On x Erewhon, Longevity Eats Beauty, Wellness Raves Arrive
May 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
SANCTUM brings wellness raves to NYC with Othership residency, blending HIIT, yoga, and breathwork as Gen Z and millennials seek immersive high-energy wellness experiences
On and Erewhon launch multi-year partnership spanning apparel, run clubs, recovery events, and co-branded post-workout juice across Erewhon locations
BCG identifies 15M US "Optimizers" spending $3K annually on longevity stacks including injectables, diagnostics, GLP-1s, and supplements with medical professionals as most…
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