Hughes.
• 0:27
  SPEAKER_00: Join me as we focus on real strategies and implement real solutions designed for you to achieve major success in your business and life while getting you organized.
• 0:41
  SPEAKER_00: Okay, so I have already given you the client event podcast.
• 0:49
  SPEAKER_00: That was last week.
• 0:50
  SPEAKER_00: And that will help you put together your Thanksgiving pie event or any type of event that you're wanting to do.
• 0:58
  SPEAKER_00: But today I want to talk to you about how to finish out the year really making an impact on your clients.
• 1:06
  SPEAKER_00: And this is a little bit different.
• 1:09
  SPEAKER_00: So stay with me.
• 1:10
  SPEAKER_00: We're going to get through it together.
• 1:12
  SPEAKER_00: So I want you to think about sending your holiday cards.
• 1:17
  SPEAKER_00: Now you probably already do that, and I commend you for it because it does take a little time to put together.
• 1:24
  SPEAKER_00: So what I want you to understand is these holiday cards mean so much to your clients, and they can have such a huge impact on the message that you deliver.
• 1:37
  SPEAKER_00: Now think about this.
• 1:38
  SPEAKER_00: Last year, how many cards did you get in the mail?
• 1:42
  SPEAKER_00: And how many cards did you get in the mail five years ago, 10 years ago?
• 1:48
  SPEAKER_00: So as we go forward, we get less.
• 1:53
  SPEAKER_00: Okay.
• 1:54
  SPEAKER_00: So what we want to do is take that, take advantage of that opportunity where there's not that many people sending holiday cards anymore, and really show your clients one, you're thinking of them, two, you're wishing them a happy holiday.
• 2:10
  SPEAKER_00: And three, you're getting in front of them at the end of the year.
• 2:14
  SPEAKER_00: Okay.
• 2:14
  SPEAKER_00: I mean, we're all in this to build a business, right?
• 2:18
  SPEAKER_00: These are things that you can be doing to build your business, but also show your past clients how much they mean to you.
• 2:27
  SPEAKER_00: So what we're gonna do here is create a system on how to deliver your holiday cards.
• 2:34
  SPEAKER_00: Now, yes, you can go to the Dollar Tree, you can go to Walmart, you can order them online, you can have them customized and everything else, and spend tons of money on your holiday cards.
• 2:47
  SPEAKER_00: But to make it super, super easy, jump over to Canva and we've given you a template and just download that and fill, you know, after you have updated it with your information and everything, and there's your holiday card.
• 3:01
  SPEAKER_00: Print it out and mail them and handwrite your envelopes and put that stamp on there and mail them, you know.
• 3:08
  SPEAKER_00: People love getting things in the mail, and especially if they're handwritten, okay?
• 3:16
  SPEAKER_00: And a handwritten envelope is going to get opened much quicker than a label.
• 3:20
  SPEAKER_00: So do not use labels here.
• 3:22
  SPEAKER_00: You handwrite these out.
• 3:25
  SPEAKER_00: If you do not want to take the time to do that, you find somebody that will do that for you.
• 3:29
  SPEAKER_00: You may have a teenager that could do it, you may have a neighbor um that would like to make maybe some extra money.
• 3:37
  SPEAKER_00: Um, we do this for our clients.
• 3:39
  SPEAKER_00: We do the whole system for them.
• 3:41
  SPEAKER_00: So if you need somebody to help you with that, we can dirt certainly do that for you.
• 3:47
  SPEAKER_00: Um, but what I want you to do is to create a timeline.
• 3:52
  SPEAKER_00: So you definitely want your your holiday cards in the mail by December 1st, no later.
• 4:01
  SPEAKER_00: And I'm telling you there is a reason.
• 4:04
  SPEAKER_00: Because when you mail them on December 1st, you are covering all the holidays that people celebrate.
• 4:12
  SPEAKER_00: Okay.
• 4:13
  SPEAKER_00: It's not just the Christmas holiday, it's all the holidays that fall in that timeline.
• 4:18
  SPEAKER_00: So if you mail them on the first, they're gonna get in those mailboxes probably by the um, you know, the fifth or the sixth.
• 4:27
  SPEAKER_00: And then that sets them up for the holiday season.
• 4:30
  SPEAKER_00: So this is really important.
• 4:32
  SPEAKER_00: So I want you to put on your calendar right now, December 1st is the mailing of your holiday cards.
• 4:40
  SPEAKER_00: Okay.
• 4:41
  SPEAKER_00: And this is in the checklist.
• 4:43
  SPEAKER_00: So I want you to um, you know, make sure you know what you're writing, go into your template, put it out there, and then I want you to brand it, and then if you, you know, put your picture, whatever you want to do, and then you can just easily print them and mail them.
• 5:01
  SPEAKER_00: Now, what you can also do, I mean, a lot of agents will just send the postcard, I mean, uh, the the Christmas card, and that works.
• 5:10
  SPEAKER_00: It's great.
• 5:10
  SPEAKER_00: It's going to make people feel really good.
• 5:13
  SPEAKER_00: And we need that right now.
• 5:15
  SPEAKER_00: We need people to feel good.
• 5:17
  SPEAKER_00: And so this is just another layer, okay?
• 5:21
  SPEAKER_00: And then I want you to follow up with them.
