Latest / The SmallBizChat with Melinda Emerson / Hit It & Quit It with Ryan Hogan and Michelle Songy

Transcript

Hit It & Quit It with Ryan Hogan and Michelle Songy · The SmallBizChat with Melinda Emerson

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  Three, two, one, zero.
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  Ignition.
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  Lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the small biz chat lady herself, Melinda Emerson.
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  Have you subscribed to the small biz chat podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just twenty minutes or so a week, you can get a ton of insight and resources to propel
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  your business forward.
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  Be sure to subscribe to the Small Bitch Chat podcast today.
• 0:58
  Hi, everyone, and welcome to the Small Biz Chat podcast, the show where we help you stay in
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  business by giving you honest and no nonsense advice to grow your small business.
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  I'm Melinda Emerson, Small Business Lady, your host, America's number one small business
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  expert.
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  Now, if you are an entrepreneur trying to scale and grow sustainably, this episode is tailor
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  made for you.
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  Today, we're gonna be diving into must know topics that every small business owner should
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  master.
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  Now, if you love what you hear on the Small Biz Chat podcast, be sure to subscribe, leave a
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  review on Apple Podcasts or wherever you listen to your favorite podcast and share this episode
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  with another business owner who needs it.
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  We need your help to amplify what we're providing to support our mission to end small
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  business failure.
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  We are going to do a quick little conversation that I like to call Hit It and Quit It.
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  It is a panel discussion in which we are going to discuss four questions, four questions only.
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  You only have thirty seconds to give me an answer and you cannot repeat someone else's
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  answer.
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  So if someone steals your app, your book, whatever, tough luck, you gotta come up with
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  something else.
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  You only have thirty seconds and I don't wanna ring the loud buzzer on you for going over
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  thirty seconds.
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  Are we clear on the rules?
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  Got it.
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  Don't take my answers, Ryan.
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  In there.
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  I'm going first.
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  All right.
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  Actually, you're not gonna get to go first on every We're gonna start with the lady first,
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  and then we're gonna So go back and very first question, Michelle, what is your favorite
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  podcast?
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  This isn't you're gonna think I'm pretty basic.
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  And Ryan, I hope this isn't yours, but I'm probably listening because when I get out of
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  work, I just don't wanna think and I just wanna listen.
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  It's like fun, entertaining.
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  So probably call me daddy is probably just what I've been listening to.
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  Because I just need to hear the celebrity drama and insights.
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  Okay.
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  That's a new one that I haven't heard, so I guess I need to check it out.
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  Alright.
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  Bryant, what's your favorite podcast?
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  It is, it is not Call Me Daddy, but that that is an awesome one.
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  But mine would be how I built this.
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  And and for some reason, I go through these like year gaps or by guy guy Ross.
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  We're like, I don't listen to it.
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  And then I'll just go through a week where I do nothing but crush crush it.
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  And it's just I listen to it when I need it, and it's just inspiring to hear about other
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  people's journeys.
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  I love that podcast.
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  That's one of my favorites, actually.
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  But my favorite podcast is actually membership geeks.
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  Two guys from London, they are first of all hysterical, but secondly, they know everything
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  about how to run an amazing membership site and they are amazing.
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  So I just throw that out there and it's mine.
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  All right, Second question.
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  Second question up on the I feel like, Bob Barker and president's right.
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  Alright.
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  Second question.
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  What is your favorite business app?
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  Favorite business app?
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  Is chatty bt does that count?
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  Yes.
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  Has to be I mean, most widely used like another basic answer, but definitely the most widely
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  used app plus other maybe models, but that's definitely the most used today.
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  Love it.
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  Alright.
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  Ryan, how about
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  you?
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  I business, I would go with Perplexity.
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  So we'll we'll keep it in the the AI space, and, I think both of them are are amazing
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  tools.
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  Very cool.
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  Very cool.
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  I'm gonna give you an AI one too.
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  So I actually have an app that I use for my podcast called podcastai.com, and that's what
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  we use to do all of our podcast production.
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  So that's my favorite app.
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  Shameless plug to them.
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  Anyway, alright.
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  Third question.
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  Third question.
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  What is your favorite old school marketing tip?
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  Favorite old school marketing tip.
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  Ryan, I'm gonna let you answer this one first.
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  Oh, focus on the outcomes that you're providing, not on the not on the features or
