35x More Profitable Than Marketing | JP Grace from Endear

AI for Founders with Ryan Estes · Jun 4, 2026 · 50m

The salesperson of the future never forgets you. The only question is whether that feels like care or surveillance.

JP Grace has worked the floor. Publix bag boy, Breckenridge coffee shop, the whole tour. Now he's the CTO of Endear, the retail-first CRM powering one-on-one selling for brands like Reformation, Untuckit, Jones Road Beauty, AG Jeans, and Boll & Branch across more than 2,000 stores in 19 countries. And he's on a mission to give brick-and-mortar sales associates what B2B reps have had for decades: a system that actually remembers the customer.

Here's the problem Endear attacks. A…