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PXG’s Quiet Jab at Golf Drama | Wilmington News
PXG just dropped a slick ad with LPGA stars touting drivers that “play nice with everyone”—a subtle, cheeky jab at the recent Callaway-Good Good controversy. That ad came hot on the heels of Callaway’s own explosive, now-pulled commercial showing a Good Good member shoving another over a club, sparking outrage and forcing a $1M donation to anti-violence groups. The fallout was swift: retailers pulled Good Good merch, and the PGA Tour’s planned 2026 championship is now in doubt. PXG’s move? A masterclass in timing—leveraging the chaos to position itself as the calm, ethical alternative. Brands…
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