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On Holding Stock Jumps as Swiss Sneaker Company ‘Enters Football’ With Mbappé, Henry
Real Madrid’s Kylian Mbappe, with ball, is leaving Nike for Swiss sportswear brand On.Credit: Francisco Macia / Getty ImagesKEY TAKEAWAYSOn Holding announced a partnership with soccer star Kylian Mbappé, marking its entry into the soccer market.On Holding shares remain down over 40% this year despite the news.On Holding stock has struggled mightily this year. The company scored a win Friday—though it’s yet to revive the shares.The Swiss sneaker company, known mostly for its running shoes, announced it was entering the football, or soccer, market with one of the sport’s biggest stars, Real…
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