• 5:24
  SPEAKER_00: Okay.
• 5:25
  SPEAKER_00: So maybe the week after Christmas, you know, it's very quiet.
• 5:29
  SPEAKER_00: Um, you know, people may be traveling, but people may not be.
• 5:33
  SPEAKER_00: So this is where you can sit down and record a message.
• 5:38
  SPEAKER_00: You can pick up the phone and call people, you can send them a text, whatever you feel is appropriate for that client.
• 5:46
  SPEAKER_00: And just tell them, you know, hey, I'm wishing you the best of the holiday seasons.
• 5:51
  SPEAKER_00: I hope you had a Merry Christmas.
• 5:53
  SPEAKER_00: I hope you have a fabulous new year, and the new year brings you much happiness, whatever you want to say.
• 6:00
  SPEAKER_00: You know, you could do that.
• 6:02
  SPEAKER_00: You can put it out there on your social media, um, but you can also email that message in a video to them.
• 6:11
  SPEAKER_00: You can send it as an audio to them um through text, or you can just type it out and send it.
• 6:16
  SPEAKER_00: You know, it's whatever works for you.
• 6:18
  SPEAKER_00: But think about each client that you're sending that to.
• 6:21
  SPEAKER_00: And do you know anything that's going on with them right now?
• 6:25
  SPEAKER_00: Did somebody just get married?
• 6:26
  SPEAKER_00: Did they have a baby?
• 6:28
  SPEAKER_00: Did something um negative happen, you know, so that you can touch on it.
• 6:34
  SPEAKER_00: You know, I'm not gonna say touch on a negative, but you can just say, you know, our hearts and prayers are with you during this difficult time, you know, that kind of thing.
• 6:42
  SPEAKER_00: That meant a lot to me when people reached out after the holidays because my dad, he passed away the day after Christmas.
• 6:52
  SPEAKER_00: And so people that re that sent me holiday cards that were business and they saw that, they reached out to me afterwards, and that meant a lot to me.
• 7:02
  SPEAKER_00: And it and it's still, I can tell you to this day who those people were.
• 7:06
  SPEAKER_00: So this is why I'm telling you, think about who you're mailing to and do you need to include a message?
• 7:15
  SPEAKER_00: You know, like I said, you don't want to include a negative in a card, but you could say something, I hope your holidays are peaceful, you know, something like that.
• 7:24
  SPEAKER_00: And then follow up after the holiday.
• 7:26
  SPEAKER_00: When you follow up, they don't expect it.
• 7:29
  SPEAKER_00: And that makes a bigger impact than just sending the card, right?
• 7:33
  SPEAKER_00: Okay, so nobody needs to be told how to mail a holiday card, but should you need a system, which we do need, to make sure that you get it into the mailbox and you get it to their address in time.
• 7:49
  SPEAKER_00: Because the last thing you want it to do is to arrive two days before the holiday or after the holiday.
• 7:55
  SPEAKER_00: You want them to enjoy it during the holiday season.
• 7:59
  SPEAKER_00: So make sure December 1st is your deadline, okay?
• 8:03
  SPEAKER_00: Make sure you get your database organized.
• 8:06
  SPEAKER_00: If you don't have that, that's something you can do right now by making sure that your past clients all have their address, their phone number, and their emails are updated.
• 8:17
  SPEAKER_00: Um, if they had any additions to the family, you might put those in there.
• 8:22
  SPEAKER_00: If there was a marriage, put that in there.
• 8:24
  SPEAKER_00: If there was a divorce, put that in your notes because you need to know what's going on with everyone.
• 8:29
  SPEAKER_00: Because if you send a holiday card to Mr.
• 8:31
  SPEAKER_00: and Mrs.
• 8:32
  SPEAKER_00: and they were divorced and you didn't know it, that's going to look bad on you.
• 8:37
  SPEAKER_00: But if you know they're divorced, you can send one to each person.
• 8:42
  SPEAKER_00: You know, if you had a good relationship with both sides.
• 8:46
  SPEAKER_00: So these are the things that when we put together systems, we think about all the little pieces that come together to make it the best system that you can put in place.
• 8:57
  SPEAKER_00: Everybody has a system to send out holiday cards, but I want you to have a system that doesn't stress you out.
• 9:03
  SPEAKER_00: It gives you step by step, and we give you that.
• 9:06
  SPEAKER_00: So we're going to link that down in the show notes as well.
• 9:09
  SPEAKER_00: And if you have any questions or you need any help, you just let us know.
• 9:13
  SPEAKER_00: We're happy to schedule a little call with you to help you move the needle in your business.
• 9:18
  SPEAKER_00: Thanks so much.
• 9:19
  SPEAKER_00: Have a great day.
• 9:21
  SPEAKER_00: Thank you so much for tuning in.
• 9:23
  SPEAKER_00: And if you know someone, and I bet you do, who would appreciate this podcast, please share it with them.
• 9:29
  SPEAKER_00: As a reminder, this podcast can be delivered directly to your favorite device by using the subscribe links you can find in the show notes below or over at unstoppable realestateagents.com.
• 9:43
  SPEAKER_00: Remember, it takes as much energy to wish as it does to plan.
• 9:48
  SPEAKER_00: Have a great day.