Latest / The Daniel Stih Podcast
Mission Not for Sale: Plant-based, Green Goo Founder on Building a Purpose-Driven Family Business
Building a business around a mission sounds straightforward—until growth introduces trade-offs. The real question is: what happens when values, incentives, and scale start pulling in different directions? My guest is Jodi Scott, founder of Green Goo, a company that grew from a kitchen experiment into a nationally distributed brand—then went through the process of being sold and bought back.
In this conversation, we explore:
What changes as a mission-driven business scales
Where values and growth can come into conflict
The trade-offs behind selling—and buying back—a company
What founders often…
The skinny
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