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Latest / R3ciprocity.com - Prof David Maslach: Innovation; Research Life; Striving Towards Happiness

Is Business Strategy Just Luck, Privilege, and Repetition?

Is Business Strategy Just Luck, Privilege, and Repetition?

Over time, I have become increasingly cautious about what strategy truly means. I have spent much of my career studying it, teaching it, and trying to apply it. Yet the longer I engage with the topic, the more I have come to wonder whether we sometimes overstate what we can actually achieve.

Respecting the Tradition

It is important to acknowledge that the study of strategy has given us remarkable insights. The field has taught generations of scholars to think about positioning, competitive advantage, and the careful use of scarce…

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