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NJ Transit’s World Cup Cost Lesson | Jersey News
NJ Transit pulled off a major logistical win at the World Cup despite a $4 million loss—thanks to recovering 93% of costs, a massive improvement over their usual 15% break-even rate. The shortfall? Overpriced shuttle tickets ($98 round-trip) didn’t sell well as fans opted for cheaper parking. But leadership says it’s a learning moment: they’re covering the deficit with real estate sales, not taxpayer cash, and are rolling out smarter strategies like drone security, flexible shuttles, and wristbands for future events. Bottom line: smooth operations, better numbers, and a blueprint for next…
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