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Gustavo Sanchez: 40% of Your Revenue Is Going to Voicemail
The email that booked this interview was written by AI. It was the most human outreach I'd had all month.
That's Booked in one story — and Gustavo has the résumé to back it up.
→ Venezuela to a Canadian basement at 16, no English. "I gotta say it" became the operating system for everything after.
→ Six years inside Shopify's rocket ship. The lesson he took: clarity of mission is the hiring filter, the prioritization filter, and the culture — remove the egos.
→ Booked is the front office for trades. AI picks up in one second, qualifies, books the job. His number: 30–40% of revenue is going to…
The skinny
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