Latest / Success Story with Scott Clary / Lessons.- How to Build Two Billion Dollar Unicorns | Terry Jones - Founder of Travelocity & Kayak
Transcript
- 0:00In this lessons episode, explore how new technologies are transforming industries and the future of work.
- 0:05Discover how the fusion of AI, IoT, and 3D printing is reshaping production and innovation.
- 0:11Understand why connected systems create smarter and faster organizations,
- 0:15and uncover how automation is redefining how people work and businesses evolve.
- 0:20So when you work with companies, what is the thing that you see having the biggest effect?
- 0:33You look at IoT, you look at AI, you look at companies that are trying to figure it a way to push blockchain into trustless transact.
- 0:41What's the thing that's changing companies the most that you can see the impact in the next six months?
- 0:47Well, I think it's the combination of AI with these technologies.
- 0:51So it's AI and IoT, so you move to manufacturing 4.0 where you can do predictive maintenance.
- 1:02And people who are doing AI and 3D printing, Boeing just got approved for the first 3D printed, or GE got approved, excuse me, for the first 3D printed engine part.
- 1:16Think about how that part was made before. Five subassemblers made little pieces.
- 1:21They sent them to an assembler, put it together, put it in a warehouse, put it on a ship, put it on a truck, and got it to GE.
- 1:27Now, GE gets apart that's cheaper, lighter, faster, stronger, and no inventory.
- 1:33And people say, well, 3D printing is slow. It only has to be faster than the ship from Asia, right?
- 1:40And it is. So, you know, I think it's the combination of people taking big data and AI and putting it behind whether it's robotics or blockchain or drones to really change products.
- 1:54And the other I think big change you're seeing is cloud connected products.
- 1:58So, companies are seeing that cloud connect them products allow them to act like a web company.
- 2:05And a web company, like Travelocity, we knew what every customer was doing every day.
- 2:10We watched every interaction and saved it and improved our product because of it and communicated with the customer.
- 2:16Well, now John Deere has an internet connected tractor.
- 2:20They don't have to wait for the annual meeting to ask the dealer, well, what are the farmers doing this year?
- 2:26They know every minute and they can go out and update that tractor and delight the customer just like my Tesla.
- 2:32It gets new every month. I get new stuff.
- 2:35And what car ever did that before?
- 2:38So, by being cloud connected, you're a faster learner and you're faster to change to market needs and customer needs.
- 2:49And these are all these are all these are all organizational changes now.
- 2:53Take it a level further or a level deeper future of work.
- 2:57What are you seeing with companies now because now you mentioned a few things and future of working two ways.
- 3:02Future of work in terms of how people work, but also future of work in terms of what jobs are people going to be doing.
- 3:07Right. Well, and they're both changing.
- 3:10You know, recent surveys show that most leaders want everyone back in the office.
- 3:15But most workers want a flexible schedule.
- 3:18They like two days in the office and three days at home or something like that.
- 3:23So I think there's going to be a collision here.
- 3:26And I think the workers are going to win because we have great demand for labor right now.
- 3:32And you know, two of the boards I'm on companies, one company has sold all their real estate and others sold off half of it already.
- 3:40They're just not planning on coming back because the CFO loves the economics and the productivity is good.
- 3:45Yeah, it depends what business you're in obviously a manufacturing business can't do the same thing.
- 3:50So I think we're going to see much more and continued work from anywhere.
- 3:56And it's going to be part office, part not.
- 3:58I think we have to be careful not to lose the creativity aspect that that evolves from bouncing into other people and talking with them at the water cooler or whatever.
- 4:08And then I think, you know, jobs are changing.
- 4:11And we're automating lots of mundane tasks and robotic process automation combined with AI is getting rid of a lot of those tasks.
- 4:21But on the other hand, we're learning new tasks like, you know, a great video salesperson is in terrific demand right now.
- 4:29You know, somebody you can build a relationship and close deals without ever going there.
- 4:33That's, that's a big new deal.
- 4:35Data analytics is screaming off the chart.
- 4:38Anybody can analyze all those big data because, you know, some companies have these crystal clear data lakes, but most people have data swamps.
- 4:47And, you know, we've got to change that to use these data to, to great effect.
- 4:54So I think work will change.
- 4:57I think another big thing we haven't talked about is how business models are changing.
- 5:02So, you know, kayak is one of those asset list, asset list companies that just puts, you know, creates a platform putting buyers and sellers together and is worth $2 billion.
- 5:16But do we have other new models like outcomes?
- 5:19So Phillips, the lighting company recently went to skip all airport and Amsterdam said, we're not going to sell you light bulbs anymore.
- 5:26We want to say a light.
- 5:28I said, what?
- 5:29We want to light your airport.
- 5:30We want a 20 year contract to light the airport and they got it.
- 5:33So what do they do?
- 5:34They immediately.
- 5:35What does that mean?
- 5:36No, what just for that example?
- 5:37Yeah.
- 5:38We'll keep your airport lit.
- 5:40We will pay for the power.
- 5:42We'll keep the bulbs there.
- 5:44We'll make sure everything is lit all the time.
- 5:46So you don't have to have people changing bulbs.
- 5:48You don't have to pay for the power.
- 5:50We'll just light the airport.
- 5:52And it's lighting as a service.
- 5:54Last.
- 5:55So what do they do?
- 5:56They put in bulbs that last 75% longer that they weren't selling before.
- 6:01They put the same bulbs use half the power because Phillips is paying for the power.
- 6:05And they even recycle the bulbs and remanufactured them out because it's in their interest.
- 6:09So they've went from selling bulbs to selling a long term highly profitable contract.
- 6:15And they saved a ton of money for the airport.
- 6:19So Honeywell is doing things like that.