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  benefits of your service.
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  Outcomes, results.
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  I love it.
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  I love it.
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  Alright.
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  Michelle, favorite old school marketing tip.
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  Does it need to be the old school marketing tip that actually works or just an old school one
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  we shouldn't use?
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  I think it should be one that works, ma'am.
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  We're about
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  all to
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  businesses out here.
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  It's There's a lot of old school tactics that I don't think work anymore.
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  Does it need to be one that works?
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  Yes.
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  You know, just going back to simple, focusing on your problem, focusing on what problem you
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  solve for.
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  Focusing on That's what problem you a good one too.
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  I'm gonna give you that.
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  My favorite one is pick up the phone, stop using email, pick up the phone.
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  You'd be amazed.
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  If you approach people like a human, they'll respond like one.
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  So that's my favorite one.
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  And last question, are you ready?
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  What is the best business book you've ever read?
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  Michelle, I'm gonna give it to you first.
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  I think Ryan might've mentioned this on his part, but Traction definitely was one of the
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  best books I read that just kind of in the terms of like industry and chaos and things
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  going on, it kind of just like helped me level set and like get back to the basics and like
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  create a strategy.
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  Read it in a week, and I implemented it, it was in a month in my company.
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  So I might be the fastest one to implement us.
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  Definitely helped a lot.
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  And I'm just looking at a bunch of books I've read.
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  But I think that was definitely, the most impactful.
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  Alright.
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  Alright.
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  So, Ryan, yours might just have gotten stolen.
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  So what do you got for me?
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  Number one, they get stolen, but that's okay because it's it's an amazing book, and it
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  changed my life.
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  So I I love that.
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  I love that it's helped you as well, Michelle.
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  My number two because I live in the zero to one world, and that's kind of where where I excel,
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  I start screwing stuff up in the like, once the business is off the ground, product found
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  product market fit and moving on other things, I would go with, the lean startup.
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  The lean startup has taught me so much about, like, how to pivot, how to think about go to
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  market and product market fit, what things to iterate and change first without changing the
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  entire business.
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  So those those are the two that's one and two right there.
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  Alright.
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  So I'm gonna show you guys what mine is.
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  10 x is easier than two x by Dan Sullivan.
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  This book changed my life, and I loved it so much and I have read it several times and
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  listening to the audio is actually better than reading it because Dan and his younger co
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  author like have these little conversations in between the chapters that are like gold, like
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  he's giving out extra amazingness in the audio recording.
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  So I list I would buy it, dog ear it, listen to it.
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  It's amazing.
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  It changed my entire perspective on my business a couple years ago when I read it for the first
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  time.
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  So thank you guys so much for being guests on the Small Biz Chat podcast.
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  We have had a rocking amazing day and I cannot thank you guys enough for being here.
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  Thank you so much, Michelle Shange of presshook.com.
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  Check it out if you're looking for an affordable PR opportunity.
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  This is it for sure.
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  Thank you again to Ryan Hogan from talentharbor.com.
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  Is that right?
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  Is it talentharbor.com?
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  That's it.
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  You got it.
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  All right.
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  Check him out if you're looking for some support with your business and hiring.
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  They're doing great work over there.
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  This is a wrap for this episode of the Small Biz Chat podcast.
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  I do hope that you've gotten as much value out of today's conversation as I have.
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  Remember, success in small business isn't about the hustle.
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  It's about having the right tools, the right people, and most importantly, the right mindset
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  to sustain and grow your small business.
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  If you've loved what you heard, please be sure to subscribe and leave a review and share this
• 9:45
  episode with another great small business owner who really needs it.
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  And don't forget to head over to Small Biz Lady University for more training and resources to
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  help you stay in business.
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  I am Melinda Emerson, the Small Biz Lady, and I just want to thank you for joining me for
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  another episode of the Small Biz Chat podcast.
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  And I will leave you with this.
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  You never lose in business.
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  Either you win or you learn.
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  Thank you all very much for being here with me today.
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  Thanks for listening to the Small Biz Chat podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website, succeedasyourownboss.com.
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  Thanks again for listening, and we'll see you next week.