The $2.3M Personal Brand Mistake That Killed These 7 Influencers' Careers
Ever wondered why influencers with millions of followers are suddenly pivoting to newsletters? The numbers tell a brutal story: Instagram engagement has cratered by 60% since 2018, and the era of lifestyle personal branding is officially over. In this episode, Kara Preston breaks down why the $2.3 million influencer playbook is dead and what's actually working now. 🎯 What You'll Learn: • Why creators with 1,000 followers outperform those with 100k+ (it's not what you think) • The exact shift that made newsletter subscriptions jump 137% in 2023 • How 47% of Gen Z is rejecting lifestyle content…
The skinny
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