- 6:21GE is selling power by the hour.
- 6:23You know, and then we're seeing models like subscriptions for things we never thought we'd subscribe to like dinner.
- 6:29You know, I subscribe to a box meal service or razors.
- 6:33And who thought you'd subscribe to razors billion dollar business.
- 6:37And then people are gone direct to consumer on crazy things like D to C suitcases and D to C mattresses.
- 6:45Now things we always had to go to the store for now suddenly.
- 6:49We don't.
- 6:51I mean, who would have thought you'd buy a mattress online and get a hundred day try it.
- 6:55But so we have.
- 6:56And you can ship it back if you don't like it.
- 6:58Yeah.
- 6:59If you do that or just changing experience, just changing customer experience.
- 7:03I mean, Apple killed Nokia by changing the phone experience.
- 7:07Spotify killed the iTunes by going to streaming.
- 7:13Right.
- 7:14What what about Uber?
- 7:16They're just a cab company with software.
- 7:19I mean, that's the difference.
- 7:21It's just software, but it's a better user experience.
- 7:24People are looking at new ways to disrupt by changing the model or changing the customer experience or both.
- 7:32So we spoke.
- 7:34So I think that's an incredible insight.
- 7:36And you spoke about some use cases for large companies that are looking to disrupt.
- 7:40But also you spoke about some existing startups that obviously have disrupted.
- 7:44What are some other startups that people or use cases that people may not know about that are innovating.
- 7:50And you think they will be mega disruptors and completely display some major incumbents in the next two years.
- 7:57Do you have any?
- 7:58About the next two years.
- 7:59Any example.
- 8:00Take, I met a company three years ago, zipline.
- 8:03And they started doing drone deliveries of blood in Africa.
- 8:10And because it's very hard.
- 8:12The roads aren't good.
- 8:13Blood is perishable.
- 8:15And they said we started in Africa because they don't have any drone rules.
- 8:19If you want to start in New York state where they wouldn't let us do it.
- 8:22It was very smart.
- 8:23And, you know, they said, you talk about software crashing.
- 8:27They said, well, our airplanes crashed a bunch.
- 8:29You know, we had to learn how to out of fly these drones.
- 8:32And, you know, they catch up in a net.
- 8:35It's crazy.
- 8:36But now they got noticed in the US.
- 8:39They've got a huge trial in North Carolina.
- 8:43Flying COVID tests and drugs and blood to remote hospitals.
- 8:48So drone delivery got approved during COVID.
- 8:51I think it's going to go like crazy.
- 8:54There's another city in the Southwest or Southeast where they started doing drone testing as a world place.
- 9:01And most people were opposed to it.
- 9:03Now they're hooked on it.
- 9:04They love it.
- 9:05So that's going to grow very fast.
- 9:08And I think that we're going to see manufacturing change as well dramatically with 3D printing.
- 9:15And I think there's going to be a lot of 3D printing that's done by boutique houses that will create things.
- 9:22So taking AI to iterate 1000 CAD designs that could never be built.
- 9:29But they can only be built by 3D and then showing like Ford did recently.
- 9:34They re engineered a seat bracket.
- 9:37This is sort of mundane thing.
- 9:39But guess what?
- 9:40It's twice as strong and it weighs 30% less.
- 9:44Well, think about all the parts in your car that might weigh 30% less.
- 9:48What would that do to mileage?
- 9:50It can only be done through 3D printing.
- 9:52So I think those two are really exciting.
- 9:56But my book talks about 10 technologies that are coming to change the world.
- 10:02And that's the first half with examples, you know, like like drone fire drones using for firefighting and blockchain for smart contracts.
- 10:10But the second part of the book is what do you do about it?
- 10:13So the first part of the book is to scare the hell out of you.
- 10:16And the same part of the book is to say, you're listening there.
- 10:19What can I do?
- 10:20Like increase risk, test more, go projects, not people.
- 10:25But you can turn that book around for an entrepreneur and say,
- 10:28these are the places where you want to go think about a new idea.
- 10:32Because these are places where corporations will move slowly.
- 10:36And the books, both books are kind of cookbooks.
- 10:39They're 72 three page chapters.
- 10:42So they're super fast to read.
- 10:44And you can use it as a, as a how to book.
- 10:48Do you see, do you see these ideas being adopted by some legacy organizations?
- 10:54Do you like who, who's buying this book?
- 10:57Is it, is it just the, the, the person who's already in line with innovation is already looking into these technologies?
- 11:03Or do you see some people that are talking to you, buying the book, trying to understand these ideas that are in companies that are 100 years old?
- 11:10Oh, yeah, sure.
- 11:12Not the GE's or the IBM's or what, some of the, some of the other ones.
- 11:16I mean, I mean, Mac truck is, is deploying IoT and all their trucks.
- 11:21I just talked to the largest truck stop, which is on I 80 in Iowa.
- 11:26And we were talking about, look, if Mac has smart trucks, then you got to work with them.
- 11:32So you have sensors at your, at your stop.
- 11:36So you can say, hey, this truck is coming.
- 11:39It's not going to make it across the country without new breaks.
- 11:42We can fix it and get you back on the road in four hours and you can actually bid on it.
- 11:46So the connection of big brands who are automating, you know, they need people to help them wherever they are.
- 11:52That's what GE is doing with their jet engines.
- 11:55So yes, large companies are looking at this and saying, how can I deploy 5G with IoT to have smarter networks in my factories?
- 12:05And one of the companies I'm on the board of is doing that.
- 12:09But at the same time, smaller companies are looking at these technologies and partnering up with large companies to help them do things that the large lumbering giant just can't get done quickly enough.
- 12:22Thanks for tuning in.
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- 12:28And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode.
- 12:34See you in the next one.