Marketplace Proverbs & Coffee With Ernie

Marketplace Proverbs and Coffee with Ernie-A Proverb Per Day Keeps Stinking Thinking At Bay · Jan 14, 2026 · 8m

“There is a way that appears to be right, but in the end it leads to death.” Proverbs 14:12 (NIV)

Proverbs 14:15 warns that our messages or marketing presentations may seem wise or harmless but can still lead to disappointment or harm. I call this ‘perfuming the pig’. We must be careful not to compromise our Biblical principles of conducting business in a manner greater than expected in return, just to pursue a transaction. Many marketing presentations sparkle but lack substance, relying on the presenter's credibility and motivational language rather than truth. Faint distortions in claims…