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Are companies on the cusp of a customer relationship crisis? - Interview with David Campbell of SugarCRM
Today’s interview is with David Campbell, the vice president of product marketing at SugarCRM, the #1 rated Customer Experience platform. David joins me today to talk about CRM, what grade he would give CRM after being around for 25 years, SugarCRM’s recent CRM and Sales Impact Report, what the findings mean, what we need to do differently and whether or not we are on the cusp of a customer relationship crisis.
This interview follows on from my recent interview – Improving the customer experience of a FMCG category through a pandemic – Interview with Jan Kodadek — and is number 388 in the…
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