How to become a marketing catalyst, with Thomas Barta
"Once a marketer, always a marketer," declares Thomas Barta. "Marketing is about creating change and desire, and I'm still in it."
Later this month, Barta is flying to Sydney from Cologne to present a keynote at Mumbrella 360 around the "catalyst" theme of the conference. He aims to provide a framework to close the gap between knowing what needs to change, and actually making change.
His overriding premise is that “companies don’t create the future — people do”, and that individuals inside organisations are the ones who propel change.
"If you wanna be a catalyst ... it's not about some skills…
The skinny
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