Latest / Retail Media Breakfast Club
What Retail Media Leaders Really Say at Private NRF Dinners (In-Store Media, Tech Stacks & Shopper Behavior)
Last week at NRF, I co-hosted an intimate, salon-style private dinner with the sponsor of this podcast, Mirakl Ads, bringing together senior leaders from major retailers. Away from the main stage and marketing hype, the conversation picked up where the conferences usually leave off — candid, practical, and deeply honest discussions about what’s actually working (and not working) in retail media right now.
In this episode, I’m sharing anonymized insights from that dinner, including why in-store retail media has a built-in paradox, how retailers are really thinking about building versus buying…
The skinny
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