103: How to use your sales deck effectively

Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth · Feb 17, 2022 · 14m · transcript

Let’s talk about the part of that first meeting where you describe what you do.

Your prospect is asking themselves

what does your company do?

who are they like that they already know about so they can do a comparison?

who is already working with them?

This is where we usually pull out a presentation deck. Unfortunately, this deck has become synonymous with pitching and your prospects are apprehensive about salespeople pitching at them.

The thing is, we are all humans and we often communicate better using visuals.

So, let's go over 5 ways to use your deck effectively:

Start every slide with…